founder-launch

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Original

English

🇨🇳

Translation

Chinese

founder-launch

Launching is a project with a date. This skill turns everything else in the pack into a dated plan, and starts with the cheapest way to find out if real people will pay before the big money goes out.

上线是一项有明确日期的项目。本技能将工具包中的所有其他内容整合为一份带日期的计划，并优先采用最低成本的方式验证是否有真实用户愿意付费，再投入大额资金。

Step 1: test before you spend

第一步：投入前先测试

Pick the cheapest real test that fits the business, and run it before signing the big costs in

founder/numbers.json

business	the test
physical shop or café	a pop-up, a market stall or a pre-order list with a price and a date
online product	a landing page with the price and a "pre-order" or "join the waitlist" button
service or agency	three paid pilot clients at the planned price
subscription	a founding-member offer, paid up front

Write the success line before running it (for example: 50 pre-orders in two weeks at $6.50), and compare the result with the panel's buy rate. If real buyers fall well short of the panel, trust the real buyers and go back to

/founder-offer

/founder-pricing

选择最适合业务类型的低成本真实测试，在产生

founder/numbers.json

中的大额成本前完成测试：

业务类型	测试方式
实体店或咖啡馆	快闪店、市集摊位，或是带定价和日期的预购清单
线上产品	带有定价和「预购」或「加入候补名单」按钮的落地页
服务或代理机构	按计划定价的三个付费试点客户
订阅制业务	创始会员优惠，需提前付费

测试前先设定成功标准（例如：两周内获得50份单价6.5美元的预订单），并将结果与模拟测评小组的购买率进行对比。如果真实买家的表现远低于小组预期，以真实买家数据为准，返回

/founder-offer

或

/founder-pricing

调整。

Step 2: the countdown

第二步：倒计时阶段

From today to launch day, with real dates (ask for the target date; default to the earliest realistic one given lead times in

founder/ops.md

). Weekly blocks, each task with an owner and a deadline:

Legal and money: registration, bank account, permits from
```
founder/ops.md
```
.
Build: fit-out or website, suppliers ordered by their lead times.
Brand: sign, packaging, profiles from
```
founder/brand.md
```
.
Marketing: the calendar in
```
founder/marketing.md
```
from launch minus 14 days.
Team: hiring and training on the SOPs.
A soft open or friends-and-family day before the public launch.

Mark the critical path: the tasks that move the launch date if they slip.

从今日到上线日的全部安排，标注真实日期（可询问用户目标日期；若未提供，则根据

founder/ops.md

中的交付周期，默认采用最早的可行日期）。按周划分阶段，每项任务都有负责人和截止日期：

法务与财务：注册、银行账户、
```
founder/ops.md
```
中提及的各类许可
搭建：门店装修或网站建设，按供应商交付周期下单
品牌：
```
founder/brand.md
```
中的标识、包装、官方账号搭建
营销：上线前14天起执行
```
founder/marketing.md
```
中的营销日历
团队：人员招聘与SOP培训
公开上线前安排试营业或亲友体验日

标注关键路径：一旦延误就会推迟上线日期的任务。

Step 3: launch day

第三步：上线当日

An hour-by-hour run sheet: who is where, what goes out on which channel, the opening offer, what to do if something breaks (from the risk register).

一份按小时划分的流程表：人员岗位安排、各渠道发布内容、开业优惠、故障应对方案（来自风险登记册）。

Step 4: the first 30 days

第四步：上线后前30天

The weekly numbers to track (from the CFO: units a day against break-even; from marketing: the channel numbers), the level that triggers a change, and a review on days 7, 14 and 30 with the questions to answer.

需要每周追踪的数据（由财务负责人提供：日销量对比盈亏平衡点；由营销端提供：各渠道数据）、触发调整的阈值，以及第7、14、30天的复盘问题清单。

Output

输出

founder/launch.md

with the test, the countdown, the run sheet and the 30-day review. Next:

/founder-plan

compiles everything into the business plan.

生成包含测试方案、倒计时安排、流程表和30天复盘计划的

founder/launch.md

文件。下一步：通过

/founder-plan

将所有内容整合为商业计划书。