gentic-influencer

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Gentic Influencer Discovery

Gentic网红发现

Workflow guide for finding and scoring influencer/creator matches using Gentic's MCP tools. Steps build on each other — follow the order below.

本指南介绍了使用Gentic的MCP工具查找并评分网红/创作者匹配项的工作流，各个步骤前后关联，请按照以下顺序执行。

When to apply

适用场景

User wants to find influencers or creators for a brand campaign
User asks to search Instagram or TikTok for creator partnerships
User wants to score, review, or export creator match results
User is setting up a brand profile for influencer matchmaking
User wants to draft or send outreach emails to creators
User wants to exclude existing creators from future searches

用户需要为品牌活动寻找网红或创作者
用户要求搜索Instagram或TikTok的创作者合作资源
用户需要对创作者匹配结果进行评分、审核或导出
用户正在为网红匹配搭建品牌档案
用户需要起草或向创作者发送外联邮件
用户需要在未来搜索中排除已合作的创作者

Tools reference

工具参考

Tool	Purpose	Cost
`get_brand`	Read current brand profile	Free
`save_brand`	Create or update brand profile	Free
`fetch_page`	Scrape a web page for brand context	10¢/page
`search_creators`	Vector search for creators on Instagram/TikTok	15¢/result
`score_creators`	AI-score creators against brand profile	35¢/result
`get_creator_results`	View scored results inline	Free
`draft_personalized_creator_outreach_email`	Generate personalized outreach emails for scored creators	35¢/email
`export_creator_results`	Download results as CSV	Free
`upload_excluded_creators`	Exclude existing creator relationships from future searches	Free

工具	用途	成本
`get_brand`	读取当前品牌档案	免费
`save_brand`	创建或更新品牌档案	免费
`fetch_page`	爬取网页获取品牌背景信息	10美分/页
`search_creators`	对Instagram/TikTok上的创作者进行向量搜索	15美分/结果
`score_creators`	基于品牌档案对创作者进行AI评分	35美分/结果
`get_creator_results`	内联查看已评分结果	免费
`draft_personalized_creator_outreach_email`	为已评分的创作者生成个性化外联邮件	35美分/封
`export_creator_results`	将结果导出为CSV	免费
`upload_excluded_creators`	在未来搜索中排除已有的创作者合作关系	免费

Workflow

工作流

1. Brand setup (required first)

1. 品牌设置（第一步必填）

Check if a brand profile exists with

get_brand

. If empty or missing, walk the user through

save_brand

before anything else. A good profile needs:

```
description
```
: brand identity, values, voice, target audience
```
matchmakingInstructions
```
: what makes a creator a good fit (content style, audience demographics, deal-breakers)
```
activeCampaignContext
```
: current campaign or product focus
```
initialOutreachCallToAction
```
: the CTA paragraph for outreach emails — tells creators what to do next (e.g. product seeding offer, "reply if interested", "book a call")
```
emailSignOff
```
: sign-off line for outreach emails (defaults to "Team {brand_name}")

If the user has a website, use

fetch_page

to pull context and draft the profile for them.

使用

get_brand

检查是否存在品牌档案。如果为空或缺失，先引导用户使用

save_brand

创建，再进行其他操作。一个完善的档案需要：

```
description
```
：品牌身份、价值观、发声风格、目标受众
```
matchmakingInstructions
```
：创作者适配标准（内容风格、受众人口统计特征、排除项）
```
activeCampaignContext
```
：当前活动或产品侧重点
```
initialOutreachCallToAction
```
：外联邮件的CTA段落——告知创作者下一步操作（例如产品寄送offer、「感兴趣请回复」、「预约通话」）
```
emailSignOff
```
：外联邮件的落款（默认是「Team {brand_name}」）

如果用户有官网，使用

fetch_page

拉取背景信息，为用户起草档案。

2. Upload existing creators (optional)

2. 上传已有创作者（可选）

If the brand already has creator relationships, use

upload_excluded_creators

to exclude them from future searches. Two input modes:

usernames
array — pass usernames directly (the agent reads a CSV or paste and extracts them)
googleSheetsUrl
— brand shares a public Google Sheets link; the tool fetches it server-side and extracts usernames from the first column

The tool auto-normalizes input: lowercases, strips

, and extracts usernames from Instagram/TikTok profile URLs. Deduplicates on insert. Capped at 5,000 per call.

如果品牌已有合作的创作者，使用

upload_excluded_creators

将其从未来搜索中排除。两种输入模式：

usernames
数组——直接传入用户名（Agent会读取CSV或粘贴内容并提取用户名）
googleSheetsUrl
——品牌分享公开的Google Sheets链接；工具会在服务端拉取内容并从第一列提取用户名

工具会自动标准化输入：转为小写、去除

、从Instagram/TikTok个人主页URL中提取用户名。插入时自动去重。每次调用最多支持5000条。

3. Search creators

3. 搜索创作者

Use

search_creators

to find creators. Key behavior:

Always search both platforms (Instagram and TikTok) unless the user specifies one. Run both calls in parallel.
Write descriptive
```
searchText
```
— "fitness micro-influencers who post workout routines and meal prep" beats "fitness influencers"

Use filters:

minFollowers

maxFollowers

country

minEngagementRate

to narrow results

```
campaignContext
```
auto-reads from the brand profile — only override if the user gives campaign-specific instructions
Results are stored automatically. Each search gets a unique
```
run_id
```
.

使用

search_creators

查找创作者。核心规则：

始终同时搜索两个平台（Instagram和TikTok），除非用户指定单个平台。并行执行两个调用。
编写清晰的
```
searchText
```
——「发布健身日常和备餐内容的健身微网红」比「健身网红」效果更好

使用过滤器：

minFollowers

、

maxFollowers

、

country

、

minEngagementRate

缩小结果范围

```
campaignContext
```
会自动从品牌档案中读取——仅当用户给出活动特定要求时覆盖
结果会自动存储。每次搜索生成唯一的
```
run_id
```
。

4. Score creators

4. 创作者评分

After searching, run

score_creators

to AI-score the matches against the brand profile.

Scoring is async. Tell the user results are processing and will be ready shortly.
Score both platforms if both were searched.
The
```
brandContext
```
auto-assembles from the brand profile — don't override unless asked.
Scoring writes
```
final_match_score
```
(0-100) plus sub-scores back to the database.

搜索完成后，运行

score_creators

基于品牌档案对匹配结果进行AI评分。

评分是异步的。告知用户结果正在处理，很快就会就绪。
如果搜索了两个平台，就对两个平台的结果都评分。
```
brandContext
```
会自动从品牌档案组装——除非用户要求否则不要覆盖。
评分会将
```
final_match_score
```
（0-100）以及子分数写回数据库。

5. View results

5. 查看结果

Use

get_creator_results

to review scored creators inline. When presenting results:

Format as a ranked table with columns: rank, username, platform, followers, engagement rate, match score, one-line analysis
Bold any creator with score >= 80
Below the table, highlight the top 3 with a short paragraph each: why they're a fit, any risk factors, and their personalized pitch angle
If
```
total
```
exceeds
```
count
```
, mention how many more results are available
If results have null scores, they haven't been scored yet — tell the user to run scoring first

使用

get_creator_results

内联查看已评分的创作者。展示结果时：

格式为排名表格，列包含：排名、用户名、平台、粉丝数、互动率、匹配分数、一句话分析
对分数>=80的创作者加粗展示
表格下方，突出展示TOP3创作者，各配一段简短说明：适配原因、潜在风险、个性化推广角度
如果
```
total
```
大于
```
count
```
，说明还有多少额外结果可用
如果结果分数为空，说明还未进行评分——告知用户先运行评分步骤

6. Draft outreach emails

6. 起草外联邮件

After scoring, use

draft_personalized_creator_outreach_email

to generate personalized emails for top creators.

Requires a brand profile with
```
initialOutreachCallToAction
```
set — prompt the user to add one via
```
save_brand
```
if missing.
Only drafts for creators that have been scored and don't already have an email.
```
minScore
```
defaults to 70 — only high-quality matches get emails.
Capped at 10 per call. Emails are stored in the database and visible in
```
get_creator_results
```
and
```
export_creator_results
```
.
Sign-off is appended automatically from
```
emailSignOff
```
(or defaults to "Team {brand_name}").

评分完成后，使用

draft_personalized_creator_outreach_email

为头部创作者生成个性化邮件。

需要品牌档案中已设置
```
initialOutreachCallToAction
```
——如果缺失，提示用户通过
```
save_brand
```
添加
仅为已评分且尚未生成邮件的创作者起草
```
minScore
```
默认是70——仅高质量匹配的创作者会生成邮件
每次调用最多生成10封。邮件会存储在数据库中，可在
```
get_creator_results
```
和
```
export_creator_results
```
中查看
落款会自动从
```
emailSignOff
```
中追加（或默认使用「Team {brand_name}」）。

7. Export

7. 导出

When the user wants to share or save results, use

export_creator_results

to generate a CSV download link. Mention the link expires in 1 hour.

当用户需要分享或保存结果时，使用

export_creator_results

生成CSV下载链接。告知用户链接1小时后过期。

Important notes

重要说明

All tools are org-scoped. Users only see their own data.
Mention costs when the user is doing a large search (50+ results).
If a user asks to "find influencers" or "find creators" with no prior context, start from step 1.

所有工具都是组织维度的，用户仅能看到自己的数据。
当用户进行大规模搜索（50+结果）时，要提前告知成本。
如果用户没有前置上下文直接要求「找网红」或「找创作者」，从第一步开始执行。