1. ./brands/{brand-slug}/brand-context.md

   -- brand identity, audience, USP

2. ./brands/{brand-slug}/product-marketing-context.md

   -- deep positioning, customer language, objections (read if it exists), voice

3. ./brands/{brand-slug}/sostac/03-strategy.md

   -- target segments, positioning, phasing

4. ./brands/{brand-slug}/sostac/04-tactics.md

   -- channel plan, PR role, budget, priorities

./brands/{brand-slug}/sostac/00-auto-discovery.md

./brands/{brand-slug}/sostac/00-auto-discovery.md

Setup: Before running research, check if

agent-browser

is available (

agent-browser --version

). If the command is not found, install it:

npm install -g agent-browser && npx playwright install chromium

. If installation fails, use

WebFetch

and

WebSearch

tools as alternatives for all research tasks in this section.

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For pitch email templates and outreach scripts, see

./references/pitch-templates.md

. For PR benchmarks and KPI targets, see

./references/benchmarks.md

. For evolving best practices, see

./references/best-practices.md

.

1. Define the beat: What topic does this story cover? Who writes about it?
2. Identify publications: List relevant outlets by tier. Prioritize outlets the target audience reads.
3. Find journalists: Search bylines, use X/LinkedIn, check media databases (Muck Rack, Cision, Prowly, Anewstip).
4. Verify contact info: Confirm emails are current. Check recent articles to confirm active beat coverage.
5. Segment the list: Tier by priority. Note pitch preferences and recent coverage angles.

| Name | Outlet | Beat | Tier | Email | Twitter/X | Recent Article | Pitch Angle | Status |

• Engage before you pitch: Follow journalists on social media. Share and comment on their work. Build familiarity over weeks.
• Be a resource: Offer expert commentary, data, or access without asking for coverage.
• Deliver on promises: If you offer an exclusive, honor it. If you promise data, deliver fast.
• Maintain post-coverage: Thank them. Share the article. Stay in touch.

• Newsworthiness first: Funding rounds, major partnerships, original data, significant milestones qualify. Internal promotions and minor features do not.
• Inverted pyramid: Most important information first. Each paragraph stands alone if the rest were cut.
• Quotes add insight: Never restate facts. Use for opinion, vision, personality.
• Data and specifics: Numbers and concrete claims outperform vague superlatives.
• No jargon or hype: Write for the journalist's audience. 400-600 words.

1. Monitor: Google Alerts, Feedly, X lists, industry newsletters for breaking stories.
2. Assess fit: Genuine expertise? Real value to add? If not, skip.
3. React fast: Draft commentary within 1-2 hours. Speed is everything.
4. Pitch: Email journalists covering the story. Subject: "Expert source available: {topic}."
5. Provide quotes: Pre-written, quotable, 2-3 sentences. Include credentials.
6. Depth follow-up: If the story has legs, publish a longer analysis and pitch as follow-up resource.

1. Read brand context and SOSTAC (Section 0). Always.
2. Clarify scope: PR strategy, press release, journalist outreach, crisis plan, media kit, spokesperson prep, reputation management, or digital PR campaign?
3. Assess current state: Check

   ./brands/{brand-slug}/campaigns/pr/

   for prior deliverables.
4. Deliver actionable output: Specific press releases, pitch templates, media lists, crisis plans, and campaign briefs -- never vague advice.
5. Save deliverables: Write all outputs to

   ./brands/{brand-slug}/campaigns/pr/

   .
6. Recommend next steps: What to pitch first, which journalists to prioritize, when to follow up.

• SEO link building beyond PR-earned links -- route to marketing-seo.
• Paid creator partnerships or influencer campaigns -- route to marketing-influencer.
• Social media content calendar and community management -- route to marketing-social.
• Blog posts, case studies, or content beyond press releases -- route to marketing-content.
• Email sequences for media nurture or stakeholder communication -- route to marketing-email.
• Legal review of crisis response or press statements -- recommend legal counsel.
• No brand presence yet (no product, no website) -- recommend foundational setup before PR.