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product-strategy

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<!-- Adapted from: claude-skills/product-team/product-strategist -->
<!-- Adapted from: claude-skills/product-team/product-strategist -->

Product Strategy Guide

产品战略指南

Strategic planning, OKRs, and product vision frameworks.
战略规划、OKR及产品愿景框架。

When to Use

适用场景

  • Defining product vision and strategy
  • Creating OKR hierarchies
  • Analyzing competitive landscape
  • Planning go-to-market strategy
  • Assessing product-market fit
  • 定义产品愿景与战略
  • 构建OKR层级体系
  • 分析竞争格局
  • 规划上市策略
  • 评估产品-市场契合度

OKR Framework

OKR框架

Structure

结构

Objective: Qualitative, inspiring goal
├── Key Result 1: Quantitative measure
├── Key Result 2: Quantitative measure
└── Key Result 3: Quantitative measure
Objective: Qualitative, inspiring goal
├── Key Result 1: Quantitative measure
├── Key Result 2: Quantitative measure
└── Key Result 3: Quantitative measure

Cascade Pattern

层级联动模式

Company OKR
└── Product OKR (aligned)
    └── Team OKR (contributing)
Company OKR
└── Product OKR (aligned)
    └── Team OKR (contributing)

Example OKR Set

OKR示例集

Objective: Become the preferred solution for enterprise customers
Key ResultBaselineTarget
Enterprise deals closed1025
NPS for enterprise tier3550
Enterprise feature adoption40%70%
目标: 成为企业客户首选解决方案
关键结果基准值目标值
Enterprise deals closed1025
NPS for enterprise tier3550
Enterprise feature adoption40%70%

Strategy Templates

战略模板

Growth Strategy

增长战略

Objective: Accelerate user acquisition
KR1: Increase MoM growth from 5% to 15%
KR2: Reduce CAC from $50 to $30
KR3: Achieve 40% organic signup rate
Objective: Accelerate user acquisition
KR1: Increase MoM growth from 5% to 15%
KR2: Reduce CAC from $50 to $30
KR3: Achieve 40% organic signup rate

Retention Strategy

留存战略

Objective: Build sticky product experience
KR1: Improve D30 retention from 25% to 40%
KR2: Increase weekly active users by 50%
KR3: Reduce churn rate from 8% to 4%
Objective: Build sticky product experience
KR1: Improve D30 retention from 25% to 40%
KR2: Increase weekly active users by 50%
KR3: Reduce churn rate from 8% to 4%

Revenue Strategy

营收战略

Objective: Drive sustainable revenue growth
KR1: Increase ARPU from $20 to $35
KR2: Achieve 120% net revenue retention
KR3: Launch 2 new monetization features
Objective: Drive sustainable revenue growth
KR1: Increase ARPU from $20 to $35
KR2: Achieve 120% net revenue retention
KR3: Launch 2 new monetization features

Competitive Analysis

竞争分析

Framework

分析框架

DimensionUsCompetitor ACompetitor B
Pricing$$$$$$
Target MarketSMBEnterpriseStartup
Key StrengthUXIntegrationsPrice
Key WeaknessScaleComplexitySupport
维度我方竞品A竞品B
定价$$$$$$
目标市场SMBEnterpriseStartup
核心优势UXIntegrationsPrice
核心劣势ScaleComplexitySupport

Positioning Map

定位图谱

                 High Price
                     │
           Premium   │   Enterprise
                     │
    Simple ─────────┼───────── Complex
                     │
           Budget    │   DIY
                     │
                 Low Price
                 High Price
                     │
           Premium   │   Enterprise
                     │
    Simple ─────────┼───────── Complex
                     │
           Budget    │   DIY
                     │
                 Low Price

Product-Market Fit Assessment

产品-市场契合度评估

Sean Ellis Test

Sean Ellis测试

"How would you feel if you could no longer use [product]?"
ResponseBenchmark
Very disappointed>40% = PMF
Somewhat disappointed20-40%
Not disappointed<20%
"如果无法再使用[产品]，你会有何感受？"
反馈基准值
非常失望>40% = PMF
有点失望20-40%
不失望<20%

Retention Curves

留存曲线

Good PMF: Curve flattens (users stick)
No PMF: Curve continues declining
Good PMF: Curve flattens (users stick)
No PMF: Curve continues declining

Go-to-Market Framework

上市策略框架

Launch Phases

上市阶段

  1. Alpha (Internal)
    • Team testing
    • Bug fixing
    • Feature polish
  2. Beta (Limited)
    • Early adopters
    • Feedback collection
    • Iteration
  3. GA (General Availability)
    • Full launch
    • Marketing push
    • Support scaling
  1. Alpha (内部测试)
    • 团队测试
    • 漏洞修复
    • 功能打磨
  2. Beta (限量测试)
    • Early adopters
    • 反馈收集
    • 迭代优化
  3. GA (全面可用)
    • 正式发布
    • 营销推广
    • 支持体系扩容

Channel Strategy

渠道策略

ChannelBest ForCAC Range
Content/SEOLong-term, B2B$20-50
Paid AdsQuick scale$30-100
Product-ledSelf-serve$5-20
SalesEnterprise$200-500
渠道适用场景CAC范围
Content/SEO长期布局、B2B$20-50
Paid Ads快速规模化$30-100
Product-led自助服务$5-20
Sales企业客户$200-500

Vision Document Template

愿景文档模板

markdown
undefined
markdown
undefined

Product Vision: [Product Name]

Product Vision: [Product Name]

Mission

Mission

Why does this product exist?
Why does this product exist?

Vision (3-5 years)

Vision (3-5 years)

What does success look like?
What does success look like?

Target Users

Target Users

Who are we building for?
Who are we building for?

Key Problems

Key Problems

What problems are we solving?
What problems are we solving?

Unique Value Proposition

Unique Value Proposition

Why will users choose us?
Why will users choose us?

Success Metrics

Success Metrics

How do we measure success?
How do we measure success?

Strategic Priorities

Strategic Priorities

What are our focus areas?
undefined
What are our focus areas?
undefined

Best Practices

最佳实践

Strategy Development

战略制定

  • Start with user problems
  • Validate assumptions early
  • Align with company goals
  • Communicate clearly
  • 从用户问题出发
  • 尽早验证假设
  • 与公司目标对齐
  • 清晰沟通传递

OKR Setting

OKR设定

  • Limit to 3-5 objectives
  • Make key results measurable
  • Set ambitious but achievable targets
  • Review quarterly
  • 目标数量控制在3-5个
  • 关键结果需可量化
  • 设定有挑战性但可实现的目标
  • 按季度复盘

Competitive Monitoring

竞品监控

  • Update regularly
  • Focus on differentiation
  • Monitor market shifts
  • Learn from competitors
  • 定期更新分析
  • 聚焦差异化优势
  • 关注市场变化
  • 向竞品学习