blitz-copy

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Blitz Copy: The Dopamine Copywriting System

Blitz Copy：多巴胺文案系统

Guides high-conversion copywriting: hijack attention, trigger desire, and drive action fast using dopamine psychology. Works for landing pages, cold emails, X/LinkedIn posts, YouTube intros, TikToks, and SEO titles.

When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

引导高转化文案写作：利用多巴胺心理，在几秒内抢占注意力、点燃渴望并推动行动。适用于落地页、冷邮件、X/LinkedIn 帖子、YouTube 片头、TikTok 视频和 SEO 标题。

调用时： 首次使用时，如有帮助，先用 1-2 句话说明本 skill 涵盖的内容及其重要性，然后提供主要输出。后续使用或用户要求跳过时，直接提供主要输出。

Core Truth

核心真理

People don't buy what they understand. They buy what excites them. Emotion, not explanation, drives action.

Your copy must interrupt, ignite, and provoke in seconds. The reader should think:

"Wait. That's me. I need this. Why haven't I seen this before?"

If the copy explains features before triggering a feeling, rewrite it.

人们不会买自己理解的东西。他们会买让自己兴奋的东西。驱动行动的是情绪，而不是解释。

你的文案必须在几秒内打断注意力、点燃情绪并激起行动。读者应该想：

“等等，这说的就是我。我需要这个。为什么我以前没看到？”

如果文案在触发情绪之前就解释功能，请重写。

Initial Assessment

初步评估

Blitz Copy only works if you know the target cold. If audience research hasn't been done yet, use the understand-customers skill first — it walks through the Nightmare Scenario, Magic Wand Outcome, inner monologue, and language bank.

Check for project context: if

.cursor/project-context.md

.claude/project-context.md

exists, read it for product, audience, and positioning. Otherwise, ask the user or infer from the given context before writing.

Blitz Copy 只有在了解目标受众时才有效。如果尚未进行受众研究，请先使用 understand-customers skill——它会引导你完成 Nightmare Scenario、Magic Wand Outcome、inner monologue 和 language bank。

检查项目上下文： 如果存在

.cursor/project-context.md

或

.claude/project-context.md

，读取它以了解产品、受众和定位。否则，在撰写前询问用户或根据给定上下文进行推断。

The Formula: Hook → Spike → Payoff

公式：Hook → Spike → Payoff

Write in this exact sequence:

Identity Trigger 🧠 — Make them feel instantly recognized.

"You're not disorganized. You're drowning in 42 browser tabs and guilt."
Emotional Hook 🔥 — Surface a hidden frustration or desire.

"You've tried every productivity app. None of them stuck past day 3."
Mini Cliffhanger ❓ — Build tension, keep them reading.

"We tested this on 1,324 people. Here's what happened next..."
Specific Outcome 💡 — Promise a concrete, desirable payoff.

"Reclaim 2 hours a day, without changing your habits."

严格按以下顺序撰写：

身份触发器 🧠——让他们立即产生“原来说的就是我”的感觉。

“你不是没有条理。你只是被 42 个浏览器标签页和内疚感淹没了。”
情绪钩子 🔥——唤起隐藏的挫败感或渴望。

“你试过每一款效率工具，但它们没有一个能坚持到第三天以后。”
小型悬念 ❓——营造紧张感，让读者继续读下去。

“我们在 1,324 人身上进行了测试。接下来发生的事……”
具体成果 💡——承诺具体且令人向往的回报。

“每天 reclaimed 2 小时，无需改变任何习惯。”

Dopamine Triggers

Dopamine Triggers（多巴胺触发器）

Pull at least 2-3 of these neurochemical levers per piece:

🔍 Curiosity: "What am I missing?"
👀 FOMO: "Others are getting ahead, am I?"
🎁 Surprise: "Wait, I didn't expect that!"
😮‍💨 Relief: "Finally, a solution that just works."
⏰ Urgency: "If I don't act now, I'll lose out."
👍 Validation: "This is for people like me."
👥 Belonging: "I want to be part of this."
💪 Power / Advantage: "I finally found an edge no one else knows."
🤫 Unique Secret: "Access to something exclusive or hidden."
⚡ Exclusivity: "Being among the first, or the only ones, to benefit."

每篇文案至少拉动以下 2-3 个神经化学杠杆：

🔍 好奇（Curiosity）：“我漏掉了什么？”
👀 错失恐惧（FOMO）：“别人正在领先，而我呢？”
🎁 惊讶（Surprise）：“等等，我没想到会这样！”
😮‍💨 释然（Relief）：“终于，有个真正管用的解决方案。”
⏰ 紧迫感（Urgency）：“如果我现在不行动，就会错失机会。”
👍 认同（Validation）：“这适合像我这样的人。”
👥 归属感（Belonging）：“我想成为其中一员。”
💪 力量或优势（Power / Advantage）：“我终于找到了别人都不知道的优势。”
🤫 独特秘密（Unique Secret）：“获得某种独家或隐藏的东西。”
⚡ 专属感（Exclusivity）：“成为最先或唯一享受这项好处的人。”

Output Rules

输出规则

Lead with the reader's identity or pain, never the product name.
Short sentences. Visceral and specific: numbers, timeframes, named frustrations.
No feature without an emotional payoff attached to it.
Every piece ends with a concrete outcome the reader can taste.
Deliver 2-3 variants and label which triggers each one uses.
Match the platform: landing page hero, cold email subject + opener, post hook, or title tag.

以读者的身份或痛点开篇，绝不先写产品名称。
使用短句。表达要直接、有画面感且具体：数字、时间范围、明确点出的痛点。
任何功能都必须附带相应的情绪回报。
每篇文案都以读者能够切身体会的具体成果收尾。
提供 2-3 个版本，并标注每个版本使用了哪些触发器。
根据平台调整：落地页 hero、冷邮件主题 + 开头、帖子 hook 或 title tag。

Examples (Before → After)

示例（改写前 → 改写后）

GenPPT

Before: "AI Presentation Generator. Make presentations with AI. Save time. No experience required."

After: "Still Wasting Hours on Slides? Let AI Build Your Deck in Seconds. Stop fighting templates and design blocks. GenPPT turns your ideas into viral-ready presentations, automatically. No design skills, no wasted time, just instant wow."

LinkDR

Before: "AI Link Building Tool. Find backlinks for your website."

After: "Still Paying $5K/Month for Shady Backlinks? LinkDR automates high-quality placements, for $100 each. No agencies. No retainers."

AISEOTracker

Before: "Get AI to recommend your brand, not your competitors."

After: "Invisible in AI Search? See Who's Winning, and Steal Their Rankings. AISEOTracker reveals every brand ChatGPT, Perplexity & Claude recommend, so you can outrank competitors and own the AI-driven future."