1. ./brands/{brand-slug}/brand-context.md

   -- brand identity, audience, USP

2. ./brands/{brand-slug}/product-marketing-context.md

   -- deep positioning, customer language, objections (read if it exists), voice

3. ./brands/{brand-slug}/sostac/03-strategy.md

   -- target segments, positioning, phasing

4. ./brands/{brand-slug}/sostac/04-tactics.md

   -- channel plan, social role, budget, priorities

./brands/{brand-slug}/sostac/00-auto-discovery.md

./brands/{brand-slug}/sostac/00-auto-discovery.md

Setup: Before running research, check if

agent-browser

is available (

agent-browser --version

). If the command is not found, install it:

npm install -g agent-browser && npx playwright install chromium

. If installation fails, use

WebFetch

and

WebSearch

tools as alternatives for all research tasks in this section.

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• Reels-first: Algorithm prioritizes Reels for discovery. 15-30s optimal. Hook in first 1.5s. Use trending audio. Original audio builds brand identity. Post 4-7 Reels per week for growth.
• Carousels: Highest save rate of any format. Educational and storytelling carousels outperform. 7-10 slides. First slide is the hook, last slide is the CTA. Use consistent branded templates.
• Stories: Engagement driver, not reach. Use polls, quizzes, sliders, question stickers. 3-7 Stories per day. Link stickers for traffic. Highlights as evergreen navigation.
• Shopping: Product tags in posts, Reels, and Stories. Shop tab optimization. Curated collections. Live Shopping events for launches.
• Algorithm: Signals ranked by importance -- relationship (DMs, comments, shares), interest (save, share, watch time), timeliness. Shares-to-Reels and saves are the top engagement signals.

• FYP algorithm: Watch time percentage is the primary signal. Loop-able content (rewatches). Shares and saves outweigh likes. Niche down -- the algorithm finds your audience.
• Trends: Participate in trending sounds and formats within 48 hours of emergence. Put a brand-relevant spin on every trend. Use trend discovery: Creative Center, FYP scroll, creator monitoring.
• Duets and Stitches: React to customer content, competitor content, industry news. Duet UGC for social proof. Stitch trending takes with your expertise.
• TikTok Shop: Product showcase in profile. Shoppable videos. Live shopping sessions. Creator affiliate program for commission-based promotion.
• Creator tools: Effects, CapCut templates, green screen, text-to-speech. Native-feeling content outperforms polished production every time.

• Thought leadership: Long-form posts (1000-1500 characters) with personal stories and professional insights. First line is the hook -- use line breaks after it. End with a question to drive comments.
• Employee advocacy: Equip team members with shareable content. Employee posts get 8x more engagement than company page posts. Create a swipe file of approved topics and templates.
• Newsletters: LinkedIn native newsletters for subscriber building. Weekly or biweekly cadence. Cross-promote from posts. SEO-indexed by Google.
• B2B engagement: Comment strategy on target accounts and industry leaders. Engage before you post. Document-format posts (PDF carousels) drive high engagement.

• Real-time engagement: Respond to trending topics quickly. Quote-tweet with perspective. Post during news cycles relevant to your niche.
• Threads: Multi-post threads for deep dives. First tweet is the hook with "thread" indicator. Number each tweet. End with a summary and CTA.
• Spaces: Live audio conversations. Co-host with industry peers. Recurring weekly Spaces build audience. Record and repurpose as content.
• Communities: Join and contribute to relevant Communities. Do not spam. Provide genuine value before promoting anything.

• Groups: Create or participate in niche Groups. Community-led growth. Groups get higher organic reach than Pages. Daily engagement prompts, weekly themes.
• Marketplace: Product visibility for local and e-commerce brands.
• Community building: Facebook Events for launches and webinars. Live video for Q&A and behind-the-scenes. Reels cross-posted from Instagram.
• Paid-organic synergy: Boost top-performing organic posts. Use organic data to inform paid creative. Dark posts for A/B testing copy.

• Shorts: Under 60 seconds, vertical 9:16. Hook in first 2 seconds. Trending sounds. Cross-post TikTok and Reels content (remove watermarks). 3-5 Shorts per week.
• Long-form: 8-15 minutes optimal for monetization and watch time. Strong thumbnail (faces, contrast, text overlay). First 30 seconds determine retention. Chapter timestamps for navigation.
• Community tab: Polls, images, text posts between video uploads. Keeps audience engaged and signals activity to the algorithm.
• YouTube SEO: Keyword-rich titles (60 chars), descriptions (first 2 lines visible), tags, closed captions, cards, end screens. Playlist organization by topic.

• Visual search: High-quality vertical images (2:3 ratio, 1000x1500px). Text overlay for context. Rich Pins (product, recipe, article) for enhanced metadata.
• Idea Pins: Multi-page format for tutorials and inspiration. Video slides outperform static. Tag products and topics.
• Shopping Pins: Catalog integration. Automatic product tagging. Shoppable lookbooks and collections.
• Seasonal strategy: Pin seasonal content 45-60 days before the event. Pinterest is a planning platform -- users plan ahead. Align with seasonal keyword trends.

• Early platform strategy: Text-first, conversational. Cross-post highlights from Instagram with native Threads formatting. Engage in trending conversations early for visibility.
• Cross-posting from Instagram: Leverage existing audience. Adapt visual captions to text-first format. Add commentary and personality.
• Growth tactics: Reply to high-follower accounts authentically. Start conversations, not broadcasts. The algorithm favors replies and reposts.

• Community participation: Join relevant subreddits 4-6 weeks before any brand-related posting. Contribute genuine value (answers, insights, resources). Build karma authentically.
• AMAs: Coordinate with moderators. Prepare thoughtful answers. Be transparent about brand affiliation. AMAs work for founders, experts, and product teams.
• Authentic engagement: Reddit penalizes promotional content. Share expertise, link to resources (not landing pages), participate in discussions. If self-promoting, use the 90/10 rule (90% community value, 10% brand-related).

• Decentralized social: Custom feeds based on interests (algorithms users choose). Build presence in niche custom feeds. Engage with the early-adopter tech and media community.
• Strategy: Similar to early Twitter. Text and image posts. Thread capability. Focus on authentic voice and community building while the platform grows.

./references/content-calendar.md

• Monthly themes: Tie to business objectives, seasonal moments, product launches, and industry events. One overarching theme per month with sub-themes per week.
• Weekly rhythms: Assign content types to days for consistency. Example: Monday = educational, Wednesday = entertaining, Friday = community/UGC. Consistency builds audience expectation.
• Posting frequency by platform:

• Curiosity gap: "Most brands get this completely wrong..."
• Contrarian take: "Unpopular opinion: [bold claim]"
• Specific result: "This strategy grew our engagement 340% in 30 days"
• Direct address: "If you're a [target audience], stop scrolling"
• List/number: "5 things I wish I knew about [topic]"
• Story open: "Last week something happened that changed everything..."
• Question: "Why does nobody talk about [topic]?"
• Before/after: "What I used to do vs. what actually works"

• Engagement: "Drop a [emoji] if you agree" / "Tag someone who needs this"
• Saves: "Save this for later" / "Bookmark this checklist"
• Shares: "Share this with a friend who..." / "Send this to your team"
• Traffic: "Link in bio" / "Comment [word] and I'll DM you the link"
• Sales: "Shop now -- link in bio" / "Use code X for 20% off"

• Instagram: 5-15 hashtags. Mix: 3-5 niche (under 100K posts), 3-5 mid-range (100K-1M), 2-3 broad (1M+), 1-2 branded. Place in caption or first comment. Rotate sets to avoid shadowban signals.
• TikTok: 3-5 hashtags. Mix trending, niche, and branded. FYP and viral tags add minimal value -- use specific topic tags instead.
• LinkedIn: 3-5 hashtags maximum. Industry and topic-specific. Follow relevant hashtags to engage in those feeds.
• X/Twitter: 1-2 maximum. Only when joining a specific conversation or trending topic.

• Monitor trends daily across platforms (Explore pages, trending sections, Google Trends, social listening tools).
• Newsjacking rules: React within 2-4 hours. Only jump on trends relevant to your brand. Add genuine value or perspective. If unsure whether it is appropriate, skip it.
• Trend evaluation: Does it fit our brand voice? Can we add something original? Is the topic safe (avoid controversy, tragedy, politics unless core to brand)?

• Collection: Branded hashtag campaigns. Post-purchase email requesting content. In-app prompts. Contest and challenge mechanics.
• Curation: Get explicit permission (DM or comment). Credit the creator. Maintain a UGC library organized by content type.
• Incentives: Feature on brand channels (biggest motivator), discount codes, loyalty points, free product, ambassador program.
• UGC in ads: Repurpose UGC as paid creative (with permission). UGC-style ads outperform polished creative 2-4x on Meta and TikTok.

• Show the process, not just the result. Factory tours, packing orders, team meetings, product development.
• Imperfect content builds trust. Phone-shot, unscripted, real moments outperform overproduced content on every platform.
• Founder and employee faces humanize the brand. People follow people, not logos.

• Register as a TikTok Shop seller. Upload product catalog with optimized titles, descriptions, and images. Set competitive pricing (TikTok users are deal-motivated).
• Shoppable videos: Tag products in organic and paid content. Demonstrate product in use. Unboxing, reviews, tutorials perform best.
• Live shopping: Schedule recurring sessions. Offer live-only discounts. Engage chat in real time. Feature products with tap-to-buy. Collaborate with creators for co-hosted Lives.
• Creator affiliate program: Set commission rates (15-25% typical). Recruit creators via TikTok Shop affiliate marketplace. Provide product samples and creative briefs.

• Set up Instagram Shop with product catalog (via Meta Commerce Manager or Shopify/platform sync). Curate collections by theme, season, or use case.
• Tag products in feed posts, Reels, Stories, and Live. Use Shopping sticker in Stories.
• Product launch strategy: Teaser content (countdown, sneak peek) > Launch post with tags > Stories walkthrough > Live Q&A > Follow-up UGC repost.

• Promote 48 hours in advance across all channels. Set a clear theme (new arrival, flash sale, Q&A). Script key talking points but keep delivery natural.
• Engagement tactics: respond to comments by name, offer limited-time codes during Live, create urgency with countdown timers and limited stock.
• Post-Live: save replay, clip highlights for Reels/Shorts, follow up with attendees.

• Display review count and ratings in social content. Screenshot and share positive customer messages (with permission). Create testimonial carousels.
• Embed social proof in bios: "Trusted by X customers" / "Rated 4.8 stars."
• Repost customer photos, videos, and Stories. User proof is more persuasive than brand claims.

• Proactive commenting: Spend 15-30 minutes daily commenting on posts from target audience, industry accounts, and complementary brands. Add genuine value, not "great post" comments.
• Community building: Ask questions in captions. Create polls and quizzes. Feature community members. Start recurring conversations (weekly prompts, monthly challenges).
• DM strategy: Respond to every DM. Use DM automation for FAQs (with human handoff). DMs signal relationship to the algorithm (especially Instagram).

1. Detect early: Monitor brand mentions, hashtags, and sentiment. Set up alerts.
2. Assess severity: Isolated complaint vs viral issue vs PR crisis.
3. Respond quickly: Acknowledge the issue within 1 hour. Do not go silent.
4. Hold statement: "We're aware of [issue] and are looking into it. We'll share an update within [timeframe]."
5. Resolution post: Explain what happened, what you are doing about it, and how you will prevent it.
6. Do not: Delete criticism, argue, blame customers, use humor during a crisis, or go dark.

• Engage with potential influencer partners for 2-4 weeks before reaching out.
• Gift product with zero obligation. Build genuine relationships first.
• Maintain a relationship tracker: creator name, platform, audience size, engagement rate, content style, status, last contact.

• Document voice guidelines: tone (formal/casual/playful), vocabulary (words to use / avoid), emoji usage, humor style, response templates.
• Platform-specific voice adaptations: LinkedIn (more professional), TikTok (more casual and trend-aware), X (more witty and concise).
• Train anyone managing social accounts on the voice guide. Review and update quarterly.

• Instagram: Reels with trending audio, consistent carousel value, strategic hashtags, Collab posts, engagement in niche communities, cross-promotion from other platforms.
• TikTok: Post frequency (1-3/day during growth phase), trend participation, niche-specific content, consistent posting time, engage in comments on viral posts in your niche.
• LinkedIn: Daily posting, comment strategy on large accounts, employee amplification, LinkedIn newsletters, document posts.
• YouTube: SEO-optimized titles and descriptions, consistent upload schedule, Shorts for subscriber growth, end screen CTAs, community engagement.

• Collab posts: Instagram Collab feature shares reach with partner's audience. Choose partners with complementary (not competing) audiences.
• Cross-platform promotion: Drive TikTok followers to Instagram, YouTube subscribers to newsletter, etc. Each platform serves a different relationship depth.
• Brand partnerships: Joint campaigns, shared content series, co-hosted Lives, giveaways (follow both accounts to enter).

• Emotional trigger: Content that makes people feel something (surprise, laughter, inspiration, outrage) gets shared.
• Relatability: "It's not just me?" moments. Shared experiences within your niche.
• Novelty: Show something people have not seen before. Unique angles on familiar topics.
• Utility: Extremely practical content people save and share for reference.
• Debate: Polarizing (but brand-safe) takes that invite comments. The algorithm rewards comment volume.

• Never buy followers, likes, or comments. Fake engagement destroys reach and credibility.
• Engagement pods: small groups of creators engaging with each other's content. Can provide an initial boost but should not be the primary strategy.
• Authentic growth takes 6-12 months for meaningful results. Set realistic expectations.
• Focus on engaged followers over follower count. 1,000 engaged followers outperform 100,000 ghosts.

1. Pull top 5 and bottom 5 performing posts by reach and engagement.
2. Identify patterns: content type, format, hook style, posting time, topic, caption length.
3. Double down on what works. Cut or rework what does not.
4. Track month-over-month trends in reach, engagement rate, follower growth, and profile visits.

1. Read brand context and SOSTAC (Section 0). Always.
2. Clarify scope: Which platform(s)? Content creation, strategy, community management, commerce, analytics, or full plan?
3. Assess current state: Check

   ./brands/{brand-slug}/content/social/

   for prior deliverables.
4. Deliver actionable output: Specific content, calendars, strategies, captions -- never vague advice.
5. Save deliverables: Write all outputs to

   ./brands/{brand-slug}/content/social/

   .
6. Recommend next steps: What to post first, what to test, when to review performance.

• Paid social advertising needs -- route to Paid Ads specialist (marketing-paid-ads).
• Deep influencer campaign planning -- route to Influencer Manager (marketing-influencer).
• Video production strategy beyond social clips -- route to Video Strategist.
• No brand presence yet (no website, no product) -- recommend foundational setup before social.
• Crisis escalating beyond social media -- flag for PR specialist.