/seo-audit

SEO health check for any URL or project landing page. Fetches the page, analyzes meta tags, OG, JSON-LD, sitemap, robots.txt, checks SERP positions for target keywords, and outputs a scored report.

MCP Tools (use if available)

web_search(query, engines, include_raw_content)

— SERP position check, competitor analysis

```
project_info(name)
```
— get project URL if auditing by project name

If MCP tools are not available, use Claude WebSearch/WebFetch as fallback.

Steps

Parse target from
```
$ARGUMENTS
```
.
- If URL (starts with
```
http
```
  ): use directly.
- If project name: look up URL from project README, CLAUDE.md, or
```
docs/prd.md
```
  .
- If empty: ask via AskUserQuestion — "Which URL or project to audit?"
Fetch the page via WebFetch. Extract:
- ```
<title>
```
  tag (length check: 50-60 chars ideal)
- ```
<meta name="description">
```
  (length check: 150-160 chars ideal)
- Open Graph tags:
```
og:title
```
  ,
```
og:description
```
  ,
```
og:image
```
  ,
```
og:url
```
  ,
```
og:type
```
- Twitter Card tags:
```
twitter:card
```
  ,
```
twitter:title
```
  ,
```
twitter:image
```
- JSON-LD structured data (
```
<script type="application/ld+json">
```
  )
- ```
<link rel="canonical">
```
  — canonical URL
- ```
<html lang="...">
```
  — language tag
- ```
<link rel="alternate" hreflang="...">
```
  — i18n tags
- Heading structure: H1 count (should be exactly 1), H2-H3 hierarchy
Check infrastructure files:
- Fetch
```
{origin}/sitemap.xml
```
  — exists? Valid XML? Page count?
- Fetch
```
{origin}/robots.txt
```
  — exists? Disallow rules? Sitemap reference?
- Fetch
```
{origin}/favicon.ico
```
  — exists?
Forced reasoning — assess before scoring: Write out before proceeding:
- What's present: [list of found elements]
- What's missing: [list of absent elements]
- Critical issues: [anything that blocks indexing or sharing]
SERP position check — for 3-5 keywords:
- Extract keywords from page title + meta description + H1.
- For each keyword, search via MCP
```
web_search(query="{keyword}")
```
  or WebSearch.
- Record: position of target URL in results (1-10, or "not found").
- Record: top 3 competitors for each keyword.

Score calculation (0-100):

Check	Max Points	Criteria
Title tag	10	Exists, 50-60 chars, contains primary keyword
Meta description	10	Exists, 150-160 chars, compelling
OG tags	10	og:title, og:description, og:image all present
JSON-LD	10	Valid structured data present
Canonical	5	Present and correct
Sitemap	10	Exists, valid, referenced in robots.txt
Robots.txt	5	Exists, no overly broad Disallow
H1 structure	5	Exactly one H1, descriptive
HTTPS	5	Site uses HTTPS
Mobile meta	5	Viewport tag present
Language	5	`lang` attribute on `<html>`
Favicon	5	Exists
SERP presence	15	Found in top 10 for target keywords

Write report to

docs/seo-audit.md

(in project context) or print to console:

markdown

# SEO Audit: {URL}

**Date:** {YYYY-MM-DD}
**Score:** {N}/100

## Summary
{2-3 sentence overview of SEO health}

## Checks

| Check | Status | Score | Details |
|-------|--------|-------|---------|
| Title | pass/fail | X/10 | "{actual title}" (N chars) |
| ... | ... | ... | ... |

## SERP Positions

| Keyword | Position | Top Competitors |
|---------|----------|----------------|
| {kw} | #N or N/A | competitor1, competitor2, competitor3 |

## Critical Issues
- {issue with fix recommendation}

## Recommendations (Top 3)
1. {highest impact fix}
2. {second priority}
3. {third priority}

Output summary — print score and top 3 recommendations.

Notes

Score is relative — 80+ is good for a landing page, 90+ is excellent
SERP checks are approximations (not real-time ranking data)
Run periodically after content changes or before launch

Common Issues

Page fetch fails

Cause: URL is behind authentication, CORS, or returns non-HTML. Fix: Ensure the URL is publicly accessible. For SPAs, check if content is server-rendered.

SERP positions show "not found"

Cause: Site is new or not indexed by search engines. Fix: This is expected for new sites. Submit sitemap to Google Search Console and re-audit in 2-4 weeks.

Low score despite good content

Cause: Missing infrastructure files (sitemap.xml, robots.txt, JSON-LD). Fix: These are the highest-impact fixes. Generate sitemap, add robots.txt with sitemap reference, and add JSON-LD structured data.

solo-seo-audit

NPX Install

Tags

SKILL.md Content