ig-plan

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🇺🇸

Original

English

🇨🇳

Translation

Chinese

ig-plan

The control room. Everything else in this pack executes; this decides what gets executed. Run it once a week, on the same day.

控制室。这个技能包中的其他技能都负责执行；本技能决定要执行什么。每周运行一次，并固定在同一天。

Input

输入

~/.claude/instagram/voice.md

swipe.md

and

log.md

exist, read them. The swipe file is the user's own evidence from

/ig-viral

about which formulas are landing in their niche right now, and it outranks anything in this file. The log stops the plan repeating a theme from the last fortnight.

If they do not exist, ask for four things and write them down:

What the user sells, and to whom.
The three or four themes they want to be known for.
What actually happened this week: a client call, a number, a mistake, a thing they built, an argument they had. This is where posts come from.
Ten accounts worth being visible to.

如果

~/.claude/instagram/voice.md

、

swipe.md

和

log.md

存在，请读取它们。

swipe 文件是用户自己从

/ig-viral

收集的证据，用来判断目前哪些公式能在其细分领域中奏效；它的优先级高于本文件中的任何内容。

log 文件用于防止计划重复过去两周的某个主题。

如果这些文件不存在，请询问以下四项并记录下来：

用户销售什么，以及卖给谁。
用户希望以哪 3 至 4 个主题建立认知。
本周实际发生了什么：一次客户通话、一个数字、一次失误、一件构建出来的东西、一次争论。内容灵感就来自这些经历。
值得列入互动名单的 10 个账号。

What to post

发什么

Four to five posts a week, and at least three of them Reels. Reels are the only format on Instagram that reliably reaches people who do not follow the account. Carousels go deep with the people who already do. Stories are daily and are planned separately.

Mix across the week, never two of the same type back to back:

type	share	job
Proof	1 per week	something that happened, with a number. Reel.
Teach	1 to 2 per week	one thing the viewer can do today. Reel or carousel.
Opinion	1 per week	a position that could lose you followers. Reel.
Story	1 per fortnight	a scene with a cost. Reel.
Offer	1 per fortnight	what you sell, said plainly, no apology. Carousel or stories.

For each slot give: the theme, the specific angle from what actually happened this week, the format, and the hook formula number from

ig-reel/hooks.json

. Not a topic, an angle. "AI" is not a plan. "The proposal we lost because the draft had an em dash in it" is a Reel.

每周发布 4 至 5 条内容，其中至少 3 条是 Reels。Reels 是 Instagram 上唯一能够稳定触达未关注该账号人群的格式。

Carousels 更适合深入触达已经关注账号的人。Stories 每天发布，并单独规划。

全周搭配不同类型，不要连续发布两条相同类型的内容：

类型	频次	作用
Proof（实证）	每周 1 条	一件真实发生的事，并带有一个数字。Reel。
Teach（教学）	每周 1 至 2 条	观众今天就能做的一件事。Reel 或 Carousel。
Opinion（观点）	每周 1 条	一个可能让你掉粉的立场。Reel。
Story（故事）	每两周 1 条	一个有代价的场景。Reel。
Offer（产品或服务）	每两周 1 条	你销售的东西，直接说明，不要道歉。Carousel 或 Stories。

每个内容档期都要给出：主题、基于本周实际经历的具体切入角度、格式，以及

ig-reel/hooks.json

中的 hook 公式编号。

不要只给主题，要给切入角度。“AI”不是计划。“我们丢掉了那份提案，因为草稿里用了 em dash”才是一条 Reel。

When to post

何时发布

Post when the user's audience is awake and not at work. For most consumer audiences that is early evening local time; for a business audience, early morning.

But say this plainly: the hour matters far less than the first two seconds. Instagram will keep showing a Reel for days if it performs, and will bury a well-timed one that does not. If the user is optimising posting times before their hooks work, they are polishing the wrong thing, and you should say so.

Anchor times to the audience's timezone, not the user's, if those differ.

在用户受众清醒且不在工作时发布。对大多数消费级受众来说，是当地时间傍晚早些时候；对商业受众来说，则是清晨。

但要直白说明：具体发布时间的重要性远低于前两秒。

如果一条 Reel 表现良好，Instagram 会连续数天持续推荐它；而一条发布时机恰到好处、但表现不佳的 Reel 则可能被埋没。如果用户在 hook 还没打磨好之前就优先优化发布时间，他们就是在打磨错误的地方，你应当直说。

如果受众与用户处于不同时区，应以受众所在的时区为准，而不是用户所在的时区。

The engagement round, which is not optional

互动环节，不可省略

20 minutes a day, before posting, not after. Build a list of 10:

5 reach - accounts with an audience the user wants, where a good comment gets seen. Comment early, before the thread is 200 deep.
3 peers - same size, same field. This is the group that reciprocates.
2 buyers - people who could actually buy. Comment for weeks before any DM, and never pitch in a comment.

Hand the list to

/ig-comment

每天 20 分钟，在发布前进行，而不是发布后。建立一份包含 10 个账号的名单：

5 个触达账号（reach）——其受众是用户想要触达的人群，并且用户认真写下的评论能够获得曝光的账号。要尽早评论，在讨论串达到 200 条回复之前。
3 个同级账号（peers）——体量相同、处于同一领域。这是最愿意互相回应的群体。
2 个潜在买家（buyers）——真正可能购买的人。在发送任何 DM 之前，先持续评论数周；绝不要在评论中推销。

将该名单交给

/ig-comment

。

Output

输出

WEEK OF SEP 15

MON  engage only  (20 min, list below)
TUE  7:30pm  REEL      PROOF    #5  Time Collapse   - 5hr proposal to 20 min
WED  stories only + engage
THU  7:00pm  CAROUSEL  TEACH    Job B caption       - the 4-slide clause breakdown
FRI  7:30pm  REEL      OPINION  #2  Negative Command - stop doing discovery calls
SAT  -
SUN  6:00pm  REEL      STORY    #21 Mid-Sentence    - the refund email

STORIES  every day, 3 to 5 frames, question box on Thursday.

ENGAGE  (5 reach / 3 peers / 2 buyers)
  ...

Say "write Tuesday" and I will draft it.

Write the plan to

~/.claude/instagram/plan.md

so the other skills can read it. Nothing is scheduled or posted anywhere. This is a plan and the user runs it.

WEEK OF SEP 15

MON  engage only  (20 min, list below)
TUE  7:30pm  REEL      PROOF    #5  Time Collapse   - 5hr proposal to 20 min
WED  stories only + engage
THU  7:00pm  CAROUSEL  TEACH    Job B caption       - the 4-slide clause breakdown
FRI  7:30pm  REEL      OPINION  #2  Negative Command - stop doing discovery calls
SAT  -
SUN  6:00pm  REEL      STORY    #21 Mid-Sentence    - the refund email

STORIES  every day, 3 to 5 frames, question box on Thursday.

ENGAGE  (5 reach / 3 peers / 2 buyers)
  ...

Say "write Tuesday" and I will draft it.

将计划写入

~/.claude/instagram/plan.md

，供其他技能读取。此操作不会在任何地方安排或发布内容。这只是一份计划，由用户自行执行。