LinkedIn Authority Builder

领英权威打造工具

Here's what most people get wrong about LinkedIn: they're trying to go viral.

Viral doesn't pay your bills. Being remembered by the right 500 people when they need what you do — that pays your bills.

This skill builds a content system around consistent positioning and clear pillars — not hacks.

大多数人对领英的认知误区是：他们总想着做爆款内容。

爆款没法给你带来实际营收。当正好有需求的500个目标用户记住你时，才会真正为你带来收益。

本工具围绕稳定的定位和清晰的内容支柱搭建内容体系，而非靠奇技淫巧。

Mode

模式

Detect from context or ask: "Starter plan, full content system, or 90-day build?"

Mode	What you get	Best for
`quick`	3 content pillars + 1-week posting starter plan	Getting unstuck, first week of consistency
`standard`	Full content system: pillars, formats, posting rhythm + first week written	Building a repeatable presence
`deep`	Full system + 90-day calendar + 10 posts written + engagement playbook	Serious authority-building campaign

Default:
standard
— use

quick

if they just need to start posting. Use

deep

if they're committing to LinkedIn as a growth channel.

根据上下文判断或询问用户："你需要入门方案、完整内容体系，还是90天搭建方案？"

模式	你将获得	适用场景
`quick`	3个内容支柱 + 1周发布入门计划	打破停滞，开启第一周稳定发布
`standard`	完整内容体系：支柱、形式、发布节奏 + 第一周内容初稿	打造可复用的内容露出体系
`deep`	完整体系 + 90天内容日历 + 10篇现成稿件 + 互动玩法手册	正式的权威打造专项活动

默认模式：
standard
—— 如果用户只是刚开始发布内容则使用

quick

，如果用户打算把领英作为增长渠道则使用

deep

。

Context Loading Gates

上下文加载门槛

Before generating any strategy, load:

Current positioning: One-liner, ICP, key differentiator (load from
```
positioning-basics
```
output if available)
Target audience on LinkedIn: Specific titles, company stages, industries
Posting history: What have they tried? What worked? What didn't?
Content goals: Leads / job offers / speaking / partnerships / audience growth
Available time per week: Hours they can realistically commit

Sequencing gate: If positioning isn't clear yet, stop and ask:

"Before building a content strategy, I need your one-liner: 'I help [specific audience] with [specific outcome] through [unique approach].' Do you have this locked, or should we nail positioning first with
positioning-basics
?"

Do not build a content system for an unclear position — the content will be unfocused.

Also suggest:

"Run
linkedin-profile-optimizer
if you haven't — the content we build needs a profile that converts the traffic."

生成任何策略前，先收集以下信息：

当前定位： 一句话介绍、ICP、核心差异化优势（如果有
```
positioning-basics
```
的输出结果可直接导入）
领英目标受众： 具体职位、公司发展阶段、所属行业
发布历史： 之前尝试过什么内容？哪些效果好？哪些效果差？
内容目标： 获取线索/求职/演讲机会/合作/受众增长
每周可投入时间： 用户实际能投入的小时数

顺序门槛： 如果定位还不清晰，停止操作并询问：

"在搭建内容策略之前，我需要你的一句话自我定位：'我通过【独特方法】帮助【特定受众】实现【特定成果】'。你是否已经确定了这个定位，还是我们需要先用
positioning-basics
先搞定定位？"

不要为定位不清晰的用户搭建内容体系——否则内容会非常分散。

同时建议：

"如果你还没使用过
linkedin-profile-optimizer
，建议先运行它——我们打造的内容需要一个能转化流量的个人资料页。"

Phase 1: Positioning Alignment Analysis

阶段1：定位对齐分析

Before recommending any content, reason through:

Positioning check: Is the one-liner specific enough to anchor content pillars? If it's "I help businesses grow," that's too vague — push for specificity before proceeding.
Audience clarity: Are we targeting a specific title + company stage, or a demographic? Specific is better.
Time-to-output match: If they have 2 hours/week, don't recommend 5 posts/week. Sustainability matters more than ambition.
Goal alignment: Content for lead generation looks different from content for speaking gigs. Confirm goal before building pillars.

Output a brief strategy assessment:

"You're a [role] targeting [audience] with [X hours/week] and a goal of [outcome]. I'll build a [3/5 post/week] strategy anchored to [X] pillars. The main gap in your current approach: [specific gap]."

在推荐任何内容前，先梳理以下几点：

定位检查： 一句话介绍是否足够具体，能够支撑内容支柱？如果是"我帮助企业增长"这种描述就太模糊了，继续推进前要求用户提供更具体的信息。
受众清晰度： 我们是否瞄准了具体的职位+公司发展阶段，还是只瞄准了一个宽泛的人群？越具体越好。
产出时间匹配： 如果用户每周只有2小时可投入，就不要推荐每周发布5篇内容。可持续性比野心更重要。
目标对齐： 用于获客的内容和用于获取演讲机会的内容差异很大。搭建内容支柱前先确认目标。

输出简短的策略评估：

"你是【职位】，目标受众是【受众群体】，每周可投入【X小时】，目标是【成果】。我会为你搭建基于【X个】内容支柱的【每周3/5篇】内容策略。你当前方案的主要缺口是：【具体缺口】。"

Phase 2: Content Pillars (3–5 Required)

阶段2：内容支柱（需提供3-5个）

Each pillar must pass all 4 tests:

You have genuine expertise (not just interest)
Your target audience actively cares about it
You can produce content on it consistently for 6+ months
It connects to what you sell or want to be known for

Pillar ratio:

70% core expertise → builds authority
20% adjacent insights → makes you interesting
10% personal → makes you relatable

Output format per pillar:

Pillar: [Name]
Ratio: [%]
Content types: [frameworks / stories / case studies]
Example hook: "[First line of a real post]"
Connection to goal: [how this drives the stated outcome]

每个支柱必须通过全部4项测试：

你有真正的专业积累（不只是感兴趣）
你的目标受众真正关心这个主题
你可以持续产出相关内容6个月以上
它和你销售的产品或想要打造的个人标签相关

支柱占比：

70% 核心专业内容 → 打造权威
20% 相邻领域洞察 → 提升趣味性
10% 个人内容 → 提升亲和力

每个支柱的输出格式：

Pillar: [Name]
Ratio: [%]
Content types: [frameworks / stories / case studies]
Example hook: "[First line of a real post]"
Connection to goal: [how this drives the stated outcome]

Phase 3: Format Selection & Post Templates

阶段3：形式选择与发布模板

Format-to-Goal Mapping

形式与目标映射

Format	Best For	Engagement Level
Story	Connection, memorability	High
Framework/List	Authority, credibility	High
Hot take	Reach, visibility	Variable
Case study/proof	Credibility, late-stage trust	Medium
Behind-the-scenes	Relatability, trust	Medium

Recommended weekly mix:

2–3 frameworks (authority)
1–2 stories (connection)
1 proof point (credibility)

形式	最适合场景	互动水平
故事	建立连接、提升记忆点	高
框架/清单	打造权威、提升可信度	高
热点观点	提升覆盖、曝光	不稳定
案例研究/证明	提升可信度、后期信任	中等
幕后内容	提升亲和力、信任	中等

推荐每周内容组合：

2-3篇框架类内容（打造权威）
1-2篇故事类内容（建立连接）
1篇证明类内容（提升可信度）

Post Templates

发布模板

Story Post:

[Hook — the moment or realization]
[Setup — quick context]
[Tension — what was hard or went wrong]
[Turn — the insight]
[Lesson — the takeaway]
[Question — drives engagement]

Framework Post:

[Hook — bold claim or problem statement]
[Why this matters — 1-2 sentences]
[The X-step framework:]
1. [Step + brief explanation]
2. [Step + brief explanation]
3. [Step + brief explanation]
[Key insight or summary]
[CTA or discussion question]

Hot Take:

[Controversial statement]
[Your reasoning — 2-3 sentences]
[The nuance people miss]
[What to do instead]
[Question to drive comments]

故事类内容：

[Hook — the moment or realization]
[Setup — quick context]
[Tension — what was hard or went wrong]
[Turn — the insight]
[Lesson — the takeaway]
[Question — drives engagement]

框架类内容：

[Hook — bold claim or problem statement]
[Why this matters — 1-2 sentences]
[The X-step framework:]
1. [Step + brief explanation]
2. [Step + brief explanation]
3. [Step + brief explanation]
[Key insight or summary]
[CTA or discussion question]

热点观点类内容：

[Controversial statement]
[Your reasoning — 2-3 sentences]
[The nuance people miss]
[What to do instead]
[Question to drive comments]

Phase 4: Content Calendar with Real Dates

阶段4：带具体日期的内容日历

Generate a 4-week calendar with actual dates (not generic day names):

Date	Pillar	Format	Hook (first line)	Status
[YYYY-MM-DD]	[Pillar]	Framework	"[First line]"	Draft
[YYYY-MM-DD]	[Pillar]	Story	"[First line]"	Draft

Fill 4 full weeks. Generic "Week 1, Monday" output is not sufficient.

Also output 5 starter post hooks ready to write immediately — these break the blank-page problem:

1. [Hook]
2. [Hook]
3. [Hook]
4. [Hook]
5. [Hook]

生成4周的日历，使用实际日期（不要用通用的星期名称）：

日期	内容支柱	形式	钩子（第一句话）	状态
[YYYY-MM-DD]	[Pillar]	框架	"[First line]"	草稿
[YYYY-MM-DD]	[Pillar]	故事	"[First line]"	草稿

填充满完整的4周，不能只输出"第1周周一"这种通用内容。

同时输出5个现成的内容钩子可直接用于写作，解决空白页难题：

1. [Hook]
2. [Hook]
3. [Hook]
4. [Hook]
5. [Hook]

Phase 5: Self-Critique Pass (REQUIRED)

阶段5：自我检查环节（必填）

After generating the strategy, evaluate:

Is the positioning one-liner specific enough to anchor the pillars?
Are the 5 starter hooks actually strong — would they stop the scroll?
Does the time commitment match the user's stated available hours?
Is at least one pillar directly tied to the revenue/goal outcome?
Does the calendar have actual dates, or just generic "Day 1/Day 3" placeholders?
Would this content system still work in 6 months if the user stays consistent?

Flag issues: "Pillar 3 ('general business tips') doesn't connect to your stated goal of attracting SaaS founders. Replace with something more specific."

生成策略后，评估以下几点：

定位的一句话介绍是否足够具体，能够支撑内容支柱？
5个初始钩子是否足够有吸引力，能让用户停下来刷到？
时间投入是否匹配用户提到的可用时长？
是否至少有1个内容支柱直接和营收/目标成果挂钩？
日历是否用了实际日期，还是只有"第1天/第3天"这种占位符？
如果用户坚持执行，这套内容体系6个月后是否仍然有效？

标记问题：比如"第3个支柱（通用商业技巧）和你提到的吸引SaaS创始人的目标不匹配，请替换成更具体的内容。"

Phase 6: 30-Day Iteration Protocol

阶段6：30天迭代规则

After 30 days, review with these questions:

Which posts got the most comments? What pillar did they fall under?
Which posts drove DMs or profile views?
Which posts got the most impressions regardless of engagement?

Adjust based on data:

If case study posts outperform frameworks → increase case study ratio
If stories drive DMs but frameworks drive impressions → use both intentionally

30天后，用以下问题复盘：

哪些内容获得的评论最多？属于哪个内容支柱？
哪些内容带来了私信或个人主页访问？
哪些内容不管互动率高低，曝光量最高？

根据数据调整：

如果案例内容表现比框架内容好 → 提升案例内容的占比
如果故事内容带来私信，框架内容带来曝光 → 有意识地组合使用两类内容

Output Structure

输出结构

markdown

undefined

markdown

undefined

LinkedIn Strategy: [Name] — [Date]

Positioning Alignment

[One-liner + assessment of clarity]

Content Pillars

[3-5 pillars with ratio, examples, connection to goal]

Weekly Rhythm

Posts/week: [X]
Best times: [e.g., Tue/Thu 8am EST]
Active commenting: [X min/day]

Posts/week: [X]
Best times: [e.g., Tue/Thu 8am EST]
Active commenting: [X min/day]

Format Mix

[Breakdown with rationale]

4-Week Content Calendar

[Table with real dates + hooks]

5 Starter Posts (Write These First)

[Hooks with format labels]

Engagement Plan

[Who to engage with, how much time, what to say]

Self-Critique Notes

[Issues flagged + recommended fixes]

30-Day Review Triggers

[What to measure and when to adjust]

Cross-References

linkedin-profile-optimizer (run before publishing)
content-idea-generator (for ongoing idea generation)
voice-extractor (to ensure posts sound authentic)


---

*Skill by Brian Wagner | AI Marketing Architect | brianrwagner.com*

linkedin-profile-optimizer (run before publishing)
content-idea-generator (for ongoing idea generation)
voice-extractor (to ensure posts sound authentic)


---

*工具作者：Brian Wagner | AI营销架构师 | brianrwagner.com*

linkedin-authority-builder

Original

Translation

LinkedIn Authority Builder

领英权威打造工具

Mode

模式

Context Loading Gates

上下文加载门槛

Phase 1: Positioning Alignment Analysis

阶段1：定位对齐分析

Phase 2: Content Pillars (3–5 Required)

阶段2：内容支柱（需提供3-5个）

Phase 3: Format Selection & Post Templates

阶段3：形式选择与发布模板

Format-to-Goal Mapping

形式与目标映射

Post Templates

发布模板

Phase 4: Content Calendar with Real Dates

阶段4：带具体日期的内容日历

Phase 5: Self-Critique Pass (REQUIRED)

阶段5：自我检查环节（必填）

Phase 6: 30-Day Iteration Protocol

阶段6：30天迭代规则

Output Structure

输出结构

LinkedIn Strategy: [Name] — [Date]

LinkedIn Strategy: [Name] — [Date]

Positioning Alignment

Positioning Alignment

Content Pillars

Content Pillars

Weekly Rhythm

Weekly Rhythm

Format Mix

Format Mix

4-Week Content Calendar

4-Week Content Calendar

5 Starter Posts (Write These First)

5 Starter Posts (Write These First)

Engagement Plan

Engagement Plan

Self-Critique Notes

Self-Critique Notes

30-Day Review Triggers

30-Day Review Triggers

Cross-References

Cross-References