google_ads_formats:
  responsive_search_ad:
    headlines:
      count: 15 (min 3)
      max_chars: 30
      requirements:
        - Include keyword in 3+ headlines
        - Include brand name in 2+ headlines
        - Include CTA in 2+ headlines
        - Include numbers/stats in 2+ headlines
    
    descriptions:
      count: 4 (min 2)
      max_chars: 90
      requirements:
        - Expand on headline promise
        - Include benefits
        - Include CTA
        - Include trust signals
  
  performance_max:
    headlines: 5 (30 chars each)
    long_headlines: 5 (90 chars each)
    descriptions: 5 (90 chars each)
    
  display_ad:
    short_headline: 25 chars
    long_headline: 90 chars
    description: 90 chars

meta_ads_formats:
  feed_ad:
    primary_text: 125 chars (visible), 500 max
    headline: 40 chars
    description: 30 chars
    cta_options: [Learn More, Shop Now, Sign Up, Get Offer, Book Now]
  
  stories_ad:
    text_overlay: 125 chars
    headline: 40 chars
    
  reels_ad:
    caption: 2200 chars max
    first_line_visible: ~100 chars

tiktok_ads:
  in_feed:
    ad_text: 100 chars max
    display_name: 40 chars
    
  spark_ads:
    caption: 150 chars recommended
    hashtags: 3-5

linkedin_ads:
  sponsored_content:
    intro_text: 150 chars (mobile visible)
    headline: 70 chars
    description: 100 chars
    
  message_ad:
    subject: 60 chars
    message: 500 chars
    cta: 20 chars

Attention → Interest → Desire → Action

Example:
A: "Struggling with [problem]?"
I: "Our [product] helps [target] achieve [benefit]"
D: "[Social proof] + [Unique value]"
A: "[CTA] - [Urgency/Offer]"

Problem → Agitation → Solution

Example:
P: "Tired of [pain point]?"
A: "Every day, [worse scenario]. [Emotional impact]."
S: "[Product] solves this by [mechanism]. [CTA]"

Before → After → Bridge

Example:
B: "Before: [current state]"
A: "After: [desired state]"
B: "Bridge: [your product] makes it possible. [CTA]"

headline_templates:
  keyword_focused:
    - "[Keyword] - Save 20% Today"
    - "Best [Keyword] of 2026"
    - "[Keyword] Starting at $X"
    - "Top-Rated [Keyword]"
  
  benefit_focused:
    - "Save X Hours Per Week"
    - "Boost [Metric] by X%"
    - "Get Results in X Days"
    - "No [Pain Point] Ever Again"
  
  urgency_focused:
    - "Limited Time Offer"
    - "Only X Spots Left"
    - "Sale Ends [Date]"
    - "Don't Miss Out"
  
  trust_focused:
    - "X+ Happy Customers"
    - "★★★★★ Rated"
    - "As Seen in [Publication]"
    - "Trusted by [Brands]"
  
  cta_focused:
    - "Get Your Free Trial"
    - "Start Now - It's Free"
    - "Book a Demo Today"
    - "Download Free Guide"

🚨 Still struggling with [problem]?

You're not alone. [X%] of [target audience] face this every day.

Here's the thing: [brief insight about why old solutions fail]

That's why we created [Product] – the only [category] that:
✅ [Benefit 1]
✅ [Benefit 2]  
✅ [Benefit 3]

[Social proof: "X customers have already [achieved result]"]

👉 [CTA] and see the difference for yourself.

[Offer/Urgency if applicable]

I used to [relatable struggle]...

Then I discovered [insight/product] and everything changed.

In just [timeframe], I was able to:
• [Result 1]
• [Result 2]
• [Result 3]

If you're ready to [achieve goal], here's your chance.

🔗 [CTA] (Link in comments)

🎁 [Offer headline]

For a limited time, get [product/service] at [discount/special price].

What you get:
📦 [Item 1]
📦 [Item 2]
📦 [Item 3]

Total value: $XXX
Your price: $XX

⏰ Offer ends [date]

[CTA Button] 👆

ab_test_strategy:
  elements_to_test:
    - headlines: emotional vs rational
    - cta: soft vs hard
    - social_proof: numbers vs testimonial
    - urgency: scarcity vs deadline
    - benefit: primary vs secondary
  
  variant_generation:
    per_ad_group: 3-5 variants
    test_duration: 7-14 days minimum
    statistical_significance: 95%
    
  example_variants:
    headline_test:
      A: "Save 50% on Your First Order"  # Offer-focused
      B: "Join 10,000+ Happy Customers"   # Social proof
      C: "Stop Wasting Money on [X]"      # Problem-focused
    
    cta_test:
      A: "Get Started Free"               # Low commitment
      B: "Claim Your Discount"            # Urgency
      C: "See How It Works"               # Curiosity

undefined

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*Ads Copywriter Skill - Part of Claude Office Skills*