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survey-design

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Original

English
🇨🇳

Translation

Chinese

Customer Survey Design Kit Skill

客户调研设计工具Skill

When to Use

使用场景

  • Launching new surveys or refreshing existing templates.
  • Diagnosing low response quality or bias in ongoing programs.
  • Training GTM teams on survey best practices.
  • 启动新调研或更新现有模板时。
  • 诊断正在进行的调研项目中响应质量低或存在偏差的问题时。
  • 向GTM团队培训调研最佳实践时。

Framework

框架

  1. Objective Clarity – define single-topic goals, hypotheses, and decision criteria.
  2. Audience & Sampling – specify personas, quotas, suppression rules, and incentive plan.
  3. Question Architecture – balance quant vs qual questions, avoid double-barreled prompts, include screener + validation items.
  4. Logic & Branching – outline conditional flows, progress indicators, and completion time targets.
  5. QA Checklist – test across devices, languages, anonymity rules, and data export formats.
  1. 目标明确——定义单一主题的目标、假设和决策标准。
  2. 受众与抽样——明确用户画像、配额、排除规则和激励方案。
  3. 问题架构——平衡定量与定性问题，避免双重指向的问题，包含筛选验证项。
  4. 逻辑与分支——规划条件流程、进度指示器和完成时间目标。
  5. QA检查清单——跨设备、语言、匿名规则和数据导出格式进行测试。

Templates

模板

  • Survey brief (goal, audience, sample, success metrics).
  • Question bank categorized by objective (adoption, satisfaction, pricing, roadmap).
  • QA script for reviewers to confirm copy, logic, and translations.
  • 调研简报（目标、受众、样本、成功指标）。
  • 按目标分类的问题库（采用度、满意度、定价、路线图）。
  • 供审核人员确认文案、逻辑和翻译的QA脚本。

Tips

小贴士

  • Cap surveys at <10 minutes unless offering significant incentives.
  • Randomize answer choices when appropriate to reduce bias.
  • Pair with 
    stakeholder-ops
    to align approvals and launch windows.
  • 除非提供丰厚激励，否则调研时长控制在10分钟以内。
  • 适当时机随机化答案选项以减少偏差。
  • 搭配
    stakeholder-ops
    来协调审批和启动时间窗口。