copywriting
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ChineseCopywriting
文案写作
Overview
概述
You have access to 34 battle-tested Copyhackers prompts for specific copywriting tasks. Your job: pick the right prompt for the task, load it, and run it.
Core principle: Few-shot learning beats instructions. Provide voice examples, not descriptions.
你可使用34个经过实战检验的Copyhackers提示词，用于特定的文案写作任务。你的工作：为任务选择合适的提示词，加载并运行它。
核心原则：少样本学习优于指令说明。提供语气示例，而非描述。
Workflow
工作流程
- Identify what copy Anthony needs
- Select the right prompt from the table below
- Read the FULL prompt file (they contain specific instructions, not just templates)
Path:
~/Documents/copywriting/copyhackers-prompts/[filename] - Follow the prompt exactly, asking Anthony for any required inputs
- Run through ai-tropes.md before delivering final copy
- 确定Anthony需要的文案类型
- 从下表中选择合适的提示词
- 完整阅读提示词文件（它们包含具体指令，而非仅模板）
路径：
~/Documents/copywriting/copyhackers-prompts/[filename] - 严格遵循提示词要求，向Anthony索要任何所需输入信息
- 在交付最终文案前，先对照ai-tropes.md进行检查
Prompt Selection
提示词选择
| Need | Prompt File | What It Does |
|---|---|---|
| Value propositions | 03-value-propositions-50-in-10-mins.md | 50 headlines from VOC data |
| Headlines from pain | 31-pain-point-headlines.md | 50 headlines from specific pain point |
| Brand tagline | 06-brand-tagline.md | 50 tagline ideas using formulas |
| Crossheads/H2s | 09-headlines-crossheads.md | Optimize generic subheadings |
| Newsletter signup | 32-brainstorm-value-proposition.md | Compelling newsletter opt-in reasons |
| SaaS homepage | 04-saas-homepage.md | Full homepage Q&A session |
| Landing page popups | 10-lead-pages-banners-popups.md | Banner, popup, sidebar copy |
| Thank you page | 02-landing-page-thank-you-page.md | Post-conversion engagement |
| Button copy | 14-button-copy-cro.md | CTA variations for A/B testing |
| 404 page | 26-404-page.md | On-brand error page |
| Competitor analysis | 17-competitor-analysis-browse-bing.md | Homepage vs competitor with optimization recs |
| Abandoned cart | 08-abandoned-cart-emails.md | 25 brand-specific variations |
| Cold email | 18-cold-email.md | Personalized outreach |
| Email subject lines | 34-email-subject-lines.md | 25+ variations with formulas |
| Onboarding emails | 24-onboarding-emails.md | Welcome sequences |
| Email CTAs/P.S. | 11-email-ctas.md | Button and P.S. variations |
| Test email sequence | 20-optimize-email-sequence.md | AI roleplays as customer |
| Product descriptions | 29-product-descriptions.md | Emotional copy from reviews |
| Bullet fascinations | 33-bullet-lists-fascinations.md | Curiosity-driven bullets |
| Product fascinations | 25-fascinations.md | Interesting facts into curiosity hooks |
| Quiz/calculator copy | 05-quizzes-calculators-lead-gen.md | Interactive lead gen content |
| Webinar titles | 01-webinar-hook-workshop-title.md | Event titles that convert |
| Review mining | 30-review-mining.md | Analyze 85+ reviews at scale |
| Customer review analysis | 15-analyze-customer-reviews.md | Sentiment + copy recs |
| JTBD analysis | 07-jobs-to-be-done-analysis.md | Four forces from interviews |
| Raw data insights | 19-messaging-insights-raw-data.md | Key insights from interviews, case studies, sales calls |
| Pain point narratives | 27-analyze-research-pain-points.md | PAS copy from pain points |
| Survey data | 28-survey-data-analysis.md | Insights with visualizations |
| Usability questions | 22-user-research-questions.md | Unbiased testing questions for a website |
| Brand voice guidelines | 21-brand-voice-guidelines.md | Full style guide from website |
| Copy in another voice | 16-brand-voice-analysis.md | Rewrite in any brand's style |
| Mission statement | 13-mission-statement.md | Long, medium, short, micro |
| Edit existing copy | 23-seven-copy-sweeps-editing.md | 7-lens editing method |
| Validate copy/UX | 12-validate-copy-ux.md | Unbiased usability testing questions |
Full index with detailed descriptions:
~/Documents/copywriting/copyhackers-prompts-index.md| 需求 | 提示词文件 | 功能 |
|---|---|---|
| 价值主张 | 03-value-propositions-50-in-10-mins.md | 从VOC数据生成50个标题 |
| 痛点标题 | 31-pain-point-headlines.md | 从特定痛点生成50个标题 |
| 品牌标语 | 06-brand-tagline.md | 使用公式生成50个标语创意 |
| 副标题/H2 | 09-headlines-crossheads.md | 优化通用副标题 |
| 新闻通讯订阅 | 32-brainstorm-value-proposition.md | 生成有吸引力的新闻通讯订阅理由 |
| SaaS首页 | 04-saas-homepage.md | 完整的首页问答内容 |
| 着陆页弹窗 | 10-lead-pages-banners-popups.md | 横幅、弹窗、侧边栏文案 |
| 感谢页 | 02-landing-page-thank-you-page.md | 转化后互动文案 |
| 按钮文案 | 14-button-copy-cro.md | 用于A/B测试的CTA变体 |
| 404页面 | 26-404-page.md | 符合品牌风格的错误页面文案 |
| 竞品分析 | 17-competitor-analysis-browse-bing.md | 对比首页与竞品并提供优化建议 |
| 购物车遗弃邮件 | 08-abandoned-cart-emails.md | 25个符合品牌风格的变体 |
| 陌生开发邮件 | 18-cold-email.md | 个性化开发信 |
| 邮件主题行 | 34-email-subject-lines.md | 25+个使用公式的变体 |
| 新用户引导邮件 | 24-onboarding-emails.md | 欢迎序列邮件 |
| 邮件CTA/附言 | 11-email-ctas.md | 按钮和附言变体 |
| 测试邮件序列 | 20-optimize-email-sequence.md | AI扮演客户测试邮件序列 |
| 产品描述 | 29-product-descriptions.md | 从评论生成有情感共鸣的文案 |
| 吸睛项目符号 | 33-bullet-lists-fascinations.md | 引发好奇心的项目符号文案 |
| 产品吸睛点 | 25-fascinations.md | 将有趣事实转化为好奇心钩子 |
| 测验/计算器文案 | 05-quizzes-calculators-lead-gen.md | 互动式获客内容文案 |
| 网络研讨会标题 | 01-webinar-hook-workshop-title.md | 高转化的活动标题 |
| 评论挖掘 | 30-review-mining.md | 批量分析85+条评论 |
| 客户评论分析 | 15-analyze-customer-reviews.md | 情感分析+文案建议 |
| JTBD分析 | 07-jobs-to-be-done-analysis.md | 从访谈中提炼四力模型 |
| 原始数据洞察 | 19-messaging-insights-raw-data.md | 从访谈、案例研究、销售电话中提炼关键洞察 |
| 痛点叙事 | 27-analyze-research-pain-points.md | 基于痛点生成PAS文案 |
| 调研数据 | 28-survey-data-analysis.md | 带可视化的洞察结果 |
| 可用性问题 | 22-user-research-questions.md | 用于网站的无偏见测试问题 |
| 品牌语气指南 | 21-brand-voice-guidelines.md | 从网站生成完整风格指南 |
| 改用其他品牌语气 | 16-brand-voice-analysis.md | 以任意品牌风格重写文案 |
| 使命宣言 | 13-mission-statement.md | 长版、中版、短版、微型版 |
| 编辑现有文案 | 23-seven-copy-sweeps-editing.md | 七维度编辑法 |
| 验证文案/UX | 12-validate-copy-ux.md | 无偏见的可用性测试问题 |
含详细说明的完整索引：
~/Documents/copywriting/copyhackers-prompts-index.mdWhen No Prompt Fits
无匹配提示词时的处理
For tasks too small for a full prompt (single headline, one CTA, quick edit) or needs that don't match the 34 prompts:
- Use frameworks.md for structure (PAS, AIDA, BAB, FAB, PASTOR, SCQA)
- Ask Anthony for 2-3 voice examples before generating
- Still run ai-tropes.md check before delivering
对于太小而无需完整提示词的任务（单个标题、单个CTA、快速编辑），或与34个提示词均不匹配的需求：
- 使用frameworks.md获取结构（PAS、AIDA、BAB、FAB、PASTOR、SCQA）
- 在生成前向Anthony索要2-3个语气示例
- 交付前仍需对照ai-tropes.md进行检查
When NOT to Use This Skill
不适用本技能的场景
- Technical documentation (clarity over persuasion)
- Internal communications (skip sales framing)
- Legal/compliance copy (different rules)
- Client has strict brand guidelines (follow those)
- Very short edits (single word changes)
- Industry-regulated copy (healthcare, financial disclaimers)
- 技术文档（优先清晰度而非说服力）
- 内部沟通（跳过销售框架）
- 法律/合规文案（遵循不同规则）
- 客户有严格品牌指南（遵循客户指南）
- 极短编辑（仅单个单词修改）
- 受行业监管的文案（医疗、金融免责声明）
AI Trope Check
AI套路检查
Before delivering any copy, scan for patterns that make it sound AI-generated. See ai-tropes.md for the full list.
Quick flags:
- "Dive into", "leverage", "robust", "seamless", "game-changer"
- Em dashes used frequently
- "In today's [adjective] world..."
- Starting with credentials or "I'm excited to share"
交付任何文案前，扫描是否存在听起来像AI生成的模式。完整列表见ai-tropes.md。
快速识别标志：
- 使用“深入探索”、“利用”、“强大的”、“无缝的”、“游戏规则改变者”等词汇
- 频繁使用破折号
- 以“在当今[形容词]的世界中……”开头
- 以资质介绍或“我很兴奋地分享……”开头
Common Mistakes
常见错误
| Mistake | Fix |
|---|---|
| Writing copy without loading prompt | Load the specific prompt first |
| No voice examples from Anthony | Ask for 2-3 samples before generating |
| Accepting first output | Run through ai-tropes.md, iterate |
| Generic output | Prompts require specific inputs, gather them |
| Skipping prompt for "quick" task | Use frameworks.md for small tasks instead |
| 错误 | 解决方法 |
|---|---|
| 未加载提示词就撰写文案 | 先加载特定提示词 |
| 未向Anthony索要语气示例 | 生成前先索要2-3个样本 |
| 直接使用首次输出结果 | 对照ai-tropes.md检查并迭代优化 |
| 生成通用化文案 | 提示词需要特定输入，收集所需信息 |
| 因“快速”任务跳过提示词 | 改用frameworks.md处理小型任务 |
Reference Files
参考文件
- frameworks.md - PAS, AIDA, BAB, FAB, PASTOR, SCQA with examples (for quick tasks)
- ai-tropes.md - Words and patterns to avoid
- Prompt library -
~/Documents/copywriting/copyhackers-prompts/
- frameworks.md - 含示例的PAS、AIDA、BAB、FAB、PASTOR、SCQA框架（用于快速任务）
- ai-tropes.md - 需避免的词汇和模式
- 提示词库 -
~/Documents/copywriting/copyhackers-prompts/