content-engine

Compare original and translation side by side

🇺🇸

Original

English

🇨🇳

Translation

Chinese

Content Engine

内容引擎

When to Use This Skill

何时使用此技能

Activate this module when the user's request involves any of the following:

SEO Content: Blog posts, pillar pages, topic clusters, or any content optimized for search
Ad Copy: Headlines, descriptions, and creative for any paid platform (Google, Meta, LinkedIn, TikTok, etc.)
Email Marketing: Email sequences, drip campaigns, newsletters, transactional emails, or cold outreach
Social Media Content: Organic posts, captions, hashtag strategy, or content calendars for social platforms
Landing Pages: Conversion-focused page copy, hero sections, CTAs, and page structure
Content Calendars: Editorial planning, content scheduling, and theme mapping
Brand Voice: Voice and tone guidelines, messaging frameworks, and brand language systems
Content Decay Detection: Identifying content that has lost rankings, traffic, or relevance over time
AI Content Quality Management: Ensuring AI-generated content meets quality, originality, and brand standards
Accessibility Compliance: Making content accessible (WCAG standards, alt text, readability, screen reader compatibility)
Multilingual/Localization: Adapting content for different languages, cultures, and regional markets
Email Infrastructure: Deliverability, authentication (SPF, DKIM, DMARC), domain warming, and sender reputation

Trigger phrases: "write a blog post," "ad copy," "email sequence," "social media calendar," "landing page," "content calendar," "brand voice," "content audit," "content decay," "AI content," "accessibility," "translate," "localize," "email deliverability," "subject line," "headline," "CTA," "newsletter"

当用户的请求涉及以下任意场景时，激活此模块：

SEO内容：博客文章、支柱页面、主题集群或任何针对搜索引擎优化的内容
广告文案：适用于任何付费平台（Google、Meta、LinkedIn、TikTok等）的标题、描述和创意内容
电子邮件营销：邮件序列、滴灌营销活动、新闻通讯、事务性邮件或陌生开发邮件
社交媒体内容：自然流量帖子、文案、标签策略或社交平台内容日历
着陆页：以转化为核心的页面文案、核心区域、CTA（号召性用语）和页面结构
内容日历：编辑规划、内容排期和主题映射
品牌语调：语调和语气指南、信息传递框架以及品牌语言体系
内容衰退检测：识别随时间推移排名、流量或相关性下降的内容
AI生成内容质量管理：确保AI生成内容符合质量、原创性和品牌标准
无障碍合规：使内容符合无障碍要求（WCAG标准、替代文本、可读性、屏幕阅读器兼容性）
多语言/本地化：针对不同语言、文化和区域市场调整内容
电子邮件基础设施：送达率、身份验证（SPF、DKIM、DMARC）、域名预热和发件人声誉

触发短语："撰写博客文章"、"广告文案"、"邮件序列"、"社交媒体日历"、"着陆页"、"内容日历"、"品牌语调"、"内容审计"、"内容衰退"、"AI内容"、"无障碍"、"翻译"、"本地化"、"邮件送达率"、"主题行"、"标题"、"CTA"、"新闻通讯"

Brand Context (Auto-Applied)

品牌上下文（自动应用）

Before producing any marketing output from this module:

Check session context — The active brand summary was output at session start. Use the brand name, industry, voice settings, channels, goals, compliance, and competitors shown there.

If you need the full profile, read:

~/.claude-marketing/brands/{slug}/profile.json

Apply brand voice — Formality, energy, humor, authority levels must shape all content tone and word choices
Check compliance — Auto-apply rules for brand's target_markets and industry using
```
skills/context-engine/compliance-rules.md
```
Reference industry benchmarks — Consult
```
skills/context-engine/industry-profiles.md
```
for the brand's industry
Use platform specs — Reference
```
skills/context-engine/platform-specs.md
```
for character limits and format requirements

Check campaign history — Run

python campaign-tracker.py --brand {slug} --action list-campaigns

before planning new work

If no brand exists, say: "No brand profile found. Use /digital-marketing-pro:brand-setup to create one, or I can proceed with general best practices."
Check brand guidelines — If
```
~/.claude-marketing/brands/{slug}/guidelines/_manifest.json
```
exists, load and enforce:
```
restrictions.md
```
for banned words, restricted claims, and mandatory disclaimers;
```
channel-styles.md
```
for channel-specific tone overrides (may differ from base voice);
```
messaging.md
```
for approved key messages, taglines, and positioning language;
```
voice-and-tone.md
```
for detailed voice rules beyond the 4 numeric scores. If producing content for a specific channel, channel style rules take precedence over base voice settings.

Do not ask the user for information that already exists in their brand profile.

在此模块生成任何营销输出之前：

检查会话上下文 — 会话开始时已输出活跃品牌摘要。使用其中显示的品牌名称、行业、语调设置、渠道、目标、合规要求和竞争对手信息。

如需完整资料，请阅读：

~/.claude-marketing/brands/{slug}/profile.json

应用品牌语调 — 正式程度、活力、幽默感、权威级别必须影响所有内容的语调和用词选择
检查合规性 — 使用
```
skills/context-engine/compliance-rules.md
```
自动应用品牌目标市场和行业的规则
参考行业基准 — 查阅
```
skills/context-engine/industry-profiles.md
```
获取品牌所属行业的相关信息
使用平台规范 — 参考
```
skills/context-engine/platform-specs.md
```
了解字符限制和格式要求

检查活动历史 — 在规划新工作前运行

python campaign-tracker.py --brand {slug} --action list-campaigns

若品牌不存在，请告知："未找到品牌资料。使用/digital-marketing-pro:brand-setup创建一个，或我可以按照通用最佳实践进行操作。"
检查品牌指南 — 如果
```
~/.claude-marketing/brands/{slug}/guidelines/_manifest.json
```
存在，请加载并执行：
```
restrictions.md
```
中的禁用词汇、受限声明和强制性免责条款；
```
channel-styles.md
```
中的渠道特定语调覆盖规则（可能与基础语调设置不同）；
```
messaging.md
```
中的已批准关键信息、标语和定位语言；
```
voice-and-tone.md
```
中超出4项数值评分的详细语调规则。如果为特定渠道生成内容，渠道风格规则优先于基础语调设置。

请勿向用户询问其品牌资料中已存在的信息。

Required Context

必要上下文

Before executing content work, gather:

Content Type: Which specific content format is needed?
Audience: Who is this content for? (Link to personas from Audience Intelligence if available)
Objective: What should this content achieve? (Traffic, conversions, engagement, education, retention)
Brand Voice: Does a brand voice guide exist? What is the tone? (Professional, casual, authoritative, playful, etc.)
Keywords/Topics: For SEO content — target keywords, search intent, and competitive landscape
Platform: Where will this content live? (Platform-specific requirements matter)
Funnel Stage: Where does this content fit in the customer journey?
Existing Content: What related content already exists? (Avoid cannibalization)
Constraints: Word count limits, character limits, regulatory disclaimers, brand guidelines
Performance Benchmarks: What does success look like for this content type?

For quick requests (e.g., "write me a LinkedIn post"), infer reasonable defaults and deliver immediately. For strategic content work, gather full context.

执行内容工作前，需收集以下信息：

内容类型：需要哪种特定内容格式？
受众：此内容面向谁？（如有可用，请链接至受众智能中的用户画像）
目标：此内容应实现什么目标？（流量、转化、参与度、教育、留存）
品牌语调：是否存在品牌语调指南？语调是什么？（专业、随意、权威、活泼等）
关键词/主题：对于SEO内容 — 目标关键词、搜索意图和竞争格局
平台：此内容将发布在何处？（平台特定要求至关重要）
漏斗阶段：此内容在客户旅程中处于哪个阶段？
现有内容：已有哪些相关内容？（避免内容 cannibalization（自相竞争））
约束条件：字数限制、字符限制、监管免责声明、品牌指南
绩效基准：此类内容的成功标准是什么？

对于快速请求（例如："帮我写一篇LinkedIn帖子"），可推断合理默认值并立即交付。对于战略性内容工作，请收集完整上下文。

Capabilities

功能

SEO Content Creation: Keyword-optimized blog posts, pillar pages, topic cluster design, meta titles/descriptions, internal linking strategy, and featured snippet optimization
Ad Copy (All Platforms): Google Ads (RSAs, headlines, descriptions), Meta Ads (primary text, headlines, descriptions), LinkedIn Ads, TikTok Ads, Twitter/X Ads — platform-specific formats and character limits
Email Sequences: Welcome sequences, nurture drips, cart abandonment, re-engagement, onboarding, upsell/cross-sell, and win-back sequences with subject lines, preview text, body copy, and CTAs
Social Content: Platform-native content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, YouTube, Pinterest — including captions, hashtags, hooks, and post structure
Landing Page Copy: Hero headline/subhead, value proposition blocks, social proof, feature/benefit sections, FAQ, and CTA optimization
Content Calendars: Editorial calendars with theme mapping, content pillars, publishing cadence, and channel distribution plans
Brand Voice System: Voice attributes, tone spectrum (how voice adapts by context), vocabulary guidelines, do/don't examples, and brand-specific terminology
Content Decay Detection: Methodology for identifying declining content by traffic, rankings, engagement, and freshness — with refresh prioritization
AI Content Quality Management: Quality checklist for AI-generated content, originality verification approach, brand alignment review, fact-checking protocol, and human-in-the-loop guidelines
Accessibility Compliance: WCAG 2.1 AA content guidelines, alt text writing, readability scoring, heading structure, link text, color contrast guidance, and screen reader optimization
Multilingual/Localization: Translation-ready content structuring, cultural adaptation framework, locale-specific messaging guidelines, and RTL language considerations
Email Infrastructure: SPF/DKIM/DMARC setup guidance, domain warming schedules, list hygiene practices, deliverability monitoring, and sender reputation management

SEO内容创作：关键词优化的博客文章、支柱页面、主题集群设计、元标题/描述、内部链接策略和精选摘要优化
全平台广告文案：Google Ads（RSAs、标题、描述）、Meta Ads（主文本、标题、描述）、LinkedIn Ads、TikTok Ads、Twitter/X Ads — 符合平台特定格式和字符限制
邮件序列：欢迎序列、培育滴灌、购物车放弃、重新激活、入职、向上销售/交叉销售和赢回序列，包含主题行、预览文本、正文文案和CTA
社交内容：LinkedIn、Twitter/X、Instagram、TikTok、Facebook、YouTube、Pinterest的平台原生内容 — 包括文案、标签、钩子和帖子结构
着陆页文案：核心标题/副标题、价值主张模块、社交证明、功能/优势部分、常见问题和CTA优化
内容日历：包含主题映射、内容支柱、发布节奏和渠道分发计划的编辑日历
品牌语调体系：语调属性、语调范围（语调如何随上下文调整）、词汇指南、注意事项示例和品牌特定术语
内容衰退检测：通过流量、排名、参与度和新鲜度识别衰退内容的方法 — 包含刷新优先级排序
AI生成内容质量管理：AI生成内容质量检查表、原创性验证方法、品牌一致性审查、事实核查协议和人工介入指南
无障碍合规：WCAG 2.1 AA内容指南、替代文本撰写、可读性评分、标题结构、链接文本、色彩对比度指导和屏幕阅读器优化
多语言/本地化：适合翻译的内容结构、文化适配框架、特定区域信息传递指南和RTL（从右到左）语言注意事项
电子邮件基础设施：SPF/DKIM/DMARC设置指导、域名预热计划、列表清理实践、送达率监控和发件人声誉管理

Process

流程

Primary Workflow: Content Creation

Content Strategy Alignment
- Confirm the content type, audience, objective, and funnel stage
- Check for existing content that may overlap (prevent cannibalization)
- Identify the core message and key takeaway
- Select the appropriate content framework for the task
Research & Preparation
- For SEO content: Analyze target keyword, search intent, SERP features, and top-ranking content
- For ad copy: Review platform specs, competitor ads, and audience pain points
- For email: Identify the sequence trigger, desired action, and subscriber segment
- For social: Check platform trends, optimal formats, and audience behavior patterns
- For landing pages: Identify the traffic source, visitor intent, and conversion goal
Content Creation
- Apply the brand voice guidelines (or establish them if none exist)
- Write to the specific format requirements (character limits, structure, platform norms)
- Build in persuasion architecture:
  - Attention: Hook/headline that stops the scroll or earns the click
  - Interest: Problem-aware framing that demonstrates understanding
  - Desire: Solution positioning with clear benefits and social proof
  - Action: Clear, specific CTA with reduced friction
- Include SEO elements where applicable (keywords, headers, internal links, meta data)
- Write multiple variations for testing when the format supports it (ad copy, subject lines, CTAs)
Quality Assurance
- Brand voice alignment check
- Readability score assessment (aim for grade 8 or below for general audiences)
- Accessibility review (heading hierarchy, alt text guidance, link text clarity)
- Fact-checking for any claims, statistics, or references
- Platform compliance check (ad policies, character limits, format requirements)
- SEO on-page audit (keyword placement, meta data, internal links) for search content
- AI content quality check if AI-assisted (originality, brand alignment, factual accuracy)
Optimization & Testing Plan
- Define what to A/B test (headlines, CTAs, email subject lines, ad creative)
- Set performance benchmarks based on content type and channel
- Schedule content review dates for decay monitoring
- Plan content repurposing across formats and channels

Secondary Workflow: Content Audit & Refresh

Pull content inventory (URLs, publish dates, current traffic/rankings)
Score each piece on freshness, performance trend, and relevance
Categorize: Keep (performing well), Refresh (declining but fixable), Consolidate (thin/overlapping), Remove (irrelevant/harmful)
Prioritize refresh candidates by traffic recovery potential
Create refresh briefs with specific update instructions

主要工作流：内容创作

内容战略对齐
- 确认内容类型、受众、目标和漏斗阶段
- 检查是否存在可能重叠的现有内容（防止自相竞争）
- 确定核心信息和关键要点
- 为任务选择合适的内容框架
研究与准备
- 对于SEO内容：分析目标关键词、搜索意图、SERP功能和排名靠前的内容
- 对于广告文案：查看平台规范、竞争对手广告和受众痛点
- 对于邮件：确定序列触发条件、期望操作和订阅者细分
- 对于社交内容：查看平台趋势、最佳格式和受众行为模式
- 对于着陆页：确定流量来源、访问者意图和转化目标
内容创作
- 应用品牌语调指南（若不存在则建立）
- 按照特定格式要求撰写（字符限制、结构、平台规范）
- 构建说服架构：
  - 注意力：吸引眼球的钩子/标题，阻止滚动或获得点击
  - 兴趣：展示理解能力的问题感知框架
  - 欲望：具有明确优势和社交证明的解决方案定位
  - 行动：清晰、具体且降低阻力的CTA
- 适当时包含SEO元素（关键词、标题、内部链接、元数据）
- 当格式支持时，撰写多个变体用于测试（广告文案、主题行、CTA）
质量保证
- 品牌语调一致性检查
- 可读性评分评估（面向普通受众时目标为8年级或以下水平）
- 无障碍审查（标题层级、替代文本指导、链接文本清晰度）
- 对任何声明、统计数据或参考资料进行事实核查
- 平台合规性检查（广告政策、字符限制、格式要求）
- 搜索内容的SEO页面内审核（关键词放置、元数据、内部链接）
- 若为AI辅助内容，进行AI内容质量检查（原创性、品牌一致性、事实准确性）
优化与测试计划
- 定义A/B测试内容（标题、CTA、邮件主题行、广告创意）
- 根据内容类型和渠道设定绩效基准
- 安排内容衰退监控的审核日期
- 规划跨格式和渠道的内容复用

次要工作流：内容审核与刷新

提取内容清单（URL、发布日期、当前流量/排名）
根据新鲜度、绩效趋势和相关性为每个内容打分
分类：保留（表现良好）、刷新（衰退但可修复）、合并（内容单薄/重叠）、移除（无关/有害）
根据流量恢复潜力优先排序刷新候选内容
创建包含具体更新说明的刷新简报

Reference Files

参考文件

```
seo-content.md
```
— Keyword optimization, topic cluster design, featured snippet strategy, and on-page SEO checklist
```
ad-copy.md
```
— Platform-specific ad copy frameworks, character limits, policy guidelines, and A/B testing methodology
```
email-sequences.md
```
— Sequence templates (welcome, nurture, abandonment, etc.), subject line formulas, and email copywriting frameworks
```
social-content.md
```
— Platform-by-platform content guidelines, hook formulas, hashtag strategy, and optimal posting practices
```
landing-pages.md
```
— Landing page structure templates, CTA optimization, above-the-fold frameworks, and conversion copy formulas
```
content-calendar.md
```
— Editorial calendar templates, content pillar frameworks, publishing cadence recommendations, and theme mapping
```
brand-voice.md
```
— Voice development methodology, tone spectrum design, vocabulary guidelines, and brand voice audit process
```
content-decay.md
```
— Decay detection methodology, content scoring rubric, refresh prioritization framework, and update tracking
```
ai-content-quality.md
```
— AI content quality checklist, originality verification, brand alignment review, and human review workflow
```
accessibility.md
```
— WCAG 2.1 AA content checklist, alt text writing guide, readability standards, and inclusive language guidelines
```
multilingual.md
```
— Localization readiness checklist, cultural adaptation framework, translation management, and RTL considerations
```
email-infrastructure.md
```
— Authentication setup (SPF/DKIM/DMARC), domain warming plan, deliverability best practices, and list hygiene
```
email-automation.md
```
— Automation trigger design, workflow mapping, dynamic content rules, and behavioral email logic

```
seo-content.md
```
— 关键词优化、主题集群设计、精选摘要策略和页面内SEO检查表
```
ad-copy.md
```
— 平台特定广告文案框架、字符限制、政策指南和A/B测试方法
```
email-sequences.md
```
— 序列模板（欢迎、培育、放弃等）、主题行公式和邮件文案框架
```
social-content.md
```
— 逐平台内容指南、钩子公式、标签策略和最佳发布实践
```
landing-pages.md
```
— 着陆页结构模板、CTA优化、首屏框架和转化文案公式
```
content-calendar.md
```
— 编辑日历模板、内容支柱框架、发布节奏建议和主题映射
```
brand-voice.md
```
— 语调开发方法、语调范围设计、词汇指南和品牌语调审核流程
```
content-decay.md
```
— 衰退检测方法、内容评分标准、刷新优先级框架和更新跟踪
```
ai-content-quality.md
```
— AI内容质量检查表、原创性验证、品牌一致性审查和人工审核工作流
```
accessibility.md
```
— WCAG 2.1 AA内容检查表、替代文本撰写指南、可读性标准和包容性语言指南
```
multilingual.md
```
— 本地化准备检查表、文化适配框架、翻译管理和RTL注意事项
```
email-infrastructure.md
```
— 身份验证设置（SPF/DKIM/DMARC）、域名预热计划、送达率最佳实践和列表清理
```
email-automation.md
```
— 自动化触发设计、工作流映射、动态内容规则和行为邮件逻辑

Output Formats

输出格式

Deliverable	Format	Description
Blog Post / Article	Document	Complete SEO-optimized content with meta data, headers, and internal link suggestions
Ad Copy Set	Document / Spreadsheet	Multiple variations per platform with headlines, descriptions, and CTAs
Email Sequence	Document	Full sequence with subject lines, preview text, body copy, CTAs, and send timing
Social Media Content	Spreadsheet / Calendar	Posts organized by platform, date, copy, hashtags, and visual direction
Landing Page Copy	Document	Section-by-section copy with headline, subhead, body, bullets, CTAs, and form copy
Content Calendar	Spreadsheet	Monthly/quarterly editorial plan with themes, topics, formats, channels, and owners
Brand Voice Guide	Document	Complete voice system with attributes, tone spectrum, vocabulary, and examples
Content Audit Report	Spreadsheet + Document	Inventory with scores, categorization, and prioritized refresh recommendations
Accessibility Report	Checklist document	Content-level accessibility assessment with specific remediation steps

交付物	格式	描述
博客文章/文章	文档	完整的SEO优化内容，包含元数据、标题和内部链接建议
广告文案集	文档/电子表格	每个平台的多个变体，包含标题、描述和CTA
邮件序列	文档	完整序列，包含主题行、预览文本、正文文案、CTA和发送时间安排
社交媒体内容	电子表格/日历	按平台、日期、文案、标签和视觉方向整理的帖子
着陆页文案	文档	分节文案，包含标题、副标题、正文、项目符号、CTA和表单文案
内容日历	电子表格	月度/季度编辑计划，包含主题、话题、格式、渠道和负责人
品牌语调指南	文档	完整的语调体系，包含属性、语调范围、词汇和示例
内容审核报告	电子表格+文档	带评分的内容清单、分类和优先刷新建议
无障碍报告	检查表文档	内容级无障碍评估，包含具体整改步骤

Edge Cases

边缘情况

Regulated Industry Content (Disclaimers Required)

受监管行业内容（需免责声明）

Situation: Healthcare, financial services, legal, insurance, cannabis, gambling, or other industries requiring mandatory disclaimers, disclosures, or compliance language
Approach: Flag the regulatory requirement at the start of content creation. Include placeholder disclaimer text and recommend legal review before publication. For ad platforms, note specific policy restrictions (e.g., Facebook financial services disclaimers, Google healthcare ad policies). Never present marketing content as compliant without legal review — always recommend professional compliance verification. Keep marketing copy and compliance language visually distinct.

场景：医疗保健、金融服务、法律、保险、大麻、赌博或其他需要强制性免责声明、披露或合规语言的行业
处理方式：在内容创作开始时标记监管要求。包含占位符免责声明文本，并建议在发布前进行法律审查。对于广告平台，注明特定政策限制（例如Facebook金融服务免责声明、Google医疗广告政策）。未经法律审查，切勿将营销内容呈现为合规状态 — 始终建议进行专业合规验证。使营销文案和合规语言在视觉上区分开。

Multilingual Campaigns

多语言活动

Situation: Content needs to work across multiple languages and cultural contexts
Approach: Write source content with localization in mind (avoid idioms, cultural references, humor that won't translate). Create a localization brief alongside the content that flags culturally sensitive elements. Do not use machine translation for final deliverables — recommend professional translators with marketing expertise. For RTL languages (Arabic, Hebrew, Farsi), flag layout implications for design teams. Account for text expansion (German text is ~30% longer than English) in character-limited formats.

场景：内容需适用于多种语言和文化背景
处理方式：撰写源内容时考虑本地化需求（避免习语、文化参考和无法翻译的幽默）。在内容旁创建本地化简报，标记文化敏感元素。请勿使用机器翻译生成最终交付物 — 建议聘请具有营销专业知识的专业翻译人员。对于RTL语言（阿拉伯语、希伯来语、波斯语），向设计团队标记布局影响。在字符限制格式中考虑文本扩展（德语文本比英语长约30%）。

Content Cannibalization

内容自相竞争

Situation: Multiple pages competing for the same keyword or covering the same topic
Approach: Audit existing content before creating anything new. If cannibalization exists, recommend consolidation (merge weaker pages into a single strong one) rather than creating yet another competing piece. Use canonical tags, internal linking, and content differentiation to resolve existing cannibalization. When creating new content, check keyword and topic overlap with the existing inventory.

场景：多个页面竞争相同关键词或覆盖相同主题
处理方式：在创建新内容前审核现有内容。若存在自相竞争，建议合并（将较弱页面合并为单个优质页面）而非创建另一个竞争内容。使用规范标签、内部链接和内容差异化解决现有自相竞争问题。创建新内容时，检查与现有内容清单的关键词和主题重叠情况。

AI-Generated Content Disclosure

AI生成内容披露

Situation: User wants to publish AI-generated content and needs guidance on disclosure
Approach: Recommend transparency. Note that platform policies are evolving (Google does not penalize AI content but values quality; some social platforms require AI disclosure). Always recommend human review and editing of AI-generated drafts. Flag that pure AI-generated content without human oversight risks factual errors, brand inconsistency, and audience trust issues. Provide the quality assurance checklist for AI-assisted content.

场景：用户希望发布AI生成内容并需要披露指导
处理方式：建议保持透明。注意平台政策正在演变（Google不会惩罚AI内容但重视质量；部分社交平台要求AI披露）。始终建议对AI生成的草稿进行人工审核和编辑。标记未经人工监督的纯AI生成内容存在事实错误、品牌不一致和受众信任问题的风险。提供AI辅助内容的质量保证检查表。

Accessibility for Video/Audio Content

视频/音频内容无障碍

Situation: Content includes video, audio, or interactive elements needing accessibility treatment
Approach: Recommend captions (not auto-generated — accuracy matters) for all video content. Provide audio descriptions for visual-only information in videos. Create transcripts for podcasts and audio content. Ensure interactive elements are keyboard-navigable. Test with screen readers. Follow WCAG 2.1 AA at minimum, with AAA as a stretch goal for public-facing content.

场景：内容包含需要无障碍处理的视频、音频或交互式元素
处理方式：建议为所有视频内容添加字幕（请勿使用自动生成的字幕 — 准确性至关重要）。为视频中仅视觉呈现的信息提供音频描述。为播客和音频内容创建文字记录。确保交互式元素可通过键盘导航。使用屏幕阅读器进行测试。至少遵循WCAG 2.1 AA标准，面向公众的内容可争取达到AAA标准。

RTL Languages

RTL语言

Situation: Content in Arabic, Hebrew, Farsi, Urdu, or other right-to-left languages
Approach: Flag RTL implications early in the process. Content structure, CTA placement, and visual hierarchy all reverse. Numbers and embedded Latin text remain LTR within RTL context (bidirectional text). Recommend native-speaker review for all RTL content. Design templates must support RTL layouts. Test email templates in RTL mode specifically, as many email clients handle RTL inconsistently.

场景：阿拉伯语、希伯来语、波斯语、乌尔都语或其他从右到左的语言内容
处理方式：在流程早期标记RTL影响。内容结构、CTA位置和视觉层次均会反转。数字和嵌入的拉丁文本在RTL上下文中保持LTR（双向文本）。建议所有RTL内容由母语人士审核。设计模板必须支持RTL布局。专门在RTL模式下测试邮件模板，因为许多邮件客户端对RTL的处理不一致。