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tech-seo-audit

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Original

English
🇨🇳

Translation

Chinese

/digital-marketing-pro:tech-seo-audit

/digital-marketing-pro:tech-seo-audit

Purpose

目的

Run a comprehensive technical SEO audit that covers the infrastructure and code-level factors that affect search engine crawling, indexation, and ranking. This audit focuses on the technical foundation rather than content or backlinks. Produces a prioritized report with specific fixes, expected impact, and implementation guidance.
运行全面的技术SEO审计，涵盖影响搜索引擎抓取、索引和排名的基础设施及代码层面因素。本次审计聚焦技术基础，而非内容或反向链接。将生成一份包含具体修复方案、预期影响和实施指南的优先级报告。

Important — technical SEO during the May 2026 Core Update

重要提示——2026年5月核心更新期间的技术SEO

The Google broad core update that started 21 May 2026 is primarily a quality/relevance reweighting, not a technical signal change. If a brand contacts you about ranking volatility in May/June 2026:
  • Run this audit anyway — Core Updates frequently surface pre-existing technical debt because relative quality matters more during reweighting. Crawl-budget waste on low-quality pages, broken canonical chains, soft-404s, and orphaned JS-rendered routes all amplify Core Update damage.
  • Resist crawler/rendering "fixes" pitched as Core Update remedies. No technical change will undo a Core Update hit if the underlying content quality issue isn't addressed. Pair this audit with 
    /digital-marketing-pro:seo-audit
    (content/E-E-A-T side) — both are needed.
  • Hreflang, structured data, and Core Web Vitals carry their normal weight — the update did not change technical priorities, only how much E-E-A-T deficits hurt.
Google于2026年5月21日启动的广泛核心更新主要是对质量/相关性权重的重新调整，而非技术信号变更。如果有品牌就2026年5月/6月的排名波动联系您：
  • 仍需运行本次审计——核心更新常会暴露已存在的技术债务，因为在权重调整期间，相对质量更为重要。低质量页面浪费抓取预算、规范链接链断裂、软404错误以及孤立的JS渲染路由都会加剧核心更新带来的负面影响。
  • 拒绝将抓取/渲染“修复方案”作为核心更新的补救措施。如果未解决底层内容质量问题，任何技术变更都无法挽回核心更新带来的排名损失。需将本次审计与
    /digital-marketing-pro:seo-audit
    （内容/E-E-A-T维度）结合使用——两者缺一不可。
  • Hreflang、结构化数据和Core Web Vitals仍保持原有权重——本次更新未改变技术优先级，仅改变了E-E-A-T不足造成的负面影响程度。

Input Required

所需输入

The user must provide (or will be prompted for):
  • Website URL (required): The domain or specific section to audit
  • CMS/Platform (helpful): WordPress, Shopify, Next.js, custom, etc.
  • Known issues (optional): Any specific technical concerns
  • Site size (helpful): Approximate number of pages
  • International presence (optional): Whether site serves multiple countries/languages
  • Access to Google Search Console data (optional): Enables real data vs estimates
用户必须提供（或会被提示提供）：
  • 网站URL（必填）：需审计的域名或特定板块
  • CMS/平台（有助审计）：WordPress、Shopify、Next.js、自定义平台等
  • 已知问题（可选）：任何特定的技术问题
  • 网站规模（有助审计）：大致页面数量
  • 国际化布局（可选）：网站是否服务于多个国家/地区
  • Google Search Console数据访问权限（可选）：可使用真实数据而非估算数据

Process

流程

  1. Load brand context: Read 
    ~/.claude-marketing/brands/_active-brand.json
    for the active slug, then load 
    ~/.claude-marketing/brands/{slug}/profile.json
    . Apply brand voice, compliance rules for target markets (
    skills/context-engine/compliance-rules.md
    ), and industry context. Also check for guidelines at 
    ~/.claude-marketing/brands/{slug}/guidelines/_manifest.json
    — if present, load restrictions and relevant category files. Check for custom templates at 
    ~/.claude-marketing/brands/{slug}/templates/
    . Check for agency SOPs at 
    ~/.claude-marketing/sops/
    . If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.
  2. Load reference files: Read 
    skills/technical-seo/core-web-vitals.md
    , 
    skills/technical-seo/crawlability.md
    , 
    skills/technical-seo/site-architecture.md
    , 
    skills/technical-seo/indexation.md
    , and 
    skills/technical-seo/international-seo.md
    for detailed technical SEO frameworks
  3. Run tech-seo-auditor script (if Python available): 
    python "scripts/tech-seo-auditor.py" --url {url}
    to get automated checks on status codes, redirects, meta tags, and page structure
  4. Core Web Vitals assessment: Evaluate LCP, INP, and CLS using known thresholds. If GSC MCP is connected, pull real CrUX data. Otherwise, provide optimization checklist based on CMS/platform
  5. Crawlability audit: Check robots.txt configuration, XML sitemap presence and structure, crawl budget considerations, JavaScript rendering impact
  6. Indexation review: Canonical tag usage, meta robots directives, duplicate content risks, index bloat potential, pagination handling
  7. Site architecture analysis: URL structure, internal linking patterns, site depth, navigation efficiency, breadcrumbs
  8. Page speed optimization: Image optimization, render-blocking resources, compression, caching, CDN usage
  9. Mobile-first compliance: Viewport configuration, responsive design, mobile usability, touch targets
  10. Redirect health check: Redirect chain detection, mixed HTTP/HTTPS, trailing slash consistency
  11. Structured data review: Schema markup presence, validation, completeness, opportunity identification
  12. International SEO (if applicable): Hreflang implementation, language targeting, URL structure
  13. Security check: HTTPS enforcement, HSTS, mixed content
  14. Compile prioritized report: Group findings by severity (Critical / High / Medium / Low), include specific fix instructions, estimated effort, and expected impact for each issue
  1. 加载品牌上下文：读取
    ~/.claude-marketing/brands/_active-brand.json
    获取活跃品牌标识，然后加载
    ~/.claude-marketing/brands/{slug}/profile.json
    。应用品牌语调、目标市场合规规则（
    skills/context-engine/compliance-rules.md
    ）以及行业背景。同时检查指南：查看
    ~/.claude-marketing/brands/{slug}/guidelines/_manifest.json
    ——若存在，加载限制条件和相关分类文件。检查
    ~/.claude-marketing/brands/{slug}/templates/
    中的自定义模板。查看
    ~/.claude-marketing/sops/
    中的机构标准操作流程。若品牌未设置，询问：“是否先设置品牌（
    /digital-marketing-pro:brand-setup
    ）？”——或使用默认设置继续。
  2. 加载参考文件：读取
    skills/technical-seo/core-web-vitals.md
    、
    skills/technical-seo/crawlability.md
    、
    skills/technical-seo/site-architecture.md
    、
    skills/technical-seo/indexation.md
    和
    skills/technical-seo/international-seo.md
    以获取详细的技术SEO框架
  3. 运行tech-seo-auditor脚本（若Python可用）：执行
    python "scripts/tech-seo-auditor.py" --url {url}
    以自动检查状态码、重定向、元标签和页面结构
  4. Core Web Vitals评估：使用已知阈值评估LCP、INP和CLS。若已连接GSC MCP，提取真实CrUX数据。否则，基于CMS/平台提供优化清单
  5. 可抓取性审计：检查robots.txt配置、XML站点地图的存在性和结构、抓取预算考量、JavaScript渲染影响
  6. 索引情况审查：规范标签使用、元robots指令、重复内容风险、索引膨胀可能性、分页处理
  7. 网站架构分析：URL结构、内部链接模式、网站深度、导航效率、面包屑导航
  8. 页面速度优化：图片优化、渲染阻塞资源、压缩、缓存、CDN使用
  9. 移动端优先合规性：视口配置、响应式设计、移动端可用性、触摸目标
  10. 重定向健康检查：检测重定向链、HTTP/HTTPS混合问题、斜杠一致性
  11. 结构化数据审查：Schema标记的存在性、验证、完整性、机会识别
  12. 国际化SEO（如适用）：Hreflang实施、语言定位、URL结构
  13. 安全检查：HTTPS强制实施、HSTS、混合内容
  14. 编译优先级报告：按严重程度（关键/高/中/低）分组呈现发现的问题，每个问题包含具体修复说明、预估工作量和预期影响

Output

输出

A structured technical SEO audit report containing:
  • Audit header: Brand name, URL, date, CMS/platform, overall health score (0-100)
  • Executive summary: 3-5 sentence overview of technical health
  • Critical issues (fix immediately): Issues blocking crawling, indexation, or causing significant ranking impact
  • High priority (fix this week): Issues with measurable ranking or UX impact
  • Medium priority (fix this month): Optimization opportunities with moderate impact
  • Low priority (backlog): Minor improvements and best-practice alignment
  • Each finding includes: Description, affected URLs/pages, specific fix with code/config examples, estimated effort (hours), expected impact (traffic/ranking)
  • Core Web Vitals scorecard: LCP, INP, CLS with current estimates and target values
  • Quick wins list: Top 5 highest-impact, lowest-effort fixes
  • Implementation roadmap: Suggested timeline for addressing all findings
一份结构化的技术SEO审计报告，包含：
  • 审计标题：品牌名称、URL、日期、CMS/平台、整体健康评分（0-100）
  • 执行摘要：3-5句话概述技术健康状况
  • 关键问题（立即修复）：阻碍抓取、索引或造成重大排名影响的问题
  • 高优先级（本周修复）：对排名或用户体验有可衡量影响的问题
  • 中优先级（本月修复）：具有中等影响的优化机会
  • 低优先级（待办）：微小改进和最佳实践对齐
  • 每个问题包含：描述、受影响的URL/页面、带有代码/配置示例的具体修复方案、预估工作量（小时）、预期影响（流量/排名）
  • Core Web Vitals评分卡：LCP、INP、CLS的当前估算值和目标值
  • 快速修复清单：5个影响最大、工作量最小的修复项
  • 实施路线图：解决所有问题的建议时间表

Agents Used

使用的Agent

  • seo-specialist — Runs the technical audit across all dimensions, generates structured data recommendations, provides CMS-specific fix guidance, prioritizes findings by impact/effort
  • seo-specialist —— 全面开展技术审计，生成结构化数据建议，提供针对特定CMS的修复指导，按影响/工作量对发现的问题进行优先级排序