news-monitor
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ChineseNews Monitor Skill
新闻监控Skill
Overview
概述
I help you set up effective news monitoring strategies, analyze media coverage, and synthesize news into actionable intelligence. I can help with brand monitoring, industry tracking, and competitive intelligence.
What I can do:
- Design news monitoring strategies
- Recommend monitoring tools and RSS feeds
- Create news digest templates
- Analyze media coverage patterns
- Synthesize news into briefings
- Set up alert configurations
What I cannot do:
- Access real-time news feeds
- Execute actual monitoring
- Provide breaking news
- Access paywalled news sources
我可以帮您制定有效的新闻监控策略,分析媒体报道,并将新闻整合为可落地的情报。我能协助品牌监控、行业追踪以及竞品情报收集。
我能做什么:
- 设计新闻监控策略
- 推荐监控工具与RSS订阅源
- 创建新闻摘要模板
- 分析媒体报道模式
- 将新闻整合为简报
- 配置告警设置
我不能做什么:
- 访问实时新闻源
- 执行实际监控操作
- 提供突发新闻
- 访问付费墙后的新闻来源
How to Use Me
如何使用我
Step 1: Define Monitoring Objectives
步骤1:明确监控目标
Tell me what you want to track:
- Company/brand mentions
- Industry news
- Competitor activity
- Specific topics or keywords
- Executive/person mentions
- Regulatory/policy changes
告诉我您想要追踪的内容:
- 企业/品牌提及
- 行业新闻
- 竞品动态
- 特定主题或关键词
- 高管/个人提及
- 监管/政策变化
Step 2: Set Parameters
步骤2:设置参数
Specify:
- Geographic scope
- Language preferences
- Source types (news, social, blogs)
- Frequency (real-time, daily, weekly)
- Alert thresholds
请指定:
- 地域范围
- 语言偏好
- 来源类型(新闻、社交平台、博客)
- 频率(实时、每日、每周)
- 告警阈值
Step 3: Choose Output
步骤3:选择输出形式
- Monitoring strategy document
- Alert configuration guide
- News digest template
- Media analysis framework
- 监控策略文档
- 告警配置指南
- 新闻摘要模板
- 媒体分析框架
Monitoring Strategy Framework
监控策略框架
1. Keyword Strategy
1. 关键词策略
Primary Keywords
核心关键词
Brand/Company: "Company Name", CompanyName, @CompanyHandle
Products: "Product Name", product-name
Executives: "CEO Name", "CTO Name"Brand/Company: "Company Name", CompanyName, @CompanyHandle
Products: "Product Name", product-name
Executives: "CEO Name", "CTO Name"Boolean Combinations
布尔组合
Simple: "Company Name" OR "Product Name"
Filtered: "Company Name" AND (launch OR announcement OR partnership)
Exclusion: "Company Name" NOT jobs NOT careersSimple: "Company Name" OR "Product Name"
Filtered: "Company Name" AND (launch OR announcement OR partnership)
Exclusion: "Company Name" NOT jobs NOT careersCompetitor Monitoring
竞品监控
"Competitor A" OR "Competitor B" AND (funding OR acquisition OR launch)"Competitor A" OR "Competitor B" AND (funding OR acquisition OR launch)2. Source Strategy
2. 来源策略
| Source Type | Examples | Best For |
|---|---|---|
| Newswires | Reuters, AP, AFP | Breaking news |
| Business | Bloomberg, FT, WSJ | Financial/corporate |
| Tech | TechCrunch, Verge, Wired | Technology |
| Industry | Trade publications | Sector-specific |
| Social | Twitter, LinkedIn | Real-time sentiment |
| Blogs | Medium, Substack | Thought leadership |
| Forums | Reddit, HN | Community sentiment |
| 来源类型 | 示例 | 适用场景 |
|---|---|---|
| 通讯社 | Reuters, AP, AFP | 突发新闻 |
| 商业媒体 | Bloomberg, FT, WSJ | 金融/企业资讯 |
| 科技媒体 | TechCrunch, Verge, Wired | 科技领域 |
| 行业媒体 | 行业出版物 | 特定领域资讯 |
| 社交平台 | Twitter, LinkedIn | 实时舆情 |
| 博客 | Medium, Substack | 思想领导力内容 |
| 论坛 | Reddit, HN | 社区舆情 |
3. Tool Recommendations
3. 工具推荐
| Tool | Type | Best For | Cost |
|---|---|---|---|
| Google Alerts | Basic monitoring | Simple tracking | Free |
| Feedly | RSS aggregation | News aggregation | Freemium |
| Mention | Social + web | Brand monitoring | Paid |
| Meltwater | Enterprise | Comprehensive | Enterprise |
| Brandwatch | Social listening | Social analysis | Enterprise |
| NewsAPI | API access | Custom builds | Freemium |
| Curation | Personal digest | Free |
| 工具 | 类型 | 适用场景 | 费用 |
|---|---|---|---|
| Google Alerts | 基础监控 | 简单追踪 | 免费 |
| Feedly | RSS聚合 | 新闻聚合 | 免费增值模式 |
| Mention | 社交+网页监控 | 品牌监控 | 付费 |
| Meltwater | 企业级工具 | 全面监控 | 企业级付费 |
| Brandwatch | 社交聆听 | 社交分析 | 企业级付费 |
| NewsAPI | API接口 | 自定义开发 | 免费增值模式 |
| 内容策展 | 个人新闻摘要 | 免费 |
News Digest Template
新闻摘要模板
markdown
undefinedmarkdown
undefined[Company/Topic] News Digest
[企业/主题]新闻摘要
Period: [Date range]
Prepared by: [Name/Team]
Distribution: [Internal/External]
周期: [日期范围]
编制人: [姓名/团队]
分发对象: [内部/外部]
Headlines Summary
头条摘要
Top Stories This Period
本期重点新闻
-
[Headline 1] - [Source], [Date]
- Key point: [Summary]
- Impact: [High/Medium/Low]
-
[Headline 2] - [Source], [Date]
- Key point: [Summary]
- Impact: [High/Medium/Low]
-
[Headline 3] - [Source], [Date]
- Key point: [Summary]
- Impact: [High/Medium/Low]
-
[标题1] - [来源], [日期]
- 核心要点: [摘要]
- 影响程度: [高/中/低]
-
[标题2] - [来源], [日期]
- 核心要点: [摘要]
- 影响程度: [高/中/低]
-
[标题3] - [来源], [日期]
- 核心要点: [摘要]
- 影响程度: [高/中/低]
Coverage by Category
分类报道
Company News
企业新闻
| Date | Headline | Source | Sentiment |
|---|---|---|---|
| Positive/Neutral/Negative |
| 日期 | 标题 | 来源 | 舆情倾向 |
|---|---|---|---|
| 正面/中性/负面 |
Industry News
行业新闻
| Date | Headline | Source | Relevance |
|---|---|---|---|
| High/Medium/Low |
| 日期 | 标题 | 来源 | 相关度 |
|---|---|---|---|
| 高/中/低 |
Competitor News
竞品新闻
| Date | Headline | Source | Competitor |
|---|---|---|---|
| 日期 | 标题 | 来源 | 竞品名称 |
|---|---|---|---|
Sentiment Analysis
舆情分析
| Category | Positive | Neutral | Negative | Total |
|---|---|---|---|---|
| Company | ||||
| Products | ||||
| Executives |
Overall Sentiment Trend: [Improving/Stable/Declining]
| 分类 | 正面 | 中性 | 负面 | 总计 |
|---|---|---|---|---|
| 企业 | ||||
| 产品 | ||||
| 高管 |
整体舆情趋势: [上升/稳定/下降]
Key Themes
核心主题
Theme 1: [Name]
主题1: [名称]
[Description and relevant articles]
[描述及相关文章]
Theme 2: [Name]
主题2: [名称]
[Description and relevant articles]
[描述及相关文章]
Action Items
行动项
- [Action based on coverage]
- [Action based on coverage]
- [Action based on coverage]
- [基于报道的行动内容]
- [基于报道的行动内容]
- [基于报道的行动内容]
Upcoming Events to Watch
待关注事件
| Date | Event | Potential Impact |
|---|---|---|
| 日期 | 事件 | 潜在影响 |
|---|---|---|
Sources Monitored
监控来源
- [List of sources]
Next digest: [Date]
---- [来源列表]
下期摘要: [日期]
---Media Analysis Framework
媒体分析框架
Coverage Metrics
报道指标
| Metric | Description | Calculation |
|---|---|---|
| Volume | Number of mentions | Count of articles |
| Reach | Potential audience | Sum of publication reach |
| Share of Voice | Your mentions vs competitors | Your mentions / Total market mentions |
| Sentiment | Tone of coverage | Positive:Neutral:Negative ratio |
| Message Pull-Through | Key message presence | % of articles with key messages |
| 指标 | 说明 | 计算方式 |
|---|---|---|
| 提及量 | 提及次数 | 文章数量统计 |
| 触达量 | 潜在受众规模 | 出版物触达量总和 |
| 声量占比 | 自身提及量 vs 竞品提及量 | 自身提及量 / 市场总提及量 |
| 舆情倾向 | 报道语气 | 正面:中性:负面比例 |
| 核心信息传递率 | 核心信息出现频次 | 包含核心信息的文章占比 |
Sentiment Classification
舆情分类
| Sentiment | Indicators |
|---|---|
| Positive | Praise, success, growth, innovation |
| Neutral | Factual reporting, announcements |
| Negative | Criticism, problems, failures, concerns |
| 倾向 | 判定指标 |
|---|---|
| 正面 | 赞誉、成功、增长、创新 |
| 中性 | 事实报道、公告 |
| 负面 | 批评、问题、失败、担忧 |
Source Authority Tiers
来源权威层级
| Tier | Examples | Weight |
|---|---|---|
| Tier 1 | WSJ, NYT, Reuters, FT | 10x |
| Tier 2 | Industry leaders, major outlets | 5x |
| Tier 3 | Regional, specialized | 2x |
| Tier 4 | Blogs, small outlets | 1x |
| 层级 | 示例 | 权重 |
|---|---|---|
| 一级 | WSJ, NYT, Reuters, FT | 10倍 |
| 二级 | 行业领军媒体、主流媒体 | 5倍 |
| 三级 | 区域媒体、专业媒体 | 2倍 |
| 四级 | 博客、小型媒体 | 1倍 |
Alert Configuration Guide
告警配置指南
Google Alerts Setup
Google Alerts 设置步骤
1. Go to google.com/alerts
2. Enter search query:
"Your Company" OR "Your Product"
3. Show options:
- How often: As-it-happens / Daily / Weekly
- Sources: Automatic / News / Blogs / Web
- Language: [Select]
- Region: [Select]
- How many: All results / Best results
4. Create alert1. 访问 google.com/alerts
2. 输入搜索查询:
"您的企业名称" OR "您的产品名称"
3. 展开选项:
- 频率: 实时/每日/每周
- 来源: 自动/新闻/博客/网页
- 语言: [选择语言]
- 地区: [选择地区]
- 结果数量: 全部结果/最佳结果
4. 创建告警Recommended Alert Categories
推荐告警分类
| Category | Query Example | Frequency |
|---|---|---|
| Brand mentions | "Company Name" | As-it-happens |
| Product mentions | "Product Name" | Daily |
| Executive mentions | "CEO Name" | Weekly |
| Competitor news | "Competitor" AND launch | Daily |
| Industry trends | [industry] AND "trends 2025" | Weekly |
| Negative monitoring | "Company Name" AND (problem OR issue OR complaint) | As-it-happens |
| 分类 | 查询示例 | 频率 |
|---|---|---|
| 品牌提及 | "企业名称" | 实时 |
| 产品提及 | "产品名称" | 每日 |
| 高管提及 | "CEO姓名" | 每周 |
| 竞品新闻 | "竞品名称" AND launch | 每日 |
| 行业趋势 | [行业名称] AND "2025趋势" | 每周 |
| 负面监控 | "企业名称" AND (问题 OR 投诉 OR 故障) | 实时 |
Output Format: Monitoring Strategy
输出格式:监控策略
markdown
undefinedmarkdown
undefinedNews Monitoring Strategy: [Topic/Brand]
新闻监控策略: [主题/品牌]
Prepared: [Date]
Review Cycle: [Quarterly]
编制日期: [日期]
审核周期: [季度]
Monitoring Objectives
监控目标
- [Objective 1]
- [Objective 2]
- [Objective 3]
- [目标1]
- [目标2]
- [目标3]
Keyword Strategy
关键词策略
Primary Keywords
核心关键词
[keyword 1]
[keyword 2]
"[exact phrase]"[关键词1]
[关键词2]
"[精确短语]"Boolean Queries
布尔查询
Brand Monitoring:
"Company Name" OR "Product Name" OR @handleCompetitor Tracking:
("Competitor A" OR "Competitor B") AND (funding OR launch OR partnership)Industry News:
[industry] AND (trends OR innovation OR market)品牌监控:
"企业名称" OR "产品名称" OR @账号竞品追踪:
("竞品A" OR "竞品B") AND (融资 OR 发布 OR 合作)行业新闻:
[行业名称] AND (趋势 OR 创新 OR 市场)Exclusion Terms
排除术语
NOT (jobs OR careers OR hiring)NOT (招聘 OR 职位 OR 求职)Source Matrix
来源矩阵
| Category | Sources | Priority |
|---|---|---|
| Tier 1 News | [List] | High |
| Industry | [List] | High |
| Tech | [List] | Medium |
| Social | [List] | Medium |
| Blogs | [List] | Low |
| 分类 | 来源 | 优先级 |
|---|---|---|
| 一级新闻源 | [列表] | 高 |
| 行业媒体 | [列表] | 高 |
| 科技媒体 | [列表] | 中 |
| 社交平台 | [列表] | 中 |
| 博客 | [列表] | 低 |
Tool Configuration
工具配置
Primary Tool: [Tool Name]
主工具: [工具名称]
- Setup instructions
- Query configuration
- Alert settings
- 设置说明
- 查询配置
- 告警设置
Secondary Tools
辅助工具
Workflow
工作流程
Daily
每日
- Review real-time alerts
- Triage by priority
- Flag for action
- 查看实时告警
- 按优先级分类处理
- 标记需跟进的内容
Weekly
每周
- Compile digest
- Analyze trends
- Share with stakeholders
- 编制新闻摘要
- 分析趋势
- 分享给相关人员
Monthly
每月
- Full analysis report
- Strategy review
- Keyword refinement
- 生成完整分析报告
- 审核监控策略
- 优化关键词
Distribution
分发机制
| Stakeholder | Content | Frequency |
|---|---|---|
| Executives | Summary | Weekly |
| PR Team | Full digest | Daily |
| Marketing | Competitor intel | Weekly |
| Sales | Battle card updates | As needed |
| 相关人员 | 内容 | 频率 |
|---|---|---|
| 高管 | 摘要 | 每周 |
| PR团队 | 完整摘要 | 每日 |
| 营销团队 | 竞品情报 | 每周 |
| 销售团队 | 竞品资料更新 | 按需 |
Success Metrics
成功指标
- Coverage volume vs baseline
- Share of voice vs competitors
- Sentiment ratio improvement
- Response time to mentions
---- 报道量与基准值对比
- 竞品声量占比
- 舆情倾向比例提升
- 提及内容响应时长
---Tips for Better Results
优化技巧
- Be specific about what you want to monitor
- Prioritize sources based on relevance
- Use Boolean operators to reduce noise
- Set appropriate frequency - not everything needs real-time
- Review and refine keywords regularly
- Establish escalation criteria for urgent mentions
- 明确需求:清晰定义监控内容
- 来源优先级:根据相关性优先选择来源
- 使用布尔运算符:减少无关信息
- 设置合适频率:并非所有内容都需要实时监控
- 定期优化关键词:根据效果调整
- 建立升级机制:为紧急提及内容制定处理标准
Limitations
局限性
- Cannot execute actual monitoring
- Cannot access real-time news
- Cannot access paywalled sources
- Cannot provide breaking news
- Strategy needs manual implementation
Built by the Claude Office Skills community. Contributions welcome!
- 无法执行实际监控操作
- 无法访问实时新闻源
- 无法访问付费墙后的内容
- 无法提供突发新闻
- 策略需要手动落地
由Claude Office Skills社区开发,欢迎贡献内容!