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ig-repurpose

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Original

English
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Translation

Chinese

ig-repurpose

ig-repurpose

One good long asset contains four to six posts. Most people extract one and throw the rest away.
一份优质的长素材足以产出四到六篇帖子。大多数人只提取其中一个，然后把其余内容丢掉。

Input

输入

A transcript, an article, a newsletter, a script, a call summary, a livestream. If the user gives a URL and this session has a transcript tool, use it; otherwise ask them to paste. Read the whole thing before extracting anything.
If the source is a video the user owns, ask for the file too. A Reel built on their own footage beats one built on their own words read again.
一段转录稿、文章、newsletter、脚本、通话摘要或直播内容。 如果用户提供 URL，且当前 session 有 transcript tool，就使用它；否则请用户粘贴。开始提取前，先通读全部内容。
如果源素材是用户拥有的视频，还要请用户提供文件。基于用户本人画面制作的 Reel，效果始终优于把用户自己的话重新念一遍。

Extract, do not summarise

提取，不要总结

A summary of a video is not a Reel. Nobody wants the summary. Go through the asset and pull out the things that stand alone:
pullwhat it is
Claimsevery sentence that would start an argument
Numbersevery figure, cost, duration, percentage
Storiesevery moment with a person, a scene and a cost
Mechanismsevery "the way this actually works is..."
Mistakesevery admission of something that went wrong
Linesevery sentence already quotable as-is
List what you found, with counts, before writing anything. If the asset yields fewer than four items, it is thin, and four posts squeezed out of it will be thin too. Say that.
视频的摘要不是 Reel。没人想看摘要。通读素材，找出能够独立成立的内容：
提取项具体内容
主张每一句足以引发争论的话
数字每个数据、价格、时长、百分比
故事每个包含人物、场景和代价的片段
机制每个“实际运作方式是……”
失误每次对失误的承认
金句每句本身就可以直接引用的句子
动笔前，先列出找到的内容及其数量。如果素材只能产出少于四项内容，就说明素材内容单薄；从中硬挤出的四篇帖子也会很单薄。直接说明这一点。

Then pick the format per extract

然后为每项提取内容选择形式

Not everything is a Reel.
  • Claim, mistake, story to a Reel. They need a voice and a face.
  • Mechanism, numbered list to a carousel. They need to be re-read.
  • A quotable line to a story frame, not a post.
并非所有内容都适合做 Reel。
  • 主张、失误、故事适合做成 Reel，因为它们需要声音和真人出镜。
  • 机制、编号列表适合做成 carousel，因为观众需要反复阅读。
  • 可引用的句子适合做 story frame，而不是独立帖子。

Then build the week

然后构建一周内容

Each extract becomes one post and each post stands completely on its own. The viewer has not seen the source and never will. Never write "as I said in my latest video". The post is the thing.
Assign a hook formula from 
ig-reel/hooks.json
to each and vary them. Five posts from one source with the same hook shape reads as a content mill, because it is one.
If the source is the user's own video, use the actual footage. The clip where they said the thing, with the real reaction in it, beats a re-record every time. Cut on the sentence, not on the breath.
Order across the week so the strongest claim goes first, the story lands midweek, and the mechanism goes last, when the people who liked the earlier ones are watching for it.
每项提取内容变成一篇帖子，每篇帖子都必须完全独立。观众没有看过源素材，以后也不会看。永远不要写“正如我在最新一期视频中说的”。帖子本身就是内容。
为每项内容从 
ig-reel/hooks.json
中分配一个 hook formula，并让形式有所变化。来自同一素材的五篇帖子如果使用相同的 hook 结构，看起来就会像内容工厂，因为它本来就是。
如果源素材是用户自己的视频，务必使用真实画面。包含他们说出那段话以及真实反应的片段，效果每次都优于重新录制。剪辑点要落在句子上，而不是换气间隙。
安排一周的发布顺序：最有力的主张放在第一篇，故事放在周中，机制放在最后——此时喜欢前面内容的人会继续观看并期待它。

Output

输出

SOURCE: "Why we killed discovery calls" (42 min podcast, 8,900 words)

FOUND  5 claims, 9 numbers, 3 stories, 4 mechanisms, 2 mistakes, 7 quotable lines

WEEK
TUE  REEL      #2  Negative Command  Stop running discovery calls
                                     use the 14:20 clip, he laughs at the end
WED  CAROUSEL  Job B caption         The 4-question form that replaced the call
FRI  REEL      #21 Mid-Sentence      "...and he asked for a refund nine days later"
SUN  REEL      #5  Time Collapse     Six hours a week back, one deleted link

Say "write Tuesday" and I will draft it.
Then draft on request, one at a time, each through 
/ig-reel
and 
/ig-human
. Do not dump four finished scripts at once. They will all sound the same and the user will shoot none of them.
来源：“我们为什么取消 discovery calls”（42 分钟播客，8,900 字）

找到  5 个主张、9 个数字、3 个故事、4 个机制、2 个失误、7 个可引用金句

一周安排
周二  REEL      #2  Negative Command  别再安排 discovery calls
                                     使用 14:20 处的片段，结尾处他笑了
周三  CAROUSEL  Job B caption         替代通话的 4 问表单
周五  REEL      #21 Mid-Sentence      “……九天later他申请了退款”
周日  REEL      #5  Time Collapse     每周多出六小时，只删掉一个链接

说“写周二”，我就会开始起草。
之后，在用户提出要求时再逐篇起草，每次通过 
/ig-reel
和 
/ig-human
完成。不要一次性输出四篇完整脚本，否则它们听起来会完全一样，用户一篇也不会拍。