Champion Engagement System Skill

When to Use

• Building community advocacy programs (advisory circles, ambassador tracks, beta councils).
• Coordinating champion contributions to events, content, referrals, or product input.
• Monitoring engagement health and risk signals among top advocates.

Framework

1. Selection Criteria – health scores, expertise, influence, diversity goals, legal clearance.
2. Journey Mapping – onboarding, activation milestones, recognition, renewal.
3. Contribution Menu – speaking, content creation, mentoring, betas, peer support.
4. Incentives & Recognition – swag, access, revenue share, spotlight campaigns.
5. Measurement – track contributions, influenced pipeline, retention, satisfaction.

Templates

• Champion Tiering: See

  references/champion_tiering.md

  for levels and benefits.
• Champion roster sheet with scoring, status, and owner.
• Program brief (objectives, commitments, benefits, timeline).
• Recognition calendar + communication kit.

Tips

• Offer multiple contribution tiers to accommodate bandwidth.
• Create private channels for champions to bond + give feedback.
• Pair with

  launch-community-activation-series

  to slot champions seamlessly.

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