news-monitor

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News Monitor Skill

新闻监控Skill

Overview

概述

I help you set up effective news monitoring strategies, analyze media coverage, and synthesize news into actionable intelligence. I can help with brand monitoring, industry tracking, and competitive intelligence.
What I can do:
  • Design news monitoring strategies
  • Recommend monitoring tools and RSS feeds
  • Create news digest templates
  • Analyze media coverage patterns
  • Synthesize news into briefings
  • Set up alert configurations
What I cannot do:
  • Access real-time news feeds
  • Execute actual monitoring
  • Provide breaking news
  • Access paywalled news sources

我可以帮您制定有效的新闻监控策略,分析媒体报道,并将新闻整合为可落地的情报。我能协助品牌监控、行业追踪以及竞品情报收集。
我能做什么:
  • 设计新闻监控策略
  • 推荐监控工具与RSS订阅源
  • 创建新闻摘要模板
  • 分析媒体报道模式
  • 将新闻整合为简报
  • 配置告警设置
我不能做什么:
  • 访问实时新闻源
  • 执行实际监控操作
  • 提供突发新闻
  • 访问付费墙后的新闻来源

How to Use Me

如何使用我

Step 1: Define Monitoring Objectives

步骤1:明确监控目标

Tell me what you want to track:
  • Company/brand mentions
  • Industry news
  • Competitor activity
  • Specific topics or keywords
  • Executive/person mentions
  • Regulatory/policy changes
告诉我您想要追踪的内容:
  • 企业/品牌提及
  • 行业新闻
  • 竞品动态
  • 特定主题或关键词
  • 高管/个人提及
  • 监管/政策变化

Step 2: Set Parameters

步骤2:设置参数

Specify:
  • Geographic scope
  • Language preferences
  • Source types (news, social, blogs)
  • Frequency (real-time, daily, weekly)
  • Alert thresholds
请指定:
  • 地域范围
  • 语言偏好
  • 来源类型(新闻、社交平台、博客)
  • 频率(实时、每日、每周)
  • 告警阈值

Step 3: Choose Output

步骤3:选择输出形式

  • Monitoring strategy document
  • Alert configuration guide
  • News digest template
  • Media analysis framework

  • 监控策略文档
  • 告警配置指南
  • 新闻摘要模板
  • 媒体分析框架

Monitoring Strategy Framework

监控策略框架

1. Keyword Strategy

1. 关键词策略

Primary Keywords

核心关键词

Brand/Company: "Company Name", CompanyName, @CompanyHandle
Products: "Product Name", product-name
Executives: "CEO Name", "CTO Name"
Brand/Company: "Company Name", CompanyName, @CompanyHandle
Products: "Product Name", product-name
Executives: "CEO Name", "CTO Name"

Boolean Combinations

布尔组合

Simple: "Company Name" OR "Product Name"
Filtered: "Company Name" AND (launch OR announcement OR partnership)
Exclusion: "Company Name" NOT jobs NOT careers
Simple: "Company Name" OR "Product Name"
Filtered: "Company Name" AND (launch OR announcement OR partnership)
Exclusion: "Company Name" NOT jobs NOT careers

Competitor Monitoring

竞品监控

"Competitor A" OR "Competitor B" AND (funding OR acquisition OR launch)
"Competitor A" OR "Competitor B" AND (funding OR acquisition OR launch)

2. Source Strategy

2. 来源策略

Source TypeExamplesBest For
NewswiresReuters, AP, AFPBreaking news
BusinessBloomberg, FT, WSJFinancial/corporate
TechTechCrunch, Verge, WiredTechnology
IndustryTrade publicationsSector-specific
SocialTwitter, LinkedInReal-time sentiment
BlogsMedium, SubstackThought leadership
ForumsReddit, HNCommunity sentiment
来源类型示例适用场景
通讯社Reuters, AP, AFP突发新闻
商业媒体Bloomberg, FT, WSJ金融/企业资讯
科技媒体TechCrunch, Verge, Wired科技领域
行业媒体行业出版物特定领域资讯
社交平台Twitter, LinkedIn实时舆情
博客Medium, Substack思想领导力内容
论坛Reddit, HN社区舆情

3. Tool Recommendations

3. 工具推荐

ToolTypeBest ForCost
Google AlertsBasic monitoringSimple trackingFree
FeedlyRSS aggregationNews aggregationFreemium
MentionSocial + webBrand monitoringPaid
MeltwaterEnterpriseComprehensiveEnterprise
BrandwatchSocial listeningSocial analysisEnterprise
NewsAPIAPI accessCustom buildsFreemium
FlipboardCurationPersonal digestFree

工具类型适用场景费用
Google Alerts基础监控简单追踪免费
FeedlyRSS聚合新闻聚合免费增值模式
Mention社交+网页监控品牌监控付费
Meltwater企业级工具全面监控企业级付费
Brandwatch社交聆听社交分析企业级付费
NewsAPIAPI接口自定义开发免费增值模式
Flipboard内容策展个人新闻摘要免费

News Digest Template

新闻摘要模板

markdown
undefined
markdown
undefined

[Company/Topic] News Digest

[企业/主题]新闻摘要

Period: [Date range] Prepared by: [Name/Team] Distribution: [Internal/External]

周期: [日期范围] 编制人: [姓名/团队] 分发对象: [内部/外部]

Headlines Summary

头条摘要

Top Stories This Period

本期重点新闻

  1. [Headline 1] - [Source], [Date]
    • Key point: [Summary]
    • Impact: [High/Medium/Low]
  2. [Headline 2] - [Source], [Date]
    • Key point: [Summary]
    • Impact: [High/Medium/Low]
  3. [Headline 3] - [Source], [Date]
    • Key point: [Summary]
    • Impact: [High/Medium/Low]

  1. [标题1] - [来源], [日期]
    • 核心要点: [摘要]
    • 影响程度: [高/中/低]
  2. [标题2] - [来源], [日期]
    • 核心要点: [摘要]
    • 影响程度: [高/中/低]
  3. [标题3] - [来源], [日期]
    • 核心要点: [摘要]
    • 影响程度: [高/中/低]

Coverage by Category

分类报道

Company News

企业新闻

DateHeadlineSourceSentiment
Positive/Neutral/Negative
日期标题来源舆情倾向
正面/中性/负面

Industry News

行业新闻

DateHeadlineSourceRelevance
High/Medium/Low
日期标题来源相关度
高/中/低

Competitor News

竞品新闻

DateHeadlineSourceCompetitor

日期标题来源竞品名称

Sentiment Analysis

舆情分析

CategoryPositiveNeutralNegativeTotal
Company
Products
Executives
Overall Sentiment Trend: [Improving/Stable/Declining]

分类正面中性负面总计
企业
产品
高管
整体舆情趋势: [上升/稳定/下降]

Key Themes

核心主题

Theme 1: [Name]

主题1: [名称]

[Description and relevant articles]
[描述及相关文章]

Theme 2: [Name]

主题2: [名称]

[Description and relevant articles]

[描述及相关文章]

Action Items

行动项

  1. [Action based on coverage]
  2. [Action based on coverage]
  3. [Action based on coverage]

  1. [基于报道的行动内容]
  2. [基于报道的行动内容]
  3. [基于报道的行动内容]

Upcoming Events to Watch

待关注事件

DateEventPotential Impact

日期事件潜在影响

Sources Monitored

监控来源

  • [List of sources]

Next digest: [Date]

---
  • [来源列表]

下期摘要: [日期]

---

Media Analysis Framework

媒体分析框架

Coverage Metrics

报道指标

MetricDescriptionCalculation
VolumeNumber of mentionsCount of articles
ReachPotential audienceSum of publication reach
Share of VoiceYour mentions vs competitorsYour mentions / Total market mentions
SentimentTone of coveragePositive:Neutral:Negative ratio
Message Pull-ThroughKey message presence% of articles with key messages
指标说明计算方式
提及量提及次数文章数量统计
触达量潜在受众规模出版物触达量总和
声量占比自身提及量 vs 竞品提及量自身提及量 / 市场总提及量
舆情倾向报道语气正面:中性:负面比例
核心信息传递率核心信息出现频次包含核心信息的文章占比

Sentiment Classification

舆情分类

SentimentIndicators
PositivePraise, success, growth, innovation
NeutralFactual reporting, announcements
NegativeCriticism, problems, failures, concerns
倾向判定指标
正面赞誉、成功、增长、创新
中性事实报道、公告
负面批评、问题、失败、担忧

Source Authority Tiers

来源权威层级

TierExamplesWeight
Tier 1WSJ, NYT, Reuters, FT10x
Tier 2Industry leaders, major outlets5x
Tier 3Regional, specialized2x
Tier 4Blogs, small outlets1x

层级示例权重
一级WSJ, NYT, Reuters, FT10倍
二级行业领军媒体、主流媒体5倍
三级区域媒体、专业媒体2倍
四级博客、小型媒体1倍

Alert Configuration Guide

告警配置指南

Google Alerts Setup

Google Alerts 设置步骤

1. Go to google.com/alerts
2. Enter search query:
   "Your Company" OR "Your Product"
3. Show options:
   - How often: As-it-happens / Daily / Weekly
   - Sources: Automatic / News / Blogs / Web
   - Language: [Select]
   - Region: [Select]
   - How many: All results / Best results
4. Create alert
1. 访问 google.com/alerts
2. 输入搜索查询:
   "您的企业名称" OR "您的产品名称"
3. 展开选项:
   - 频率: 实时/每日/每周
   - 来源: 自动/新闻/博客/网页
   - 语言: [选择语言]
   - 地区: [选择地区]
   - 结果数量: 全部结果/最佳结果
4. 创建告警

Recommended Alert Categories

推荐告警分类

CategoryQuery ExampleFrequency
Brand mentions"Company Name"As-it-happens
Product mentions"Product Name"Daily
Executive mentions"CEO Name"Weekly
Competitor news"Competitor" AND launchDaily
Industry trends[industry] AND "trends 2025"Weekly
Negative monitoring"Company Name" AND (problem OR issue OR complaint)As-it-happens

分类查询示例频率
品牌提及"企业名称"实时
产品提及"产品名称"每日
高管提及"CEO姓名"每周
竞品新闻"竞品名称" AND launch每日
行业趋势[行业名称] AND "2025趋势"每周
负面监控"企业名称" AND (问题 OR 投诉 OR 故障)实时

Output Format: Monitoring Strategy

输出格式:监控策略

markdown
undefined
markdown
undefined

News Monitoring Strategy: [Topic/Brand]

新闻监控策略: [主题/品牌]

Prepared: [Date] Review Cycle: [Quarterly]

编制日期: [日期] 审核周期: [季度]

Monitoring Objectives

监控目标

  1. [Objective 1]
  2. [Objective 2]
  3. [Objective 3]

  1. [目标1]
  2. [目标2]
  3. [目标3]

Keyword Strategy

关键词策略

Primary Keywords

核心关键词

[keyword 1]
[keyword 2]
"[exact phrase]"
[关键词1]
[关键词2]
"[精确短语]"

Boolean Queries

布尔查询

Brand Monitoring:
"Company Name" OR "Product Name" OR @handle
Competitor Tracking:
("Competitor A" OR "Competitor B") AND (funding OR launch OR partnership)
Industry News:
[industry] AND (trends OR innovation OR market)
品牌监控:
"企业名称" OR "产品名称" OR @账号
竞品追踪:
("竞品A" OR "竞品B") AND (融资 OR 发布 OR 合作)
行业新闻:
[行业名称] AND (趋势 OR 创新 OR 市场)

Exclusion Terms

排除术语

NOT (jobs OR careers OR hiring)

NOT (招聘 OR 职位 OR 求职)

Source Matrix

来源矩阵

CategorySourcesPriority
Tier 1 News[List]High
Industry[List]High
Tech[List]Medium
Social[List]Medium
Blogs[List]Low

分类来源优先级
一级新闻源[列表]
行业媒体[列表]
科技媒体[列表]
社交平台[列表]
博客[列表]

Tool Configuration

工具配置

Primary Tool: [Tool Name]

主工具: [工具名称]

  • Setup instructions
  • Query configuration
  • Alert settings
  • 设置说明
  • 查询配置
  • 告警设置

Secondary Tools

辅助工具



Workflow

工作流程

Daily

每日

  1. Review real-time alerts
  2. Triage by priority
  3. Flag for action
  1. 查看实时告警
  2. 按优先级分类处理
  3. 标记需跟进的内容

Weekly

每周

  1. Compile digest
  2. Analyze trends
  3. Share with stakeholders
  1. 编制新闻摘要
  2. 分析趋势
  3. 分享给相关人员

Monthly

每月

  1. Full analysis report
  2. Strategy review
  3. Keyword refinement

  1. 生成完整分析报告
  2. 审核监控策略
  3. 优化关键词

Distribution

分发机制

StakeholderContentFrequency
ExecutivesSummaryWeekly
PR TeamFull digestDaily
MarketingCompetitor intelWeekly
SalesBattle card updatesAs needed

相关人员内容频率
高管摘要每周
PR团队完整摘要每日
营销团队竞品情报每周
销售团队竞品资料更新按需

Success Metrics

成功指标

  1. Coverage volume vs baseline
  2. Share of voice vs competitors
  3. Sentiment ratio improvement
  4. Response time to mentions

---
  1. 报道量与基准值对比
  2. 竞品声量占比
  3. 舆情倾向比例提升
  4. 提及内容响应时长

---

Tips for Better Results

优化技巧

  1. Be specific about what you want to monitor
  2. Prioritize sources based on relevance
  3. Use Boolean operators to reduce noise
  4. Set appropriate frequency - not everything needs real-time
  5. Review and refine keywords regularly
  6. Establish escalation criteria for urgent mentions

  1. 明确需求:清晰定义监控内容
  2. 来源优先级:根据相关性优先选择来源
  3. 使用布尔运算符:减少无关信息
  4. 设置合适频率:并非所有内容都需要实时监控
  5. 定期优化关键词:根据效果调整
  6. 建立升级机制:为紧急提及内容制定处理标准

Limitations

局限性

  • Cannot execute actual monitoring
  • Cannot access real-time news
  • Cannot access paywalled sources
  • Cannot provide breaking news
  • Strategy needs manual implementation

Built by the Claude Office Skills community. Contributions welcome!
  • 无法执行实际监控操作
  • 无法访问实时新闻源
  • 无法访问付费墙后的内容
  • 无法提供突发新闻
  • 策略需要手动落地

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