li-plan

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Original

English
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Translation

Chinese

li-plan

li-plan

The control room. Everything else in this pack executes; this decides what gets executed. Run it once a week, on the same day.
这是指挥中心。本工具包中的其他所有内容都是执行层,而它决定要执行什么。每周在同一天运行一次。

Input

Input

If
~/.claude/linkedin/voice.md
and
log.md
exist, read them - the plan should not repeat a theme from the last fortnight. If they do not exist, ask for four things and write them down:
  1. What the user sells, and to whom.
  2. The three or four themes they want to be known for.
  3. What actually happened this week - a client call, a number, a mistake, a thing they built, an argument they had. This is where posts come from.
  4. Ten to twenty people or companies worth being visible to.
如果存在
~/.claude/linkedin/voice.md
和
log.md
,请读取它们——规划不应重复过去两周的主题。如果不存在这些文件,请询问四件事并记录下来:
  1. 用户销售的产品/服务及目标受众。
  2. 他们希望为人所知的三到四个核心主题。
  3. 本周实际发生的事——客户电话、一个数据、一次失误、他们打造的某个东西、一场争论。这就是帖子的素材来源。
  4. 10到20个值得触达的个人或公司。

What to post

What to post

Four posts a week beats seven. Consistency is a floor, not a target, and the fifth post of a week is almost always the weak one that drags the average.
Mix across the week, never two of the same type back to back:
typesharejob
Proof1 per weeksomething that happened, with a number
Opinion1 per weeka position that could lose you followers
Teach1 per weekone thing the reader can do today
Story1 per fortnighta scene with dialogue and a cost
Offer1 per fortnightwhat you sell, said plainly, no apology
For each slot give: the theme, the specific angle drawn from what actually happened this week, and the hook formula number from
li-post/hooks.json
that fits it. Not a topic - an angle. "AI" is not a plan. "The proposal we lost because our AI draft had an em dash in it" is a post.
每周发布4篇帖子的效果优于7篇。一致性是底线而非目标,一周中的第五篇往往是拉低整体平均水平的薄弱项。
一周内要混合不同类型的内容,绝不要连续发布两篇同类型帖子:
类型发布频率内容要求
实证帖(Proof)每周1篇发生过的真实事件,附带具体数据
观点帖(Opinion)每周1篇可能会流失粉丝的鲜明立场
教学帖(Teach)每周1篇读者当天就能上手的一个技巧
故事帖(Story)每两周1篇带有对话和代价的场景故事
推广帖(Offer)每两周1篇直白说明销售的产品/服务,无需遮掩
每个发布时段都要给出:主题、从本周真实事件中提炼的具体切入角度,以及匹配的
li-post/hooks.json
中的钩子公式编号。不是笼统的话题——而是具体的角度。「AI」不是规划,「我们因为AI生成的提案里有个破折号而丢了单」才是一篇帖子的选题。

When to post

When to post

Post when the user's audience is at a desk. For a B2B audience in one timezone, Tuesday to Thursday, 7:30-9:30am local, is the working default, with Monday afternoon and Friday morning as the second tier. Weekends are for personal-story posts or nothing.
But state this plainly: the day and hour matter far less than whether the first line is good. If the user is optimising posting times before their hooks work, they are polishing the wrong thing, and you should say so.
Anchor the times to their audience's timezone, not the user's, if those differ.
在用户的受众坐在办公桌前的时段发布。对于同一时区的B2B受众来说,默认工作时段是当地时间周二至周四早上7:30-9:30,周一下午和周五上午是第二梯队时段。周末只适合发个人故事类帖子,或者干脆不发。
但要明确说明:发布的日期和时间远不如第一行内容是否吸引人重要。 如果用户在钩子(开头)还没做好的情况下就去优化发布时间,那他们是在做无用功,你应该直接指出这一点。
如果用户和受众的时区不同,要以受众的时区为准确定发布时间,而非用户的时区。

Who to engage with

Who to engage with

Build a list of 10, split three ways:
  • 5 reach - people with an audience the user wants, whose posts they can genuinely add to. Comment before they have 20 comments or nobody sees it.
  • 3 peers - same level, same field. This is the group that reciprocates.
  • 2 buyers - people who could actually buy. Comment on their posts for weeks before any DM, and never pitch in a comment.
20 minutes a day, before posting, not after. Comments on other people's posts are what makes the user's own post land.
整理一份10人的互动清单,分为三类:
  • 5位触达对象(reach):拥有用户想要的受众群体的人,用户能切实为他们的帖子补充有价值的内容。要在帖子评论数不到20条时评论,否则没人会看到。
  • 3位同行(peers):同领域、同层级的人。这是会互相捧场的群体。
  • 2位潜在客户(buyers):真正有可能购买的人。先连续数周评论他们的帖子,再考虑发私信(DM),绝不要在评论里推销。
每天花20分钟互动,要在发布帖子之前做,而不是之后。给其他人的帖子评论,才能让自己的帖子获得更好的传播效果。

Output

Output

WEEK OF SEP 8

MON  engage only  (20 min, list below)
TUE  8:15am  PROOF    #17 Time Anchor   - the 5hr -> 20min proposal rebuild
WED  engage only
THU  8:00am  OPINION  #1  Contrarian    - why we killed the discovery call
FRI  8:30am  TEACH    #21 Direct Value  - the 4-line reopen email, given away
SAT  -
SUN  4:00pm  STORY    #9  Cold Open     - the "going with someone cheaper" email

ENGAGE  (5 reach / 3 peers / 2 buyers)
  ...

Say "write Tuesday" and I will draft it.
Write the plan to
~/.claude/linkedin/plan.md
so the other skills can read it. Nothing is scheduled or posted anywhere - this is a plan, and the user runs it.
WEEK OF SEP 8

MON  engage only  (20 min, list below)
TUE  8:15am  PROOF    #17 Time Anchor   - the 5hr -> 20min proposal rebuild
WED  engage only
THU  8:00am  OPINION  #1  Contrarian    - why we killed the discovery call
FRI  8:30am  TEACH    #21 Direct Value  - the 4-line reopen email, given away
SAT  -
SUN  4:00pm  STORY    #9  Cold Open     - the "going with someone cheaper" email

ENGAGE  (5 reach / 3 peers / 2 buyers)
  ...

Say "write Tuesday" and I will draft it.
将规划写入
~/.claude/linkedin/plan.md
,以便其他技能读取。不会在任何平台安排发布或直接发帖——这只是一份规划,由用户自行执行。