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competitive-ads-extractor

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Competitive Ads Extractor

竞品广告提取器

This skill extracts your competitors' ads from ad libraries and analyzes what's working—the problems they're highlighting, use cases they're targeting, and copy/creative that's resonating.
本技能可从广告库中提取竞争对手的广告，并分析其中有效的元素——包括他们重点突出的痛点、瞄准的使用场景，以及引发用户共鸣的文案与创意。

When to Use This Skill

适用场景

  • Researching competitor ad strategies
  • Finding inspiration for your own ads
  • Understanding market positioning
  • Identifying successful ad patterns
  • Analyzing messaging that works
  • Discovering new use cases or pain points
  • Planning ad campaigns with proven concepts
  • 研究竞争对手的广告策略
  • 为自身广告获取创意灵感
  • 了解市场定位
  • 识别成功的广告模式
  • 分析有效的营销话术
  • 发现新的使用场景或痛点
  • 基于已验证的概念规划广告活动

What This Skill Does

功能介绍

  1. Extracts Ads: Scrapes ads from Facebook Ad Library, LinkedIn, etc.
  2. Captures Screenshots: Saves visual copies of all ads
  3. Analyzes Messaging: Identifies problems, use cases, and value props
  4. Categorizes Ads: Groups by theme, audience, or format
  5. Identifies Patterns: Finds common successful approaches
  6. Provides Insights: Explains why certain ads likely perform well
  1. 广告提取：从Facebook Ad Library、LinkedIn等平台爬取广告
  2. 截图保存：保存所有广告的可视化副本
  3. 话术分析：识别痛点、使用场景与价值主张
  4. 广告分类：按主题、受众或格式对广告进行分组
  5. 模式识别：找出常见的成功策略
  6. 洞察输出：解释特定广告表现优异的原因

How to Use

使用方法

Basic Extraction

基础提取

Extract all current ads from [Competitor Name] on Facebook Ad Library
Scrape ads from [Company] and analyze their messaging
Extract all current ads from [Competitor Name] on Facebook Ad Library
Scrape ads from [Company] and analyze their messaging

Specific Analysis

特定分析

Get all ads from [Competitor] focusing on their messaging 
about [specific problem]. What pain points are they highlighting?
Get all ads from [Competitor] focusing on their messaging 
about [specific problem]. What pain points are they highlighting?

Competitive Set

竞品组分析

Extract ads from these 5 competitors: [list]. 
Compare their approaches and tell me what's working.
Extract ads from these 5 competitors: [list]. 
Compare their approaches and tell me what's working.

Specific Platform

指定平台分析

Get LinkedIn ads from [Competitor] and analyze their 
B2B positioning strategy
Get LinkedIn ads from [Competitor] and analyze their 
B2B positioning strategy

Example

示例

User: "Extract ads from Notion on Facebook Ad Library and tell me what messaging is working for them."
Process:
Accessing Facebook Ad Library...
Searching for: Notion
Found: 23 active ads

Extracting screenshots...
[████████████████████] 100%

Saved to: competitor-ads/notion/
- ad-001-collaboration.png
- ad-002-productivity.png
- ad-003-templates.png
...

Analyzing messaging...
Output:
undefined
用户: "从Facebook Ad Library提取Notion的广告，并告诉我哪些营销话术对他们有效。"
处理过程:
Accessing Facebook Ad Library...
Searching for: Notion
Found: 23 active ads

Extracting screenshots...
[████████████████████] 100%

Saved to: competitor-ads/notion/
- ad-001-collaboration.png
- ad-002-productivity.png
- ad-003-templates.png
...

Analyzing messaging...
输出结果:
undefined

Notion Ad Analysis

Notion Ad Analysis

Overview

Overview

  • Total Ads: 23 active
  • Primary Themes: Productivity (35%), Collaboration (30%), Templates (20%), AI Features (15%)
  • Ad Formats: Static images (60%), Video (40%)
  • CTA Patterns: "Try for free", "Get started"
  • Total Ads: 23 active
  • Primary Themes: Productivity (35%), Collaboration (30%), Templates (20%), AI Features (15%)
  • Ad Formats: Static images (60%), Video (40%)
  • CTA Patterns: "Try for free", "Get started"

Key Problems They're Highlighting

Key Problems They're Highlighting

  1. Scattered Information (8 ads) Copy: "Stop switching between 10 different tools" Why it works: Direct pain point many teams face
  2. Meeting Overload (5 ads) Copy: "Replace unnecessary meetings with async updates" Why it works: Post-COVID remote work pain point
  3. Lost Documentation (4 ads) Copy: "Never ask 'where is that doc?' again" Why it works: Universal workplace frustration
  1. Scattered Information (8 ads) Copy: "Stop switching between 10 different tools" Why it works: Direct pain point many teams face
  2. Meeting Overload (5 ads) Copy: "Replace unnecessary meetings with async updates" Why it works: Post-COVID remote work pain point
  3. Lost Documentation (4 ads) Copy: "Never ask 'where is that doc?' again" Why it works: Universal workplace frustration

Successful Creative Patterns

Successful Creative Patterns

Pattern 1: Before/After Split

Pattern 1: Before/After Split

  • Shows chaotic tool landscape → Clean Notion workspace
  • Used in 6 high-performing ads
  • Visual metaphor is immediately clear
  • Shows chaotic tool landscape → Clean Notion workspace
  • Used in 6 high-performing ads
  • Visual metaphor is immediately clear

Pattern 2: Feature Showcase

Pattern 2: Feature Showcase

  • GIF of actual product usage
  • Shows specific feature in 5 seconds
  • Used for new features (AI, templates)
  • GIF of actual product usage
  • Shows specific feature in 5 seconds
  • Used for new features (AI, templates)

Pattern 3: Social Proof

Pattern 3: Social Proof

  • "Join 20M users" messaging
  • Customer logos
  • Used in 4 ads targeting enterprise
  • "Join 20M users" messaging
  • Customer logos
  • Used in 4 ads targeting enterprise

Copy That's Working

Copy That's Working

Best Headlines:
  1. "Your team's knowledge, finally in one place" → Benefit-focused, addresses pain directly
  2. "The all-in-one workspace" → Clear positioning, broad appeal
  3. "AI that actually helps you work" → Addresses AI skepticism, practical angle
Best Body Copy Patterns:
  • Short sentences (under 10 words)
  • Focus on outcomes not features
  • Include specific numbers ("Cut meetings by 50%")
Best Headlines:
  1. "Your team's knowledge, finally in one place" → Benefit-focused, addresses pain directly
  2. "The all-in-one workspace" → Clear positioning, broad appeal
  3. "AI that actually helps you work" → Addresses AI skepticism, practical angle
Best Body Copy Patterns:
  • Short sentences (under 10 words)
  • Focus on outcomes not features
  • Include specific numbers ("Cut meetings by 50%")

Audience Targeting Insights

Audience Targeting Insights

Based on ad variations:
  • Startup founders: Solo productivity angle
  • Team leads: Collaboration and alignment
  • Enterprise: Security and compliance mentions
  • Students: Free plan, templates, organization
Based on ad variations:
  • Startup founders: Solo productivity angle
  • Team leads: Collaboration and alignment
  • Enterprise: Security and compliance mentions
  • Students: Free plan, templates, organization

Recommendations for Your Ads

Recommendations for Your Ads

  1. Test the "tool sprawl" pain point → Strong resonance based on their ad frequency
  2. Use product screenshots over abstract visuals → All their top ads show actual UI
  3. Lead with the problem, not the solution → "Tired of X?" performs better than "Introducing Y"
  4. Keep copy under 100 characters → Their shortest ads seem most frequent
  5. Test before/after visual formats → Proven pattern in their creative
  1. Test the "tool sprawl" pain point → Strong resonance based on their ad frequency
  2. Use product screenshots over abstract visuals → All their top ads show actual UI
  3. Lead with the problem, not the solution → "Tired of X?" performs better than "Introducing Y"
  4. Keep copy under 100 characters → Their shortest ads seem most frequent
  5. Test before/after visual formats → Proven pattern in their creative

Files Saved

Files Saved

  • All ads: ~/competitor-ads/notion/
  • Analysis: ~/competitor-ads/notion/analysis.md
  • Best performers: ~/competitor-ads/notion/top-10/

**Inspired by:** Sumant Subrahmanya's use case from Lenny's Newsletter
  • All ads: ~/competitor-ads/notion/
  • Analysis: ~/competitor-ads/notion/analysis.md
  • Best performers: ~/competitor-ads/notion/top-10/

**灵感来源**: Lenny's Newsletter中Sumant Subrahmanya的用例

What You Can Learn

可学习内容

Messaging Analysis

话术分析

  • What problems they emphasize
  • How they position against competition
  • Value propositions that resonate
  • Target audience segments
  • 他们重点强调哪些痛点
  • 如何针对竞争对手进行定位
  • 引发用户共鸣的价值主张
  • 目标受众群体

Creative Patterns

创意模式

  • Visual styles that work
  • Video vs. static image performance
  • Color schemes and branding
  • Layout patterns
  • 有效的视觉风格
  • 视频与静态图片的表现对比
  • 配色方案与品牌塑造
  • 布局模式

Copy Formulas

文案公式

  • Headline structures
  • Call-to-action patterns
  • Length and tone
  • Emotional triggers
  • 标题结构
  • 行动号召（CTA）模式
  • 文案长度与语气
  • 情感触发点

Campaign Strategy

活动策略

  • Seasonal campaigns
  • Product launch approaches
  • Feature announcement tactics
  • Retargeting patterns
  • 季节性活动
  • 产品发布策略
  • 功能宣推技巧
  • 重定向模式

Best Practices

最佳实践

Legal & Ethical

法律与伦理规范

✓ Only use for research and inspiration ✓ Don't copy ads directly ✓ Respect intellectual property ✓ Use insights to inform original creative ✗ Don't plagiarize copy or steal designs
✓ 仅用于研究与灵感获取 ✓ 不要直接复制广告 ✓ 尊重知识产权 ✓ 利用洞见打造原创创意 ✗ 不要抄袭文案或盗用设计

Analysis Tips

分析技巧

  1. Look for patterns: What themes repeat?
  2. Track over time: Save ads monthly to see evolution
  3. Test hypotheses: Adapt successful patterns for your brand
  4. Segment by audience: Different messages for different targets
  5. Compare platforms: LinkedIn vs Facebook messaging differs
  1. 寻找模式: 哪些主题重复出现？
  2. 长期追踪: 每月保存广告以观察变化趋势
  3. 验证假设: 调整成功模式适配自身品牌
  4. 按受众细分: 针对不同目标群体使用不同话术
  5. 跨平台对比: LinkedIn与Facebook的话术存在差异

Advanced Features

高级功能

Trend Tracking

趋势追踪

Compare [Competitor]'s ads from Q1 vs Q2. 
What messaging has changed?
Compare [Competitor]'s ads from Q1 vs Q2. 
What messaging has changed?

Multi-Competitor Analysis

多竞品分析

Extract ads from [Company A], [Company B], [Company C]. 
What are the common patterns? Where do they differ?
Extract ads from [Company A], [Company B], [Company C]. 
What are the common patterns? Where do they differ?

Industry Benchmarks

行业基准

Show me ad patterns across the top 10 project management 
tools. What problems do they all focus on?
Show me ad patterns across the top 10 project management 
tools. What problems do they all focus on?

Format Analysis

格式分析

Analyze video ads vs static image ads from [Competitor]. 
Which gets more engagement? (if data available)
Analyze video ads vs static image ads from [Competitor]. 
Which gets more engagement? (if data available)

Common Workflows

常见工作流

Ad Campaign Planning

广告活动策划

  1. Extract competitor ads
  2. Identify successful patterns
  3. Note gaps in their messaging
  4. Brainstorm unique angles
  5. Draft test ad variations
  1. 提取竞品广告
  2. 识别成功模式
  3. 发现其话术中的空白
  4. 构思独特角度
  5. 起草测试广告变体

Positioning Research

定位研究

  1. Get ads from 5 competitors
  2. Map their positioning
  3. Find underserved angles
  4. Develop differentiated messaging
  5. Test against their approaches
  1. 获取5个竞争对手的广告
  2. 梳理他们的定位
  3. 找到未被充分覆盖的角度
  4. 打造差异化话术
  5. 与他们的策略进行对比测试

Creative Inspiration

创意灵感获取

  1. Extract ads by theme
  2. Analyze visual patterns
  3. Note color and layout trends
  4. Adapt successful patterns
  5. Create original variations
  1. 按主题提取广告
  2. 分析视觉模式
  3. 记录配色与布局趋势
  4. 调整成功模式适配自身
  5. 创作原创变体

Tips for Success

成功技巧

  1. Regular Monitoring: Check monthly for changes
  2. Broad Research: Look at adjacent competitors too
  3. Save Everything: Build a reference library
  4. Test Insights: Run your own experiments
  5. Track Performance: A/B test inspired concepts
  6. Stay Original: Use for inspiration, not copying
  7. Multiple Platforms: Compare Facebook, LinkedIn, TikTok, etc.
  1. 定期监控: 每月检查以了解变化
  2. 广泛研究: 也关注相邻领域的竞争对手
  3. 保存所有内容: 建立参考库
  4. 验证洞见: 开展自身实验
  5. 追踪表现: 对受启发的概念进行A/B测试
  6. 保持原创: 仅用于获取灵感，而非复制
  7. 多平台对比: 对比Facebook、LinkedIn、TikTok等平台的差异

Output Formats

输出格式

  • Screenshots: All ads saved as images
  • Analysis Report: Markdown summary of insights
  • Spreadsheet: CSV with ad copy, CTAs, themes
  • Presentation: Visual deck of top performers
  • Pattern Library: Categorized by approach
  • 截图: 所有广告保存为图片格式
  • 分析报告: 洞见总结的Markdown文档
  • 电子表格: 包含广告文案、CTA、主题的CSV文件
  • 演示文稿: 高表现广告的可视化幻灯片
  • 模式库: 按策略分类整理

Related Use Cases

相关用例

  • Writing better ad copy for your campaigns
  • Understanding market positioning
  • Finding content gaps in your messaging
  • Discovering new use cases for your product
  • Planning product marketing strategy
  • Inspiring social media content
  • 为您的活动撰写更优质的广告文案
  • 了解市场定位
  • 发现自身话术中的内容空白
  • 为产品发掘新的使用场景
  • 规划产品营销策略
  • 为社交媒体内容提供灵感