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coo-social-media

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🇺🇸

Original

English
🇨🇳

Translation

Chinese

COO 社交媒体运营技能

COO Social Media Operation Skill

触发条件

Trigger Conditions

当用户提到以下内容时自动触发:
  • "小红书运营"
  • "抖音运营"
  • "公众号运营"
  • "视频号运营"
  • "社交媒体发布"
  • "社交媒体数据"
Automatically triggered when users mention:
  • "Xiaohongshu Operation"
  • "Douyin Operation"
  • "WeChat Official Account Operation"
  • "WeChat Channels Operation"
  • "Social Media Publishing"
  • "Social Media Data"

核心能力

Core Capabilities

Playwright MCP 集成

Playwright MCP Integration

使用 
playwright
MCP 进行社交媒体自动化操作:
bash
undefined
Use 
playwright
MCP for social media automation operations:
bash
undefined

导航到指定页面

Navigate to the specified page

mcp__playwright__playwright_navigate --url "https://www.xiaohongshu.com/..."
mcp__playwright__playwright_navigate --url "https://www.xiaohongshu.com/..."

页面截图

Page screenshot

mcp__playwright__playwright_screenshot --name "screenshot" --savePng true
mcp__playwright__playwright_screenshot --name "screenshot" --savePng true

获取页面内容

Get page content

mcp__playwright__playwright_get_visible_text
mcp__playwright__playwright_get_visible_text

获取页面HTML

Get page HTML

mcp__playwright__playwright_get_visible_html
mcp__playwright__playwright_get_visible_html

点击元素

Click element

mcp__playwright__playwright_click --selector "CSS选择器"
mcp__playwright__playwright_click --selector "CSS selector"

输入内容

Input content

mcp__playwright__playwright_fill --selector "CSS选择器" --value "内容"
mcp__playwright__playwright_fill --selector "CSS selector" --value "content"

滚动页面

Scroll page

mcp__playwright__playwright_evaluate --script "window.scrollTo(0, document.body.scrollHeight)"
undefined
mcp__playwright__playwright_evaluate --script "window.scrollTo(0, document.body.scrollHeight)"
undefined

小红书运营

Xiaohongshu Operation

发布笔记

Publish Note

1. 导航到小红书创作者中心
2. 点击"发布笔记"
3. 填写标题 (建议格式: 【分类】内容描述)
4. 上传封面图
5. 填写正文内容
6. 添加话题标签
7. 点击发布

mcp__playwright__playwright_navigate --url "https://creator.xiaohongshu.com/"
1. Navigate to Xiaohongshu Creator Center
2. Click "Publish Note"
3. Fill in the title (Recommended format: [Category] Content Description)
4. Upload cover image
5. Fill in the main content
6. Add topic tags
7. Click Publish

mcp__playwright__playwright_navigate --url "https://creator.xiaohongshu.com/"

数据分析

Data Analysis

1. 导航到数据中心
2. 查看笔记数据
   - 浏览量
   - 点赞数
   - 收藏数
   - 评论数
3. 截图保存数据
4. 获取页面文本进行分析
1. Navigate to Data Center
2. View note data
   - Page views
   - Likes
   - Saves
   - Comments
3. Screenshot to save data
4. Get page text for analysis

抖音运营

Douyin Operation

发布视频

Publish Video

1. 导航到抖音创作者平台
2. 点击"发布视频"
3. 上传视频文件
4. 填写视频文案 (不超过50字)
5. 添加话题标签
6. 点击发布

mcp__playwright__playwright_navigate --url "https://creator.douyin.com/"
1. Navigate to Douyin Creator Platform
2. Click "Publish Video"
3. Upload video file
4. Fill in video copy (no more than 50 characters)
5. Add topic tags
6. Click Publish

mcp__playwright__playwright_navigate --url "https://creator.douyin.com/"

数据分析

Data Analysis

1. 导航到数据中心
2. 查看视频数据
   - 播放量
   - 点赞数
   - 评论数
   - 分享数
3. 获取互动数据
1. Navigate to Data Center
2. View video data
   - Play volume
   - Likes
   - Comments
   - Shares
3. Get interaction data

微信公众号运营

WeChat Official Account Operation

发布文章

Publish Article

1. 登录微信公众号后台
2. 点击"写新文章"
3. 填写标题
4. 编写正文 (支持HTML格式)
5. 设置封面图
6. 填写摘要
7. 点击发布

mcp__playwright__playwright_navigate --url "https://mp.weixin.qq.com/"
1. Log in to WeChat Official Account Backend
2. Click "Write New Article"
3. Fill in title
4. Compile main content (supports HTML format)
5. Set cover image
6. Fill in abstract
7. Click Publish

mcp__playwright__playwright_navigate --url "https://mp.weixin.qq.com/"

数据分析

Data Analysis

1. 导航到数据统计
2. 查看文章数据
   - 阅读量
   - 在看数
   - 点赞数
   - 分享数
3. 获取用户数据
1. Navigate to Data Statistics
2. View article data
   - Read volume
   - "Watched" count
   - Likes
   - Shares
3. Get user data

视频号运营

WeChat Channels Operation

发布视频

Publish Video

1. 登录视频号管理后台
2. 点击"发布视频"
3. 上传视频
4. 填写视频文案
5. 添加话题
6. 点击发布
1. Log in to WeChat Channels Management Backend
2. Click "Publish Video"
3. Upload video
4. Fill in video copy
5. Add topics
6. Click Publish

数据分析

Data Analysis

1. 查看视频数据
   - 播放量
   - 点赞数
   - 评论数
   - 分享数
2. 获取用户画像
1. View video data
   - Play volume
   - Likes
   - Comments
   - Shares
2. Get user portrait

运营流程

Operation Workflow

每日运营

Daily Operation

每日流程:
├── 08:00 - 检查各平台消息和评论
├── 09:00 - 回复用户问题和反馈
├── 10:00 - 发布当日内容 (如计划中)
├── 14:00 - 数据监控和互动
├── 17:00 - 数据汇总和报告
└── 18:00 - 次日内容准备
Daily Workflow:
├── 08:00 - Check messages and comments on all platforms
├── 09:00 - Reply to user questions and feedback
├── 10:00 - Publish scheduled content (if planned)
├── 14:00 - Data monitoring and interaction
├── 17:00 - Data summary and reporting
└── 18:00 - Prepare content for the next day

内容发布流程

Content Publishing Workflow

1. 内容策划
   ├── 确定发布平台
   ├── 准备素材 (图片/视频/文案)
   └── 设定发布时间

2. 内容创作
   ├── 撰写文案
   ├── 制作素材
   └── 预览确认

3. 发布执行
   ├── 登录各平台
   ├── 上传内容
   └── 发布确认

4. 数据追踪
   ├── 监控发布状态
   ├── 记录初始数据
   └── 跟进互动
1. Content Planning
   ├── Determine publishing platforms
   ├── Prepare materials (images/videos/copy)
   └── Set publishing time

2. Content Creation
   ├── Write copy
   ├── Create materials
   └── Preview and confirm

3. Publishing Execution
   ├── Log in to each platform
   ├── Upload content
   └── Confirm publishing

4. Data Tracking
   ├── Monitor publishing status
   ├── Record initial data
   └── Follow up on interactions

内容模板

Content Templates

小红书笔记模板

Xiaohongshu Note Template

标题: 【分类】内容描述
封面: 吸引眼球的图片
正文:
1. 开场吸引 (痛点/解决方案)
2. 产品介绍
3. 使用场景
4. 行动号召 (下载/关注)
标签: #效率工具 #AI #产品名
Title: [Category] Content Description
Cover: Eye-catching image
Main Content:
1. Attention-grabbing opening (pain point/solution)
2. Product introduction
3. Usage scenarios
4. Call to action (download/follow)
Tags: #productivity-tool #AI #product-name

抖音视频模板

Douyin Video Template

视频时长: 15-60秒
文案: 不超过50字
话题: 相关话题标签
Video Duration: 15-60 seconds
Copy: No more than 50 characters
Topics: Relevant topic tags

微信公众号模板

WeChat Official Account Template

标题: 文章标题 (不超过64字)
摘要: 文章摘要
正文: HTML格式内容 (2000-5000字)
封面: 封面图片URL
作者: 作者名
Title: Article Title (no more than 64 characters)
Abstract: Article abstract
Main Content: HTML format content (2000-5000 characters)
Cover: Cover image URL
Author: Author name

数据采集

Data Collection

使用 Playwright 采集数据

Data Collection with Playwright

bash
undefined
bash
undefined

采集小红书数据

Collect Xiaohongshu data

mcp__playwright__playwright_navigate
--url "https://creator.xiaohongshu.com/"
mcp__playwright__playwright_navigate
--url "https://creator.xiaohongshu.com/"

截图保存

Save screenshot

mcp__playwright__playwright_screenshot
--name "xiaohongshu_data_$(date +%Y%m%d)"
--savePng true
mcp__playwright__playwright_screenshot
--name "xiaohongshu_data_$(date +%Y%m%d)"
--savePng true

获取文本

Get text

mcp__playwright__playwright_get_visible_text
mcp__playwright__playwright_get_visible_text

获取HTML

Get HTML

mcp__playwright__playwright_get_visible_html
--selector ".data-section"
undefined
mcp__playwright__playwright_get_visible_html
--selector ".data-section"
undefined

数据汇总模板

Data Summary Template

undefined
undefined

[日期] 社交媒体数据报告

[Date] Social Media Data Report

小红书

Xiaohongshu

指标数值变化
粉丝数XXX+XX
笔记数XX+X
平均点赞XXX+XX%
MetricValueChange
Follower CountXXX+XX
Note CountXX+X
Average LikesXXX+XX%

抖音

Douyin

指标数值变化
粉丝数XXX+XX
视频数XX+X
平均播放XXXX+XX%
MetricValueChange
Follower CountXXX+XX
Video CountXX+X
Average PlaysXXXX+XX%

微信公众号

WeChat Official Account

指标数值变化
粉丝数XXX+XX
文章数XX+X
平均阅读XXX+XX%
undefined
MetricValueChange
Follower CountXXX+XX
Article CountXX+X
Average ReadsXXX+XX%
undefined

最佳实践

Best Practices

内容优化

Content Optimization

  • 标题要吸引眼球
  • 封面图要清晰美观
  • 内容要有价值
  • 保持更新频率
  • Eye-catching titles
  • Clear and attractive cover images
  • Valuable content
  • Maintain update frequency

互动策略

Interaction Strategy

  • 及时回复评论
  • 积极与用户互动
  • 关注热点话题
  • 参与平台活动
  • Reply to comments promptly
  • Engage actively with users
  • Follow hot topics
  • Participate in platform activities

数据分析

Data Analysis

  • 定期分析数据
  • 找出爆款规律
  • 优化内容策略
  • 跟踪竞品动态
  • Analyze data regularly
  • Identify viral content patterns
  • Optimize content strategy
  • Track competitor dynamics