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Content Brief

内容大纲（Content Brief）

Produce a complete, editor-ready content brief covering intent analysis, competitive SERP review, content outline, E-E-A-T requirements, and SEO targets.

生成一份完整的、可直接交付编辑的内容大纲，涵盖意图分析、竞品SERP调研、内容框架、E-E-A-T要求和SEO目标。

Before You Start

开始前准备

Gather this context (ask if not provided):

Target keyword or topic. The primary keyword this content should rank for.
Business context. What does the company do? What should readers do after reading (sign up, buy, contact)?
Content type preference. Blog post, landing page, guide, comparison, tutorial?
Audience. Who is reading this? Beginners, practitioners, decision-makers?

收集以下背景信息（如果用户未提供可主动询问）：

目标关键词或主题：本篇内容需要排名的核心关键词。
业务背景：所属公司的业务是什么？读者阅读完后需要采取什么行动（注册、购买、联系咨询）？
内容类型偏好：博客文章、落地页、指南、对比评测、教程？
目标受众：内容的读者群体是谁？新手、从业者、决策者？

Step 1: SERP Analysis

步骤1：SERP分析

Analyze what currently ranks for the target keyword:

Search the keyword (use web search) and review the top 5-10 results.
Identify the dominant intent. Are results informational guides, product pages, listicles, tools?
Note the content format. Average word count, heading structure, use of images/tables/videos.
Find the gaps. What do all top results cover? What do none of them cover well?

Record:

Rank	Title	URL	Format	Approx. Length	Unique Angle
1	...	...	guide / listicle / tutorial	...	...

分析目标关键词当前的排名内容：

搜索关键词（使用网页搜索）并调研排名前5-10的结果。
识别主导搜索意图：结果是信息类指南、产品页、清单文、工具页吗？
记录内容格式：平均字数、标题结构、图片/表格/视频的使用情况。
寻找内容缺口：所有头部结果都覆盖了什么内容？有哪些内容是所有结果都没做好的？

记录信息：

排名	标题	URL	格式	大概字数	独特角度
1	...	...	指南 / 清单文 / 教程	...	...

Step 2: Intent Mapping

步骤2：意图匹配

Determine the exact user intent and map it to content structure:

"How to" intent → Step-by-step tutorial with numbered sections
"What is" intent → Definition + context + examples + next steps
"Best X" intent → Curated list with comparison criteria and recommendations
"X vs Y" intent → Side-by-side comparison table + verdict
"Review" intent → Hands-on evaluation with pros/cons/alternatives

The content structure must match what the searcher expects to find.

确定精准的用户意图，并匹配对应的内容结构：

「如何做」意图 → 带编号章节的分步教程
「是什么」意图 → 定义 + 背景 + 案例 + 后续行动建议
「最好的X」意图 → 精选列表，附带对比标准和推荐建议
「X vs Y」意图 → 并排对比表格 + 最终结论
「评测」意图 → 实操评估，附带优缺点/替代方案

内容结构必须符合搜索用户的预期。

Step 3: Content Outline

步骤3：内容框架

Build a detailed outline with:

搭建详细的内容大纲，包含以下部分：

Title Options (2-3 variants)

标题备选（2-3个版本）

Select the formula that matches the content type:

Content Type	Formula	Example
How-to / Tutorial	"How to [Goal] in [Timeframe]"	"How to Fix Crawl Errors in 30 Minutes"
How-to (objection)	"How to [Goal] Without [Objection]"	"How to Build Links Without Cold Outreach"
Listicle	"[N] [Adjective] [Topic] [Qualifier]"	"9 Proven Link Building Strategies for SaaS"
Comparison	"[A] vs [B]: Which Is Better for [Goal]?"	"Ahrefs vs SEMrush: Which Is Better for Keyword Research?"
Definition	"What Is [Topic]? [Short Clarifier]"	"What Is Topical Authority? How It Affects Rankings"
Ultimate guide	"The [Complete/Definitive] Guide to [Topic]"	"The Complete Guide to Technical SEO"
Mistakes	"[N] [Topic] Mistakes [Consequence]"	"7 Internal Linking Mistakes That Kill Rankings"

CTR boosters — test adding these elements:

Element	Expected CTR Impact
Add a number	+15-25%
Add current year	+10-15%
Add brackets or parentheses	+10-38%
Add a power word (Proven, Essential, Ultimate)	+5-12%

Rules:

Include the primary keyword
Keep under 60 characters (55 for mobile safety)
Use odd numbers in listicles (they outperform even)
Rewrite if CTR is below 2% at positions 1-3 or below 5% at positions 4-10

选择匹配内容类型的标题公式：

内容类型	公式	示例
操作指南/教程	"How to [目标] in [时长]"	"How to Fix Crawl Errors in 30 Minutes"
解决顾虑类操作指南	"How to [目标] Without [用户顾虑]"	"How to Build Links Without Cold Outreach"
清单文	"[数字] [形容词] [主题] [限定词]"	"9 Proven Link Building Strategies for SaaS"
对比评测	"[A] vs [B]: Which Is Better for [目标]?"	"Ahrefs vs SEMrush: Which Is Better for Keyword Research?"
定义类	"What Is [主题]? [简短说明]"	"What Is Topical Authority? How It Affects Rankings"
终极指南	"The [Complete/Definitive] Guide to [主题]"	"The Complete Guide to Technical SEO"
避坑类	"[数字] [主题] Mistakes [后果]"	"7 Internal Linking Mistakes That Kill Rankings"

CTR提升技巧 — 可以测试加入以下元素：

元素	预期CTR提升幅度
加入数字	+15-25%
加入当前年份	+10-15%
加入方括号或圆括号	+10-38%
加入力量词（Proven, Essential, Ultimate）	+5-12%

规则：

包含核心关键词
长度控制在60字符以内（移动端安全长度为55字符）
清单文使用奇数（表现优于偶数）
如果排名1-3位时CTR低于2%，或排名4-10位时CTR低于5%，需要重写标题

Meta Description

Meta描述

Select a template and adapt:

Content Type	Template
Blog / Guide	"Learn [topic] with our [qualifier] guide. Covers [point 1], [point 2], and [point 3]. [CTA]."
Question-answer	"[Question]? This [year] guide explains [what], [why], and [how]. Get actionable tips now."
Listicle	"Discover [N] [adjective] [topic] strategies that [result]. Backed by [proof element]. Read the guide."
Comparison	"[A] vs [B]: which is better for [use case]? We compared [criteria]. See the winner + detailed breakdown."
Product/Service	"[Product] helps you [benefit]. [Feature 1], [Feature 2], [Feature 3]. [Price/offer]. [CTA]."

Rules:

150-160 characters (aim for 140-155 for mobile safety)
Include the primary keyword naturally
End with a clear value proposition or call to action
Add numbers or statistics where possible (+5-15% CTR boost)

选择适配的模板并调整：

内容类型	模板
博客/指南	"Learn [主题] with our [限定词] guide. Covers [要点1], [要点2], and [要点3]. [CTA]."
问答类	"[问题]? This [年份] guide explains [是什么], [为什么], and [怎么做]. Get actionable tips now."
清单文	"Discover [数字] [形容词] [主题] strategies that [效果]. Backed by [证明素材]. Read the guide."
对比评测	"[A] vs [B]: which is better for [使用场景]? We compared [对比维度]. See the winner + detailed breakdown."
产品/服务	"[产品名] helps you [收益]. [功能1], [功能2], [功能3]. [价格/优惠]. [CTA]."

规则：

长度150-160字符（移动端安全长度建议140-155字符）
自然融入核心关键词
结尾附上清晰的价值主张或行动号召
尽可能加入数字或统计数据（可提升5-15% CTR）

Heading Structure

标题结构

Map out every H2 and H3 with brief guidance for each section:

H1: [Title]
  H2: [Section 1] — what to cover, target length
    H3: [Subsection] — specific points
  H2: [Section 2] — what to cover
  ...
  H2: FAQ — 3-5 questions from People Also Ask

规划所有H2和H3标题，并为每个章节附上简要写作指引：

H1: [标题]
  H2: [章节1] — 覆盖内容、目标字数
    H3: [子章节] — 具体要点
  H2: [章节2] — 覆盖内容
  ...
  H2: FAQ — 来自「用户还问了」板块的3-5个问题

Key Points Per Section

各章节核心要点

For each H2 section, specify:

The main point to make
Data or examples to include
How this section differs from competitor coverage
Internal link opportunities (link to related pages on the site)

为每个H2章节明确以下要求：

需要传递的核心观点
需要包含的数据或案例
本章节和竞品内容的差异点
内链机会（链接到站点内的相关页面）

Step 4: E-E-A-T Requirements

步骤4：E-E-A-T要求

YMYL Check

YMYL检查

First, determine if the keyword falls into "Your Money or Your Life" territory (health, finance, legal, safety). YMYL topics trigger elevated E-E-A-T requirements from Google:

YMYL keywords require: named author with verifiable credentials, citations to official sources (.gov, .edu, professional bodies), clear disclosure of affiliations, and medical/ legal/financial review where applicable.
Non-YMYL keywords still benefit from E-E-A-T but don't require the same rigor.

首先判断关键词是否属于「你的钱或你的命」范畴（健康、金融、法律、安全）。YMYL主题会触发谷歌更高的E-E-A-T要求：

YMYL关键词要求：署名作者具备可验证的资质，引用官方来源（.gov、.edu、专业机构），明确披露关联关系，必要时需要医疗/法律/金融领域的专业审核。
非YMYL关键词也可从E-E-A-T中获益，但不需要同等严格的标准。

Author Qualification

作者资质要求

Specify what credentials the author needs for this topic:

Topic Type	Author Requirement
YMYL (health, finance, legal)	Licensed professional or verifiable expert with public credentials
Technical (code, engineering)	Demonstrated practitioner experience (portfolio, GitHub, publications)
Business/marketing	Industry experience or named case studies
General informational	Byline with bio is sufficient

明确本主题的作者需要具备的资质：

主题类型	作者要求
YMYL（健康、金融、法律）	持牌专业人士，或具备公开可验证的专家资质
技术类（代码、工程）	可证明的从业经验（作品集、GitHub、公开出版物）
商业/营销类	行业经验或署名案例
通用信息类	附带作者简介即可

Evidence Floor

最低证据标准

Set the minimum evidence bar for this piece:

Content Type	Minimum Sources	Source Tier Requirement
Research/data-driven	5+ citations	At least 2 primary sources (official docs, studies, .gov/.edu)
How-to / tutorial	2-3 citations	Official documentation for tools/methods referenced
Opinion / thought leadership	3+ citations	Data to support each major claim
Comparison / "best X"	1 per item reviewed	First-hand testing evidence for each

为本内容设定最低的证据要求：

内容类型	最低引用数量	来源等级要求
研究/数据驱动类	5+引用	至少2个一级来源（官方文档、研究报告、.gov/.edu站点）
操作指南/教程	2-3引用	所引用工具/方法的官方文档
观点/思想领导力类	3+引用	每个核心主张都有数据支撑
对比/「最好的X」类	每个评测对象1个引用	每个对象都有一手测试证据

E-E-A-T Signals

E-E-A-T信号

Specify what the content needs:

Experience: First-hand examples, case studies, screenshots, "we tested this" statements
Expertise: Cite specific data, reference industry standards, show depth beyond surface-level
Authoritativeness: Link to authoritative external sources, reference recognized frameworks
Trustworthiness: Include dates, update frequency, author bio, transparent methodology

明确内容需要包含的要素：

体验（Experience）： 一手案例、案例研究、截图、「我们实测过」类表述
专业度（Expertise）： 引用具体数据、参考行业标准、展现超出表层的内容深度
权威性（Authoritativeness）： 链接到权威外部来源、参考公认的框架体系
可信度（Trustworthiness）： 包含发布日期、更新频率、作者简介、透明的研究方法

E-E-A-T Priority by Content Type

不同内容类型的E-E-A-T优先级

Different content types weight E-E-A-T signals differently. Focus effort where it matters most:

Content Type	Experience	Expertise	Authority	Trust	Top Priority
Product review	Critical	High	Medium	High	Experience — hands-on testing evidence
How-to guide	High	Critical	Medium	High	Expertise — demonstrate deep knowledge
Research/data	Medium	Critical	Critical	Critical	Authority + Trust — sourced data, methodology
Opinion piece	Critical	High	High	Medium	Experience — personal credentials and POV
Comparison	High	High	Medium	Critical	Trust — unbiased criteria, transparent methodology
News/reporting	Medium	Medium	Critical	Critical	Authority — recognized source, editorial standards

不同内容类型对E-E-A-T信号的权重不同，优先投入到最重要的维度：

内容类型	体验	专业度	权威性	可信度	最高优先级
产品评测	核心	高	中	高	体验 — 一手测试证据
操作指南	高	核心	中	高	专业度 — 展现深度知识
研究/数据类	中	核心	核心	核心	权威性 + 可信度 — 来源可靠的数据、透明的研究方法
观点类文章	核心	高	高	中	体验 — 个人资质和视角
对比评测	高	高	中	核心	可信度 — 无偏的对比标准、透明的研究方法
新闻/报道	中	中	核心	核心	权威性 — 受认可的来源、编辑标准

Content Quality Checklist (Top Priorities)

内容质量检查清单（最高优先级）

Step 5: SEO Targets

步骤5：SEO目标

Element	Target
Primary keyword	[keyword]
Secondary keywords	[2-3 related terms]
Word count range	[min-max based on SERP analysis]
Internal links to include	[list specific pages to link to]
External links to include	[types of sources to cite]
Images/media	[count and types: screenshots, diagrams, tables]
Featured snippet target	[yes/no — if yes, which format: paragraph, list, table]

要素	目标
核心关键词	[keyword]
次要关键词	[2-3个相关术语]
字数范围	[基于SERP分析得出的最低-最高字数]
需要包含的内链	[列出要链接的具体页面]
需要包含的外链	[要引用的来源类型]
图片/媒体	[数量和类型：截图、示意图、表格]
精选片段目标	[是/否 — 如果是，目标格式：段落、列表、表格]

Step 6: Differentiation Angle

步骤6：差异化角度

The brief must specify what makes this piece better than what already ranks:

More current: Updated data, recent examples
More practical: Templates, checklists, step-by-step screenshots
More comprehensive: Covers subtopics competitors skip
More specific: Targets a niche the broad pieces miss
Original data: Survey results, internal data analysis, expert quotes

Pick 1-2 angles. Trying to win on all dimensions produces generic content.

大纲必须明确本篇内容优于现有排名内容的核心亮点：

时效性更强： 更新的数据、最新的案例
实用性更强： 模板、检查清单、分步操作截图
更全面： 覆盖竞品遗漏的子主题
更精准： 针对泛内容没有覆盖的细分受众
原创数据： 调研结果、内部数据分析、专家访谈

选择1-2个差异化角度即可。试图在所有维度都占优只会产出 generic 内容。

Output Format

输出格式

Content Brief: [target keyword]

内容大纲：[目标关键词]

Overview

Target keyword: [keyword]
Search intent: [type]
Content format: [blog post / guide / comparison / etc.]
Target word count: [range]
Target audience: [who]
Business goal: [what readers should do after]

SERP Competitive Landscape [Table from Step 1]

Title Options

[option 1]
[option 2]
[option 3]

Meta Description [150-160 char description]

Content Outline [Full heading structure with guidance per section]

SEO Targets [Table from Step 5]

E-E-A-T Checklist

First-hand experience demonstrated
Expert-level depth on core topic
Authoritative sources cited
Trust signals included (dates, author, methodology)

Differentiation [What makes this piece better than current top results]

Pro Tip: Use the free Keyword Density Analyzer and TF-IDF Tool to benchmark competitor content depth for your target keyword. SEOJuice MCP users can run
/seojuice:keyword-analysis
for search volume and difficulty, and
/seojuice:content-strategy
to check if the topic fits an existing cluster or fills a content gap.

概览

目标关键词：[keyword]
搜索意图：[类型]
内容格式：[博客文章 / 指南 / 对比评测 / 等]
目标字数：[范围]
目标受众：[人群]
业务目标：[读者阅读后需要采取的行动]

SERP竞争格局 [步骤1的表格]

标题备选

[选项1]
[选项2]
[选项3]

Meta描述 [150-160字符的描述]

内容框架 [完整的标题结构，附带各章节写作指引]

SEO目标 [步骤5的表格]

E-E-A-T检查清单

展现了一手体验
核心主题达到专家级深度
引用了权威来源
包含可信度信号（日期、作者、研究方法）

差异化亮点 [本篇内容优于当前头部结果的核心特点]

专业提示： 可以使用免费的Keyword Density Analyzer和TF-IDF Tool来对标竞品针对目标关键词的内容深度。SEOJuice MCP用户可以运行
/seojuice:keyword-analysis
获取搜索量和难度数据，运行
/seojuice:content-strategy
检查主题是否适配现有内容集群或填补了内容缺口。