Turn your marketing into an event that makes people beg to buy before you even release the product

• Launching a new product or course and want to maximize first-day sales
• Building anticipation for an upcoming offer instead of "surprise" launching
• Growing your email list while simultaneously warming them up to buy
• Creating urgency without being sleazy with legitimate scarcity
• Turning skeptics into buyers through sequenced value delivery
• Relaunching an existing product to generate new excitement

1. Multiple touchpoints building relationship and trust
2. Anticipation that makes people excited for your offer
3. Social proof as others engage publicly
4. An event that people want to be part of
5. Natural urgency from a real open/close cart window

1. Warm up your audience with "sneak peeks"
2. Let them know something awesome is coming
3. Ask for feedback: "What TWO questions do you have about [topic]?"
4. Get them invested - they help shape the product

Subject: Something big is coming...

I've been working on something for the past 3 months.

It's not quite ready yet, but I wanted to give you a heads up because you've been with me for a while.

Before I finalize it, I need your help. What are your TWO biggest questions about [topic]?

Hit reply and let me know - I'll make sure to address them.

1. The Problem - What's frustrating them right now?
2. The Solution - What did you discover?
3. Your Story - How did you discover it?
4. The Opportunity - What's now possible for them?
5. Tie to Pain/Desire - Connect to what they want most

"In the next 20 minutes, I'm going to show you the exact system that took me from $0 to $127,000 in my first launch - and why everything you've been told about [topic] is holding you back."

1. Bring focus back to THEM
2. Share case studies, testimonials, success stories
3. Walk through ONE aspect of your process in depth
4. Get them doing exercises and engaging
5. Show what transformation FEELS like

"Meet Sarah. She was exactly where you are 6 months ago - overwhelmed, skeptical, and honestly pretty tired of 'gurus' making big promises. Here's what changed for her..."

1. Paint the picture of their future
2. Give them a taste of the full experience
3. Sow seeds that an offer is coming
4. Let them know you can help them even more
5. Create anticipation for the Open Cart

"You've now seen what's possible, you've seen others do it, and you've gotten a taste of the process. Tomorrow, I'm going to show you how I can help you get there faster than you ever thought possible."

1. Morning: Announcement - the program is now available
2. Evening: Early bird results - "Already X people enrolled!"

Subject: [CLOSING TONIGHT] Last chance for [Product]

Quick reminder: The doors close tonight at midnight.

Once they close, you won't be able to get [Product] at this price (or possibly at all) for at least another year.

[Link to join]

This is your last chance.

Subject: 1 HOUR LEFT

In 60 minutes, this page goes away: [Link]

If you've been on the fence, now is the time to decide.

I'll see you on the inside - or I'll see you next year.

[Name]

Subject: I need your help with something...

I've been secretly working on a new photography training.

But before I finalize it, I need to know: What are your TWO biggest frustrations with getting sharp, professional-looking photos?

Hit reply - I read every response.

• Hook: "Why 90% of photos look 'amateur' and the one setting that changes everything"
• Problem: Blurry, flat, unprofessional photos
• Solution: Understanding light triangles (simplified)
• Story: My journey from phone snapshots to paid gigs
• Opportunity: "You're 3 settings away from photos people think came from a pro"

• Case study: Student went from "Instagram likes: 5" to "paid wedding shoots"
• Walk through: Exact process for golden hour portraits
• Exercise: "Try this with your phone today and post in the comments"

• Paint picture: "Imagine never hesitating to share your photos again"
• Preview: Show inside the course platform
• Seed: "Tomorrow I'll show you how to access the complete system"

1. 8am: "Doors close tonight - here's what's inside"
2. 2pm: Student testimonial video
3. 8pm: "Why I almost didn't create this course" (personal story)
4. 11pm: "1 hour left - this is it"

Week 1: Pre-Prelaunch
├── Day 1: "Something's coming" teaser
├── Day 3: Survey - "What's your #1 business challenge?"
└── Day 5: "Your responses blew me away - here's what I'm building"

Week 2-3: Prelaunch Content
├── Day 8: PLC 1 - "The 3 reasons most businesses plateau at $10K/month"
├── Day 10: PLC 1 reminder + engagement
├── Day 12: PLC 2 - "How Maria went from stuck to $47K months"
├── Day 14: PLC 2 engagement + exercise
├── Day 16: PLC 3 - "The 90-day blueprint revealed"
└── Day 18: "Tomorrow the doors open..."

Week 4: Open Cart
├── Day 19: OPEN - "We're live!"
├── Day 20: Case study email
├── Day 21: FAQ + objection handling
├── Day 22: Bonus announcement + "closing tomorrow"
├── Day 23: CLOSE - 4 emails (morning, noon, evening, final hour)

Subject: The doors are OPEN (finally!)

After 3 weeks of showing you what's possible...

After you've seen Maria's story, and Tom's breakthrough, and the exact blueprint I use with my private clients...

The Business Accelerator is officially open for enrollment.

But only until Friday at midnight.

Here's what you get: [Full stack of value]

Join now: [Link]

See you inside, [Name]

• Teaser email sent ("something's coming")
• Survey sent (collect TWO questions)
• Responses reviewed and incorporated
• Buzz-building content posted on social

• PLC 1 - The Opportunity (video/content)
• PLC 2 - The Transformation (video/content)
• PLC 3 - The Ownership Experience (video/content)
• All PLCs deliver real value (not just teasers)
• Each PLC has comments/engagement enabled
• Email sequence for each PLC loaded

• Sales page complete
• Payment processing tested
• Day 1-5 emails written and loaded
• Bonus offers defined
• FAQ page ready
• Cart close deadline set (technical)

• Authority established in PLC 1-3
• Social proof gathered (testimonials)
• Scarcity element defined (deadline/seats)
• Community element enabled (comments/group)

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"In the next X minutes, I'm going to show you..."

• Pain point 1
• Pain point 2
• Pain point 3

• Key insight 1
• Key insight 2
• Why this is different

• Where you started
• The struggle
• The breakthrough

• Outcome 1
• Outcome 2
• Connection to their dreams

"In [PLC 2/3/the offer], I'm going to show you..."

• Comment below
• Share with someone who needs this
• Watch for the next video

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1. Survey your small audience
2. Pre-sell based on their responses
3. Build the product WITH early buyers
4. Use their results for future launches

1. Launching without prelaunch - Going straight to "buy now"
2. Too much content at once - Sequence and stagger for impact
3. Not collecting feedback - Pre-prelaunch questions increase engagement
4. Fear of selling - Being apologetic about your offer
5. Fake scarcity - Destroys trust forever
6. Ignoring close day - Most sales happen on the last day
7. One email per day max during close - Send 3-4 on close day
8. No stories - Facts don't sell, stories do
9. Skipping mental triggers - Each piece should hit multiple triggers
10. Not asking "what's in it for them" - Always customer-focused

• Structuring video production workflows
• Creating storyboard frameworks
• Suggesting technical approaches
• Providing creative direction templates

• Replace professional videography
• Edit video files directly
• Make final creative judgments
• Guarantee audience engagement

• Book: Launch by Jeff Walker (2014)
• Course: Product Launch Formula (PLF)
• Key Quote: "You're just one funnel away from changing your life"
• Source:

  sources/books/walker-product-launch-formula.md

• dotcom-secrets - Build the funnels that follow your launch
• grand-slam-offers - Create the irresistible offer for your launch
• email-writing - Master the email sequences
• copy-frameworks - Write compelling PLC scripts
• storytelling-storybrand - Structure your launch narrative