competitive-landscape

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Original

English

🇨🇳

Translation

Chinese

OpenSEO Competitive Landscape

OpenSEO 竞争格局分析

Goal

目标

Answer: "Who is winning this SEO market, what content is working for them, and where are the openings?"

Use this when the user wants a market-level view across several competitors. For a deep dive on one domain, use

competitor-analysis

回答：「谁在这个SEO市场中占据优势？哪些内容对他们有效？市场存在哪些机会缺口？」

当用户需要跨多个竞争对手的市场层面视角时使用此工具。如需深入分析单个域名，请使用

competitor-analysis

。

Required inputs

必填输入项

```
projectId
```
Topic, seed keywords, market/category, or user's domain
Optional known competitors
Optional location/language

```
projectId
```
主题、种子关键词、市场/品类或用户域名
可选：已知竞争对手
可选：地区/语言

OpenSEO MCP tools

OpenSEO MCP 工具

```
research_keywords
```
: discover representative market queries.
```
get_keyword_metrics
```
: validate known query sets with volume, difficulty, intent, and trends.
```
get_serp_results
```
: identify recurring ranking domains across target queries.
```
find_serp_competitors
```
: compare domains competing across supplied keywords; use this before manual SERP counting when a keyword set is available.
```
get_domain_overview
```
: size organic footprint for candidate leaders.
```
get_search_console_performance
```
: when the user's own domain is in the comparison and Search Console is connected, anchor their position with first-party clicks/impressions/CTR rather than third-party estimates.
```
get_ranked_keywords
```
: find exact ranking keywords, URLs, ranks, intents, and SERP result types for leaders.
```
get_backlinks_overview
```
: compare backlink/referring-domain strength where relevant.
```
search_local_businesses
```
,
```
get_local_serp_results
```
, and
```
get_google_business_questions
```
: use for local SEO markets where proximity, Maps rankings, business categories, reviews, or Google Q&A affect who is winning.

```
research_keywords
```
：发现具有代表性的市场搜索查询。
```
get_keyword_metrics
```
：通过搜索量、难度、搜索意图及趋势验证已知查询集合。
```
get_serp_results
```
：识别目标查询中反复出现的排名域名。
```
find_serp_competitors
```
：对比在指定关键词下竞争的域名；当已有关键词集合时，在手动统计SERP前使用此工具。
```
get_domain_overview
```
：评估候选领先域名的自然搜索覆盖范围。
```
get_search_console_performance
```
：当用户自有域名参与对比且已连接Search Console时，使用第一方点击/曝光/点击率数据定位自身位置，而非第三方估算数据。
```
get_ranked_keywords
```
：查找领先域名的确切排名关键词、URL、排名位置、搜索意图及SERP结果类型。
```
get_backlinks_overview
```
：在反向链接权重相关或用户询问某域名领先原因时，对比反向链接/引荐域名实力。若账户未启用该数据，反向链接信息可能不可用；此时可继续使用SERP/域名相关证据。
```
search_local_businesses
```
、
```
get_local_serp_results
```
及
```
get_google_business_questions
```
：适用于本地SEO市场——此类市场中地理位置邻近性、Maps排名、商家品类、评论或Google问答会影响竞争格局。

Workflow

工作流程

Define the market query set:
- Use provided keywords, or call
```
research_keywords
```
  to build 5-10 representative queries.
- Include mixed intent: informational, commercial, comparison, and tool/software terms when applicable.
- For local SEO, include neighborhood/city/service-area queries and identify the priority locations or coordinates.
If the query set is already known, use
```
get_keyword_metrics
```
to validate relative demand and difficulty and
```
find_serp_competitors
```
to identify recurring domains at scale.
For local SEO, call
```
search_local_businesses
```
and
```
get_local_serp_results
```
for the highest-priority location(s) before synthesizing winners. Use
```
get_serp_results
```
as a complement for organic pages, not as the only local evidence.
Call
```
get_serp_results
```
for representative queries when live SERP composition, ranking URLs, or SERP features need inspection. Send at most 10 queries per call.
Identify recurring domains and group them by type:
- Direct product competitors
- Publishers/media
- Marketplaces/directories
- Communities/forums
- Documentation/resources
For the strongest recurring domains, call
```
get_domain_overview
```
; default to the top 3-5 domains before expanding.
For direct competitors and relevant publishers, call
```
get_ranked_keywords
```
.
Use
```
get_backlinks_overview
```
when backlink authority appears important or the user asks why a domain is winning. Backlinks may be unavailable if the account has not enabled that data; continue with SERP/domain evidence if it fails.
Synthesize patterns: content types, themes, SERP formats, local-pack signals, authority advantages, and underserved angles.

定义市场查询集合：
- 使用提供的关键词，或调用
```
research_keywords
```
  构建5-10个具有代表性的查询。
- 涵盖多种搜索意图：信息型、商业型、对比型，适用时包含工具/软件类术语。
- 针对本地SEO，需包含社区/城市/服务区域类查询，并确定优先地区或坐标。
若已确定查询集合，使用
```
get_keyword_metrics
```
验证相对需求与难度，并用
```
find_serp_competitors
```
大规模识别反复出现的域名。
针对本地SEO，在总结领先者之前，为最高优先级地区调用
```
search_local_businesses
```
和
```
get_local_serp_results
```
。将
```
get_serp_results
```
作为自然搜索页面的补充参考，而非唯一的本地证据。
当需要查看实时SERP构成、排名URL或SERP特性时，为代表性查询调用
```
get_serp_results
```
。每次调用最多发送10个查询。
识别反复出现的域名，并按类型分组：
- 直接产品竞争对手
- 出版商/媒体
- 交易平台/目录网站
- 社区/论坛
- 文档/资源站
针对实力最强的反复出现域名，调用
```
get_domain_overview
```
；默认先分析排名前3-5的域名，再按需扩展。
针对直接竞争对手和相关出版商，调用
```
get_ranked_keywords
```
。
当反向链接权重显得重要或用户询问某域名领先原因时，使用
```
get_backlinks_overview
```
。若账户未启用该数据，反向链接信息可能不可用；此时可继续使用SERP/域名相关证据。
总结规律：内容类型、主题、SERP格式、本地包信号、权重优势及未被充分覆盖的角度。

Output format

输出格式

Start with the market read:

Market leaders
Most winnable opportunity area
Biggest barrier to ranking

Then include:

Domain	Type	Why they matter	Organic footprint	Winning themes	Weakness/gap

Add:

Query set used
Content formats that are working
Keyword/theme gaps
Backlink or authority observations
Recommended next workflows: competitor analysis, keyword clustering, or content brief

先呈现市场概览：

市场领导者
最易把握的机会领域
排名最大障碍

随后包含：

域名	类型	重要性原因	自然搜索覆盖范围	成功主题	劣势/缺口

补充内容：

使用的查询集合
有效的内容格式
关键词/主题缺口
反向链接或权重观察结果
推荐后续工作流程：竞争对手分析、关键词聚类、内容 brief

Guardrails

约束规则

Distinguish SEO competitors from business competitors.
Do not overstate exact traffic when OpenSEO returns estimates.
If using a small query set, call the result directional.
Do not assume a publisher is a product competitor; label domain types clearly.
For local markets, distinguish organic-page winners from Maps/local-pack winners.

区分SEO竞争对手与业务竞争对手。
当OpenSEO返回估算数据时，不要夸大精确流量。
若使用小型查询集合，需注明结果仅为方向性参考。
不要假设出版商是产品竞争对手；需清晰标注域名类型。
针对本地市场，区分自然搜索页面领先者与Maps/本地包领先者。