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founder-offer

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Original

English
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Translation

Chinese

founder-offer

founder-offer

Most businesses sell a product. Good ones sell an offer: the product plus everything that makes buying it an easy yes. This skill builds that, using the Offers lens in 
../founder-board/lenses.md
as the method (a summary of the framework in Alex Hormozi's $100M Offers; never present it as his words).
大多数企业卖的是产品。优秀的企业卖的是Offer：产品加上所有能让买家轻松下单的内容。本技能用于打造这类Offer，采用
../founder-board/lenses.md
中的「Offer视角」作为方法（该方法总结自Alex Hormozi所著的*$100M Offers*中的框架；请勿直接引用他的原话）。

Step 1: read what is already known

步骤1：梳理已知信息

  • founder/idea.md
    and 
    founder/pitch.md
    : what is sold today.
  • founder/panel/results.md
    : why buyers pass, in their words. This is the raw material: every top objection should be answered by something in the offer.
  • founder/numbers.json
    : what each extra costs, so the stack stays profitable.
  • founder/board.md
    : the board's conditions.
  • founder/idea.md
    与 
    founder/pitch.md
    ：当前在售的产品/服务内容。
  • founder/panel/results.md
    ：买家放弃购买的原因（用买家的原话表述）。这是核心素材：每个主要异议都应该在Offer中得到回应。
  • founder/numbers.json
    ：各项附加内容的成本，确保整套Offer仍能盈利。
  • founder/board.md
    ：董事会的要求条件。

Step 2: the problem list

步骤2：问题清单

Write every obstacle between the buyer and the result they want, in the buyer's words: before buying (doubt, price, effort to switch), during (waiting, learning, inconvenience), after (does it last, what if it fails). Aim for 15 to 30. Pull from the panel objections and the competitor complaints first.
用买家的原话，列出他们在实现目标过程中遇到的所有障碍，覆盖三个阶段：购买前（疑虑、价格、切换成本）、购买中（等待、学习成本、不便）、购买后（效果是否持久、失效了怎么办）。目标是列出15-30个问题。优先从买家小组的异议和竞品的负面评价中提取。

Step 3: solutions, trimmed and stacked

步骤3：解决方案筛选与组合

Turn each problem into a solution (a feature, a service, a guarantee, a format). Score each on value to the buyer (1 to 5) and cost to deliver (1 to 5, from the CFO's numbers). Keep high value, low cost. Stack what is left into:
  • The core: the thing itself, described by the outcome, not the ingredients.
  • Bonuses: two or three, each killing one specific objection.
  • The guarantee: what happens if it does not deliver. Model what it costs at a realistic claim rate with the CFO's tool before promising it.
  • Urgency and scarcity: only if they are true (a launch week, a limited first batch). Never fake a countdown or a "only 3 left".
  • The name: a clear, specific name for the offer, not the company.
将每个问题转化为对应的解决方案（可以是功能、服务、保障、交付形式）。从两个维度为每个方案打分：对买家的价值（1-5分）和交付成本（1-5分，参考CFO提供的数据）。保留高价值、低成本的方案，再将剩余内容组合为以下部分：
  • 核心产品：产品本身，用最终结果而非功能组件来描述。
  • 福利：2-3项，每一项针对性解决一个明确的购买异议。
  • 保障：如果未达效果的赔付方案。在承诺前，需使用CFO的工具，按照真实的赔付率测算成本。
  • 紧迫感与稀缺性：仅在真实的前提下设置（比如首发周、限量首批）。严禁伪造倒计时或「仅剩3份」这类虚假信息。
  • 方案名称：为这套Offer起一个清晰、具体的名称，注意是Offer的名称而非公司名称。

Step 4: score it

步骤4：评分

On the value equation, before and after, 1 to 10 each: dream outcome, perceived likelihood of getting it, time to the result, effort and sacrifice. Say which element of the stack moves which score.
基于价值等式，分别为优化前后的Offer打分（每项1-10分），评分维度包括：理想结果、感知到的实现概率、拿到结果的时间、所需的精力与付出。说明组合方案中的哪部分内容提升了哪项评分。

Step 5: re-test it

步骤5：复测

Write the new offer into 
founder/pitch.md
(keep the old one as 
founder/pitch-v1.md
) and run 
/founder-consumer --quick
with the same seed. Report the buy rate before and after and which objections dropped. If nothing moved, say so: the problem may be the market or the price, not the offer.
将新的Offer写入
founder/pitch.md
（旧版本保留为
founder/pitch-v1.md
），使用相同的种子数据运行
/founder-consumer --quick
。输出优化前后的购买率，以及哪些异议被消除了。如果没有任何变化，也如实说明：问题可能出在市场或价格上，而非Offer本身。

Rules

规则

  • Every promise must be deliverable and affordable; check costs with the CFO.
  • No fake reviews, testimonials, scarcity, discounts or "as seen on".
  • Follow the advertising and consumer-protection rules of the user's market for guarantees and claims (health claims especially). Not legal advice.
  • 所有承诺都必须可交付、可承担；需与CFO核对成本。
  • 严禁虚假评论、推荐语、稀缺性、折扣或「曾登上XX平台」这类虚假宣传。
  • 保障与宣传内容需遵守用户所在市场的广告和消费者保护法规（尤其是健康类宣传）。本内容不构成法律建议。

Output

输出

founder/offer.md
(problem list, the stack, costs, the value-equation scores, the re-test result) and the updated 
founder/pitch.md
. Next: 
/founder-cfo
to re-run the numbers with the stack, then 
/founder-marketing
.
founder/offer.md
（包含问题清单、方案组合、成本、价值等式评分、复测结果）以及更新后的
founder/pitch.md
。下一步：运行
/founder-cfo
重新测算整套方案的成本数据，之后运行
/founder-marketing
。