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seo-geo-skills

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SEO & GEO Skills Collection

SEO & GEO 技能合集

A comprehensive collection of Claude Skills for both traditional search engine optimization (SEO) and generative engine optimization (GEO), organized around a systematic methodology framework.
这是一套专为传统搜索引擎优化（SEO）和生成式引擎优化（GEO）打造的Claude Skills综合合集，围绕系统化方法框架组织。

When to Use This Skill

何时使用本技能

  • Keyword research and discovery
  • Competitor SEO analysis
  • Content optimization for search
  • Technical SEO audits
  • Schema markup generation
  • Rank tracking and monitoring
  • Optimizing for AI search (GEO)
  • 关键词研究与挖掘
  • 竞品SEO分析
  • 搜索内容优化
  • 技术SEO审计
  • Schema标记生成
  • 排名追踪与监控
  • AI搜索（GEO）优化

Skills by Phase

分阶段技能

Research Phase (4 skills)

研究阶段（4项技能）

1. Keyword Research

1. 关键词研究

Research keywords for [topic/niche]
Include: search volume, difficulty, intent
Research keywords for [topic/niche]
Include: search volume, difficulty, intent

2. Competitor Analysis

2. 竞品分析

Analyze SEO strategy of [competitor URL]
Show: top keywords, backlinks, content gaps
Analyze SEO strategy of [competitor URL]
Show: top keywords, backlinks, content gaps

3. SERP Analysis

3. SERP分析

Analyze SERP for [keyword]
Show: featured snippets, PAA, content patterns
Analyze SERP for [keyword]
Show: featured snippets, PAA, content patterns

4. Content Gap Identification

4. 内容缺口识别

Find content gaps between my site [URL] and competitors [URLs]
Find content gaps between my site [URL] and competitors [URLs]

Build Phase (4 skills)

搭建阶段（4项技能）

5. SEO Content Writing

5. SEO内容撰写

Write SEO-optimized content for [keyword]
Target: [word count], include [LSI keywords]
Write SEO-optimized content for [keyword]
Target: [word count], include [LSI keywords]

6. GEO Content Optimization

6. GEO内容优化

Optimize this content for AI search engines:
[paste content]
Optimize this content for AI search engines:
[paste content]

7. Meta Tag Optimization

7. 元标签优化

Generate optimized meta tags for:
Title: [page topic]
URL: [target URL]
Generate optimized meta tags for:
Title: [page topic]
URL: [target URL]

8. Schema Markup Generation

8. Schema标记生成

Generate schema markup for:
Type: [Article/Product/FAQ/HowTo/LocalBusiness]
Content: [details]
Generate schema markup for:
Type: [Article/Product/FAQ/HowTo/LocalBusiness]
Content: [details]

Optimize Phase (4 skills)

优化阶段（4项技能）

9. On-Page SEO Audit

9. 页面内SEO审计

Audit on-page SEO for [URL]
Check: title, meta, headings, content, images
Audit on-page SEO for [URL]
Check: title, meta, headings, content, images

10. Technical SEO Check

10. 技术SEO检查

Technical SEO audit for [domain]
Check: speed, mobile, indexing, crawlability
Technical SEO audit for [domain]
Check: speed, mobile, indexing, crawlability

11. Internal Linking Optimization

11. 内部链接优化

Suggest internal links for [URL]
Based on: site structure, topic clusters
Suggest internal links for [URL]
Based on: site structure, topic clusters

12. Content Refresh

12. 内容更新

Refresh this outdated content for current SEO:
[paste content]
Original date: [date]
Refresh this outdated content for current SEO:
[paste content]
Original date: [date]

Monitor Phase (4 skills)

监控阶段（4项技能）

13. Rank Tracking

13. 排名追踪

Track rankings for:
Domain: [URL]
Keywords: [list]
Track rankings for:
Domain: [URL]
Keywords: [list]

14. Backlink Analysis

14. 反向链接分析

Analyze backlink profile for [domain]
Show: authority, toxic links, opportunities
Analyze backlink profile for [domain]
Show: authority, toxic links, opportunities

15. Performance Reporting

15. 绩效报告

Generate SEO performance report for [domain]
Period: [date range]
Metrics: traffic, rankings, conversions
Generate SEO performance report for [domain]
Period: [date range]
Metrics: traffic, rankings, conversions

16. Alert Management

16. 告警管理

Set up SEO alerts for:
- Ranking drops > 5 positions
- Traffic drops > 20%
- New/lost backlinks
Set up SEO alerts for:
- Ranking drops > 5 positions
- Traffic drops > 20%
- New/lost backlinks

GEO (Generative Engine Optimization)

GEO（生成式引擎优化）

What is GEO?

什么是GEO？

GEO optimizes content for AI-powered search engines (ChatGPT, Perplexity, Claude) that synthesize answers rather than list links.
GEO是针对AI驱动的搜索引擎（如ChatGPT、Perplexity、Claude）优化内容的策略，这类引擎会合成答案而非仅列出链接。

GEO Best Practices

GEO最佳实践

  1. Clear, Structured Answers
    • Direct answers in first paragraph
    • Logical heading hierarchy
    • Bullet points for lists
  2. Authoritative Sources
    • Cite credible sources
    • Include statistics and data
    • Reference experts
  3. Comprehensive Coverage
    • Cover topic thoroughly
    • Answer related questions
    • Include FAQ sections
  4. Entity Optimization
    • Clear entity definitions
    • Consistent naming
    • Structured data
  1. 清晰结构化的答案
    • 在第一段直接给出答案
    • 逻辑清晰的标题层级
    • 列表使用项目符号
  2. 权威来源引用
    • 引用可信来源
    • 包含统计数据
    • 参考专家观点
  3. 全面覆盖主题
    • 深入覆盖主题内容
    • 解答相关问题
    • 包含FAQ板块
  4. 实体优化
    • 清晰的实体定义
    • 一致的命名规范
    • 结构化数据

GEO Content Checklist

GEO内容检查清单

markdown
[ ] Direct answer in first 100 words
[ ] H2/H3 structure for subtopics
[ ] Statistics with sources
[ ] Expert quotes
[ ] FAQ section
[ ] Schema markup
[ ] Internal links to related content
[ ] External links to authorities
markdown
[ ] 前100字内给出直接答案
[ ] 使用H2/H3结构划分子主题
[ ] 带有来源的统计数据
[ ] 专家引用
[ ] FAQ板块
[ ] Schema标记
[ ] 指向相关内容的内部链接
[ ] 指向权威网站的外部链接

Quick Commands

快速命令

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Research

Research

/seo research keywords [topic] /seo analyze competitor [URL] /seo serp [keyword]
/seo research keywords [topic] /seo analyze competitor [URL] /seo serp [keyword]

Build

Build

/seo write [keyword] [word count] /seo meta [URL] /seo schema [type]
/seo write [keyword] [word count] /seo meta [URL] /seo schema [type]

Optimize

Optimize

/seo audit [URL] /seo technical [domain] /seo refresh [content]
/seo audit [URL] /seo technical [domain] /seo refresh [content]

Monitor

Monitor

/seo rank [domain] [keywords] /seo backlinks [domain] /seo report [domain]
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/seo rank [domain] [keywords] /seo backlinks [domain] /seo report [domain]
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Output Formats

输出格式

  • Keyword Research: CSV with volume, difficulty, intent
  • Content: Markdown with SEO annotations
  • Audits: Prioritized issue list with fixes
  • Reports: Executive summary + detailed metrics
  • 关键词研究：包含搜索量、难度、搜索意图的CSV文件
  • 内容：带有SEO注释的Markdown格式
  • 审计报告：按优先级排序的问题列表及修复方案
  • 绩效报告：执行摘要+详细指标

Integration

集成工具

Works with:
  • Google Search Console
  • Google Analytics
  • Ahrefs/SEMrush (manual data input)
  • Screaming Frog exports
兼容以下工具：
  • Google Search Console
  • Google Analytics
  • Ahrefs/SEMrush（手动数据输入）
  • Screaming Frog导出数据

Credits

致谢

Created by aaron-he-zhu. Licensed under Apache 2.0.
由aaron-he-zhu创建。基于Apache 2.0许可证授权。