replica-brand

Original：🇺🇸 English

Translated

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Names and rebrands an app clone so it is the user's own: name candidates with the trademark, domain, store and handle checks to run, a new palette checked for contrast, a logo brief, a voice guide, and a sweep tool that finds anything of the original left in the codebase. Use when the user says "name my app", "rebrand the clone", "make it mine", "pick a name and colours", "logo brief", "brand voice", "check for leftovers", or after /replica-entrepreneur. Always runs before /replica-launch.

4installs

Sourcejakeschincariol/replica-skill

Added on2026-10-06

NPX Install

npx skill4agent add jakeschincariol/replica-skill replica-brand

SKILL.md Content

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replica-brand

Nothing launches under the original's identity. This skill is the line between "a clone" and "your app".

Tool in this folder:

bash

python3 sweep.py . --avoid "Original Name,Its Company" --domains original.com --colors "#006bff"
python3 sweep.py . --config replica/brand.json        # same, from the brand file

Writes

replica/brand.md

and

replica/brand.json

(

avoid

,

domains

,

colors

, used by

sweep.py

,

listing.py

and replica-deploy).

Step 1: the name

Read the angle from

replica/fixes.md

. Generate 20 candidates across styles: descriptive (Booklink), compound (Slotwise), invented (Calvo), metaphor (Harbor), verb (Book). Then cut to 5 with these filters:

Not confusingly similar to the original in sound, look or meaning, and not to any other app in the same category. That is the test trademark offices use, so it is the test here. No puns on their name, no "-ly" twin.
Short, spellable after hearing it once, no awkward meaning in big languages.
Says something about the angle, or at least does not fight it.

Step 2: the checks, run, not assumed

For each of the 5, a row per check. Mark each to run, or the result with the date it was run. Never write "available" for a check nobody ran.

check	where
US trademark	tmsearch.uspto.gov, the app's class (usually 9 and 42)
EU trademark	euipo.europa.eu eSearch, or TMview for many offices
Canada	ised-isde.canada.ca trademarks database
global	WIPO Global Brand Database
domain	`whois name.com` , or the registrar's search
App Store and Play	search the exact name
handles	X, Instagram, TikTok, GitHub
the web	search "name + category"

These are screening checks, not legal clearance. Before spending money on the name, a trademark lawyer should do a proper search.

Step 3: palette

A new palette, written into the same token roles replica-design set up. Pick a primary brand hue from a different family than the original's (if theirs is blue, yours is not a nearby blue). Then:

bash

python3 ../replica-design/contrast.py replica/design/tokens.json

Zero AA failures. Add the original's brand colours to

brand.json

so the sweep catches any that survive.

Step 4: logo brief

Not a logo, a brief for whoever makes it (the user, a designer, an image model):

the idea in one line, tied to the name and angle
mark type: wordmark, symbol plus wordmark, or monogram
must work at 16px (favicon) and as a 1024px app icon
deliverables: SVG, app icon 1024x1024 with no transparency for iOS, favicon set, social image 1200x630
must not resemble the original's mark: no shared shape, colour pair or letterform trick. Put the original's logo next to the drafts and check.

Step 5: voice

Three words for how it sounds, with what each does not mean ("direct, not blunt"). Five do and don't pairs. Then rewrite the 10 most-seen strings in the clone (sign up, empty states, the main button, the confirmation, the error) in that voice. All fresh, none echoing the original's phrasing.

Step 6: the sweep

Replace every placeholder name, colour and string. Then:

bash

python3 sweep.py . --config replica/brand.json

It searches file contents and file names for the original's name (also inside identifiers like

CalendlyEmbed

), domains and colours, skipping

node_modules

, build output and the

replica/

planning folder. Exit 1 means something is left. Fix until it says clean. Also check by eye: the favicon, the page titles, the email templates, the OG image, the app icon.

Output

replica/brand.md

(name with checks, palette, logo brief, voice),

replica/brand.json

, updated tokens, rewritten strings, and a clean sweep. Next:

/replica-launch

.

replica-brand

NPX Install

Tags

SKILL.md Content

replica-brand

Step 1: the name

Step 2: the checks, run, not assumed

Step 3: palette

Step 4: logo brief

Step 5: voice

Step 6: the sweep

Output