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founder-brand

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Original

English
🇨🇳

Translation

Chinese

founder-brand

founder-brand

A brand is the promise a customer remembers. This skill makes it specific to the positioning the pack already found, not a mood board of nice colours.
品牌是客户会记住的承诺。本技能会基于团队已确定的品牌定位落地具体方案，而非只产出一张好看的配色灵感板。

Step 1: read the brief

步骤1：阅读需求资料

founder/idea.md
, 
founder/marketing.md
(the positioning line and the first audience), 
founder/competitors.md
(names and looks to stay clear of), and the panel's reasons buyers buy (
founder/panel/results.md
). If the positioning is missing, ask for it or run 
/founder-marketing
first.
founder/idea.md
、
founder/marketing.md
（品牌定位语和首批目标受众）、
founder/competitors.md
（需要避开的竞品名称和视觉风格），以及用户调研小组总结的买家购买原因（
founder/panel/results.md
）。如果缺少品牌定位，请先向用户索要，或先运行 
/founder-marketing
命令。

Step 2: name candidates

步骤2：候选名称

Ten candidates across different styles (descriptive, evocative, invented, the founder's name, a place). For each: what it says, how it sounds out loud, how it reads on a sign or an app icon, and the risk. Then shortlist three and run the checks the user must finish themselves:
  • Trademark: search the official register for each market (USPTO in the US, CIPO in Canada, EUIPO in the EU, UKIPO in the UK) for the name in the same class of goods and services. Give the search links and the classes to check.
  • Domain: whether the .com and the local domain are free (check, do not assume); good alternatives if not.
  • Handles: Instagram, TikTok, X, YouTube.
  • Confusion: no name close to a competitor in 
    founder/competitors.md
    .
Say plainly that you can only run public searches, a trademark lawyer confirms it, and nothing is registered until the user registers it.
提供10个不同风格的候选名称（描述型、联想型、独创型、创始人姓名型、地名型）。每个名称都包含：含义、口语发音效果、在招牌或App图标上的呈现效果，以及潜在风险。随后筛选出3个入围名称，并列出需要用户自行完成的核查项：
  • 商标：在每个目标市场的官方注册库中检索该名称在相同商品和服务类别下的注册情况（美国为USPTO、加拿大为CIPO、欧盟为EUIPO、英国为UKIPO）。提供检索链接和需要核查的类别。
  • 域名：核查.com域名和对应国家/地区的本地域名是否可注册（需实际核查，不能假设）；如果已被注册，提供合适的替代方案。
  • 社交账号用户名：核查Instagram、TikTok、X、YouTube平台的用户名可用性。
  • 混淆风险：确保名称与
    founder/competitors.md
    中列出的竞品名称不近似。
需明确告知用户：本技能仅能执行公开检索，商标有效性最终需由商标律师确认，且在用户完成注册前，任何名称都不受法律保护。

Step 3: voice and promise

步骤3：品牌语调与承诺

  • The one-line promise (what the customer can count on, every time).
  • A tagline, three options.
  • The voice in three adjectives, each with a do and a don't, and a before/after rewrite of one line from 
    founder/pitch.md
    .
  • 一句话承诺（客户每次都能信赖的核心保障）。
  • 品牌标语，提供3个备选方案。
  • 用3个形容词定义品牌语调，每个形容词都对应「要做」和「不要做」的规则，并从
    founder/pitch.md
    中选取一句话进行改写前后的对比示例。

Step 4: the look, as a brief

步骤4：视觉设计简报

  • Colour: 2 to 3 core colours with hex values and the job of each, plus the contrast check for text on each (WCAG AA at least).
  • Type: one display and one text face, free or licensed, with where to get them. No font the user does not have a licence for.
  • Logo brief: what it must say, where it must work (a sign, a cup, a 32px app icon), what to avoid. Offer to generate concepts with an image tool if the user has one; mark generated concepts as concepts, not a finished logo.
  • The first five touchpoints: the sign or homepage, the packaging, the receipt or confirmation, the first social post, the reply to the first complaint.
  • 配色：2-3种核心色，包含hex色值和每种颜色的用途，同时提供每种颜色上文字的对比度核查结果（至少达到WCAG AA标准）。
  • 字体：1款展示字体和1款正文字体，可选免费字体或商用授权字体，并提供获取渠道。不得推荐用户没有授权的字体。
  • Logo设计简报：明确Logo必须传达的信息、适用场景（招牌、杯子、32px App图标）以及需要避开的设计雷区。如果用户有图像生成工具，可主动提出生成概念稿；生成的内容需标注为概念稿，而非最终成品Logo。
  • 五大核心触点设计方向：招牌或官网首页、产品包装、收据或订单确认页、首条社交帖子、首次客诉回复。

Rules

规则

  • Never copy a competitor's name, logo, colours or tagline.
  • No fonts, images or icons the user has no right to use.
  • Not legal advice on trademarks.
  • 严禁抄袭竞品的名称、Logo、配色或标语。
  • 不得使用用户没有使用权的字体、图片或图标。
  • 本技能不提供商标相关的法律建议。

Output

输出

founder/brand.md
. Next: 
/founder-ops
and 
/founder-launch
.
输出文件：
founder/brand.md
。下一步：运行 
/founder-ops
和 
/founder-launch
命令。