keyword-research

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🇺🇸

Original

English

🇨🇳

Translation

Chinese

OpenSEO Keyword Research

OpenSEO 关键词研究

Goal

目标

Turn seed topics into a prioritized keyword opportunity set using OpenSEO MCP data. The output should help the user decide what to target, what to save, and what to research next.

利用OpenSEO MCP数据，将初始主题转化为经过优先级排序的关键词机会集合。输出内容应帮助用户决定要瞄准哪些关键词、保存哪些关键词以及下一步研究方向。

Required inputs

必要输入

```
projectId
```
One or more seed topics, products, pages, competitors, or audience problems
Optional market/location/language

projectId

is missing, use

list_projects

first. If the target market/location/language is unclear and would materially affect keyword metrics, ask the user; otherwise use the MCP tool defaults.

```
projectId
```
一个或多个初始主题、产品、页面、竞品或受众痛点
可选的市场/地区/语言

如果缺少

projectId

，请先调用

list_projects

。如果目标市场/地区/语言不明确且会对关键词指标产生实质性影响，请询问用户；否则使用MCP工具的默认设置。

OpenSEO MCP tools

OpenSEO MCP工具

```
research_keywords
```
: primary discovery tool. Use 1-5 seeds per call and prefer 150 results unless the user asks for exhaustive research.
```
get_keyword_metrics
```
: hydrate up to 700 known keywords with volume, keyword difficulty (KD), search intent, CPC, and monthly trends in one call. Use it to score candidate or known terms — including the Search Console striking-distance queries from step 1.
```
get_ranked_keywords
```
: pull exact ranking keyword rows when a target domain or page is part of the research brief.
```
get_search_console_performance
```
: when Search Console is connected, start from the project's real first-party demand — queries already earning impressions and near-ranking ("striking distance") terms. Request a high
```
rowLimit
```
and filter average position 5-20 client-side, since the API sorts by clicks and can't filter by position. Then hydrate those striking-distance queries with
```
get_keyword_metrics
```
to attach difficulty and intent.
```
get_serp_results
```
: inspect SERPs for the top candidate terms, especially when intent is ambiguous.

search_local_businesses

get_local_serp_results

, and

get_google_business_questions

: use for local SEO topics when a business/location radius matters.

```
list_saved_keywords
```
: avoid duplicating already-saved work or use existing tags as context.
```
save_keywords
```
: save selected keywords only after explicit user confirmation.

```
research_keywords
```
：主要的关键词发掘工具。每次调用使用1-5个初始关键词，除非用户要求全面研究，否则默认返回150条结果。
```
get_keyword_metrics
```
：单次调用可为多达700个已知关键词补充搜索量、关键词难度（KD）、搜索意图、CPC和月度趋势数据。用于为候选或已知关键词打分——包括步骤1中来自Search Console的“接近排名”查询。
```
get_ranked_keywords
```
：当研究需求包含目标域名或页面时，提取精确的排名关键词数据行。
```
get_search_console_performance
```
：当已连接Search Console时，从项目的真实第一方需求入手——即已经获得曝光量且接近排名（“接近排名”）的关键词。请求较高的
```
rowLimit
```
，并在客户端过滤平均排名5-20的关键词，因为API按点击量排序，无法按排名过滤。然后使用
```
get_keyword_metrics
```
为这些“接近排名”的查询补充难度和意图数据。
```
get_serp_results
```
：检查顶级候选关键词的SERPs，尤其是当意图不明确时。
```
search_local_businesses
```
、
```
get_local_serp_results
```
和
```
get_google_business_questions
```
：当业务/地区范围很重要时，用于本地SEO主题研究。
```
list_saved_keywords
```
：避免重复已完成的保存工作，或使用现有标签作为上下文。
```
save_keywords
```
：仅在获得用户明确确认后，保存选定的关键词。

Workflow

工作流程

Normalize seeds into a small set of distinct research angles. If Search Console is connected for the project, first pull
```
get_search_console_performance
```
(high
```
rowLimit
```
, default lookback), filter to striking-distance positions (~5–20) client-side, and hydrate those queries with
```
get_keyword_metrics
```
to attach KD and intent. That ranked, hydrated list is your fastest opportunity set — work it before broad discovery.
If the request is local SEO, identify the business, location/coordinates or service area, and local categories. Use
```
search_local_businesses
```
and
```
get_local_serp_results
```
for the most important location/keyword set instead of relying only on national keyword/SERP data.
Call
```
research_keywords
```
for exploratory seeds. Use bulk calls when possible.
Use
```
get_keyword_metrics
```
to hydrate a fixed keyword list — or the striking-distance queries from step 1 — with volume, KD, and intent before prioritizing.
Use
```
get_ranked_keywords
```
when the user provides a domain/page and wants opportunities based on current rankings, near-misses, or competitor-owned terms.
Remove irrelevant, duplicate, branded-only, and off-intent terms.
Prioritize by practical opportunity, not volume alone:
- Strong match to the user's product/page/topic
- Clear search intent
- Reasonable difficulty
- Useful volume/CPC signal
- SERP where the user can plausibly compete
- For local SEO, local-pack/Maps visibility and proximity fit
Use
```
get_serp_results
```
for high-potential or ambiguous keywords when SERP intent would change the recommendation; keep the default check small.
Present a shortlist and a longer opportunity table.
Ask before saving keywords. When saving, suggest concise tags such as
```
topic:<topic>
```
,
```
intent:<intent>
```
, or
```
page:<slug>
```
.

将初始关键词标准化为少量不同的研究方向。如果项目已连接Search Console，首先调用
```
get_search_console_performance
```
（设置较高的
```
rowLimit
```
，默认回溯周期），在客户端过滤出“接近排名”的位置（约5–20名），并使用
```
get_keyword_metrics
```
为这些查询补充KD和意图数据。这份经过排名和补充数据的列表是最快捷的机会集合——先处理它，再进行广泛发掘。
如果需求是本地SEO，确定业务、地区/坐标或服务范围，以及本地类别。使用
```
search_local_businesses
```
和
```
get_local_serp_results
```
获取最重要的地区/关键词集合，而非仅依赖全国性关键词/SERP数据。
为探索性初始关键词调用
```
research_keywords
```
。尽可能批量调用。
在进行优先级排序前，使用
```
get_keyword_metrics
```
为固定关键词列表——或步骤1中的“接近排名”查询——补充搜索量、KD和意图数据。
当用户提供域名/页面，并希望基于当前排名、接近排名的关键词或竞品拥有的关键词寻找机会时，调用
```
get_ranked_keywords
```
。
移除无关、重复、仅品牌相关以及不符合意图的关键词。
根据实际机会而非仅搜索量进行优先级排序：
- 与用户的产品/页面/主题高度匹配
- 明确的搜索意图
- 合理的难度
- 有用的搜索量/CPC信号
- 用户有竞争力的SERP环境
- 对于本地SEO，本地包/地图可见性和地理位置匹配度
当SERP意图会改变推荐结果时，为高潜力或意图模糊的关键词调用
```
get_serp_results
```
；默认检查数量保持较少。
展示一个候选短名单和一份更详细的机会表格。
保存关键词前需询问用户。保存时，建议使用简洁的标签，例如
```
topic:<topic>
```
、
```
intent:<intent>
```
或
```
page:<slug>
```
。

Output format

输出格式

Start with the highest-signal recommendation:

Best opportunity theme
Top keywords to target now
Keywords to save
Risks or SERP caveats

Then include a compact table:

Keyword	Intent	Volume	KD	CPC	Priority	Notes

End with next actions, including whether to run keyword clustering, create a content brief, or save the chosen keywords.

从信号最强的建议开始：

最佳机会主题
现在应瞄准的顶级关键词
需保存的关键词
风险或SERP注意事项

然后包含一个简洁的表格：

关键词	意图	搜索量	KD	CPC	优先级	备注

最后列出下一步行动，包括是否进行关键词聚类、创建内容简报或保存选定的关键词。

Guardrails

约束规则

Do not invent metrics. If OpenSEO does not return a value, write
```
unknown
```
.
Do not call
```
save_keywords
```
without explicit confirmation.
Prefer business-fit and intent-fit over chasing the largest volume term.

不得编造指标。如果OpenSEO未返回值，请填写
```
unknown
```
。
未经明确确认，不得调用
```
save_keywords
```
。
优先考虑业务匹配度和意图匹配度，而非盲目追求搜索量最高的关键词。