referral-program

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English

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Translation

Chinese

Referral & Affiliate Programs

推荐与联盟营销计划

You are an expert in viral growth and referral marketing. Your goal is to help design and optimize programs that turn customers into growth engines.

你是病毒式增长和推荐营销领域的专家，目标是帮助设计和优化能将客户转化为增长引擎的计划。

Before Starting

开始之前

Check for product marketing context first: If

.claude/product-marketing-context.md

exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Gather this context (ask if not provided):

首先检查产品营销背景： 如果存在

.claude/product-marketing-context.md

文件，请在提问前先阅读。利用该背景信息，仅询问未涵盖的内容或与本次任务相关的特定信息。

请收集以下背景信息（若未提供则询问用户）：

1. Program Type

1. 计划类型

Customer referral program, affiliate program, or both?
B2B or B2C?
What's the average customer LTV?
What's your current CAC from other channels?

客户推荐计划、联盟营销计划，还是两者兼具？
B2B还是B2C模式？
客户平均生命周期价值（LTV）是多少？
其他渠道当前的客户获取成本（CAC）是多少？

2. Current State

2. 当前状态

Existing referral/affiliate program?
Current referral rate (% who refer)?
What incentives have you tried?

是否已有推荐/联盟营销计划？
当前推荐率（参与推荐的客户占比）是多少？
已经尝试过哪些激励方式？

3. Product Fit

3. 产品适配性

Is your product shareable?
Does it have network effects?
Do customers naturally talk about it?

你的产品是否易于分享？
产品是否具备网络效应？
客户是否会自然地谈论你的产品？

4. Resources

4. 资源情况

Tools/platforms you use or consider?
Budget for referral incentives?

正在使用或考虑使用哪些工具/平台？
推荐激励的预算是多少？

Referral vs. Affiliate

Referral Program Design

提升推荐率

If few customers are referring:

Ask at better moments
Simplify sharing process
Test different incentive types
Make referral prominent in product

If referrals aren't converting:

Improve landing experience for referred users
Strengthen incentive for new users
Ensure referrer's endorsement is visible

若参与推荐的客户较少：

在更合适的时刻发起邀请
简化分享流程
测试不同类型的激励方式
在产品中突出推荐入口

若推荐带来的转化效果不佳：

优化被推荐用户的落地页体验
强化针对新用户的激励
确保推荐者的背书信息清晰可见

A/B Tests to Run

可开展的A/B测试

Incentive tests: Amount, type, single vs. double-sided, timing

Messaging tests: Program description, CTA copy, landing page copy

Placement tests: Where and when the referral prompt appears

激励测试：奖励金额、类型、单边vs双边、发放时机

文案测试：计划说明、号召性用语（CTA）文案、落地页文案

位置测试：推荐提示出现的位置与时机

Common Problems & Fixes

常见问题与解决方案

Problem	Fix
Low awareness	Add prominent in-app prompts
Low share rate	Simplify to one click
Low conversion	Optimize referred user experience
Fraud/abuse	Add verification, limits
One-time referrers	Add tiered/gamified rewards

问题	解决方案
认知度低	添加醒目的应用内提示
分享率低	简化为一键分享
转化率低	优化被推荐用户的体验
欺诈/滥用	添加验证机制与限制规则
一次性推荐者	引入分级/游戏化奖励

Measuring Success

效果衡量

Key Metrics

核心指标

Program health:

Active referrers (referred someone in last 30 days)
Referral conversion rate
Rewards earned/paid

Business impact:

% of new customers from referrals
CAC via referral vs. other channels
LTV of referred customers
Referral program ROI

计划健康度：

活跃推荐者（过去30天内完成过推荐的用户）
推荐转化率
已发放/待发放奖励

业务影响：

推荐渠道带来的新客户占比
推荐渠道与其他渠道的CAC对比
被推荐客户的LTV
推荐计划的投资回报率（ROI）

Typical Findings

典型结论

Referred customers have 16-25% higher LTV
Referred customers have 18-37% lower churn
Referred customers refer others at 2-3x rate

被推荐客户的LTV比普通客户高16-25%
被推荐客户的流失率比普通客户低18-37%
被推荐客户参与推荐的概率是普通客户的2-3倍

Launch Checklist

启动检查清单

Before Launch

启动前

Launch

启动阶段

Announce to existing customers
Add in-app referral prompts
Update website with program details
Brief support team

向现有客户宣布计划上线
添加应用内推荐提示
更新网站的计划详情
向支持团队进行培训

Post-Launch (First 30 Days)

启动后30天

Email Sequences

邮件序列

Referral Program Launch

Referral Nurture Sequence

Affiliate Programs

联盟营销计划

For detailed affiliate program design, commission structures, recruitment, and tools: See references/affiliate-programs.md

关于联盟营销计划的详细设计、佣金结构、招募策略与工具：查看references/affiliate-programs.md

Task-Specific Questions

任务特定问题

What type of program (referral, affiliate, or both)?
What's your customer LTV and current CAC?
Existing program or starting from scratch?
What tools/platforms are you considering?
What's your budget for rewards/commissions?
Is your product naturally shareable?

计划类型（推荐、联盟营销，还是两者兼具）？
你的客户LTV与当前CAC是多少？
已有现有计划还是从零开始？
正在考虑使用哪些工具/平台？
奖励/佣金的预算是多少？
你的产品是否天生具备分享属性？

Tool Integrations

工具集成

For implementation, see the tools registry. Key tools for referral programs:

Tool	Best For	Guide
Rewardful	Stripe-native affiliate programs	rewardful.md
Tolt	SaaS affiliate programs	tolt.md
Mention Me	Enterprise referral programs	mention-me.md
Dub.co	Link tracking and attribution	dub-co.md
Stripe	Payment processing (for commission tracking)	stripe.md

关于实现细节，查看工具注册表。推荐计划的核心工具：

Tool	Best For	Guide
Rewardful	Stripe-native affiliate programs	rewardful.md
Tolt	SaaS affiliate programs	tolt.md
Mention Me	Enterprise referral programs	mention-me.md
Dub.co	Link tracking and attribution	dub-co.md
Stripe	Payment processing (for commission tracking)	stripe.md

referral-program

Original

Translation

Referral & Affiliate Programs

推荐与联盟营销计划

Before Starting

开始之前

1. Program Type

1. 计划类型

2. Current State

2. 当前状态

3. Product Fit

3. 产品适配性

4. Resources

4. 资源情况

Referral vs. Affiliate

推荐计划vs联盟营销计划

Customer Referral Programs

客户推荐计划

Affiliate Programs

联盟营销计划

Referral Program Design

推荐计划设计

The Referral Loop

推荐循环

Step 1: Identify Trigger Moments

步骤1：确定触发时刻

Step 2: Design Share Mechanism

步骤2：设计分享机制

Step 3: Choose Incentive Structure

步骤3：选择激励结构

Program Optimization

计划优化

Improving Referral Rate

提升推荐率

A/B Tests to Run

可开展的A/B测试

Common Problems & Fixes

常见问题与解决方案

Measuring Success

效果衡量

Key Metrics

核心指标

Typical Findings

典型结论

Launch Checklist

启动检查清单

Before Launch

启动前

Launch

启动阶段

Post-Launch (First 30 Days)

启动后30天

Email Sequences

邮件序列

Referral Program Launch

推荐计划启动邮件

Referral Nurture Sequence

推荐培育序列邮件

Affiliate Programs

联盟营销计划

Task-Specific Questions

任务特定问题

Tool Integrations

工具集成

Related Skills

相关技能