launch-formula

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English

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Chinese

Product Launch Formula - Launch Event Mastery

Product Launch Formula - 发布事件运营精通

Turn your marketing into an event that makes people beg to buy before you even release the product

将你的营销活动打造成一场事件，让人们在产品发布前就迫不及待想要购买

When to Use This Skill

适用场景

Launching a new product or course and want to maximize first-day sales
Building anticipation for an upcoming offer instead of "surprise" launching
Growing your email list while simultaneously warming them up to buy
Creating urgency without being sleazy with legitimate scarcity
Turning skeptics into buyers through sequenced value delivery
Relaunching an existing product to generate new excitement

推出新产品或课程，希望最大化首日销量
为即将推出的产品制造期待感，而非“突然”发布
增长邮件列表的同时，逐步培养用户的购买意愿
通过合理的稀缺性制造紧迫感，而非低俗的营销手段
通过分阶段传递价值，将持怀疑态度的用户转化为买家
重新发布现有产品，以激发新的关注度

Methodology Foundation

方法论基础

Aspect	Details
Source	Launch (2014) + Product Launch Formula Course
Expert	Jeff Walker - Generated $1M+ in a single day, students have made $1B+
Core Principle	"Give first and ask for the sale later" - deliver so much value during prelaunch that making the sale is almost an afterthought

维度	详情
来源	《Launch》（2014）+ Product Launch Formula课程
专家	Jeff Walker - 单日营收超100万美元，学员总营收超10亿美元
核心原则	“先给予，后销售”——在预热阶段传递足够多的价值，让销售几乎成为顺理成章的结果

What Claude Does vs What You Decide

Claude 负责的工作 vs 由你决定的事项

Claude Does	You Decide
Structures video workflow	Final creative vision
Suggests shot compositions	Equipment selection
Creates storyboard templates	Brand aesthetics
Generates script frameworks	Final approval
Identifies technical requirements	Budget allocation

Claude 负责的工作	由你决定的事项
构建视频工作流程	最终创意愿景
建议镜头构图	设备选择
创建故事板模板	品牌美学风格
生成脚本框架	最终审批
识别技术要求	预算分配

What This Skill Does

本技能的作用

This skill replaces the traditional "long sales page" approach with a Sideways Sales Letter - spreading your sales message across a sequence of valuable content delivered over 7-10 days.

Instead of one moment of decision, you create:

Multiple touchpoints building relationship and trust
Anticipation that makes people excited for your offer
Social proof as others engage publicly
An event that people want to be part of
Natural urgency from a real open/close cart window

The result: 50% of sales typically happen on the LAST day of your launch, from an audience primed and ready to buy.

本技能用**Sideways Sales Letter（横向销售信）**替代传统的“长销售页”方式——将销售信息分散到7-10天内陆续推送的一系列高价值内容中。

不再让用户一次性做决策，而是通过以下方式逐步引导：

多触点互动，建立关系与信任
制造期待感，让用户对产品发布充满兴奋
社交证明，展示其他用户的公开参与
打造专属事件，让用户渴望参与其中
自然紧迫感，通过真实的开售/截单窗口实现

最终效果：通常50%的销量会集中在发布的最后一天，因为用户已经被充分预热，做好了购买准备。

How to Use

使用方法

Prompt Examples

提示词示例

Plan a complete product launch sequence for my [product] targeting [audience].
Include pre-prelaunch, 3 PLC videos, and cart open/close email sequence.

Write the Prelaunch Content outline for PLC 1 (The Opportunity) for my
[course/product] that teaches [transformation].

Create the Cart Close Day email sequence (4 emails) for my [product]
using Jeff Walker's PLF urgency framework.

Design a Seed Launch strategy for validating my [product idea] with a
small audience before building the full course.

Map out the 9 Mental Triggers for my [product launch] - show me how to
incorporate each one throughout the sequence.

Plan a complete product launch sequence for my [product] targeting [audience].
Include pre-prelaunch, 3 PLC videos, and cart open/close email sequence.

Write the Prelaunch Content outline for PLC 1 (The Opportunity) for my
[course/product] that teaches [transformation].

Create the Cart Close Day email sequence (4 emails) for my [product]
using Jeff Walker's PLF urgency framework.

Design a Seed Launch strategy for validating my [product idea] with a
small audience before building the full course.

Map out the 9 Mental Triggers for my [product launch] - show me how to
incorporate each one throughout the sequence.

Instructions

操作步骤

Step 1: Pre-Prelaunch (1-2 Weeks Before)

步骤1：预热前阶段（发布前1-2周）

Purpose: Build anticipation and buzz before revealing anything.

Actions:

Warm up your audience with "sneak peeks"
Let them know something awesome is coming
Ask for feedback: "What TWO questions do you have about [topic]?"
Get them invested - they help shape the product

Example Email:

Subject: Something big is coming...

I've been working on something for the past 3 months.

It's not quite ready yet, but I wanted to give you a heads up because you've been with me for a while.

Before I finalize it, I need your help. What are your TWO biggest questions about [topic]?

Hit reply and let me know - I'll make sure to address them.

Hollywood Parallel: This is when trailers are released and actors appear on talk shows.

目标：在披露产品信息前，制造期待感与话题热度。

行动：

通过“抢先看”内容预热用户
告知用户即将有重磅产品推出
收集反馈：“关于[主题]，你最想问哪两个问题？”
让用户参与进来——他们的意见将影响产品最终形态

示例邮件：

主题：有个大动作要来了...

过去3个月我一直在筹备一件事。

目前还没完全准备好，但我想提前告诉你，因为你一直以来都在支持我。

在最终敲定前，我需要你的帮助：关于[主题]，你最大的两个问题是什么？

直接回复告诉我——我会确保在产品中解决这些问题。

好莱坞类比：就像电影上映前发布预告片，演员参加脱口秀宣传一样。

Step 2: Prelaunch - The Sideways Sales Letter (7-10 Days)

步骤2：预热阶段 - 横向销售信（7-10天）

Release 3 pieces of Prelaunch Content (PLC) that deliver massive value while building toward your offer.

发布3份预热内容（PLC），在传递高价值的同时，逐步引导用户接受产品offer。

PLC 1 - The Opportunity (Days 1-3)

PLC 1 - 机遇篇（第1-3天）

Answer: "What's possible?"

Structure:

The Problem - What's frustrating them right now?
The Solution - What did you discover?
Your Story - How did you discover it?
The Opportunity - What's now possible for them?
Tie to Pain/Desire - Connect to what they want most

Mental Triggers: Authority, Anticipation, Reciprocity

Example Hook:

"In the next 20 minutes, I'm going to show you the exact system that took me from $0 to $127,000 in my first launch - and why everything you've been told about [topic] is holding you back."

核心解答：“能实现什么？”

结构：

问题 - 用户当前面临的痛点是什么？
解决方案 - 你发现了什么解决方法？
个人故事 - 你是如何发现这个方法的？
机遇 - 用户现在能获得什么可能性？
关联痛点/欲望 - 连接用户最核心的需求

心理触发点：权威感、期待感、互惠原则

示例钩子：

“接下来20分钟，我将向你展示我首次发布就从0赚到12.7万美元的完整系统——以及为什么你之前听到的关于[主题]的所有内容都在阻碍你成功。”

PLC 2 - The Transformation (Days 4-6)

PLC 2 - 转变篇（第4-6天）

Answer: "Why should I believe it's possible for ME?"

Structure:

Bring focus back to THEM
Share case studies, testimonials, success stories
Walk through ONE aspect of your process in depth
Get them doing exercises and engaging
Show what transformation FEELS like

Mental Triggers: Social Proof, Trust, Community

Example:

"Meet Sarah. She was exactly where you are 6 months ago - overwhelmed, skeptical, and honestly pretty tired of 'gurus' making big promises. Here's what changed for her..."

核心解答：“为什么我相信这对我也适用？”

结构：

将焦点重新放回用户身上
分享案例研究、客户见证、成功故事
深入讲解流程中的一个关键环节
引导用户完成练习并参与互动
展示转变后的真实感受

心理触发点：社交证明、信任、社群感

示例：

“认识一下Sarah。6个月前她和你现在的状态一模一样——不知所措、充满怀疑，对那些‘大师’的承诺感到厌倦。看看她的转变...”

PLC 3 - The Ownership Experience (Days 7-10)

PLC 3 - 拥有体验篇（第7-10天）

Answer: "How will it feel to own this mastery?"

Structure:

Paint the picture of their future
Give them a taste of the full experience
Sow seeds that an offer is coming
Let them know you can help them even more
Create anticipation for the Open Cart

Mental Triggers: Anticipation (peak), Likeability, Events

Transition to Offer:

"You've now seen what's possible, you've seen others do it, and you've gotten a taste of the process. Tomorrow, I'm going to show you how I can help you get there faster than you ever thought possible."

核心解答：“拥有这个产品后会是什么感觉？”

结构：

描绘用户未来的美好图景
让用户体验产品的部分功能
暗示即将发布产品offer
告知用户你能提供更多帮助
为开售日制造期待感

心理触发点：峰值期待感、亲和力、专属事件

过渡到产品offer：

“你已经看到了可能性，看到了其他人的成功，也体验了部分流程。明天，我将向你展示如何更快地实现目标。”

Step 3: Open Cart (5-7 Days)

步骤3：开售阶段（5-7天）

Purpose: Release tension, open doors, make sales.

Key Principle: Cart is only open for LIMITED time (5-7 days maximum).

Daily Email Strategy:

Day	Focus	# Emails
1	"The doors are open!" + excitement	2
2	Case study - transformation story	1
3	FAQ - handle objections	1
4	"Closing tomorrow!" + bonus announcement	1
5	Cart Close Day (see Step 4)	3-4

Day 1 Emails:

Morning: Announcement - the program is now available
Evening: Early bird results - "Already X people enrolled!"

Important: Don't be afraid to sell. You're being honest about deadlines.

目标：释放前期积累的期待，开放购买通道，实现销售。

核心原则：购买通道仅开放有限时间（最多5-7天）。

每日邮件策略：

天数	重点	邮件数量
1	“通道已开放！” + 营造兴奋感	2
2	案例研究 - 用户转变故事	1
3	FAQ - 处理用户异议	1
4	“明日截单！” + 福利公告	1
5	截单日（见步骤4）	3-4

第1天邮件：

上午：公告 - 产品已正式开售
晚上：早鸟成果 - “已有X人报名！”

重要提示：不要害怕销售。你只是诚实地告知截止日期。

Step 4: Cart Close Day (THE Big Day)

步骤4：截单日（关键一天）

The Big Day: Typically 50% of sales happen on the LAST day.

Email Sequence:

Time	Email	Purpose
Morning	Simple reminder	"Deadline is tonight at midnight"
Midday	Story-based	Why they want it, how they'll feel missing out
Evening	"Now or never"	Short, direct, deadline emphasis
1hr before	"LAST CHANCE"	Final push (optional but powerful)

Morning Email Example:

Subject: [CLOSING TONIGHT] Last chance for [Product]

Quick reminder: The doors close tonight at midnight.

Once they close, you won't be able to get [Product] at this price (or possibly at all) for at least another year.

[Link to join]

This is your last chance.

Final Hour Email Example:

Subject: 1 HOUR LEFT

In 60 minutes, this page goes away: [Link]

If you've been on the fence, now is the time to decide.

I'll see you on the inside - or I'll see you next year.

[Name]

关键数据：通常50%的销量会集中在最后一天。

邮件序列：

时间	邮件类型	目的
上午	简单提醒	“截止日期为今晚午夜”
中午	故事型邮件	解释用户为什么需要产品，以及错过后的感受
晚上	“机不可失”型邮件	简洁直接，强调截止日期
截止前1小时	“最后机会”型邮件	最终冲刺（可选，但效果显著）

上午邮件示例：

主题：[今晚截单] 最后机会获取[产品]

温馨提醒：购买通道将于今晚午夜关闭。

通道关闭后，至少一年内你将无法以当前价格（甚至可能无法）购买[产品]。

[报名链接]

这是你的最后机会。

The 9 Mental Triggers

9大心理触发点

Weave these throughout your entire launch:

Trigger	How to Apply
Authority	Deliver real expertise in PLC content
Reciprocity	Give valuable content before asking to buy
Trust	Share failures alongside successes
Anticipation	Build to the open cart reveal
Likeability	Share personal stories, be human
Events/Rituals	Make the launch feel special and time-bound
Community	Enable comments, showcase participation
Scarcity	Real deadline, limited enrollment
Social Proof	Testimonials, "X people enrolled"

在整个发布流程中融入以下触发点：

触发点	应用方式
权威感	在PLC内容中展示真实专业知识
互惠原则	在要求购买前先传递高价值内容
信任	同时分享失败经历与成功故事
期待感	逐步引导至开售日
亲和力	分享个人故事，展现真实一面
专属事件/仪式感	让发布活动感觉特殊且有时间限制
社群感	开启评论功能，展示用户参与度
稀缺性	设置真实的截止日期、限量名额
社交证明	展示客户见证、“已有X人报名”等数据

Examples

示例

Example 1: Online Course Launch (Photography)

示例1：在线课程发布（摄影类）

Pre-Prelaunch Email:

Subject: I need your help with something...

I've been secretly working on a new photography training.

But before I finalize it, I need to know: What are your TWO biggest frustrations with getting sharp, professional-looking photos?

Hit reply - I read every response.

PLC 1 - The Opportunity:

Hook: "Why 90% of photos look 'amateur' and the one setting that changes everything"
Problem: Blurry, flat, unprofessional photos
Solution: Understanding light triangles (simplified)
Story: My journey from phone snapshots to paid gigs
Opportunity: "You're 3 settings away from photos people think came from a pro"

PLC 2 - The Transformation:

Case study: Student went from "Instagram likes: 5" to "paid wedding shoots"
Walk through: Exact process for golden hour portraits
Exercise: "Try this with your phone today and post in the comments"

PLC 3 - The Ownership Experience:

Paint picture: "Imagine never hesitating to share your photos again"
Preview: Show inside the course platform
Seed: "Tomorrow I'll show you how to access the complete system"

Cart Close Emails:

8am: "Doors close tonight - here's what's inside"
2pm: Student testimonial video
8pm: "Why I almost didn't create this course" (personal story)
11pm: "1 hour left - this is it"

预热前阶段邮件：

主题：我需要你的帮助...

我一直在秘密筹备一门新的摄影课程。

但在最终敲定前，我想知道：你在拍摄清晰、专业的照片时，最大的两个困扰是什么？

直接回复我——每一条我都会看。

PLC 1 - 机遇篇：

钩子：“为什么90%的照片看起来像‘业余作品’，以及一个能改变一切的设置”
问题：照片模糊、平淡、不够专业
解决方案：理解简化版的光线三角原理
故事：我从手机拍照到接付费订单的历程
机遇：“只需调整3个设置，你的照片就能达到专业水准”

PLC 2 - 转变篇：

案例研究：学生从“Instagram点赞5个”到“接付费婚礼拍摄”
实操讲解：黄金时段人像拍摄的完整流程
练习：“今天用手机试试这个方法，并在评论区分享”

PLC 3 - 拥有体验篇：

描绘图景：“想象一下，你再也不会犹豫分享自己的照片”
预览：展示课程平台内部界面
暗示：“明天我将向你展示如何获取完整系统”

截单邮件：

8点：“通道今晚关闭——产品内容一览”
14点：学生见证视频
20点：“为什么我差点放弃打造这门课程”（个人故事）
23点：“最后1小时——就是现在”

Example 2: Coaching Program Launch (Business)

示例2：教练项目发布（商业类）

Launch Timeline:

Week 1: Pre-Prelaunch
├── Day 1: "Something's coming" teaser
├── Day 3: Survey - "What's your #1 business challenge?"
└── Day 5: "Your responses blew me away - here's what I'm building"

Week 2-3: Prelaunch Content
├── Day 8: PLC 1 - "The 3 reasons most businesses plateau at $10K/month"
├── Day 10: PLC 1 reminder + engagement
├── Day 12: PLC 2 - "How Maria went from stuck to $47K months"
├── Day 14: PLC 2 engagement + exercise
├── Day 16: PLC 3 - "The 90-day blueprint revealed"
└── Day 18: "Tomorrow the doors open..."

Week 4: Open Cart
├── Day 19: OPEN - "We're live!"
├── Day 20: Case study email
├── Day 21: FAQ + objection handling
├── Day 22: Bonus announcement + "closing tomorrow"
├── Day 23: CLOSE - 4 emails (morning, noon, evening, final hour)

Open Cart Day 1:

Subject: The doors are OPEN (finally!)

After 3 weeks of showing you what's possible...

After you've seen Maria's story, and Tom's breakthrough, and the exact blueprint I use with my private clients...

The Business Accelerator is officially open for enrollment.

But only until Friday at midnight.

Here's what you get: [Full stack of value]

Join now: [Link]

See you inside, [Name]

发布时间线：

Week 1: Pre-Prelaunch
├── Day 1: "Something's coming" teaser
├── Day 3: Survey - "What's your #1 business challenge?"
└── Day 5: "Your responses blew me away - here's what I'm building"

Week 2-3: Prelaunch Content
├── Day 8: PLC 1 - "The 3 reasons most businesses plateau at $10K/month"
├── Day 10: PLC 1 reminder + engagement
├── Day 12: PLC 2 - "How Maria went from stuck to $47K months"
├── Day 14: PLC 2 engagement + exercise
├── Day 16: PLC 3 - "The 90-day blueprint revealed"
└── Day 18: "Tomorrow the doors open..."

Week 4: Open Cart
├── Day 19: OPEN - "We're live!"
├── Day 20: Case study email
├── Day 21: FAQ + objection handling
├── Day 22: Bonus announcement + "closing tomorrow"
├── Day 23: CLOSE - 4 emails (morning, noon, evening, final hour)

开售第1天邮件：

主题：通道已开放（终于！）

经过3周的展示，你已经看到了可能性... 看到了Maria的故事、Tom的突破，以及我给私教客户使用的完整蓝图...

商业加速计划正式开启报名。

但仅限本周五午夜前。

你将获得：[完整价值清单]

立即加入：[链接]

期待与你一起成长， [你的名字]

Checklists & Templates

清单与模板

Pre-Launch Checklist

发布前清单

markdown

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Pre-Prelaunch (1-2 weeks before)

预热前阶段（发布前1-2周）

Teaser email sent ("something's coming")
Survey sent (collect TWO questions)
Responses reviewed and incorporated
Buzz-building content posted on social

发送预告邮件（“有个大动作要来了”）
发送调研问卷（收集两个问题）
查看反馈并融入产品设计
在社交媒体发布造势内容

Prelaunch Content Ready

预热内容准备完成

Open Cart Ready

开售准备完成

Mental Triggers Mapped

心理触发点已融入

Authority established in PLC 1-3
Social proof gathered (testimonials)
Scarcity element defined (deadline/seats)
Community element enabled (comments/group)

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在PLC 1-3中建立权威感
收集到足够的社交证明（客户见证）
确定稀缺性元素（截止日期/名额限制）
开启社群互动功能（评论/群组）

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PLC Outline Template

PLC大纲模板

markdown

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markdown

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PLC [1/2/3] - [Title]

PLC [1/2/3] - [标题]

The Hook (30 seconds)

钩子（30秒）

What will you show them that gets immediate attention?

"In the next X minutes, I'm going to show you..."

用什么内容能立即吸引用户的注意力？

“接下来X分钟，我将向你展示...”

The Problem (2-3 minutes)

问题（2-3分钟）

What's frustrating them right now?

Pain point 1
Pain point 2
Pain point 3

用户当前面临的痛点是什么？

痛点1
痛点2
痛点3

The Solution Preview (5-7 minutes)

解决方案预览（5-7分钟）

What did you discover? (Don't give everything away)

Key insight 1
Key insight 2
Why this is different

你发现了什么？（不要全盘托出）

核心洞察1
核心洞察2
与其他方案的不同之处

Your Story (3-5 minutes)

个人故事（3-5分钟）

How did you discover this?

Where you started
The struggle
The breakthrough

你是如何发现这个方法的？

起点
挣扎过程
突破时刻

The Opportunity (2-3 minutes)

机遇（2-3分钟）

What's now possible for them?

Outcome 1
Outcome 2
Connection to their dreams

用户现在能获得什么可能性？

成果1
成果2
与用户梦想的连接

The Bridge to Next (1 minute)

过渡到下一个环节（1分钟）

What's coming in the next PLC?

"In [PLC 2/3/the offer], I'm going to show you..."

下一个PLC会带来什么？

“在[PLC 2/3/产品offer]中，我将向你展示...”

Call to Action

行动号召

Comment below
Share with someone who needs this
Watch for the next video

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在评论区留言
分享给需要的人
期待下一个视频

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Cart Close Day Email Templates

截单日邮件模板

Email 1 - Morning (Simple Reminder):

Subject: [CLOSING TODAY] Your last chance

Quick reminder: [Product] closes tonight at midnight.

After that, you won't be able to join until [next opening].

If you've been thinking about it, now's the time to decide.

[Link]

[Name]

Email 2 - Midday (Story-Based):

Subject: What happens if you don't join?

I want you to imagine something for a moment.

It's 6 months from now. You're still [struggling with problem].

You think back to today - the day you almost joined [Product].

[Paint the "stay the same" picture]

Now imagine the opposite...

[Paint the "transformation" picture]

Which future do you want?

The choice is yours, but only until midnight.

[Link]

Email 3 - Evening (Now or Never):

Subject: 4 hours left

This is it.

In 4 hours, this page disappears: [Link]

No extensions. No exceptions.

If [Product] is something you want, you need to act now.

[Link]

See you inside (or maybe not),
[Name]

邮件1 - 上午（简单提醒）：

Subject: [CLOSING TODAY] Your last chance

Quick reminder: [Product] closes tonight at midnight.

After that, you won't be able to join until [next opening].

If you've been thinking about it, now's the time to decide.

[Link]

[Name]

邮件2 - 中午（故事型）：

Subject: What happens if you don't join?

I want you to imagine something for a moment.

It's 6 months from now. You're still [struggling with problem].

You think back to today - the day you almost joined [Product].

[Paint the "stay the same" picture]

Now imagine the opposite...

[Paint the "transformation" picture]

Which future do you want?

The choice is yours, but only until midnight.

[Link]

邮件3 - 晚上（机不可失）：

Subject: 4 hours left

This is it.

In 4 hours, this page disappears: [Link]

No extensions. No exceptions.

If [Product] is something you want, you need to act now.

[Link]

See you inside (or maybe not),
[Name]

Launch Types Reference

发布类型参考

Type	When to Use	Scale
Seed Launch	Validating a new idea	Small list, low expectations
Internal Launch	Launching to your own list	Standard PLF approach
JV Launch	Partnering with others	Massive reach, revenue share
Evergreen Launch	Automating a proven launch	Runs continuously

类型	适用场景	规模
Seed Launch（种子发布）	验证新产品想法	小列表，低预期
Internal Launch（内部发布）	向自有用户列表发布	标准PLF流程
JV Launch（联合发布）	与合作伙伴联合发布	覆盖范围广，收益分成
Evergreen Launch（常青发布）	将成熟的发布流程自动化	持续运行

Seed Launch (For New Products)

Seed Launch（种子发布，适用于新产品）

Perfect for validating before building:

Survey your small audience
Pre-sell based on their responses
Build the product WITH early buyers
Use their results for future launches

非常适合在产品打造前验证想法：

向小范围用户发送调研
根据反馈进行预售
与早期买家共同打造产品
将他们的成果用于后续发布

Common Mistakes to Avoid

常见错误规避

Launching without prelaunch - Going straight to "buy now"
Too much content at once - Sequence and stagger for impact
Not collecting feedback - Pre-prelaunch questions increase engagement
Fear of selling - Being apologetic about your offer
Fake scarcity - Destroys trust forever
Ignoring close day - Most sales happen on the last day
One email per day max during close - Send 3-4 on close day
No stories - Facts don't sell, stories do
Skipping mental triggers - Each piece should hit multiple triggers
Not asking "what's in it for them" - Always customer-focused

跳过预热直接发布——直接推送“立即购买”
一次性推送过多内容——分阶段发布以提升效果
不收集反馈——预热前的问题能提升用户参与度
害怕销售——对自己的产品感到抱歉
虚假稀缺性——会永久破坏用户信任
忽视截单日——大部分销量集中在最后一天
截单日每天仅发一封邮件——截单日应发送3-4封邮件
没有故事——数据无法打动用户，故事可以
忽略心理触发点——每个内容都应命中多个触发点
不考虑“用户能得到什么”——始终以用户为中心

Skill Boundaries

技能边界

What This Skill Does Well

本技能擅长的工作

Structuring video production workflows
Creating storyboard frameworks
Suggesting technical approaches
Providing creative direction templates

构建视频制作工作流程
创建故事板框架
提供技术方案建议
提供创意方向模板

What This Skill Cannot Do

本技能无法完成的工作

Replace professional videography
Edit video files directly
Make final creative judgments
Guarantee audience engagement

替代专业摄像师
直接编辑视频文件
做出最终创意决策
保证用户参与度

References

参考资料

Book: Launch by Jeff Walker (2014)
Course: Product Launch Formula (PLF)
Key Quote: "You're just one funnel away from changing your life"

Source:

sources/books/walker-product-launch-formula.md

书籍：《Launch》 by Jeff Walker（2014）
课程：Product Launch Formula (PLF)
核心名言：“你距离改变人生只差一个销售漏斗”

来源：

sources/books/walker-product-launch-formula.md