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landing-page-audit

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Original

English
🇨🇳

Translation

Chinese

/digital-marketing-pro:landing-page-audit

/digital-marketing-pro:landing-page-audit

Purpose

目的

Evaluate a landing page across six key conversion dimensions and deliver a scored assessment with specific, actionable recommendations to improve conversion rate.
从六个关键转化维度评估着陆页，并提供带有具体可操作建议的评分评估，以提升转化率。

Input Required

所需输入

The user must provide (or will be prompted for):
  • Landing page URL: The page to audit
  • Traffic source: Where visitors come from (paid search, social ads, email, organic)
  • Target action: Desired conversion (form submit, purchase, signup, download, call)
  • Ad copy or email: The upstream message driving traffic (for message match analysis)
  • Current conversion rate: If known, for benchmarking
用户必须提供（或会被提示提供）：
  • 着陆页URL：待审核的页面
  • 流量来源：访客的来源渠道（付费搜索、社交广告、邮件、自然流量）
  • 目标行动：期望的转化行为（表单提交、购买、注册、下载、致电）
  • 广告文案或邮件内容：引导流量的上游信息（用于信息匹配度分析）
  • 当前转化率：若已知，用于基准对比

Process

流程

  1. Load brand context: Read 
    ~/.claude-marketing/brands/_active-brand.json
    for the active slug, then load 
    ~/.claude-marketing/brands/{slug}/profile.json
    . Apply brand voice, compliance rules for target markets (
    skills/context-engine/compliance-rules.md
    ), and industry context. Also check for guidelines at 
    ~/.claude-marketing/brands/{slug}/guidelines/_manifest.json
    — if present, load restrictions and relevant category files. Check for custom templates at 
    ~/.claude-marketing/brands/{slug}/templates/
    . Check for agency SOPs at 
    ~/.claude-marketing/sops/
    . If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.
  2. Above-fold clarity (score 1-10): Headline clarity, value proposition, visual hierarchy, CTA visibility within first viewport
  3. Trust signals (score 1-10): Social proof, testimonials, logos, security badges, guarantees, reviews
  4. Form friction (score 1-10): Number of fields, field labels, error handling, progressive disclosure, mobile form UX
  5. Message match (score 1-10): Alignment between traffic source (ad/email) and landing page headline, imagery, offer
  6. Page speed (score 1-10): Load time, Core Web Vitals, render-blocking resources, image optimization
  7. Mobile experience (score 1-10): Responsive design, tap targets, scroll depth, mobile-specific CTAs
  8. Calculate overall score and benchmark against industry averages
  9. Prioritize recommendations by expected conversion impact
  1. 加载品牌背景：读取
    ~/.claude-marketing/brands/_active-brand.json
    获取活跃品牌标识，然后加载
    ~/.claude-marketing/brands/{slug}/profile.json
    。应用品牌语调、目标市场的合规规则（
    skills/context-engine/compliance-rules.md
    ）以及行业背景。同时检查指南：查看
    ~/.claude-marketing/brands/{slug}/guidelines/_manifest.json
    ——若存在，加载限制条件和相关分类文件。检查
    ~/.claude-marketing/brands/{slug}/templates/
    下的自定义模板。查看
    ~/.claude-marketing/sops/
    下的代理机构标准操作流程。若品牌未设置，询问：“是否先设置品牌（/digital-marketing-pro:brand-setup）？”——或使用默认设置继续。
  2. 首屏清晰度（评分1-10）：标题清晰度、价值主张、视觉层级、首屏内CTA可见性
  3. 信任信号（评分1-10）：社交证明、客户证言、品牌标识、安全徽章、保障承诺、用户评价
  4. 表单阻力（评分1-10）：字段数量、字段标签、错误处理、渐进式披露、移动端表单用户体验
  5. 信息匹配度（评分1-10）：流量来源（广告/邮件）与着陆页标题、图片、优惠信息的一致性
  6. 页面速度（评分1-10）：加载时间、Core Web Vitals、阻塞渲染资源、图片优化
  7. 移动端体验（评分1-10）：响应式设计、点击目标区域、滚动深度、移动端专属CTA
  8. 计算整体评分，并与行业平均值进行基准对比
  9. 根据预期转化影响优先级排序建议

Output

输出内容

A structured landing page audit containing:
  • Overall conversion score (1-10) with industry benchmark comparison
  • Dimension-by-dimension scoring with evidence and screenshots/notes
  • Top 5 priority fixes ranked by expected impact
  • Detailed recommendations per dimension with implementation guidance
  • Message match analysis with specific misalignment callouts
  • Mobile-specific issues and fixes
  • Quick wins vs. major redesign items
结构化的着陆页审核报告，包含：
  • 整体转化评分（1-10）及与行业基准的对比
  • 各维度评分，附证据及截图/备注
  • 按预期影响排序的前5项优先修复建议
  • 各维度的详细建议及实施指导
  • 信息匹配度分析，明确指出不一致之处
  • 移动端专属问题及修复方案
  • 快速优化项与重大重构项区分

Agents Used

使用的Agent

  • analytics-analyst — Performance scoring, conversion benchmarking, data-driven recommendations
  • brand-guardian — Brand consistency, trust signal assessment, message alignment
  • cro-specialist — Conversion scoring, form friction analysis, A/B test sample size calculation, above-fold hierarchy, CTA optimization
  • analytics-analyst — 性能评分、转化基准对比、数据驱动建议
  • brand-guardian — 品牌一致性、信任信号评估、信息对齐
  • cro-specialist — 转化评分、表单阻力分析、A/B测试样本量计算、首屏层级优化、CTA优化