ig-audit

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🇺🇸

Original

English

🇨🇳

Translation

Chinese

ig-audit

The only honest source of what works for an account is that account. Every rule in every Instagram guide, including the ones in this pack, is a prior. The user's own last 30 posts are the evidence.

对于一个账号而言，唯一可信的“什么是有效的”信息来源，就是该账号本身。每本 Instagram 指南中的每条规则——包括本技能包中的规则——都只是先验。用户自己最近 30 条帖子才是证据。

Input

输入

Ask for whichever the user has:

Insights per post: views, reach, interactions, watch time, saves, shares, follows, and the non-follower share of reach. Screenshots are fine.
Or the retention graph for their best and worst recent reels. This one screenshot is worth more than the rest combined.
Or just the posts and their view counts, which is enough for a first pass.

What to actually measure

实际需要衡量什么

Raw views is the least useful number on the page, because it is mostly a function of how many people already follow the account. Compute these instead and show the working:

metric	how	what it tells you
Outlier multiple	views / the account's own median views	whether this was a real hit or a normal day
Non-follower reach	% of reach from people who do not follow	whether it travelled at all
Hold at 3s	viewers still there at 3s / viewers who started	whether the hook worked. This is the hook's grade.
Average watch time	straight from insights	whether the middle worked
Sends per reach	shares / reach	the strongest single signal you can earn. A send is a person putting their name on it.
Follows per reach	follows / reach	whether the profile converted the attention

Rank by outlier multiple and sends per reach, not views. A reel with 4,000 views and 90 sends beat the one with 60,000 views and 11.

页面上的原始观看次数是最没用的数字，因为它主要取决于账号已经拥有多少粉丝。请改为计算以下指标，并展示计算过程：

指标	计算方式	它能告诉你什么
异常倍数（Outlier multiple）	观看次数 / 账号自身的观看次数中位数	这是一次真正的大热门，还是正常水平
非粉丝触达	触达中来自非粉丝的百分比	内容是否真正传播开来
3 秒留存率（Hold at 3s）	3 秒时仍在观看的观众数 / 开始观看的观众数	hook 是否有效。这是 hook 的评分。
平均观看时长	直接取自 Insights	中段内容是否有效
每次触达分享数（Sends per reach）	分享数 / 触达人数	这是你能获得的最强单一信号。一次分享意味着有人愿意用自己的身份为其背书。
每次触达关注数（Follows per reach）	新增关注数 / 触达人数	主页是否成功将注意力转化为关注

按异常倍数和每次触达分享数排序，而不是观看次数。一条获得 4,000 次观看和 90 次分享的 Reel，胜过一次获得 60,000 次观看和 11 次分享的 Reel。

Then find the pattern

接着找出规律

With the top five and bottom five side by side, look for what separates them, and be willing to conclude something the user will not like:

Hold at 3 seconds. If the top and bottom differ here, it is the hook and nothing else, and everything downstream is a distraction.
Hook formula. Which ids from
```
ig-reel/hooks.json
```
are in the top five?
Format. Reel, carousel, single image.
Length. Group into under 15s, 15 to 30s, 30 to 60s, over 60s.
Theme.
Whether the user replied to comments in the first hour.
Day and time. Check this last and only if the others show nothing. It is almost never the cause and it is where people want it to be.

State the finding as a claim with the evidence attached, and say how confident it is. With 30 posts you can see a pattern. With 6 you cannot, and saying so is better than inventing one.

将表现最好的五条和最差的五条放在一起比较，找出二者之间的差异，并且要敢于得出用户可能不爱听的结论：

3 秒留存率。 如果表现最好和最差的内容在这里存在差异，那问题就是 hook，其他因素都不重要，后续环节都是干扰项。
Hook 公式。 前五条中包含
```
ig-reel/hooks.json
```
里的哪些 ID？
形式。 Reel、Carousel（轮播帖）、单图。
时长。 分为 15 秒以下、15 至 30 秒、30 至 60 秒、60 秒以上。
主题。
用户是否在发布后第一小时内回复了评论。
星期和发布时间。 这个最后检查，而且只有在其他因素都看不出任何规律时才检查。发布时间几乎从来不是原因，却是人们最希望它成为原因的因素。

将结论表述为一项附带证据的主张，并说明置信度。有 30 条帖子时，你能看到规律；只有 6 条时则不能，如实说明比凭空编造更好。

The distinction that saves people months

这个区分能帮人省下好几个月

A reel that gets views and no follows is not a failed reel, it is a profile problem. A reel that gets no views is a hook problem. Separate the two before recommending anything. If non-follower reach is high and follows per reach is low, stop rewriting hooks and go to

/ig-profile

有观看量却没有新增关注的 Reel 不是失败的 Reel，而是主页的问题。没有观看量的 Reel 才是 hook 的问题。提出任何建议之前，先把二者区分开。如果非粉丝触达较高，而每次触达关注数较低，就不要继续改写 hook，转而使用
/ig-profile
。

Output

输出

AUDIT  ·  31 posts  ·  Jun 12 - Sep 5  ·  median views 4,100

TOP 5 BY OUTLIER MULTIPLE
  18.2x  #3  Nobody Tells You   74,600 views  62% non-follower  hold@3s 71%  128 sends
   6.4x  #1  Cost Confession    26,300 views  48% non-follower  hold@3s 64%   71 sends
  ...

BOTTOM 5
   0.3x  #11 Numbered            1,200 views  9% non-follower   hold@3s 31%    2 sends
  ...

WHAT THE DATA SAYS
1. Hold at 3 seconds is the whole story. Top five average 66%, bottom five 33%.
   Everything else you are worried about is downstream of the first two seconds.
2. The posts where you were the one who looked bad: mean 8.1x vs 0.9x for
   everything else. n=5. Strongest signal here and it is not close.
3. Tool listicles get views and nothing else. High reach, no sends, no follows.
   Three of your bottom five.
4. Day of week shows nothing. Your Tuesday and Friday means are inside the
   noise. Stop optimising it.

STOP: listicles.
DO MORE: the ones with a cost you paid and a number attached.

Then hand the conclusions to

/ig-plan

so next week is built on the user's own evidence rather than on defaults, and to

/ig-viral

so the swipe file gets filtered to the formulas that work for this account specifically.

审计  ·  31 条帖子  ·  6 月 12 日 - 9 月 5 日  ·  观看次数中位数 4,100

按异常倍数排名前 5
  18.2x  #3  没人会告诉你   74,600 次观看  62% 非粉丝触达  hold@3s 71%  128 次分享
   6.4x  #1  花费自白       26,300 次观看  48% 非粉丝触达  hold@3s 64%   71 次分享
  ...

后 5 名
   0.3x  #11 编号类内容      1,200 次观看   9% 非粉丝触达  hold@3s 31%    2 次分享
  ...

数据表明
1. 3 秒留存率就是全部。前五条平均为 66%，后五条平均为 33%。
   你担心的其他一切，都是前两秒之后才产生的下游结果。
2. 那些让你本人显得很糟糕的帖子：平均为 8.1x，而其他所有帖子为 0.9x。
   n=5。这是这里最强的信号，而且优势非常明显。
3. 工具清单类内容只有观看量，除此之外一无所获。触达高，但没有分享，也没有关注。
   你后五条中有三条属于这种内容。
4. 星期几没有显示任何规律。你周二和周五的平均值都落在噪声范围内。
   不要再优化这一点。

停止：工具清单类内容。
多做：那些附带你付出的成本和一个数字的内容。

然后，将这些结论交给

/ig-plan

，让下一周的计划建立在用户自己的证据之上，而不是建立在默认方案之上；再交给

/ig-viral

，用它筛选出对这个账号确实有效的公式来优化 swipe file。