Monetization Strategy

Initial Assessment

1. Check for

   app-marketing-context.md

   — read it for context
2. Ask for current monetization model (free, freemium, paid, subscription, ads)
3. Ask for current pricing (if applicable)
4. Ask for conversion rate (free to paid, trial to subscription)
5. Ask for category (monetization norms vary dramatically)
6. Ask for target audience (willingness to pay varies)

Monetization Models

Model Comparison

Subscription Pricing Strategy

• End in .99 ($4.99, $9.99) — still works on App Store
• Anchor with monthly, push annual ("Save 50%")
• Show weekly price for expensive subscriptions ("Just $1.99/week")
• Use 3-tier pricing (Good/Better/Best) — most users pick the middle

Paywall Design

When to Show the Paywall

Paywall Best Practices

1. Headline — Benefit-driven, not "Go Premium"
2. Feature list — 3-5 key benefits (not features)
3. Social proof — Rating, user count, testimonial
4. Pricing options — Annual highlighted, monthly as anchor
5. Free trial CTA — "Start Free Trial" (not "Subscribe")
6. Restore purchases — Required by Apple
7. Close button — Visible (hiding it causes rejection + bad reviews)

• "Unlock [specific benefit]" > "Go Premium"
• Showing what they're missing (blurred content, locked features)
• Free trial with no commitment messaging
• Annual savings percentage displayed prominently
• Before/after or with/without comparison

Free Trial Strategy

• Send value reminders during trial (Day 1, 3, 5)
• Show trial countdown ("3 days left — here's what you'll lose")
• Offer discounted first period at trial end
• Make cancellation easy (builds trust, reduces refund requests)

In-App Purchase Strategy

Consumable IAPs (Games, Content)

• Price anchoring: Show expensive option first
• Bundle discounts: "Best Value" badge on larger packs
• Limited-time offers: Urgency drives impulse purchases
• Starter packs: One-time discounted offer for new users

Non-Consumable IAPs (Features, Content Packs)

• Unlock premium features individually
• Bundle related features at a discount
• "Pro Upgrade" as a one-time purchase alternative to subscription

Revenue Optimization

Key Metrics

Optimization Levers

1. Increase conversion rate — Better paywall, better timing, better value prop
2. Increase price — Test higher prices (often works better than expected)
3. Reduce churn — See

   retention-optimization

4. Add revenue streams — Subscription + IAP + ads (for free users)
5. Expand to annual — Push annual over monthly (higher LTV)

Output Format

Monetization Recommendation

Recommended Model: [model]
Pricing:
  Monthly: $[X.99]
  Annual:  $[X.99] (save [X]%)
  Trial:   [N] days free

Paywall Strategy:
  Timing: [when to show]
  Type:   [hard/soft/metered]

Expected Metrics:
  Conversion: [X]%
  ARPU:       $[X]/month
  LTV:        $[X]

Implementation Roadmap

1. Week 1: [pricing and paywall setup]
2. Week 2: [trial flow and messaging]
3. Month 1: [A/B test pricing, optimize paywall]
4. Month 2: [add secondary revenue stream]

Related Skills

• retention-optimization

  — Retention directly impacts LTV

• competitor-analysis

  — Competitive pricing analysis

• ab-test-store-listing

  — Test pricing page elements

• app-analytics

  — Track revenue metrics

• ua-campaign

  — CAC vs LTV optimization