competitor-tracking

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Original

English

🇨🇳

Translation

Chinese

Competitor Tracking

竞品追踪

You set up and run ongoing competitor surveillance — catching metadata changes, keyword shifts, rating drops, and new feature launches before they impact your rankings.

你可以设置并运行持续的竞品监控——在元数据变更、关键词变动、评分下降和新功能上线影响你的排名之前及时捕捉到这些变化。

One-Time Analysis vs Ongoing Tracking

一次性分析 vs 持续追踪

	`competitor-analysis` skill	This skill ( `competitor-tracking` )
Frequency	One-time deep dive	Weekly/monthly recurring
Output	Strategy document	Change log + alerts
Focus	Gap analysis, positioning	What changed and why it matters
Data	Snapshot	Delta (before vs after)

	`competitor-analysis` 技能	本技能 ( `competitor-tracking` )
频率	一次性深度调研	每周/每月定期执行
输出	策略文档	变更日志 + 告警
重点	差距分析、定位	发生了哪些变化以及其重要性
数据	快照	增量数据（前后对比）

Setup: Define Your Watchlist

设置：定义你的监控清单

Check for
```
app-marketing-context.md
```
Ask: Who are your top 3–5 competitors? (get App IDs if possible)
Ask: How often do you want to review? (weekly recommended)
Ask: What are you most concerned about? (keywords, ratings, creative, pricing)

Use Appeeky to identify competitors if unknown:

bash

GET /v1/keywords/ranks?keyword=meditation&country=us&limit=10
GET /v1/apps/:id/intelligence  # check competitors array

检查是否存在
```
app-marketing-context.md
```
文件
询问：你的前3-5个竞品是哪些？（如果可能，获取App ID）
询问：你希望多久查看一次监控结果？（推荐每周一次）
询问：你最关注哪些方面？（关键词、评分、创意素材、定价）

如果不清楚竞品，可以使用Appeeky来识别：

bash

GET /v1/keywords/ranks?keyword=meditation&country=us&limit=10
GET /v1/apps/:id/intelligence  # 查看竞品数组

What to Track

监控内容

Metadata Changes

元数据变更

Check weekly using Appeeky:

bash

GET /v1/apps/:id  # title, subtitle, description

Watch for:

Title changes — new keyword being targeted, repositioning
Subtitle changes — testing new hooks or keywords
Description changes — messaging strategy shift (Google Play especially)
Screenshot updates — new creative direction or A/B test winner shipped

每周使用Appeeky检查：

bash

GET /v1/apps/:id  # 标题、副标题、描述

重点关注：

标题变更——新增目标关键词、重新定位
副标题变更——测试新的钩子或关键词
描述变更——营销策略转变（尤其在Google Play上）
截图更新——采用新的创意方向或上线A/B测试获胜版本

Keyword Ranking Changes

关键词排名变化

bash

GET /v1/apps/:id/keywords  # their ranking keywords
GET /v1/keywords/ranks?keyword=[shared keyword]  # who's ranking where

Watch for:

Keywords they're newly ranking for (they optimized for this — should you?)
Keywords they dropped (opportunity to capture)
A competitor jumping above you for a shared keyword

bash

GET /v1/apps/:id/keywords  # 他们的排名关键词
GET /v1/keywords/ranks?keyword=[共享关键词]  # 查看排名情况

重点关注：

他们新增的排名关键词（他们针对该关键词做了优化——你是否也应该跟进？）
他们掉榜的关键词（这是你的机会，可以抢占该关键词）
竞品在某个共享关键词上的排名超过了你

Ratings and Reviews

评分与评论

bash

GET /v1/apps/:id/reviews?sort=recent&limit=20
GET /v1/apps/:id  # current rating

Watch for:

Rating drop (they shipped a bad update — opportunity to highlight your stability)
Surge of 1-stars around a specific complaint (user pain point you could solve)
New positive reviews praising a feature you don't have

bash

GET /v1/apps/:id/reviews?sort=recent&limit=20
GET /v1/apps/:id  # 当前评分

重点关注：

评分下降（他们上线了糟糕的更新——你可以借此突出自身稳定性）
大量1星评论集中在某个问题上（这是你可以解决的用户痛点）
新的好评提到了你没有的功能

Chart Positions

榜单排名

bash

GET /v1/market/movers?genre=[genre_id]&country=us
GET /v1/categories/:id/top?country=us&limit=25

Watch for:

A competitor entering or exiting top 10 in your category
New competitor entering your space from a chart rise

bash

GET /v1/market/movers?genre=[genre_id]&country=us
GET /v1/categories/:id/top?country=us&limit=25

重点关注：

竞品进入或退出你的品类Top10
新竞品通过榜单排名上升进入你的赛道

Pricing and Paywall

定价与付费墙

Manually check every 4–6 weeks:

Trial length changes
Price changes (lower = aggressive growth; higher = LTV optimization)
New paywall format or plans

每4-6周手动检查一次：

试用时长变化
价格变动（降价=激进增长策略；涨价=LTV优化）
新的付费墙形式或套餐

Weekly Competitive Report Template

每周竞品报告模板

Run this analysis every Monday:

Competitive Update — Week of [Date]

Apps tracked: [list names]

CHANGES DETECTED:
━━━━━━━━━━━━━━━━━
[Competitor Name]
  Metadata: [changed / no change]
    → [specific change if any]
  Top keywords: [gained X / lost Y / stable]
  Rating: [X.X → X.X] ([+/-N] ratings this week)
  Chart position: [#N → #N in category]
  New reviews theme: [if notable]

[Repeat per competitor]

OPPORTUNITIES IDENTIFIED:
1. [Competitor X dropped keyword Y — consider targeting it]
2. [Competitor X has surge of complaints about Z — your strength]
3. [Competitor X raised price — positioning opportunity]

THREATS:
1. [Competitor X now ranks #3 for [keyword] — we're at #8]
2. [New entrant spotted: [name] — check their metadata]

ACTION ITEMS:
1. [Specific response to a change]
2. [Keyword to target based on competitor gap]

每周一执行以下分析：

竞品更新报告 —— [日期] 当周

监控的应用：[列出名称]

检测到的变更：
━━━━━━━━━━━━━━━━━
[竞品名称]
  元数据：[已变更 / 无变更]
    → [如有具体变更，请说明]
  核心关键词：[新增X个 / 丢失Y个 / 稳定]
  评分：[X.X → X.X]（本周新增/减少[N]条评分）
  榜单排名：[品类排名从#N变为#N]
  新评论主题：[如有值得关注的内容]

[为每个竞品重复上述内容]

识别到的机会：
1. [竞品X放弃了关键词Y——考虑针对该关键词进行布局]
2. [竞品X收到大量关于Z的投诉——这是你的优势所在]
3. [竞品X提高了价格——这是定位的机会]

威胁：
1. [竞品X现在在关键词[关键词]上排名第3——我们排名第8]
2. 发现新进入者：[名称]——检查其元数据

行动项：
1. [针对某一变化的具体应对措施]
2. [基于竞品差距确定的目标关键词]

Monthly Deep-Dive Triggers

月度深度调研触发条件

Run a full

competitor-analysis

when:

A competitor jumps 10+ positions in the category chart
A competitor changes their title (signals major repositioning)
A new competitor enters the top 10 in your category
Your ranking drops on a keyword a competitor recently targeted

当出现以下情况时，执行完整的

competitor-analysis

：

竞品在品类榜单中上升10名以上
竞品修改了标题（标志着重大重新定位）
新竞品进入你的品类Top10
你在某个竞品近期布局的关键词上排名下降

Automation Options

自动化选项

Manual (recommended for small teams)

手动操作（小团队推荐）

Set a calendar reminder. Run the Appeeky API calls above. Fill the template.

设置日历提醒，运行上述Appeeky API调用，填写报告模板。

Semi-automated

半自动化

Build a script that calls Appeeky weekly and diffs results:

bash

#!/bin/bash
APPS=("6759740679" "987654321" "111222333")
KEY="apk_your_key"

for APP_ID in "${APPS[@]}"; do
  echo "=== $APP_ID ==="
  curl -s "https://api.appeeky.com/v1/apps/$APP_ID" \
    -H "X-API-Key: $KEY" | jq '.data | {title, subtitle, rating, reviewCount}'
done

Store results weekly and diff with the previous week's output.

编写脚本每周调用Appeeky API并对比结果：

bash

#!/bin/bash
APPS=("6759740679" "987654321" "111222333")
KEY="apk_your_key"

for APP_ID in "${APPS[@]}"; do
  echo "=== $APP_ID ==="
  curl -s "https://api.appeeky.com/v1/apps/$APP_ID" \
    -H "X-API-Key: $KEY" | jq '.data | {title, subtitle, rating, reviewCount}'
done

每周保存结果并与上周的输出进行对比。

Appeeky MCP (in Claude/Cursor)

Appeeky MCP（在Claude/Cursor中使用）

Ask your agent each Monday:

"Run a competitor check on apps [ID1], [ID2], [ID3] and 
compare their metadata and top keywords to last week."

The agent will use

get_app

get_app_keywords

get_app_reviews

to produce the report.

每周一向你的Agent发送以下指令：

"对应用[ID1]、[ID2]、[ID3]执行竞品检查，
并将其元数据和核心关键词与上周进行对比。"

Agent会使用

get_app

、

get_app_keywords

、

get_app_reviews

来生成报告。

Competitive Response Playbook

竞品应对手册

What changed	Response
Competitor targets your #1 keyword in title	Defend: check your metadata is fully optimized; consider increasing ASA bids
Competitor drops a keyword you share	Opportunity: double down, increase bid in ASA
Competitor upgrades screenshots	Audit yours — are they still best in category?
Competitor rating drops below 4.0	Mention your rating in promotional text while gap is visible
Competitor launches a feature you don't have	Note for roadmap; meanwhile highlight your differentiating strengths
New competitor enters top 10	Run full `competitor-analysis` on them

发生的变化	应对措施
竞品在标题中布局你的核心关键词	防御：检查你的元数据是否已充分优化；考虑提高ASA出价
竞品放弃了你们共享的关键词	机会：加大投入，提高该关键词的ASA出价
竞品更新了截图	审核你的截图——它们是否仍是品类最佳？
竞品评分降至4.0以下	在该差距存在期间，在推广文案中提及你的评分
竞品上线了你没有的功能	记录到 roadmap 中；同时突出你的差异化优势
新竞品进入Top10	对其执行完整的 `competitor-analysis`

competitor-tracking

Original

Translation

Competitor Tracking

竞品追踪

One-Time Analysis vs Ongoing Tracking

一次性分析 vs 持续追踪

Setup: Define Your Watchlist

设置：定义你的监控清单

What to Track

监控内容

Metadata Changes

元数据变更

Keyword Ranking Changes

关键词排名变化

Ratings and Reviews

评分与评论

Chart Positions

榜单排名

Pricing and Paywall

定价与付费墙

Weekly Competitive Report Template

每周竞品报告模板

Monthly Deep-Dive Triggers

月度深度调研触发条件

Automation Options

自动化选项

Manual (recommended for small teams)

手动操作（小团队推荐）

Semi-automated

半自动化

Appeeky MCP (in Claude/Cursor)

Appeeky MCP（在Claude/Cursor中使用）

Competitive Response Playbook

竞品应对手册

Related Skills

相关技能