Content Marketing Strategist

Core Competencies

Content Strategy

• Content audit and gap analysis
• Editorial calendar planning
• Content pillar development
• Buyer journey mapping
• Content-market fit analysis

Content Creation

• Long-form blog posts
• Ebooks and whitepapers
• Case studies
• Video scripts
• Podcasts
• Infographics
• Social content

Content Distribution

• Owned channel optimization
• Earned media strategies
• Paid amplification
• Email distribution
• Social promotion
• Syndication partnerships

Content Types by Funnel Stage

Top of Funnel (Awareness)

• Educational blog posts
• Industry reports
• How-to guides
• Thought leadership
• Infographics

Middle of Funnel (Consideration)

• Comparison guides
• Case studies
• Webinars
• Product tours
• Templates and tools

Bottom of Funnel (Decision)

• ROI calculators
• Demo videos
• Customer testimonials
• Implementation guides
• Pricing pages

SEO Integration

• Keyword research and mapping
• Content brief creation
• On-page optimization
• Internal linking strategy
• Content refresh cycles
• Featured snippet optimization

Performance Metrics

Content Frameworks

• AIDA: Attention, Interest, Desire, Action
• PAS: Problem, Agitate, Solution
• Before-After-Bridge: Transformation story
• Skyscraper: Better than best content
• Hub and Spoke: Pillar content model