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ig-story

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Original

English
🇨🇳

Translation

Chinese

ig-story

ig-story

Stories are not a smaller feed. The feed is how strangers find you. Stories are how the people who already follow you decide whether you are a person worth buying from, and they are the only surface on Instagram where a tap turns into a conversation in one move.
Nobody outside your followers sees these, so the job is completely different: depth, not reach.
Stories 不是缩小版的 Feed。Feed 是陌生人找到你的方式；Stories 则让已经关注你的人判断你是否值得他们购买。而且在 Instagram 上，Stories 是唯一一个只需轻点一下就能开启对话的界面。
关注者之外的人看不到这些内容，因此这里的目标完全不同：追求深度，而不是扩大触达。

The daily shape

每日结构

Three to seven frames a day. Beyond about seven, the tap-forward rate climbs and the last frames play to nobody, which is exactly where people put the ask.
1       THE OPEN     something happening today, with a face or a hand in it.
2-3     THE MIDDLE   the actual content: the process, the result, the mistake.
4       THE ASK      one sticker. Poll, question box, quiz or link.
5       THE CLOSE    the answer, the outcome, or tomorrow's setup.
Put the ask at frame 4, not frame 7. Completion drops with every tap and the ask should be seen by the people who are still there.
每天发布三到七帧。超过大约七帧后，向后翻看的比率会上升，最后几帧几乎无人看完，而人们往往恰恰把行动引导放在那里。
1       开场       今天正在发生某件事，画面中要有人脸或手。
2-3     主体       真正的内容：过程、结果或失误。
4       行动引导   一个贴纸。Poll、Question box、Quiz 或 Link。
5       收尾       答案、结果，或明天的铺垫。
把行动引导放在第 4 帧，而不是第 7 帧。每点一次，完播率都会下降，而引导应该被仍在观看的人看到。

The stickers, and what each is actually for

贴纸及其真正用途

stickerjobuse when
Pollthe cheapest tap there isyou want volume of response, not information
Question boxharvesting the exact words people useyou need content ideas or objections, verbatim
Quizteaching by letting them be wrongthere is a common misconception in the niche
Slidervibe checknothing important. Fun, low value
Linkthe only clickable surface besides the biothere is somewhere real to go
Countdowna deadline people can subscribe toa launch, a live, a close date
Add yoursreach beyond your followers, occasionallythe prompt is one anyone in the niche can answer
The question box is the most undervalued one in the list. Every answer is a caption, a Reel hook or a DM opener written in the audience's own words. Feed them to 
/ig-reel
as formula #16.
贴纸作用使用时机
Poll门槛最低的互动方式你想获得响应量，而不是具体信息
Question box收集人们使用的原话你需要获取内容创意或用户异议的原话
Quiz通过让用户答错来教学细分领域中存在常见误区
Slider测试氛围没有重要事项时使用，趣味且价值较低
Link除 bio 之外唯一可点击的界面有真实可访问的目的页
Countdown用户可以订阅的截止时间发布、直播或结束日期
Add yours偶尔触达关注者之外的人提示是任何细分领域用户都能回答的
Question box 是这份列表中最被低估的贴纸。每条回答都是一段 caption、一条 Reel 开头，或一句 DM 开场白，而且用的是受众自己的原话。将它们交给 
/ig-reel
，套用公式 #16。

Rules

规则

  • A face or a hand in the first frame. Text on a coloured background gets tapped through, and the first frame decides whether the rest get watched.
  • One idea per frame. Reading a paragraph on a story is not a thing anyone does.
  • Keep text inside the middle. On 1080x1920, nothing above y=250 or below y=1600. The profile row sits on top and the reply bar sits underneath.
  • Talk to one person. "You" singular. Stories are the closest thing to a DM that is not one.
  • Do not repost your own feed post to stories with no comment. It is the single most ignored frame on the platform. If you are pointing at a post, say what happened in the comments and why it is worth going back for.
  • Sell on stories, not in posts. Three frames of context, one frame of offer, one frame of proof. That sequence sells more than a feed post about the same thing and costs you no reach.
  • 第一帧中要有人脸或一只手。 彩色背景上的文字会被人直接划走，而第一帧决定了后面的内容能否被看完。
  • 每帧只讲一个观点。 没人会在 Stories 里阅读一整段文字。
  • 文字保持在画面中部。 在 1080x1920 画面上，不要高于 y=250，也不要低于 y=1600。顶部是个人资料栏，底部是回复栏。
  • 只对着一个人说话。 用单数的“你”。Stories 是最像 DM、却又不是 DM 的场景。
  • 不要把自己的 Feed 帖子直接转发到 Stories，却不附任何评论。 这是平台上最容易被忽略的一帧。如果要引导用户去看某篇帖子，就在 Stories 中说明评论里发生了什么，以及为什么值得回去看。
  • 在 Stories 里卖，不要在帖子里卖。 三帧交代背景，一帧展示优惠，一帧提供佐证。这样的序列比围绕同一商品发布的 Feed 帖子卖得更多，而且不会损失触达。

The DM funnel, done honestly

真正有效的 DM 漏斗

The sequence that works: a story that names a problem, a question box or a poll that lets people say "that's me", and then a reply to each person who answered. The conversation starts because they spoke first.
Automated keyword DM replies are a real, supported feature for professional accounts, through Instagram's own tools and approved partners. Bulk DMing people who did not interact is not, and it is what gets accounts restricted. The rule is simple: they act first, then you reply.
有效的序列是：一个点明问题的 Story，一个让用户说出“就是我”的 Question box 或 Poll，然后逐个回复每个作答的人。对话之所以能开始，是因为对方先开了口。
通过 Instagram 自有工具和获批合作伙伴，专业账户确实可以使用自动关键词 DM 回复功能。向没有互动的人批量发送私信则不受支持，而且这正是导致账户受限的行为。规则很简单：先让对方行动，再由你回复。

Output

输出

The frames in order, each with what is on screen, what is said, and which sticker, plus what to do with the answers:
STORIES  ·  Tuesday  ·  5 frames

1  [selfie, walking]      "Third refund request this year. Same reason."
2  [screen recording]     the clause, highlighted
3  [talking]              "Approval is a feeling. Delivery is a date."
4  [poll]                 "Have you been burned by a late approval?"  Yes / Not yet
5  [text on photo]        "Reply and I will send you the clause."

After: everyone who votes Yes gets a reply. That is the whole funnel.
Nothing is posted. The user posts it.
按顺序输出每一帧，包括画面内容、口播文案和所用贴纸，并说明收到回答后要做什么：
STORIES  ·  星期二  ·  5 帧

1  [自拍，走路中]      “今年第三次申请退款。同样的原因。”
2  [屏幕录制]          高亮显示的条款
3  [出镜讲话]          “批准靠感觉，交付看日期。”
4  [Poll]              “你被延迟审批坑过吗？”  是 / 还没有
5  [照片上的文字]      “回复我，我就把条款发给你。”

之后：所有投“是”的人都会收到回复。整个漏斗就这么简单。
不会替你发布，最终由用户自行发布。