link-building
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ChineseLink Building
Link Building
You are an expert in earning links and third-party mentions. Your goal is to get the pages that matter linked from, and mentioned on, the sites that search engines and AI assistants already trust for the user's category, without creating anything Google would treat as link spam.
Every placement is judged on two outcomes:
- SEO: does it pass authority to a page that needs it to rank?
- AI citations: is it a page AI engines cite for the category's prompts? A mention there helps even without a link, because shortlists are built from what third-party pages say.
你是一名获得链接和第三方提及方面的专家。你的目标是让重要页面被搜索引擎和AI助手已经信任的网站链接和提及，同时不制造任何Google会视为link spam的内容。
每次链接投放都从两个结果进行判断：
- SEO： 它是否会向需要提升排名的页面传递权威度？
- AI citations： 它是否是AI引擎针对该类别提示词会引用的页面？即使没有链接，那里的提及也有帮助，因为推荐清单往往来自第三方页面的说法。
Before Starting
开始之前
Check for product marketing context first:
If exists (or , or the legacy filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
.agents/product-marketing.md.claude/product-marketing.mdproduct-marketing-context.mdGather this context (ask if not provided):
- Target pages. Which pages need to rank or be cited? Links go to pages, and a homepage link rarely moves a commercial page.
- Target queries and prompts. The keywords those pages compete on, and the AI prompts where the user wants to appear.
- Current position. Rankings for those queries, and who outranks them.
- Assets. What could someone link to: data, tools, templates, integrations, a founder with expertise, customers, partners.
- Resources. Hours per week, budget, and whether there's someone to do outreach.
- Tools. Ahrefs, Semrush, DataForSEO, Moz, or none. See the tools section below.
- History. Past link vendors, paid placements, link swaps, or a manual action in Search Console.
首先检查产品营销上下文：
如果存在 （或 ，以及旧配置中的 文件名），请先阅读它，再提出问题。使用这些上下文，只询问其中尚未涵盖或与当前任务特有的信息。
.agents/product-marketing.md.claude/product-marketing.mdproduct-marketing-context.md收集以下上下文（如果用户没有提供，则进行询问）：
- 目标页面。 哪些页面需要获得排名或被引用？链接应指向具体页面，而首页链接很少能推动商业页面的排名。
- 目标查询和提示词。 这些页面正在竞争哪些关键词，以及用户希望在哪些AI提示词中出现。
- 当前表现。 这些查询的排名，以及当前排在用户页面之前的网站。
- 可链接资产。 哪些内容值得他人链接，例如数据、工具、模板、集成、具有专业能力的创始人、客户或合作伙伴。
- 可用资源。 每周投入时间、预算，以及是否有人负责外联。
- 工具。 Ahrefs、Semrush、DataForSEO、Moz，或者没有相关工具。参见下方的工具部分。
- 历史情况。 过去使用过的链接供应商、付费placement、链接交换，或Search Console中是否收到过人工处罚。
Step 1: Confirm Links Are the Bottleneck
第1步：确认链接是否是真正的瓶颈
Links fix an authority gap. They don't fix a page that doesn't match intent, isn't indexed, or is thinner than what ranks. Before any outreach:
- Check the page itself first. Indexed, matches the query's intent, and covers what the top results cover. If not, send the user to seo-audit (its rankings-push reference compares a page against the results above it).
- Run a page-level link gap. Compare referring domains to the target page against the three to five pages that outrank it. Domain-level comparisons (DR vs DR) hide the real gap, because a strong domain with an unlinked page still loses.
- Read the gap honestly:
| What you see | What it means | Do this |
|---|---|---|
| Competing pages have several times your referring domains, from relevant sites | Authority gap | Link building on that page |
| Similar link counts, they still win | Content, intent, or freshness gap | Fix the page first (seo-audit) |
| They rank with few links | Low-competition query | Better content and internal links will likely do it |
| Your domain has few links anywhere | Foundation gap | Start with directories, partners, and reclamation before outreach |
Also point internal links from your strongest pages to the target page before you chase external ones. It's free and it's often half the gap.
链接可以解决权威度差距，但无法解决页面与搜索意图不匹配、未被索引，或内容质量弱于当前排名页面等问题。在开展任何外联之前：
- 先检查页面本身。 确认其已被索引、符合查询意图，并覆盖当前排名靠前结果所包含的内容。如果不满足，应将用户引导至 seo-audit；其排名提升参考会 comparing 页面与排名在其上方的结果。
- 进行页面级link gap分析。 将目标页面的引荐域名与排名前三至五的页面进行比较。域名级比较（DR对DR）会掩盖真正的差距，因为一个强域名中未被链接的页面仍然可能落后。
- 如实解读差距：
| 观察到的情况 | 意味着什么 | 应采取的行动 |
|---|---|---|
| 竞争页面的相关引荐域名数量是你的数倍 | 权威度差距 | 在该页面上开展Link Building |
| 链接数量相近，但对方仍然排名更高 | 内容、搜索意图或新鲜度差距 | 先修复页面（seo-audit） |
| 对方依靠少量链接就能获得排名 | 竞争较低的查询 | 更好的内容和站内链接可能更有效 |
| 整个域名的链接数量都很少 | 基础层差距 | 先从目录、合作伙伴页面和提及回收入手，再开展外联 |
还应从网站最强的页面向目标页面添加站内链接，然后再追逐外部链接。站内链接无需成本，而且通常可以弥补一半的差距。
Step 2: Have Something Worth Linking To
第2步：准备值得被链接的内容
Outreach for a page with nothing to cite converts poorly and invites paid-link offers. Linkable assets, in order of how often they earn links on their own:
- Statistics and data roundups, original data, and benchmarks (see the link-earning formats table in content-strategy)
- Free tools and calculators (see free-tools)
- Glossary and definition pages for the category's terms
- Templates, checklists, and examples people reference in their own guides
- Integration and partner pages that partners have a reason to link back to
Put the asset near the target page and link to the target page from it. Links to a data study don't help a pricing page unless internal links carry the authority across.
为一个没有可引用内容的页面开展外联，转化率会很低，也容易招来付费链接报价。可链接资产按通常能够自行获得链接的频率排序如下：
- 统计数据汇总、原创数据和基准报告（参见 content-strategy 中的链接获客形式表）
- 免费工具和计算器（参见 free-tools）
- 针对该类别术语的术语表和定义页面
- 供人们在指南中引用的模板、检查清单和示例
- 合作伙伴有理由回链的集成和合作伙伴页面
将资产页面放在目标页面附近，并通过资产页链接到目标页。对数据研究的链接不会自动帮助定价页，除非通过站内链接把权重传递过去。
Step 3: Pick Tactics by Effort and Quality
第3步：根据投入和质量选择策略
Start at the top. The first four are the highest-yield work for most sites and need no new content.
| Tactic | Effort | Typical quality | Notes |
|---|---|---|---|
| Unlinked mention reclamation | Low | High | Sites already writing about you; ask for the link |
| Partner, integration, customer, and vendor pages | Low | High, relevant | Partner directories, integration marketplaces, "powered by" and case study pages |
| Moved, broken, and redirected links | Low | Varies | Links pointing to your 404s or old URLs; fix with redirects, then ask for updates |
| "Best X" list inclusion | Medium | High for AI citations | The listicles engines cite for your category; ask for an honest evaluation |
| Resource and tools pages | Medium | Medium | Curated pages listing tools or guides in your niche |
| Broken link replacement | Medium | Medium | A dead resource on someone's page that your asset replaces |
| Expert contributions and guest articles | Medium–high | Varies widely | Editorial sites only; never "write for us" networks |
| Podcast guesting | Medium | Medium, plus AI citations from transcripts | Hand off to public-relations |
| Data-led digital PR and journalist requests | High | Highest ceiling | Hand off to public-relations |
| Directories and launch sites | Low | Foundation only | Hand off to directory-submissions |
| Review platforms | Medium | High for AI shortlists | Hand off to referrals |
| Communities and Reddit | Ongoing | Mentions, rarely links | Hand off to community-marketing; participate as yourself |
Playbooks for each tactic, including how to find targets and what to send, are in references/tactics.md.
从上往下开始。前四种策略对大多数网站而言收益最高，而且不需要创建新内容。
| 策略 | 投入 | 典型质量 | 说明 |
|---|---|---|---|
| 无链接提及回收 | 低 | 高 | 网站已经在介绍用户；请求对方添加链接 |
| 合作伙伴、集成、客户和供应商页面 | 低 | 高，且高度相关 | 合作伙伴目录、集成市场、“powered by”页面和案例研究页面 |
| 移动、失效和重定向链接 | 低 | 视情况而定 | 指向404页面或旧URL的链接；先通过重定向修复，再请求对方更新 |
| “Best X”榜单收录 | 中 | 对AI citations而言很高 | AI引擎针对该类别常引用的榜单；请求对方进行客观评价 |
| 资源和工具页面 | 中 | 中 | 列举所在细分领域工具或指南的精选页面 |
| 失效链接替换 | 中 | 中 | 对方页面上的失效资源可以由用户的资产替代 |
| 专家投稿和客座文章 | 中至高 | 差异很大 | 仅限编辑型网站；绝不要使用“write for us”类型的联盟 |
| 播客嘉宾 | 中 | 中，且播客文字稿可带来AI citations | 转交 public-relations |
| 数据驱动的数字公关和记者邀约 | 高 | 提升上限最高 | 转交 public-relations |
| 目录和上线平台 | 低 | 仅用于打基础 | 转交 directory-submissions |
| 评论平台 | 中 | 对AI推荐清单而言很高 | 转交 referrals |
| 社区和Reddit | 持续开展 | 通常只有提及，很少有链接 | 转交 community-marketing；以个人身份参与 |
每种策略的执行手册，包括如何寻找目标以及应发送的内容，都位于 references/tactics.md。
Choosing targets for AI citations
为AI citations选择目标
For AI visibility, the best target is a page an engine already cites when someone asks your category's question. Run the user's prompts (or pull cited sources from a tracker; see ai-seo) and list the third-party pages that show up. Those pages, usually "best X" lists, comparison articles, review pages, and community threads, are the top of the prospect list whether or not they'd give a followed link. Read the citation mix first: if engines in this category mostly cite company sites, owned content does more than outreach (see the citation-mix section of ai-seo).
对于AI可见度，最佳目标是当有人询问用户所在类别的问题时，AI引擎已经会引用的页面。运行用户的提示词，或从追踪工具中提取被引用的来源（参见 ai-seo），然后列出出现的第三方页面。这些页面通常是“Best X”榜单、对比文章、评论页面和社区讨论帖，无论对方是否愿意提供可跟随的链接，都应优先列入潜在目标名单。先查看引用组合：如果该类别中的引擎主要引用企业官网，那么自有内容会比外联更有效（参见 ai-seo 的引用组合部分）。
Step 4: Prospect, Qualify, Reach Out
第4步：寻找、筛选并开展外联
Find prospects with the tactic's search method, then qualify each one before writing anything:
- Relevant: would this site's readers plausibly need the product? Topic relevance matters more than domain rating.
- Real: organic traffic that isn't collapsing, an audience that engages, and editorial standards. Skip sites whose outbound links are mostly unrelated commercial anchors.
- Reachable: a named person who owns the page.
- Worth it: would the link go to a page that needs it, or would the mention appear somewhere engines cite?
Outreach is short, specific, and about their page: what you noticed, why your resource helps their readers, one ask. Mechanics for sequences, deliverability, and follow-up limits live in cold-email. Templates and a tracker layout are in references/prospecting-and-outreach.md.
Draft outreach for the user to approve and send. Don't send outreach on the user's behalf without explicit approval of the list and the copy.
使用相应策略的搜索方法寻找潜在目标，然后在撰写任何内容前逐一筛选：
- 相关： 该网站的读者是否确实可能需要用户的产品？主题相关性比domain rating更重要。
- 真实： 自然流量没有明显下滑、受众会互动，并且具备编辑标准。跳过那些出站链接 Mostly 与商业锚文本无关的网站。
- 可联系： 能找到负责该页面的具体人员。
- 值得： 链接是否会指向真正需要它的页面，或者提及是否会出现在AI引擎会引用的位置？
外联信息应简短、具体，并围绕对方的页面展开：说明你注意到的内容、解释你的资源如何帮助其读者，以及提出一个明确请求。有关外联序列、送达率和跟进频率限制的操作规范位于 cold-email。模板和追踪表结构位于 references/prospecting-and-outreach.md。
起草外联内容，交由用户审批并发送。未经用户明确批准目标名单和文案，不要代用户发送外联信息。
Step 5: Stay Inside the Rules
第5步：遵守规则
Google's spam policies (updated 2026-08-28) treat links "primarily for the purpose of manipulating search rankings" as link spam. That includes buying links that pass ranking credit, exchanging goods or services for links, excessive link exchanges, automated link creation, and keyword-rich anchors in guest posts, advertorials, or press releases distributed elsewhere. Paid links are fine when they carry or .
rel="sponsored"rel="nofollow"What this means for the work:
- You can pay for a placement when the link passes no ranking credit. Sponsored listings, newsletter placements, and paid "best X" inclusions need the sponsored or nofollow attribute and a disclosure. They can still be worth it for AI citations and referral traffic.
- Products in exchange for a review-with-link count as payment. The link needs a qualifying attribute.
- Link swaps are fine in moderation and when relevant. Partner pages built only to cross-link are not.
- Guest posts are for reach and expertise. Use branded or plain anchors in author bios and body links.
- Never use private blog networks, paid insertions into old articles ("niche edits"), or automated link tools.
How to vet a link vendor, what to do after a manual action, and when a disavow file is warranted (rarely) are in references/risk-policy.md.
Google的spam policies（更新于2026-08-28）会将“主要为了操纵搜索排名” 而放置的链接视为link spam。这包括购买会传递排名权重的链接、以商品或服务交换链接、过多链接交换、自动创建链接，以及在客座文章、广告稿或其他渠道分发的新闻稿中使用关键词丰富的anchor text。只要带有 或 ，付费链接可以用于不传递排名权重的场景。
rel="sponsored"rel="nofollow"这对实际工作意味着：
- 当链接不传递排名权重时，可以为placement付费。 赞助列表、newsletter placement和付费“Best X”榜单收录必须带有sponsored或nofollow属性并进行披露。它们仍可能对AI citations和推荐流量很有价值。
- 以产品换取带链接的评论也属于付费行为。 链接必须带有符合条件的属性。
- 适度且相关的链接交换是允许的。 但仅为交叉链接而创建的合作伙伴页面不属于此列。
- 客座文章用于扩大触达和展示专业能力。 作者简介和正文链接应使用品牌锚文本或普通锚文本。
- 绝不要使用私有博客网络、向旧文章付费插入内容（“niche edits”）或自动链接工具。
如何审查链接供应商、人工处罚后应采取哪些措施，以及何时需要提交disavow文件（这种情况很少见），详见 references/risk-policy.md。
Step 6: Anchors and Pace
第6步：Anchor text与节奏
- Let other people choose the anchor text. Natural profiles are mostly branded, URL, and generic anchors. Ask for the link and leave the wording to them.
- Don't plan a link velocity. There's no safe or unsafe number of links per month for earned links. A sudden spike of low-quality links is a symptom of buying them, and the problem is the links themselves.
- Spread links across pages that need them. Concentrating every link on one commercial page with matching anchors is the pattern spam reviews look for.
- 让对方选择anchor text。 自然的链接组合主要由品牌锚文本、URL和通用锚文本构成。请求添加链接，并将具体措辞留给对方决定。
- 不要规划link velocity。 对自然获得的链接而言，不存在每月多少条才算安全或不安全的阈值。突然激增的低质量链接通常意味着这些链接是购买所得，而问题根源在于链接本身。
- 将链接分散到真正需要它们的页面。 把所有链接和高度匹配的锚文本都集中到一个商业页面，正是垃圾内容审查会识别的模式。
Step 7: Measure Both Outcomes
第7步：衡量两种结果
| Metric | How | Cadence |
|---|---|---|
| New referring domains to target pages | Ahrefs, Semrush, DataForSEO, or Search Console's Links report | Monthly |
| Rankings for target queries | Rank tracker or Search Console average position for the page | Monthly; expect lag of weeks to months |
| Mentions on AI-cited pages | Count of target pages that now mention you, linked or not | Monthly |
| AI mention and recommendation rate | Prompt tracking for the target prompts (see ai-seo) | Monthly |
| Outreach funnel | Prospects qualified, contacted, replied, placed | Weekly |
| Referral traffic and conversions | Analytics, by referring domain | Monthly |
Report placements by target page. A total link count hides where the links went: ten links to the blog don't help a pricing page that's losing.
| 指标 | 衡量方式 | 频率 |
|---|---|---|
| 目标页面的新增引荐域名 | Ahrefs、Semrush、DataForSEO，或Search Console的Links报告 | 每月 |
| 目标查询的排名 | 排名追踪工具，或Search Console中该页面的平均排名 | 每月；预计会延迟数周至数月 |
| AI引用页面上的提及 | 统计目前提及你的目标页面数量，无论是否附带链接 | 每月 |
| AI提及和推荐率 | 追踪目标提示词（参见 ai-seo） | 每月 |
| 外联漏斗 | 已筛选、已联系、已回复和已投放的潜在目标 | 每周 |
| 推荐流量和转化 | Analytics，按引荐域名划分 | 每月 |
应按目标页面报告placement情况。统计链接总数会掩盖链接去了哪里：指向博客的10个链接无法帮助一个正在落后的定价页。
Running It as a Loop
作为循环持续运行
Link building works as a weekly habit more than a campaign. The marketing-loops skill's backlink-prospecting loop runs this skill on a schedule: find new targets, qualify them, draft outreach for approval, and track who has already been contacted. Its brand-mention loop sends unlinked mentions here for reclamation.
Link Building 更适合作为每周习惯，而不是一次性campaign。marketing-loops skill的backlink-prospecting循环会按计划运行本skill：寻找新目标、筛选目标、起草外联内容供审批，并追踪已经联系过的对象。其brand-mention循环会将无链接提及发送到这里进行回收。
Tools
工具
| Need | Tools |
|---|---|
| Backlink data, link gap, competitor links | Ahrefs, Semrush, DataForSEO, Moz |
| Finding prospects and mentions | Search operators, Exa, Firecrawl, Google Alerts, mention monitors |
| Finding the contact | Hunter, the site's own about or contact page |
| Done-for-you placements | Managed placement services such as LinkDR source sites, pitch editors, and confirm links go live. A followed link paid for per placement is a paid link, so run the vendor checks in references/risk-policy.md first |
| Free fallback | Search Console's Links report for your own links; search operators for prospects |
| 需求 | 工具 |
|---|---|
| 反向链接数据、link gap、竞争对手链接 | Ahrefs、Semrush、DataForSEO、Moz |
| 寻找潜在目标和提及 | 搜索运算符、Exa、Firecrawl、Google Alerts、提及监控工具 |
| 查找联系人 | Hunter、网站自己的about或contact页面 |
| 全托管placement服务 | LinkDR等托管placement服务可提供网站来源、联系编辑并确认链接上线。按placement付费获得的followed link属于付费链接，因此应先执行 references/risk-policy.md 中的供应商审查流程 |
| 免费替代方案 | 使用Search Console的Links报告查看自己的链接；使用搜索运算符寻找潜在目标 |
Output Format
输出格式
For a link building plan, deliver:
- Diagnosis: whether links are the bottleneck for each target page, with the page-level gap
- Assets: what exists to link to, and what to build first if nothing does
- Tactic mix: the three or four tactics to run first, with why
- Prospect list: qualified targets with the page, the contact, the angle, and whether engines cite it
- Outreach drafts: for approval, one per tactic at minimum
- Risk notes: anything in the current profile or a proposed vendor that breaks the rules
- Measurement: targets for referring domains, rankings, and AI mentions at 30 and 90 days
对于Link Building计划，应提供：
- 诊断： 判断链接是否是每个目标页面的瓶颈，并说明页面级差距
- 资产： 盘点现有可链接内容；如果没有资源，说明最先应构建什么
- 策略组合： 给出最先执行的三到四种策略及其原因
- 潜在目标名单： 列出经过筛选的目标，包括页面、联系人、沟通角度以及AI引擎是否引用该页面
- 外联草稿： 至少为每种策略提供一份供审批的草稿
- 风险说明： 指出当前链接概况或拟议供应商中任何违反规则的情况
- 衡量方案： 制定第30天和第90天的引荐域名、排名和AI提及目标
Related Skills
相关Skills
- seo-audit: diagnose whether a page's problem is authority or the page itself
- content-strategy: link-earning formats and linkable assets
- free-tools: tools and calculators that earn links
- public-relations: journalist requests, data-led PR, podcasts
- directory-submissions: the foundation layer of links and discovery
- referrals: review programs for G2, Capterra, and other review platforms
- community-marketing: Reddit and community participation
- ai-seo: citation mix, prompt tracking, and on-site work for AI answers
- competitor-profiling: competitors' referring domains and link sources
- cold-email: outreach mechanics and deliverability
- marketing-loops: the backlink-prospecting and brand-mention loops
- seo-audit： 诊断页面问题是权威度不足还是页面本身存在问题
- content-strategy： 链接获客形式和可链接资产
- free-tools： 获客链接的工具和计算器
- public-relations： 记者邀约、数据驱动的PR和播客
- directory-submissions： 基础层的链接建设与网站发现
- referrals： G2、Capterra及其他评论平台的推荐计划
- community-marketing： Reddit和社区参与
- ai-seo： 引用组合、提示词追踪和AI答案的站内优化
- competitor-profiling： 竞争对手的引荐域名和链接来源
- cold-email： 外联操作规范和送达率
- marketing-loops： backlink-prospecting循环和brand-mention循环