storytelling-storybrand

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StoryBrand Framework

StoryBrand框架

Master Donald Miller's 7-part StoryBrand framework from "Building a StoryBrand" (2017). Clarify your message so customers actually listen.

掌握唐纳德·米勒2017年著作《Building a StoryBrand》中的7模块StoryBrand框架，让你的信息清晰易懂，真正抓住客户的注意力。

When to Use This Skill

该技能适用场景

Creating or refining website messaging
Writing brand narratives and marketing copy
Building sales scripts and pitches
Clarifying confusing product positioning
Creating marketing one-liners
Redesigning homepage and landing pages
Training teams on consistent messaging

创建或优化网站信息传递
撰写品牌叙事和营销文案
搭建销售话术和提案
澄清模糊的产品定位
创作营销一句话介绍
重新设计首页和落地页
培训团队保持统一的信息传递口径

Methodology Foundation

方法论基础

Source: Donald Miller - "Building a StoryBrand" (2017)

Core Principles:

"What we think we are saying to our customers and what our customers actually hear are two different things."
"People don't buy the best products; they buy the products they can understand the fastest."
"The customer is the hero, not your brand."

The Two Fatal Mistakes:

Focusing on the brand instead of how you help customers survive/thrive
Message is too complex for people to understand quickly

Why Story Works: Stories are the most powerful tool for organizing information. The human brain is wired for narrative. StoryBrand uses story structure to make marketing messages clear and compelling.

来源：唐纳德·米勒 - 《Building a StoryBrand》（2017）

核心原则：

"我们以为自己向客户传递的信息，和客户实际接收到的信息完全是两回事。"
"人们不会买最好的产品，只会买他们能最快理解的产品。"
"客户才是故事的主角，你的品牌不是。"

两个致命错误：

重点放在品牌自身，而不是你如何帮助客户生存/发展
信息过于复杂，人们无法快速理解

为什么故事结构有效：故事是组织信息最强大的工具，人类大脑天生适配叙事逻辑。StoryBrand使用故事结构让营销信息清晰且有吸引力。

What Claude Does vs What You Decide

Claude负责 vs 你需要决定

Claude Does	You Decide
Structures video workflow	Final creative vision
Suggests shot compositions	Equipment selection
Creates storyboard templates	Brand aesthetics
Generates script frameworks	Final approval
Identifies technical requirements	Budget allocation

Claude负责	你需要决定
搭建视频工作流	最终创意方向
提供镜头构图建议	设备选择
创建分镜模板	品牌美学风格
生成脚本框架	最终内容审批
识别技术要求	预算分配

What This Skill Does

该技能的功能

Applies the SB7 Framework - The 7-part story structure for marketing
Creates BrandScripts - Filled-out story templates
Writes One-Liners - Concise elevator pitches
Redesigns Websites - Story-driven web copy
Builds Sales Scripts - Narrative-based selling

应用SB7框架 - 适配营销场景的7模块故事结构
生成BrandScript - 填好的故事模板
撰写一句话介绍 - 简洁的电梯 pitch
优化网站内容 - 故事驱动的网页文案
搭建销售话术 - 基于叙事逻辑的销售方法

How to Use

使用方法

Create a BrandScript

创建BrandScript

Help me create a StoryBrand BrandScript for:
Business: [description]
Customer: [who they serve]
Problem: [what customers struggle with]

Help me create a StoryBrand BrandScript for:
Business: [description]
Customer: [who they serve]
Problem: [what customers struggle with]

Write a One-Liner

撰写一句话介绍

Write a StoryBrand one-liner for:
Business: [description]
Main problem solved: [problem]
Result delivered: [outcome]

Write a StoryBrand one-liner for:
Business: [description]
Main problem solved: [problem]
Result delivered: [outcome]

Redesign Website Messaging

优化网站信息传递

Apply StoryBrand to my website messaging:
Current headline: [what it says now]
What we do: [description]
Who we help: [customer]
How we help: [solution]

Apply StoryBrand to my website messaging:
Current headline: [what it says now]
What we do: [description]
Who we help: [customer]
How we help: [solution]

Build Sales Script

搭建销售话术

Create a StoryBrand sales script for:
Product: [description]
Customer problem: [pain]
Our solution: [how we help]

Create a StoryBrand sales script for:
Product: [description]
Customer problem: [pain]
Our solution: [how we help]

Instructions

使用说明

When applying StoryBrand, work through the 7 plot points systematically:

应用StoryBrand时，需要系统地梳理7个情节点：

The SB7 Framework

SB7框架

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THE STORY FORMULA

A CHARACTER (who wants something) has a PROBLEM (that they're struggling with) and meets a GUIDE (who understands them) who gives them a PLAN (clear steps to follow) and CALLS THEM TO ACTION (challenges them to act) that helps them AVOID FAILURE (shows the stakes) and ends in SUCCESS (achieves transformation)

1. THE CHARACTER (Your Customer)

Key Principle: Your customer is the HERO of the story, NOT your brand.

Fatal Mistake: Most brands position themselves as the hero. ("We are the leading provider of..." "Our award-winning solution..." "Founded in 1985...")

The Fix: Define who your customer is and what they want.

Questions to Answer:

Who is the hero of this story?
What do they want as it relates to your product/service?
How does this help them survive or thrive?

Template: "A [customer type] who wants [specific desire]..."

Examples:

"A busy executive who wants to look professional without spending time on style"
"A startup founder who wants to grow without wasting money on ads that don't work"
"A homeowner who wants a reliable contractor they can trust"

Rules:

ONE clear desire (not multiple)
Related to survival/thriving (safety, status, belonging, meaning, resources)
Specific to your offering

Key Principle: Your customer is the HERO of the story, NOT your brand.

Fatal Mistake: Most brands position themselves as the hero. ("We are the leading provider of..." "Our award-winning solution..." "Founded in 1985...")

The Fix: Define who your customer is and what they want.

Questions to Answer:

Who is the hero of this story?
What do they want as it relates to your product/service?
How does this help them survive or thrive?

Template: "A [customer type] who wants [specific desire]..."

Examples:

"A busy executive who wants to look professional without spending time on style"
"A startup founder who wants to grow without wasting money on ads that don't work"
"A homeowner who wants a reliable contractor they can trust"

Rules:

ONE clear desire (not multiple)
Related to survival/thriving (safety, status, belonging, meaning, resources)
Specific to your offering

2. THE PROBLEM

Key Principle: Problems drive stories. Define the villain and three levels of problem.

The Villain: Every hero needs an obstacle. Define your villain—the source of the problem.

Villain Rules:

Must be a root source of the problem
Must be relatable (customers recognize it)
Must be singular (one villain, not many)
Must be real (not abstract)

The Three Problem Levels:

Level	Definition	Example (Financial Advisor)
External	The tangible, surface problem	"I don't know how to invest"
Internal	How it makes them feel	"I feel stupid about money"
Philosophical	Why it's wrong/unjust	"I shouldn't have to be a finance expert to retire"

Miller's Insight: "Companies tend to sell solutions to external problems, but customers buy solutions to internal problems."

Template:

Villain: [the root obstacle]
External Problem: [tangible issue]
Internal Problem: [how they feel]
Philosophical Problem: [why this is wrong]

Example (Meal Delivery):

Villain: The chaos of modern life
External: "I don't have time to cook healthy meals"
Internal: "I feel guilty about feeding my family processed food"
Philosophical: "A busy schedule shouldn't mean compromising health"

Key Principle: Problems drive stories. Define the villain and three levels of problem.

The Villain: Every hero needs an obstacle. Define your villain—the source of the problem.

Villain Rules:

Must be a root source of the problem
Must be relatable (customers recognize it)
Must be singular (one villain, not many)
Must be real (not abstract)

The Three Problem Levels:

Level	Definition	Example (Financial Advisor)
External	The tangible, surface problem	"I don't know how to invest"
Internal	How it makes them feel	"I feel stupid about money"
Philosophical	Why it's wrong/unjust	"I shouldn't have to be a finance expert to retire"

Miller's Insight: "Companies tend to sell solutions to external problems, but customers buy solutions to internal problems."

Template:

Villain: [the root obstacle]
External Problem: [tangible issue]
Internal Problem: [how they feel]
Philosophical Problem: [why this is wrong]

Example (Meal Delivery):

Villain: The chaos of modern life
External: "I don't have time to cook healthy meals"
Internal: "I feel guilty about feeding my family processed food"
Philosophical: "A busy schedule shouldn't mean compromising health"

3. THE GUIDE (Your Brand)

Key Principle: Your brand is the GUIDE, not the hero. Guides have "been there, done that."

Fatal Mistake: Competing with your customer for the hero role.

The Fix: Position yourself as the wise helper who enables the hero's success.

Miller: "If you focus on your customers' success, your own success will follow."

Two Qualities of a Guide:

Key Principle: Your brand is the GUIDE, not the hero. Guides have "been there, done that."

Fatal Mistake: Competing with your customer for the hero role.

The Fix: Position yourself as the wise helper who enables the hero's success.

Miller: "If you focus on your customers' success, your own success will follow."

Two Qualities of a Guide:

Empathy

Show you understand their pain.

"We know how frustrating it is when..."
"Like you, we've struggled with..."
"We understand that..."

Show you understand their pain.

"We know how frustrating it is when..."
"Like you, we've struggled with..."
"We understand that..."

Authority

Demonstrate competence and expertise.

Testimonials
Statistics
Awards/logos
Years of experience
Case studies

Balance Required: Too much authority = arrogant. Too much empathy = weak. You need both.

Template: "[Brand] understands [their pain] (empathy). With [credentials/proof], we've helped [results] (authority)."

Example: "We know what it's like to watch hours disappear into your inbox. With 10 years helping executives reclaim their time, we've freed up over 1 million hours for leaders like you."

Demonstrate competence and expertise.

Testimonials
Statistics
Awards/logos
Years of experience
Case studies

Balance Required: Too much authority = arrogant. Too much empathy = weak. You need both.

Template: "[Brand] understands [their pain] (empathy). With [credentials/proof], we've helped [results] (authority)."

Example: "We know what it's like to watch hours disappear into your inbox. With 10 years helping executives reclaim their time, we've freed up over 1 million hours for leaders like you."

4. THE PLAN

Key Principle: Customers won't trust a guide without a plan. Plans remove confusion and fear.

Two Types of Plans:

Key Principle: Customers won't trust a guide without a plan. Plans remove confusion and fear.

Two Types of Plans:

Process Plan (Removes Confusion)

Simple steps to do business with you.

Rules:

3-4 steps maximum
Start with an action verb
Name each step clearly
End with the result

Template:

Step 1: [Action] → [Outcome]
Step 2: [Action] → [Outcome]
Step 3: [Action] → [Success]

Example (Financial Advisor):

1. Schedule a free consultation
2. Receive a custom retirement plan
3. Start investing with confidence

Example (SaaS):

1. Sign up for free trial
2. Connect your data in 5 minutes
3. Get insights that grow your business

Simple steps to do business with you.

Rules:

3-4 steps maximum
Start with an action verb
Name each step clearly
End with the result

Template:

Step 1: [Action] → [Outcome]
Step 2: [Action] → [Outcome]
Step 3: [Action] → [Success]

Example (Financial Advisor):

1. Schedule a free consultation
2. Receive a custom retirement plan
3. Start investing with confidence

Example (SaaS):

1. Sign up for free trial
2. Connect your data in 5 minutes
3. Get insights that grow your business

Agreement Plan (Removes Fear)

Promises and guarantees that lower perceived risk.

Examples:

"Money-back guarantee"
"No long-term contracts"
"Free cancellation anytime"
"Your data stays private"
"We'll never share your information"

Template: "We promise: [commitment 1], [commitment 2], [commitment 3]"

Promises and guarantees that lower perceived risk.

Examples:

"Money-back guarantee"
"No long-term contracts"
"Free cancellation anytime"
"Your data stays private"
"We'll never share your information"

Template: "We promise: [commitment 1], [commitment 2], [commitment 3]"

5. CALLS TO ACTION

Key Principle: Customers won't take action unless challenged to do so.

Miller: "Heroes need to be challenged by the guide to take action."

Two Types of CTAs:

Key Principle: Customers won't take action unless challenged to do so.

Miller: "Heroes need to be challenged by the guide to take action."

Two Types of CTAs:

Direct CTA

The obvious main ask. Should be everywhere and obvious.

"Buy Now"
"Schedule a Call"
"Get Started"
"Sign Up Free"
"Request a Quote"

Rules:

Use a different color than the rest of the page
Put it above the fold AND repeated throughout
Use action verbs
Be specific about what happens next

The obvious main ask. Should be everywhere and obvious.

"Buy Now"
"Schedule a Call"
"Get Started"
"Sign Up Free"
"Request a Quote"

Rules:

Use a different color than the rest of the page
Put it above the fold AND repeated throughout
Use action verbs
Be specific about what happens next

Transitional CTA

Lower commitment. Builds trust for those not ready to buy.

"Download Free Guide"
"Watch Demo"
"Take the Quiz"
"Get Free Sample"
"Subscribe to Newsletter"

Rules:

Moves them further into the story
Provides value in exchange for attention
Less prominent than direct CTA
Still clearly visible

Website Rule: Both CTAs should be visible in the header of every page.

Lower commitment. Builds trust for those not ready to buy.

"Download Free Guide"
"Watch Demo"
"Take the Quiz"
"Get Free Sample"
"Subscribe to Newsletter"

Rules:

Moves them further into the story
Provides value in exchange for attention
Less prominent than direct CTA
Still clearly visible

Website Rule: Both CTAs should be visible in the header of every page.

6. AVOID FAILURE (Stakes)

Key Principle: Every story needs stakes. What will the hero lose if they don't act?

Miller: "Everyone wants to avoid a tragic ending."

Questions to Answer:

What negative outcomes await if they don't use your solution?
What will they continue to suffer?
What's at risk?

Balance Warning: Create enough stakes to motivate, but don't overdo fear (looks manipulative).

Template: "Without [solution], you risk [negative outcome 1], [negative outcome 2], and [negative outcome 3]."

Examples:

"Without a proper email system, you'll keep losing 20 hours a week to inbox chaos"
"Companies that don't adapt will be left behind by competitors"
"Don't let another year go by without taking control of your finances"

Subtle vs Overt:

Subtle: "Most businesses struggle with X for years before finding a solution"
Overt: "Without action, you risk bankruptcy, burnout, and losing everything you've built"

Start subtle. Only go overt if subtle isn't motivating action.

Key Principle: Every story needs stakes. What will the hero lose if they don't act?

Miller: "Everyone wants to avoid a tragic ending."

Questions to Answer:

What negative outcomes await if they don't use your solution?
What will they continue to suffer?
What's at risk?

Balance Warning: Create enough stakes to motivate, but don't overdo fear (looks manipulative).

Template: "Without [solution], you risk [negative outcome 1], [negative outcome 2], and [negative outcome 3]."

Examples:

"Without a proper email system, you'll keep losing 20 hours a week to inbox chaos"
"Companies that don't adapt will be left behind by competitors"
"Don't let another year go by without taking control of your finances"

Subtle vs Overt:

Subtle: "Most businesses struggle with X for years before finding a solution"
Overt: "Without action, you risk bankruptcy, burnout, and losing everything you've built"

Start subtle. Only go overt if subtle isn't motivating action.

7. SUCCESS (The Happy Ending)

Key Principle: Tell people exactly how you can improve their lives—don't assume they know.

Miller: "Tell people where you're taking them, or they won't follow."

Three Ways to End the Story:

Key Principle: Tell people exactly how you can improve their lives—don't assume they know.

Miller: "Tell people where you're taking them, or they won't follow."

Three Ways to End the Story:

1. Winning Power/Position

Status, influence, achievement, resources.

Example: "Become the go-to expert in your field"

Status, influence, achievement, resources.

Example: "Become the go-to expert in your field"

2. Union That Makes Hero Whole

Community, belonging, completeness, partnership.

Example: "Join a community of 10,000 founders"

Community, belonging, completeness, partnership.

Example: "Join a community of 10,000 founders"

3. Self-Realization

Becoming who they were meant to be, reaching potential.

Example: "Finally become the leader your team deserves"

Template: "With [solution], you'll [achievement], [feeling], and [transformation]."

Example (Fitness): "You'll have the energy to play with your kids, the confidence to tackle new challenges, and finally feel at home in your own body."

Paint the Picture:

Use specific, sensory language
Describe the after state in detail
Make it aspirational but achievable

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Becoming who they were meant to be, reaching potential.

Example: "Finally become the leader your team deserves"

Template: "With [solution], you'll [achievement], [feeling], and [transformation]."

Example (Fitness): "You'll have the energy to play with your kids, the confidence to tackle new challenges, and finally feel at home in your own body."

Paint the Picture:

Use specific, sensory language
Describe the after state in detail
Make it aspirational but achievable

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Beyond the 7 Elements: Identity Transformation

7个核心要素之外：身份转变

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The Strongest Motivator

Miller: "Brands that participate in the identity transformation of their customers create passionate brand evangelists."

Question: Who does your customer want to BECOME?

Before & After Identity:

Industry	Before Identity	After Identity
Fitness	"Out of shape and embarrassed"	"Confident and strong"
Finance	"Confused about money"	"In control and secure"
SaaS	"Overwhelmed and behind"	"Efficient and ahead"
Coaching	"Stuck and unfulfilled"	"Clear and purposeful"

Template: "From [before identity] to [after identity]"

Use In:

Testimonials: "Before/after" stories
Marketing: "Join the [aspirational identity]"
Community: Name for customers (e.g., "Achievers")

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Miller: "Brands that participate in the identity transformation of their customers create passionate brand evangelists."

Question: Who does your customer want to BECOME?

Before & After Identity:

Industry	Before Identity	After Identity
Fitness	"Out of shape and embarrassed"	"Confident and strong"
Finance	"Confused about money"	"In control and secure"
SaaS	"Overwhelmed and behind"	"Efficient and ahead"
Coaching	"Stuck and unfulfilled"	"Clear and purposeful"

Template: "From [before identity] to [after identity]"

Use In:

Testimonials: "Before/after" stories
Marketing: "Join the [aspirational identity]"
Community: Name for customers (e.g., "Achievers")

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Examples

示例

Example 1: Complete BrandScript (B2B SaaS)

示例1：完整BrandScript（B2B SaaS场景）

Business: Project management software for creative agencies

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业务：面向创意agency的项目管理软件

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CHARACTER

Creative agency owners who want to deliver projects on time without micromanaging their team.

PROBLEM

Villain: Chaos and miscommunication External: Projects are constantly behind schedule Internal: "I feel like a babysitter, not a leader" Philosophical: Running an agency shouldn't mean drowning in admin

GUIDE

Empathy: "We've worked with 500+ agencies who felt exactly like you—talented people buried in busywork." Authority: "Our platform has helped deliver 50,000+ projects on time."

PLAN

Process:

Connect your tools in 5 minutes
See all projects in one clear view
Deliver on time, every time

Agreement:

30-day money-back guarantee
Free migration from your current tool
No long-term contract

Process:

Connect your tools in 5 minutes
See all projects in one clear view
Deliver on time, every time

Agreement:

30-day money-back guarantee
Free migration from your current tool
No long-term contract

CALL TO ACTION

Direct: "Start Free Trial" Transitional: "See How It Works" (video demo)

FAILURE

Without control, you'll keep missing deadlines, burning out your team, and losing clients to competitors who deliver.

SUCCESS

Win back 10+ hours per week
Become the agency clients recommend
Build a team that runs itself

Win back 10+ hours per week
Become the agency clients recommend
Build a team that runs itself

TRANSFORMATION

From: Overwhelmed agency owner drowning in chaos To: Confident leader running a well-oiled machine

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From: Overwhelmed agency owner drowning in chaos To: Confident leader running a well-oiled machine

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Example 2: StoryBrand One-Liner

示例2：StoryBrand一句话介绍

The Formula:

The Problem - Start with the problem
The Solution - Position your product as the solution
The Result - End with the success

Template: "[Problem] is frustrating. [Product] helps [target] [solution] so they can [result]."

Examples:

Marketing Agency: "Most small businesses struggle to get noticed online. Our marketing framework helps you clarify your message so customers actually listen and buy."

Fitness App: "Getting in shape is hard when you don't have a plan. FitPath gives you a personalized workout and meal plan so you can transform your body in 90 days."

Financial Advisor: "Retirement planning is confusing and stressful. We create simple, custom plans so you can retire with confidence."

Accounting Software: "Spreadsheets waste hours and cause errors. CloudBooks automates your finances so you can focus on growing your business."

公式：

问题 - 从客户遇到的问题开场
解决方案 - 将你的产品定位为解决方案
结果 - 以客户获得的成功收尾

模板： "[Problem] is frustrating. [Product] helps [target] [solution] so they can [result]."

示例：

营销 agency： "Most small businesses struggle to get noticed online. Our marketing framework helps you clarify your message so customers actually listen and buy."

健身APP： "Getting in shape is hard when you don't have a plan. FitPath gives you a personalized workout and meal plan so you can transform your body in 90 days."

理财顾问： "Retirement planning is confusing and stressful. We create simple, custom plans so you can retire with confidence."

会计软件： "Spreadsheets waste hours and cause errors. CloudBooks automates your finances so you can focus on growing your business."

Example 3: Website Redesign with StoryBrand

示例3：用StoryBrand重新设计网站

Before (Typical Corporate Site):

Header: "Welcome to Acme Solutions"
Subhead: "Delivering innovative solutions since 1987"
Body: "We are a leading provider of enterprise-grade systems..."
CTA: "Learn More"

After (StoryBrand Applied):

Header: "Deliver Projects On Time, Every Time" (success)
Subhead: "Simple project management for teams tired of chaos" (problem → solution)
Body:
- Section 1: Problem (We know how frustrating missed deadlines are)
- Section 2: Guide (Join 5,000+ teams who solved this)
- Section 3: Plan (3 steps to get started)
- Section 4: Success (What life looks like after)
CTAs: "Start Free Trial" (direct) | "Watch Demo" (transitional)

改版前（典型企业站）：

头部标题："Welcome to Acme Solutions"
副标题："Delivering innovative solutions since 1987"
正文："We are a leading provider of enterprise-grade systems..."
CTA："Learn More"

改版后（应用StoryBrand）：

头部标题："Deliver Projects On Time, Every Time"（客户获得的成功）
副标题："Simple project management for teams tired of chaos"（问题→解决方案）
正文：
- 第一部分：问题（我们知道错过截止日期有多令人沮丧）
- 第二部分：引导者（已有5000+团队解决了这个问题）
- 第三部分：方案（3步即可上手）
- 第四部分：成功（使用后你的工作会变成什么样）
CTAs："Start Free Trial"（直接CTA） | "Watch Demo"（过渡CTA）

Checklists & Templates

检查清单与模板

BrandScript Template

BrandScript模板

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My StoryBrand BrandScript

1. CHARACTER

Who is your customer and what do they want?

2. PROBLEM

Villain: _____________________________________ External Problem: ____________________________ Internal Problem: ____________________________ Philosophical Problem: _______________________

3. GUIDE

Empathy Statement: ___________________________ Authority Proof: _____________________________

4. PLAN

Step 1: _____________________________________ Step 2: _____________________________________ Step 3: _____________________________________

Agreements: _________________________________

Step 1: _____________________________________ Step 2: _____________________________________ Step 3: _____________________________________

Agreements: _________________________________

5. CALL TO ACTION

Direct CTA: _________________________________ Transitional CTA: ___________________________

6. FAILURE

What do they lose if they don't act?

7. SUCCESS

What do they gain when they do?

TRANSFORMATION

FROM: ______________________________________ TO: ________________________________________

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FROM: ______________________________________ TO: ________________________________________

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One-Liner Template

一句话介绍模板

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My One-Liner

[Problem statement]. [Product/Company name] helps [target customer] [what you do] so they can [result/transformation].

Fill in: Problem: _______________________________________ Product: _______________________________________ Target: ________________________________________ What you do: ___________________________________ Result: ________________________________________

My One-Liner:

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[Problem statement]. [Product/Company name] helps [target customer] [what you do] so they can [result/transformation].

My One-Liner:

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Website Checklist

网站检查清单

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StoryBrand Website Audit

Header (Above the Fold)

Stakes Section

Addresses what they stand to lose
Not too fear-based (balanced)

Addresses what they stand to lose
Not too fear-based (balanced)

Value Proposition Section

Shows how you solve their problem
Focuses on their success (not your features)

Shows how you solve their problem
Focuses on their success (not your features)

Guide Section

Empathy statement ("We understand...")
Authority proof (logos, testimonials, stats)

Empathy statement ("We understand...")
Authority proof (logos, testimonials, stats)

Plan Section

Success Section

Paints picture of life after
Aspirational but achievable
Testimonials with transformation

Paints picture of life after
Aspirational but achievable
Testimonials with transformation

CTAs

Direct CTA repeated multiple times
Transitional CTA available
Both clear and visible

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Direct CTA repeated multiple times
Transitional CTA available
Both clear and visible

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