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deliverability-ops

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Original

English
🇨🇳

Translation

Chinese

Deliverability Operations Skill

邮件投递运营Skill

When to Use

适用场景

  • Inbox placement drops or spam-folder complaints.
  • Preparing for IP/domain warmups or volume ramps.
  • Auditing authentication, feedback loops, or compliance settings.
  • 收件箱投递率下降或垃圾邮件投诉增加。
  • 准备进行IP/域名预热或发送量提升时。
  • 审核认证、反馈循环或合规设置时。

Framework

操作框架

Signals to Monitor

需监控的信号

  1. Engagement – opens, clicks, unsubscribes, spam complaints by ISP.
  2. Reputation – Google Postmaster, Microsoft SNDS, Talos/Barracuda, Spamhaus, Validity.
  3. Infrastructure – SPF/DKIM/DMARC alignment, BIMI, TLS, reverse DNS, dedicated vs shared IP.
  4. List Health – bounce types, spam traps, opt-in provenance, inactivity thresholds.
  1. 用户互动 – 各ISP的打开率、点击率、退订率、垃圾邮件投诉量。
  2. 信誉指标 – Google Postmaster、Microsoft SNDS、Talos/Barracuda、Spamhaus、Validity。
  3. 基础设施 – SPF/DKIM/DMARC对齐、BIMI、TLS、反向DNS、独立IP vs 共享IP。
  4. 邮件列表健康度 – 退信类型、垃圾邮件陷阱、选择加入来源、活跃度阈值。

Playbook Steps

执行步骤

  1. Snapshot key metrics over last 7/30 days.
  2. Identify affected mailbox providers (Gmail, Outlook, Yahoo, etc.).
  3. Validate authentication + sending domains.
  4. Segment audiences by engagement tier; limit sends to VIP/high intent.
  5. Recommend remediation actions (warmup plan, content refresh, list cleaning, cadence adjustment).
  1. 提取过去7/30天的关键指标快照。
  2. 确定受影响的邮箱服务商（Gmail、Outlook、Yahoo等）。
  3. 验证认证及发件域名。
  4. 按互动层级细分受众；限制向VIP/高意向用户发送邮件。
  5. 推荐整改措施（预热计划、内容更新、列表清理、发送频率调整）。

Templates

模板

  • Deliverability diagnostic worksheet (reputation + infrastructure + content).
  • IP/domain warmup tracker (volume ramp table).
  • Compliance checklist (CAN-SPAM, CASL, GDPR/CCPA, unsubscribe handling).
  • 邮件投递诊断工作表（信誉+基础设施+内容）。
  • IP/域名预热跟踪表（发送量提升表格）。
  • 合规检查表（CAN-SPAM、CASL、GDPR/CCPA、退订处理）。

Tips

提示

  • Pair with 
    segmentation
    skill to isolate healthy cohorts.
  • Document every remediation change to correlate with future reputation shifts.
  • Align marketing, security, and legal teams on consent language.
  • 搭配
    segmentation
    skill来分离健康用户群体。
  • 记录每一项整改变更，以便关联未来的信誉变化。
  • 协调营销、安全和法务团队统一授权话术。