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market-signal-tracker

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Original

English
🇨🇳

Translation

Chinese

Market Signal Tracker Skill

市场信号追踪Skill

When to Use

适用场景

  • Monitoring competitor launches, pricing moves, org shifts, funding, or partner announcements.
  • Tracking analyst coverage, customer chatter, or social sentiment around competitors.
  • Ensuring signals route to the right owners with context and deadlines.
  • 监控竞争对手的产品发布、价格变动、组织架构调整、融资情况或合作伙伴公告。
  • 追踪分析师报道、客户讨论或社交媒体上针对竞争对手的舆情。
  • 确保信号能附带上下文信息和截止日期，分发到对应的负责人手中。

Framework

框架流程

  1. Signal Intake – capture source, timestamp, competitor, category (product, pricing, GTM, talent, regulation).
  2. Severity & Confidence – rate potential impact, confidence level, and affected product/segment.
  3. Routing – assign owners (product, enablement, comms, exec) with SLA + follow-up notes.
  4. Action Status – track planned/active/completed actions linked to each signal.
  5. Reporting – weekly digest summarizing net-new signals, escalations, and outstanding actions.
  1. 信号采集 – 记录信号来源、时间戳、竞争对手、类别（产品、定价、上市推广、人才、监管）。
  2. 严重程度与可信度评估 – 评估潜在影响、可信度等级，以及受影响的产品/细分领域。
  3. 信号分发 – 分配负责人（产品、赋能、公关、高管），并设置服务水平协议（SLA）和跟进备注。
  4. 行动状态追踪 – 追踪与每个信号关联的计划中/进行中/已完成的行动。
  5. 报告输出 – 每周生成摘要，汇总新增信号、升级事项和待完成行动。

Templates

可用模板

  • Signal log spreadsheet or Notion database with views by competitor/category.
  • Weekly digest template with highlights, escalations, and recommended actions.
  • Action tracker with owner, due date, and dependency fields.
  • 信号记录表格或Notion数据库，支持按竞争对手/类别筛选查看。
  • 每周摘要模板，包含重点内容、升级事项和建议行动。
  • 行动追踪模板，包含负责人、截止日期和依赖项字段。

Tips

小贴士

  • Automate ingestion by connecting RSS, alerts, and social monitoring; maintain manual overrides for high-sensitivity items.
  • Keep a rolling 90-day archive to reference trends and repeat patterns.
  • Pair with 
    analyze-competitive-landscape
    and 
    run-win-loss-program
    for holistic perspective.
  • 通过连接RSS、告警和社交媒体监控工具实现信号采集自动化；对于高敏感度内容保留手动干预权限。
  • 保留90天滚动存档，以便参考趋势和重复模式。
  • 搭配
    analyze-competitive-landscape
    和
    run-win-loss-program
    使用，获取全面视角。