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video-script

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🇺🇸

Original

English
🇨🇳

Translation

Chinese

/dm:video-script

/dm:video-script

Purpose

用途

Write a production-ready video marketing script with hook variants, timestamps, visual direction notes, CTA placement, and platform-specific formatting. Produces a complete script package ready for production with visual and audio columns, accessibility notes, and thumbnail concepts.
撰写可直接用于制作的营销视频脚本，包含多种钩子变体、时间戳、视觉指导说明、CTA布局以及平台专属格式。产出完整的脚本包，包含视觉和音频列、无障碍说明以及缩略图构思，可直接投入制作。

Input Required

所需输入

The user must provide (or will be prompted for):
  • Video type: The format of the video — ad spot, explainer, testimonial, product demo, social short, educational tutorial, brand story, or event recap
  • Target platform: Where the video will be published — YouTube, TikTok, Instagram Reels, LinkedIn, YouTube Shorts, Facebook, or multi-platform
  • Target length: Desired duration — 15s, 30s, 60s, 90s, 2-3 min, 5-10 min, or long-form 10+ min
  • Key message or topic: The core idea, value proposition, or subject matter the video must communicate
  • Call to action: What the viewer should do after watching — visit URL, subscribe, purchase, sign up, download, follow, etc.
  • Target audience: Who the video is for — demographics, psychographics, awareness level, and platform behavior
  • Brand tone: Desired tone and energy level — professional, casual, humorous, inspirational, educational, urgent, or conversational
  • Available assets: What production resources are available — on-camera talent, b-roll footage, product samples, graphics/animation capability, studio vs. location, screen recordings
  • Competitor video references: Optional — links or descriptions of competitor or aspirational videos to benchmark against
  • Performance goals: What success looks like — views, watch-through rate, click-through rate, conversions, engagement, or brand lift
用户必须提供（或会被提示提供）以下信息：
  • 视频类型：视频格式——广告片、解说视频、客户证言、产品演示、社交短视频、教学教程、品牌故事或活动回顾
  • 目标平台：视频发布平台——YouTube、TikTok、Instagram Reels、LinkedIn、YouTube Shorts、Facebook或多平台
  • 目标时长：期望时长——15秒、30秒、60秒、90秒、2-3分钟、5-10分钟或长视频（10分钟以上）
  • 核心信息或主题：视频必须传达的核心观点、价值主张或主题内容
  • 行动号召（CTA）：观众观看后应采取的行动——访问网址、订阅、购买、注册、下载、关注等
  • 目标受众：视频面向的人群——人口统计特征、心理特征、认知水平以及平台使用行为
  • 品牌调性：期望的语气和活力水平——专业、随性、幽默、励志、教育性、紧迫感或对话式
  • 可用资源：可用的制作资源——出镜人才、B-roll素材、产品样品、图形/动画制作能力、演播室或外景场地、屏幕录制素材
  • 竞品视频参考（可选）：竞品或标杆视频的链接或描述，用于参考对标
  • 绩效目标：成功的衡量标准——播放量、完播率、点击率、转化率、互动量或品牌提升度

Process

流程

  1. Load brand context: Read 
    ~/.claude-marketing/brands/_active-brand.json
    for the active slug, then load 
    ~/.claude-marketing/brands/{slug}/profile.json
    . Apply brand voice, compliance rules for target markets (
    skills/context-engine/compliance-rules.md
    ), and industry context. Also check for guidelines at 
    ~/.claude-marketing/brands/{slug}/guidelines/_manifest.json
    — if present, load restrictions and relevant category files. Check for custom templates at 
    ~/.claude-marketing/brands/{slug}/templates/
    . Check for agency SOPs at 
    ~/.claude-marketing/sops/
    . If no brand exists, ask: "Set up a brand first (/dm:brand-setup)?" — or proceed with defaults.
  2. Determine platform specs and format constraints: Reference platform-specific requirements — aspect ratio (16:9, 9:16, 1:1), max duration, safe zones for text overlays, caption placement areas, and native content conventions. Apply platform algorithm preferences (e.g., TikTok favors native-feeling content, LinkedIn rewards professional storytelling, YouTube prioritizes watch time).
  3. Select script structure: Choose the optimal narrative framework based on video type and goals — AIDA (Attention-Interest-Desire-Action), PAS (Problem-Agitate-Solution), problem-solve-CTA, storytelling arc (setup-tension-resolution), listicle, before/after, or direct response. Justify the choice based on audience awareness level and platform norms.
  4. Write 3 hook variants: Craft three distinct opening hooks for the first 3 seconds — each using a different hook technique (bold claim, question, visual shock, pattern interrupt, relatable pain point, or curiosity gap). Provide rationale for why each hook works for the target audience and platform.
  5. Draft full script with timestamps: Write the complete script with second-by-second or scene-by-scene timestamps. Include speaker dialogue or voiceover lines, pause beats, transition cues, and pacing notes. Ensure the script hits the target duration within a 10% margin.
  6. Add visual direction notes: Create a visual column alongside the script specifying camera angles (wide, medium, close-up, overhead), b-roll suggestions, graphics and text overlay placements, transitions (cut, dissolve, swipe), product shots, and screen recordings where applicable.
  7. Place CTAs at optimal points: Position call-to-action moments at strategically timed intervals based on video length — verbal CTA, on-screen CTA overlay, end card CTA, and pinned comment CTA. For shorter videos, place a single CTA at the natural climax; for longer videos, use a soft mid-roll CTA and a strong end CTA.
  8. Add accessibility notes: Write a closed caption script ensuring all spoken content and meaningful sound effects are transcribed. Include audio description notes for key visual-only moments. Specify caption styling (font size, positioning, background contrast) per platform requirements.
  9. Create thumbnail and cover frame concept: Design a thumbnail concept for YouTube or a cover frame for Reels/TikTok — specify text overlay (7 words max), facial expression or product shot, color treatment, and contrast elements that drive click-through. Include 2 thumbnail variant ideas for A/B testing.
  10. Review against brand voice and platform best practices: Audit the complete script against brand voice settings, compliance requirements, and platform content policies. Flag any potential issues with claims, disclosures, music licensing, or platform-specific restrictions. Verify pacing matches platform consumption patterns.
  1. 加载品牌上下文：读取
    ~/.claude-marketing/brands/_active-brand.json
    获取活跃品牌标识，然后加载
    ~/.claude-marketing/brands/{slug}/profile.json
    。应用品牌语调、目标市场的合规规则（
    skills/context-engine/compliance-rules.md
    ）以及行业背景。同时检查指南：查看
    ~/.claude-marketing/brands/{slug}/guidelines/_manifest.json
    ——若存在，加载限制条件和相关分类文件。检查
    ~/.claude-marketing/brands/{slug}/templates/
    下的自定义模板。检查
    ~/.claude-marketing/sops/
    下的代理操作流程。若未设置品牌，询问："是否先设置品牌（/dm:brand-setup）？"——或使用默认设置继续。
  2. 确定平台规格和格式限制：参考平台专属要求——宽高比（16:9、9:16、1:1）、最大时长、文本叠加安全区域、字幕放置区域以及原生内容规范。应用平台算法偏好（例如，TikTok偏好原生感内容，LinkedIn推崇专业叙事，YouTube优先考虑观看时长）。
  3. 选择脚本结构：根据视频类型和目标选择最优叙事框架——AIDA（注意力-兴趣-欲望-行动）、PAS（问题-激化-解决方案）、问题-解决-CTA、故事弧（铺垫-冲突-解决）、清单式、前后对比或直接响应式。根据受众认知水平和平台规范说明选择理由。
  4. 撰写3种钩子变体：为开头3秒创作3种不同的开场钩子——每种使用不同的钩子技巧（大胆断言、提问、视觉冲击、模式打断、共鸣痛点或好奇心缺口）。说明每种钩子对目标受众和平台有效的原因。
  5. 撰写带时间戳的完整脚本：撰写完整脚本，包含逐秒或逐场景的时间戳。包含演讲者台词或旁白、停顿节拍、转场提示和节奏说明。确保脚本时长在目标时长的10%误差范围内。
  6. 添加视觉指导说明：在脚本旁创建视觉列，指定拍摄角度（全景、中景、特写、俯拍）、B-roll建议、图形和文本叠加位置、转场方式（切镜、溶解、滑动）、产品镜头以及适用的屏幕录制素材。
  7. 优化CTA布局：根据视频时长在战略时机设置行动号召时刻——口头CTA、屏幕CTA叠加、片尾卡片CTA以及置顶评论CTA。短视频在自然高潮处放置单个CTA；长视频则使用软性中插CTA和强力片尾CTA。
  8. 添加无障碍说明：撰写隐藏字幕脚本，确保所有语音内容和有意义的音效都被转录。为关键纯视觉场景添加音频描述说明。根据平台要求指定字幕样式（字体大小、位置、背景对比度）。
  9. 创建缩略图和封面帧构思：为YouTube设计缩略图构思，或为Reels/TikTok设计封面帧——指定文本叠加（最多7字）、面部表情或产品镜头、色彩处理以及提升点击率的对比元素。提供2种缩略图变体用于A/B测试。
  10. 对照品牌语调和平台最佳实践审核：对照品牌语调设置、合规要求和平台内容政策审核完整脚本。标记任何潜在问题，如宣传声明、披露要求、音乐授权或平台专属限制。验证节奏是否符合平台内容消费模式。

Output

输出

A structured video script package containing:
  • 3 hook variants with rationale explaining the technique used and expected audience response for each
  • Full script with timestamps — second-by-second or scene-by-scene timing from open to end card
  • Visual direction column specifying what the viewer sees at each timestamp — camera angles, b-roll, graphics, text overlays, transitions, and product shots
  • Audio direction column covering voiceover delivery notes, background music cues (genre, energy, licensing notes), sound effects, and silence beats
  • On-screen text callouts with exact copy, timing, positioning, font size guidance, and animation style
  • CTA placement map with timing rationale — why each CTA appears where it does based on viewer retention curves
  • Platform-specific formatting notes — aspect ratio, duration compliance, safe zones, caption areas, and algorithm optimization tips
  • Accessibility package — closed caption script, audio description notes, and caption styling specifications
  • Thumbnail/cover frame concept — 2 variant ideas with text overlay, imagery, color treatment, and click-through optimization rationale
  • Production notes — talent requirements, location suggestions, props and wardrobe, equipment recommendations, and lighting direction
  • Estimated production complexity rating (low/medium/high) with justification based on required assets, talent, locations, and post-production
  • Alternative cut guidance — how to create a shorter or longer version from the same shoot, specifying which sections to cut or expand
结构化的视频脚本包包含：
  • 3种钩子变体，附带每种所用技巧的说明以及预期受众反应
  • 带时间戳的完整脚本——从开场到片尾卡片的逐秒或逐场景计时
  • 视觉指导列，指定每个时间戳观众看到的内容——拍摄角度、B-roll、图形、文本叠加、转场和产品镜头
  • 音频指导列，涵盖旁白交付说明、背景音乐提示（流派、活力、授权说明）、音效和停顿节拍
  • 屏幕文本标注，包含确切文案、计时、位置、字体大小指导和动画风格
  • CTA布局图，附带计时理由——基于观众留存曲线说明每个CTA放置位置的原因
  • 平台专属格式说明——宽高比、时长合规性、安全区域、字幕区域和算法优化技巧
  • 无障碍包——隐藏字幕脚本、音频描述说明和字幕样式规范
  • 缩略图/封面帧构思——2种变体方案，包含文本叠加、图像、色彩处理和点击率优化理由
  • 制作说明——人才要求、场地建议、道具和服装、设备推荐以及灯光指导
  • 预估制作复杂度评级（低/中/高），基于所需资源、人才、场地和后期制作说明理由
  • 替代剪辑指导——如何从同一拍摄素材制作更短或更长版本，指定需删减或扩展的部分

Agents Used

使用的Agent

  • content-creator — Script writing, hook development, narrative structure, visual and audio direction, CTA placement, accessibility scripting, thumbnail concept, brand voice alignment, and platform-specific formatting
  • content-creator——脚本撰写、钩子开发、叙事结构、视觉和音频指导、CTA布局、无障碍脚本编写、缩略图构思、品牌语调对齐以及平台专属格式设置