experience-cms-brand-apply

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Chinese

Applying CMS Brand

应用CMS品牌

Universal skill for searching, extracting, and applying CMS brand guidelines to generated content.

一款用于搜索、提取并将CMS品牌指南应用于生成内容的通用技能。

Scope

适用范围

This skill is for APPLYING existing brand guidelines from Salesforce CMS to content you generate.

Use this skill when the user wants to:

Apply their brand voice/tone to generated content
Find and use brand guidelines stored in Salesforce CMS
Search for an existing brand in their org
Get brand instructions for content generation
Ensure generated content matches their brand identity
Apply brand styling, tone, or voice to a page, component, or app

DO NOT use this skill when the user wants to:

Search for images or media (use experience-content-media-search skill)
Create a new brand from scratch
Edit brand definitions in CMS
Generate logos or visual brand assets

本技能用于将Salesforce CMS中的现有品牌指南应用于你生成的内容。

当用户需要以下操作时使用本技能：

将品牌语气/语调应用于生成的内容
查找并使用存储在Salesforce CMS中的品牌指南
在组织内搜索现有品牌
获取内容生成的品牌说明
确保生成的内容符合品牌标识
将品牌风格、语调或语气应用于页面、组件或应用

以下场景请勿使用本技能：

搜索图片或媒体（请使用experience-content-media-search技能）
从零开始创建新品牌
在CMS中编辑品牌定义
生成标志或视觉品牌资产

Before You Start

开始之前

CRITICAL: You must retrieve brand instructions BEFORE applying any brand.

When a user requests branded content:

Search for available brands (if brand is not already identified)
Extract brand instructions for the selected brand
Apply brand guidelines to all content you generate

Never generate content first and retrofit branding later. Brand instructions must inform content generation from the start.

重要提示：在应用任何品牌之前，必须先检索品牌说明。

当用户请求品牌化内容时：

搜索可用品牌（如果品牌尚未确定）
提取所选品牌的品牌说明
将品牌指南应用于所有生成的内容

切勿先生成内容再事后添加品牌。品牌说明必须从一开始就指导内容生成。

Workflow Overview

工作流概述

Copy this checklist and track your progress:

CMS Branding Progress:
- [ ] Step 1: Determine if brand is already identified or needs search
- [ ] Step 2: Search for brands (if needed) and present options to user
- [ ] Step 3: Extract brand instructions for the selected brand

复制此清单并跟踪进度：

CMS Branding Progress:
- [ ] Step 1: Determine if brand is already identified or needs search
- [ ] Step 2: Search for brands (if needed) and present options to user
- [ ] Step 3: Extract brand instructions for the selected brand

Step 1: Determine Brand Context

步骤1：确定品牌背景

Check if the user has already specified which brand to use:

Brand is known (user named it, or only one brand exists):

Skip to Step 3 (Extract Brand Instructions)

Brand is unknown (user says "apply my brand" without specifying which):

Proceed to Step 2 (Search for Brands)

检查用户是否已指定要使用的品牌：

品牌已明确（用户已命名，或仅存在一个品牌）：

跳至步骤3（提取品牌说明）

品牌未明确（用户说“应用我的品牌”但未指定具体品牌）：

继续步骤2（搜索品牌）

Step 2: Search for Brands

步骤2：搜索品牌

Tool:

search_brands

Process:

Determine search query — Use the user's description, company name, or a general keyword
Build the request:

json

{
  "inputs": [{
    "searchQuery": "keyword or brand name"
  }]
}

Call
search_brands
with the query
Parse the response — Extract brand results:
- ```
managedContentId
```
  — Unique ID (use this for extraction in Step 3)
- ```
managedContentKey
```
  — Content key identifier
- ```
title
```
  — Brand display name
- ```
contentUrl
```
  — URL to the brand content
- ```
totalResults
```
  — Number of brands found

工具：
search_brands

流程：

确定搜索查询 — 使用用户的描述、公司名称或通用关键词
构建请求：

json

{
  "inputs": [{
    "searchQuery": "keyword or brand name"
  }]
}

**调用
```
search_brands
```
**并传入查询参数
解析响应 — 提取品牌结果：
- ```
managedContentId
```
  — 唯一ID（步骤3提取时使用）
- ```
managedContentKey
```
  — 内容键标识符
- ```
title
```
  — 品牌显示名称
- ```
contentUrl
```
  — 品牌内容的URL
- ```
totalResults
```
  — 找到的品牌数量

Presenting Brand Results

展示品牌结果

If multiple brands found, use

ask_followup_question

to present options:

I found [N] brands in your CMS. Which one should I apply?

1. [Brand Title 1]
2. [Brand Title 2]
3. [Brand Title 3]

Which brand would you like to use?

If one brand found, confirm with the user:

I found the brand "[Brand Title]". Should I apply this brand's guidelines to the content?

If no brands found:

No brands found in Salesforce CMS. To use branding:
1. Create a brand in Salesforce CMS (Content Type: sfdc_cms__brand)
2. Provide brand guidelines directly in this conversation

Would you like to proceed without CMS branding, or provide guidelines manually?

Never auto-select a brand without confirmation. Always wait for user choice.

如果找到多个品牌，使用

ask_followup_question

呈现选项：

I found [N] brands in your CMS. Which one should I apply?

1. [Brand Title 1]
2. [Brand Title 2]
3. [Brand Title 3]

Which brand would you like to use?

如果找到一个品牌，向用户确认：

I found the brand "[Brand Title]". Should I apply this brand's guidelines to the content?

如果未找到品牌：

No brands found in Salesforce CMS. To use branding:
1. Create a brand in Salesforce CMS (Content Type: sfdc_cms__brand)
2. Provide brand guidelines directly in this conversation

Would you like to proceed without CMS branding, or provide guidelines manually?

切勿未经确认自动选择品牌。始终等待用户选择。

Step 3: Extract Brand Instructions

步骤3：提取品牌说明

Tool:

get_brand_instructions

Process:

Call
get_brand_instructions
— This retrieves the branding extraction prompt template
Parse the response:
- ```
promptBody
```
  — Contains the full brand instruction prompt with extraction and application rules
Follow the instructions in
promptBody
— The prompt template contains specific guidance on:
- How to extract brand properties from the brand content
- Brand voice and tone rules
- Typography and color guidelines
- Content formatting rules
- Guardrails and restrictions

工具：
get_brand_instructions

流程：

调用
get_brand_instructions
— 此工具用于检索品牌提取提示模板
解析响应：
- ```
promptBody
```
  — 包含完整的品牌说明提示，其中包含提取和应用规则
遵循
promptBody
中的说明 — 提示模板包含以下具体指导：
- 如何从品牌内容中提取品牌属性
- 品牌语气和语调规则
- 排版和色彩指南
- 内容格式规则
- 约束条件和限制

What Brand Instructions Contain

品牌说明包含的内容

The extracted brand instructions typically include:

Property	Description
Brand Voice	How the brand speaks (e.g., professional, friendly, authoritative)
Brand Tone	Emotional quality of communication (e.g., confident, warm, empathetic)
Key Messages	Core messaging pillars and value propositions
Content Rules	Dos and don'ts for content generation
Style Guidelines	Typography, color, spacing preferences
Guardrails	Hard restrictions on language, topics, or claims

提取的品牌说明通常包括：

Property	描述
Brand Voice	品牌的沟通语气（例如：专业、友好、权威）
Brand Tone	沟通的情感特质（例如：自信、热情、共情）
Key Messages	核心信息支柱与价值主张
Content Rules	内容生成的注意事项（可做与不可做）
Style Guidelines	排版、色彩、间距偏好
Guardrails	语言、主题或声明的严格限制

Error Handling

错误处理

Error	Response
`search_brands` unavailable	"Brand search is unavailable. Please provide your brand name or guidelines directly."
`get_brand_instructions` unavailable	"Cannot retrieve brand instructions. Please share your brand guidelines in this conversation and I'll apply them manually."
Org lacks Vibes branding	"CMS branding is not enabled for this org. Contact your admin to enable the Agentforce Vibes branding feature."
Permission denied	"You don't have permission to access CMS brands. Ensure you have Managed Content Authoring permission."
Brand extraction returns empty	"The brand exists but has no configured guidelines. Please add brand properties in CMS or provide guidelines here."

Never silently fail. Always inform the user and offer alternatives.

Error	响应
`search_brands` unavailable	"品牌搜索不可用。请直接提供你的品牌名称或指南。"
`get_brand_instructions` unavailable	"无法检索品牌说明。请在此对话中分享你的品牌指南，我将手动应用。"
Org lacks Vibes branding	"此组织未启用CMS品牌化功能。请联系管理员启用Agentforce Vibes品牌化功能。"
Permission denied	"你没有访问CMS品牌的权限。请确保你拥有Managed Content Authoring权限。"
Brand extraction returns empty	"该品牌存在但未配置指南。请在CMS中添加品牌属性或在此处提供指南。"

切勿静默失败。始终告知用户并提供替代方案。

Key Principles

核心原则

Brand first, content second — Always extract brand instructions before generating content
Never assume brand guidelines — Only apply what was explicitly retrieved from CMS
Respect guardrails absolutely — Brand content rules are hard constraints, not suggestions
Confirm brand selection — Never auto-select a brand without user confirmation
Show your work — Tell the user which guidelines you applied and how
Graceful degradation — If tools are unavailable, ask for manual guidelines rather than proceeding without branding

品牌优先，内容其次 — 始终先提取品牌说明再生成内容
切勿假设品牌指南 — 仅应用从CMS中明确检索到的内容
绝对遵守约束条件 — 品牌内容规则是硬性限制，而非建议
确认品牌选择 — 切勿未经用户确认自动选择品牌
展示工作过程 — 告知用户你应用了哪些指南以及如何应用
优雅降级 — 如果工具不可用，请请求手动提供指南，而非不进行品牌化就继续操作