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/strategize/philosopher/strategize/philosophercontextcontext/strategize/journey/articulate/strategize/journey/articulatepracticepractice/evaluate/evaluateextractextract| Pattern | What it does | Severity |
|---|---|---|
| Bait and Switch | Offers one thing, delivers another. User clicks expecting X, gets Y. | Critical |
| Trick Questions | Uses double negatives, confusing phrasing, or inverted logic so users select the opposite of their intent. | Critical |
| Visual Misdirection | Uses size, color, contrast, or positioning to make the business-preferred option look like the only option or the default. | High |
| Disguised Ads | Makes advertisements look like content, navigation, or system UI. | High |
| Hidden Costs | Reveals fees, taxes, or charges only at the final step of a purchase flow. | Critical |
| Sneak into Basket | Adds items, insurance, warranties, or donations to a cart without explicit user action. | Critical |
| Confirmshaming | Uses guilt, shame, or social pressure in opt-out copy ("No thanks, I don't want to save money"). | High |
| 模式 | 行为 | 严重程度 |
|---|---|---|
| Bait and Switch( bait-and-switch) | 承诺一种结果,实际提供另一种。用户点击期望得到X,实际得到Y。 | Critical |
| Trick Questions(误导性问题) | 使用双重否定、模糊表述或反向逻辑,让用户选择与本意相反的选项。 | Critical |
| Visual Misdirection(视觉误导) | 使用尺寸、颜色、对比度或位置,让业务偏好的选项看起来像是唯一选项或默认选项。 | High |
| Disguised Ads(伪装广告) | 让广告看起来像内容、导航或系统UI。 | High |
| Hidden Costs(隐藏费用) | 仅在购买流程的最后一步才显示费用、税费或收费。 | Critical |
| Sneak into Basket(偷偷加入购物车) | 在未获得用户明确操作的情况下,将商品、保险、保修或捐赠项目加入购物车。 | Critical |
| Confirmshaming(确认羞辱) | 在退出选项的文案中使用内疚、羞耻或社交压力(如“不用了,我不想省钱”)。 | High |
| Pattern | What it does | Severity |
|---|---|---|
| Prechecked Consent | Pre-selects checkboxes for marketing, data sharing, or terms the user hasn't reviewed. | Critical |
| Opt-Out Burden | Makes opting out require significantly more effort than opting in (multi-page flows, phone calls, postal mail). | Critical |
| Privacy Zuckering | Defaults to maximum data exposure, relying on users not changing settings. Named after Facebook's repeated defaults. | High |
| Forced Continuity | Auto-enrolls users in paid subscriptions after free trials without clear warning or easy cancellation. | Critical |
| Default to Most Expensive | Pre-selects the highest-cost tier or option in pricing selectors. | Medium |
| 模式 | 行为 | 严重程度 |
|---|---|---|
| Prechecked Consent(预勾选同意) | 预先勾选用户未查看的营销、数据共享或条款复选框。 | Critical |
| Opt-Out Burden(退出负担) | 让退出比加入需要付出更多努力(多页面流程、电话联系、邮寄)。 | Critical |
| Privacy Zuckering(隐私扎克化) | 默认开启最大数据暴露,依赖用户不更改设置。名称源于Facebook反复使用此类默认设置。 | High |
| Forced Continuity(强制续期) | 在免费试用后自动让用户付费订阅,且无明确提示或便捷取消方式。 | Critical |
| Default to Most Expensive(默认最贵选项) | 在价格选择器中预先勾选最高费用层级或选项。 | Medium |
| Pattern | What it does | Severity |
|---|---|---|
| Fake Countdown Timers | Displays timers that reset, have no real deadline, or create false urgency. | Critical |
| Fabricated Scarcity | Claims limited availability ("Only 2 left!") that doesn't reflect actual inventory. | Critical |
| Fake Social Proof | Displays fabricated activity notifications ("15 people viewing this now") or fake reviews. | Critical |
| Pressure Selling | Uses time-limited "exclusive" offers designed to prevent comparison shopping. | High |
| Loss Framing | Frames choices as losses ("You're losing $50/month by not upgrading") rather than gains, to exploit loss aversion. | Medium |
| 模式 | 行为 | 严重程度 |
|---|---|---|
| Fake Countdown Timers(虚假倒计时) | 显示会重置、无真实截止日期或制造虚假紧迫感的计时器。 | Critical |
| Fabricated Scarcity(虚假稀缺) | 声称库存有限(如“仅剩2件!”),但与实际库存不符。 | Critical |
| Fake Social Proof(虚假社交证明) | 显示伪造的活动通知(如“15人正在查看此商品”)或虚假评论。 | Critical |
| Pressure Selling(施压销售) | 使用限时“专属”优惠,阻止用户货比三家。 | High |
| Loss Framing(损失框架) | 将选择框定为损失(如“不升级你每月会损失50美元”)而非收益,利用损失厌恶心理。 | Medium |
| Pattern | What it does | Severity |
|---|---|---|
| Infinite Scroll | Removes natural stopping points to maximize session length. No pagination, no "end," no sense of completion. | Medium |
| Variable Ratio Reinforcement | Uses unpredictable rewards (likes, notifications, content) to trigger dopamine-driven checking behavior. Slot machine mechanics. | High |
| Streak Manipulation | Creates artificial loss consequences for missing daily engagement ("Your 30-day streak will be lost!"). | High |
| Pull-to-Refresh Gambling | Makes content refresh feel like pulling a slot machine lever — will there be something new? | Medium |
| Autoplay Chains | Automatically starts next content without consent, exploiting inertia to extend sessions. | Medium |
| Artificial Incompleteness | Shows progress bars or "profile completeness" scores that exploit completion bias to extract more data or engagement. | Medium |
| 模式 | 行为 | 严重程度 |
|---|---|---|
| Infinite Scroll(无限滚动) | 移除自然停止点以延长会话时长。无分页、无“结束”、无完成感。 | Medium |
| Variable Ratio Reinforcement(可变比率强化) | 使用不可预测的奖励(点赞、通知、内容)触发多巴胺驱动的查看行为。老虎机机制。 | High |
| Streak Manipulation(连续打卡操纵) | 为错过每日参与制造人为损失后果(如“你的30天连续打卡将被中断!”)。 | High |
| Pull-to-Refresh Gambling(下拉刷新博弈) | 让内容刷新感觉像拉动老虎机拉杆——会有新内容吗? | Medium |
| Autoplay Chains(自动播放链) | 在未获得同意的情况下自动开始下一个内容,利用惯性延长会话。 | Medium |
| Artificial Incompleteness(人为不完整) | 显示进度条或“资料完整度”评分,利用完成偏见获取更多数据或参与度。 | Medium |
| Pattern | What it does | Severity |
|---|---|---|
| Permission Harassment | Repeatedly asks for permissions (notifications, location, contacts) after user has declined. | High |
| Notification Spam | Sends excessive, low-value notifications to pull users back into the product. | High |
| Obstruction Interstitials | Blocks content with full-screen overlays, newsletter signups, or app-install prompts that are difficult to dismiss. | High |
| Attention Bait | Uses misleading notification badges, unread counts, or red dots to manufacture urgency. | Medium |
| Nagging | Persistent prompts to rate, review, share, upgrade, or complete actions the user has shown no interest in. | Medium |
| 模式 | 行为 | 严重程度 |
|---|---|---|
| Permission Harassment(权限骚扰) | 在用户拒绝后反复请求权限(通知、位置、联系人)。 | High |
| Notification Spam(通知垃圾信息) | 发送过多低价值通知,将用户拉回产品。 | High |
| Obstruction Interstitials(阻碍性插页) | 用全屏弹窗、新闻订阅或应用安装提示阻挡内容,且难以关闭。 | High |
| Attention Bait(注意力诱饵) | 使用误导性通知徽章、未读计数或红点制造紧迫感。 | Medium |
| Nagging(唠叨式提示) | 持续提示用户评分、评论、分享、升级或完成其无兴趣的操作。 | Medium |
| Pattern | What it does | Severity |
|---|---|---|
| Inaccessible Unsubscribe | Makes cancellation or opt-out flows fail with screen readers, keyboard navigation, or other assistive tools. | Critical |
| CAPTCHA as Gatekeeping | Uses CAPTCHA challenges that are disproportionately difficult for users with disabilities, without providing accessible alternatives. | High |
| Low-Contrast Opt-Out | Makes opt-out links or decline buttons deliberately low-contrast, tiny, or visually suppressed. | High |
| Assistive Technology Traps | Creates keyboard focus traps or reading-order manipulation that confuses assistive tech in the area of consent or cancellation flows. | Critical |
| 模式 | 行为 | 严重程度 |
|---|---|---|
| Inaccessible Unsubscribe(无障碍退出失效) | 让取消订阅或退出流程无法与屏幕阅读器、键盘导航或其他辅助工具兼容。 | Critical |
| CAPTCHA as Gatekeeping(CAPTCHA作为门槛) | 使用对残疾人来说异常困难的CAPTCHA验证,且未提供无障碍替代方案。 | High |
| Low-Contrast Opt-Out(低对比度退出选项) | 故意让退出链接或拒绝按钮对比度低、尺寸小或视觉上被隐藏。 | High |
| Assistive Technology Traps(辅助技术陷阱) | 在同意或取消流程中制造键盘焦点陷阱或阅读顺序操纵,干扰辅助技术。 | Critical |
| Pattern | What it does | Severity |
|---|---|---|
| Child-Targeted Manipulation | Uses game-like mechanics, character appeals, or peer pressure to drive purchases or data collection from children. | Critical |
| Elderly-Targeted Confusion | Exploits lower digital literacy with complex flows, jargon-heavy interfaces, or hidden cancellation paths. | Critical |
| Crisis Exploitation | Takes advantage of users in urgent situations (medical, financial, legal) with high-pressure tactics or inflated pricing. | Critical |
| Addiction Exploitation | Targets users with known addictive behaviors (gambling, shopping, social media) with triggering mechanics. | Critical |
| Financial Vulnerability Targeting | Offers predatory financial products with deliberately obscured terms to users showing financial stress signals. | Critical |
| 模式 | 行为 | 严重程度 |
|---|---|---|
| Child-Targeted Manipulation(针对儿童的操纵) | 使用游戏化机制、角色吸引力或同伴压力,诱导儿童进行购买或数据提交。 | Critical |
| Elderly-Targeted Confusion(针对老年人的误导) | 利用较低的数字素养,设计复杂流程、术语密集的界面或隐藏的取消路径。 | Critical |
| Crisis Exploitation(危机剥削) | 在用户处于紧急情况(医疗、财务、法律)时,使用高压手段或抬高价格。 | Critical |
| Addiction Exploitation(成瘾剥削) | 针对有已知成瘾行为(赌博、购物、社交媒体)的用户,使用触发机制。 | Critical |
| Financial Vulnerability Targeting(针对财务弱势群体) | 向显示财务压力信号的用户提供故意模糊条款的掠夺性金融产品。 | Critical |
| Pattern | What it does | Severity |
|---|---|---|
| Anthropomorphic Manipulation | Gives AI human-like emotional responses to make users feel guilt, attachment, or obligation toward the system. | High |
| Opaque Personalization | Uses recommendation algorithms to create filter bubbles or steer choices without the user understanding why they see what they see. | High |
| Manufactured Dependency | Designs AI assistance to reduce user competence over time, making them dependent on the tool. | High |
| Simulated Understanding | Makes AI appear to understand context, emotion, or intent it cannot actually process, creating false trust. | Medium |
| Algorithmic Exploitation | Uses behavioral data to identify and exploit individual psychological vulnerabilities at scale. | Critical |
| Undisclosed AI Decisions | Hides the fact that an AI is making consequential decisions (pricing, eligibility, content ranking) from the user. | High |
| 模式 | 行为 | 严重程度 |
|---|---|---|
| Anthropomorphic Manipulation(拟人化操纵) | 让AI表现出类似人类的情绪反应,使用户对系统产生内疚、依恋或义务感。 | High |
| Opaque Personalization(不透明个性化) | 使用推荐算法创建过滤气泡或引导用户选择,但用户无法理解为何看到这些内容。 | High |
| Manufactured Dependency(人为制造依赖) | 设计AI辅助功能,逐步降低用户能力,使其依赖工具。 | High |
| Simulated Understanding(模拟理解) | 让AI看起来能理解其实际无法处理的上下文、情绪或意图,建立虚假信任。 | Medium |
| Algorithmic Exploitation(算法剥削) | 使用行为数据大规模识别并利用个体心理弱点。 | Critical |
| Undisclosed AI Decisions(未披露AI决策) | 向用户隐瞒AI正在做出重要决策(定价、资格、内容排名)的事实。 | High |
| Pattern | What it does | Severity |
|---|---|---|
| Dead Ends | Flows that terminate without guidance — empty states with no actions, error pages with no recovery path. | Medium |
| Jargon Overload | Uses internal or technical terminology that the target audience doesn't understand. | Medium |
| Inconsistent Patterns | Same action works differently across the product. Delete here, remove there, cancel somewhere else. | Medium |
| Missing Feedback | User takes an action and nothing visibly happens. Did it work? Did it fail? Nobody knows. | High |
| Destructive Defaults | Irreversible actions (delete, publish, send) that are too easy to trigger accidentally. | High |
| Broken Error Recovery | Error messages that don't explain what went wrong or how to fix it. "An error occurred." | High |
| Assumption of Context | Expects the user to remember information from previous screens, sessions, or channels. | Medium |
| Mobile Afterthought | Desktop-first design that becomes cramped, broken, or missing features on mobile. | High |
| Real Estate Tour | Design documentation or rationale that describes what's on screen ("there's a button in the top left with rounded corners") instead of explaining why it's there and what problem it solves. Inventory masquerading as intent. | Medium |
| 模式 | 行为 | 严重程度 |
|---|---|---|
| Dead Ends(死胡同) | 无引导的流程终止——无操作选项的空状态、无恢复路径的错误页面。 | Medium |
| Jargon Overload(术语过载) | 使用目标受众无法理解的内部或技术术语。 | Medium |
| Inconsistent Patterns(不一致模式) | 相同操作在产品不同部分的表现不同。此处是删除,彼处是移除,另一处是取消。 | Medium |
| Missing Feedback(缺失反馈) | 用户操作后无任何可见反馈。成功了吗?失败了吗?无人知晓。 | High |
| Destructive Defaults(破坏性默认值) | 不可逆操作(删除、发布、发送)过于容易被误触发。 | High |
| Broken Error Recovery(错误恢复失效) | 错误提示未说明问题或解决方法。如“发生错误”。 | High |
| Assumption of Context(上下文假设) | 期望用户记住之前界面、会话或渠道的信息。 | Medium |
| Mobile Afterthought(移动端事后补救) | 先为桌面端设计,再适配移动端,导致移动端界面拥挤、失效或缺失功能。 | High |
| Real Estate Tour(界面清单式描述) | 设计文档或理由仅描述界面内容(如“左上角有一个圆角按钮”),而非解释其存在的原因及解决的问题。将清单伪装成意图。 | Medium |
| Pattern | What it does | Severity |
|---|---|---|
| Smoothed-arc Personas | Constructs a single user narrative arc that smooths over real variance in research. The persona reads coherently when the underlying data showed three or more distinct, non-converging user paths. The team empathizes with a fictional composite, not actual users. | High |
| Manufactured-Tension Briefs | Strategic narratives whose complication is sized to fit a predetermined resolution rather than what evidence shows. Symptom: the tension feels conveniently shaped. Result: teams commit to strategies built on inflated or invented problems. | High |
| Conflict-Default Journeys | Frames every user experience as a hero's journey with a goal, obstacle, and resolution — even when the actual experience is habit-shaped, ambient, or recurring. Forces conflict structure onto experiences that don't have it, distorting the design. | Medium |
| Story-as-Evidence Substitution | Uses narrative emotional appeal to win stakeholder assent for design decisions that aren't supported by research. The story carries the conviction; the evidence is post-hoc or absent. | High |
| Choreography Role-Reduction | Service blueprints that flatten humans into system roles. The blueprint reads cleanly because nobody is in it — the customer, the agent, the system are all abstractions. Coordination clarity purchased by erasing the people the service exists for. | Medium |
| 模式 | 行为 | 严重程度 |
|---|---|---|
| Smoothed-arc Personas(平滑弧用户画像) | 构建单一用户叙事弧,掩盖研究中的真实差异。用户画像看起来连贯,但底层数据显示存在三条或更多不同、不重合的用户路径。团队共情的是虚构的复合用户,而非真实用户。 | High |
| Manufactured-Tension Briefs(人为制造紧张感的简报) | 战略叙事中的矛盾大小恰好符合预设的解决方案,而非基于证据。症状:紧张感看起来刻意设计。结果:团队基于夸大或虚构的问题制定策略。 | High |
| Conflict-Default Journeys(默认冲突型旅程) | 将每一次用户体验框定为英雄旅程,包含目标、障碍与解决方案——即使实际体验是习惯驱动、环境式或重复性的。将冲突结构强加于无冲突的体验,扭曲设计。 | Medium |
| Story-as-Evidence Substitution(故事替代证据) | 使用叙事情感吸引力,让利益相关者同意未被研究支持的设计决策。故事传递信念,证据是事后补充或缺失的。 | High |
| Choreography Role-Reduction( choreography角色简化) | 将人类简化为系统角色的服务蓝图。蓝图看起来清晰,因为其中没有真实的人——客户、代理、系统都是抽象概念。以抹去服务所面向的人为代价,换取协调清晰度。 | Medium |
/strategize/investigate/blueprint/journey/organize/articulate/evaluate/fortify/include/transpose/localize/measure/philosopher/specify/strategize/investigate/blueprint/journey/organize/articulate/evaluate/fortify/include/transpose/localize/measure/philosopher/specify/evaluate/strategize/investigate/blueprint/journey/organize/articulate/include/transpose/localize/measure/fortify/specify/evaluate/strategize/investigate/blueprint/journey/organize/articulate/include/transpose/localize/measure/fortify/specify/strategize/investigate/blueprint/journey/organize/articulate/include/specify/evaluate/evaluate/investigate/articulate/organize/include/evaluate/transpose/include/specify/investigate/localize/articulate/include/strategize/investigate/blueprint/journey/organize/articulate/include/specify/evaluate/evaluate/investigate/articulate/organize/include/evaluate/transpose/include/specify/investigate/localize/articulate/include/evaluate/journey/articulate/evaluate/measure/strategize/investigate/strategize/philosopher/strategize/evaluate/journey/articulate/evaluate/measure/strategize/investigate/strategize/philosopher/strategize| Document | What it contains |
|---|---|
| ethical-design.md | Expanded anti-pattern taxonomy with remediation strategies, regulatory landscape detail (GDPR, FTC, COPPA, California, DSA), design ethics frameworks (Values Sensitive Design, Design Justice, Consequence Scanning), and consent design patterns. |
| research-methods.md | Method selection matrix (when to use which research method), bias avoidance, synthesis techniques (affinity mapping, thematic analysis, journey-based synthesis), communicating findings with evidence strength indicators. |
| information-architecture.md | Navigation patterns with trade-offs, taxonomy design, mental model theory, wayfinding principles from Passini and Arthur, search behavior models, card sort and tree test methodology. |
| interaction-patterns.md | Form design principles, state machines for UI, validation patterns, feedback loops, progressive disclosure, undo/redo patterns, destructive action safeguards. |
| content-strategy.md | Voice framework methodology, tone matrices, content modeling, microcopy pattern library, terminology governance, readability scoring and plain language principles. |
| accessibility-foundations.md | WCAG 2.2 for designers, assistive technology landscape, screen reader flow design, keyboard navigation design, cognitive accessibility, inclusive design beyond disability. |
| service-design.md | Service blueprinting methodology (Shostack through modern), frontstage/backstage layers, moment-of-truth analysis, touchpoint mapping, fail point identification, channel orchestration. |
| measurement-frameworks.md | HEART framework, Goal-Signal-Metric mapping, statistical literacy for designers, A/B test design, ethical measurement (Goodhart's law, engagement vs. wellbeing). |
| 文档 | 内容 |
|---|---|
| ethical-design.md | 扩展的反模式分类法及整改策略、详细的合规环境(GDPR、FTC、COPPA、加利福尼亚州、DSA)、设计伦理框架(价值敏感设计、设计正义、后果扫描)及同意设计模式。 |
| research-methods.md | 研究方法选择矩阵(何时使用何种研究方法)、偏差避免、整合技巧(亲和图、主题分析、基于旅程的整合)、带有证据强度指标的研究发现沟通方式。 |
| information-architecture.md | 带有权衡分析的导航模式、分类法设计、心智模型理论、Passini与Arthur的寻路原则、搜索行为模型、卡片分类与树测试方法。 |
| interaction-patterns.md | 表单设计原则、UI状态机、验证模式、反馈循环、渐进式披露、撤销/重做模式、破坏性操作防护措施。 |
| content-strategy.md | 语音框架方法、语调矩阵、内容建模、微文案模式库、术语治理、可读性评分与简明语言原则。 |
| accessibility-foundations.md | 面向设计师的WCAG 2.2、辅助技术生态、屏幕阅读器流程设计、键盘导航设计、认知无障碍设计、超越障碍的包容性设计。 |
| service-design.md | 服务蓝图绘制方法(从Shostack到现代)、前台/后台层级、关键时刻分析、触点映射、失效点识别、渠道编排。 |
| measurement-frameworks.md | HEART框架、目标-信号-指标映射、设计师的统计素养、A/B测试设计、伦理衡量(古德哈特定律、参与度vs福祉)。 |