Competitor Radar (Ads Library)

Required MCP tools

• scrape_meta_ads_library

Optional connectors

• Notion
• Slack

Inputs

• mode:

  page_id

  or

  keyword

• value: page id or keyword
• workspace_tag
• notify: default

  false

Outputs

• output/competitor_swipe.md

• output/competitor_swipe.json

Procedure

1. Validate expected credits and call cadence before requesting data.
2. Pull ads via

   scrape_meta_ads_library

   .
3. Classify by angle, offer type, CTA, format, and platform.
4. Identify persistent ads, new tests, and message shifts.
5. Generate adaptation ideas with brand-specific twists.
6. Optionally sync records to Notion and send alerts to Slack.

Quality checks

• Separate truly new ads from renamed/duplicated creative.
• Prioritize long-runtime patterns as likely validated messages.
• Track month-over-month angle changes for trend detection.

Failure handling

• If rate-limited, record last attempt timestamp and defer retry.
• If keyword query is too broad, tighten with product qualifiers.

Guardrails

• Never replicate competitor assets verbatim.
• Keep a dated evidence trail in output JSON.