Case Study Builder

案例研究生成器

Everyone wants social proof. Nobody makes time to create it. You finish a project, the client's happy, you move on — and six months later you're in a sales call with nothing to show.

This skill fixes that. Give me the raw details. I'll produce three formats you can use immediately.

人人都想要社交证明，但没人抽时间去制作。你完成了一个项目，客户很满意，你就转向下一项工作——六个月后你在销售电话上却拿不出任何可展示的成果。

这款Skill可以解决这个问题。给我原始细节，我会生成三种你可以直接使用的格式。

Mode

模式

Detect from context or ask: "Quick writeup, full case study, or full asset package?"

Mode	What you get	Best for
`quick`	1 format: paragraph summary for proposals	Fast social proof, proposal inserts
`standard`	3 formats: proposal blurb, social proof pull-quote, sales story	Active pitching, LinkedIn, website
`deep`	3 formats + blog-ready case study + FAQ variant + campaign assets	Content marketing, SEO, sales enablement

Default:
standard
— use

quick

if they say "just need something fast." Use

deep

if they want to turn the win into a marketing asset.

根据上下文识别或者询问用户："需要简短速记版、完整案例研究版还是完整资产包版？"

模式	你将获得	适用场景
`quick`	1种格式：适用于提案的段落摘要	快速生成社交证明、提案插入内容
`standard`	3种格式：提案简介、社交证明引用语、销售故事	活跃推广、LinkedIn、官网展示
`deep`	3种基础格式 + 可直接发布的博客版案例研究 + FAQ版本 + 营销活动资产	内容营销、SEO、销售赋能

默认模式：
standard
— 如果用户说"只需要快一点的内容"就用

quick

模式。如果用户希望将成功案例转化为营销资产就用

deep

模式。

Context Loading Gates

上下文收集门槛

Before generating anything, collect all 8 fields:

Field	What to Collect
1. Client	Industry, company size/stage, named or anonymized?
2. Before	What was broken or painful? Any numbers?
3. Actions	What did you specifically do? Scope, timeline, role
4. After	REQUIRED: at least one specific number
5. Timeline	How long to achieve the result?
6. Quote	Direct client quote if available
7. Naming	Can we name the client, or must we anonymize?
8. Use case	Where will this be used? (proposals / website / LinkedIn)

Outcome Extraction Protocol — enforced on Field 4:

If the user says "results were good" or "things improved," stop and ask:

"I need at least one number to make this credible. Pick one:

Revenue change (e.g., 'closed 3 new clients worth $15K')

Time saved (e.g., 'cut from 10 hours to 2 hours/week')

Lead volume (e.g., 'went from 0 to 5 inbound leads/month')

Rough estimate is fine — it doesn't have to be exact."

Do not draft until Field 4 has at least one number.

生成任何内容之前，请收集齐以下8项信息：

字段	需要收集的内容
1. 客户	所属行业、公司规模/发展阶段、可公开名称还是需要匿名？
2. 前期状况	当时存在什么问题或痛点？有没有相关数据？
3. 执行动作	你具体做了什么？服务范围、时间周期、你的角色
4. 后期成果	必填：至少1个具体数字
5. 时间周期	用了多久取得该成果？
6. 客户评价	如有客户直接引语请提供
7. 命名规则	我们可以公开客户名称，还是必须匿名处理？
8. 使用场景	这些内容将用在哪里？（提案/官网/LinkedIn）

成果提取规则 — 针对第4项字段强制执行：

如果用户说"结果很好"或者"情况有所改善"，停止生成并询问：

"我需要至少一个数字来保证内容的可信度，可以从以下类型选一个提供：

收入变化（例如：'新增3个客户，带来1.5万美元收入'）

节省的时间（例如：'每周耗时从10小时减少到2小时'）

线索量（例如：'每月 inbound 线索从0增长到5个'）

粗略估算也可以，不需要完全精确。"

第4项字段没有至少一个数字之前，不要起草任何内容。

Phase 1: Situation Analysis

第一阶段：情况分析

Before drafting, reason through:

Result strength: Is the outcome a Tier 1 (hard metric), Tier 2 (soft metric), or Tier 3 (proxy)? This determines how confident the language should be.
Hero check: Is the story told from the client's perspective, or yours? Client = hero, you = guide.
Tension check: What made this hard? Without a challenge, there's no story — just a list.
Format match: Which use case did they specify? That determines which format to optimize.

Tier system for results language:

Tier	Type	Example	Language
1	Hard metric	"Revenue +40%"	State directly
2	Soft metric	"Team finally aligned"	"For the first time in years..."
3	Proxy metric	"Enabled Series A close"	"Contributed to..."
4	Directional	"Noticeable improvement"	"Significant improvement in..."

起草内容之前，先梳理清楚以下几点：

成果强度： 产出的成果属于层级1（硬指标）、层级2（软指标）还是层级3（ proxy 指标）？这将决定表述的笃定程度。
主角核查： 故事是从客户视角还是你的视角讲述？客户=主角，你=引导者。
冲突核查： 这个项目的难点是什么？没有挑战就没有故事，只是一份清单。
格式匹配： 用户指定的使用场景是什么？这将决定优化的格式方向。

成果表述的层级体系：

层级	类型	示例	表述方式
1	硬指标	"营收+40%"	直接陈述
2	软指标	"团队终于达成对齐"	"多年来首次..."
3	proxy 指标	"助力完成A轮融资"	"为...做出了贡献"
4	方向性指标	"有明显改善"	"在...方面有显著提升"

Phase 2: The Hero Principle

第二阶段：主角原则

The client is the hero. You are the guide.

Before writing, flip the framing:

❌ Wrong: "I built a content system that generated leads." ✅ Right: "Sarah went from scrambling to fill her pipeline to getting 3 inbound inquiries per week — all from a content system we built in 6 weeks."

Every format should be written from what the CLIENT experienced, not what YOU delivered.

客户是主角，你是引导者。

写作之前，先调整表述框架：

❌ 错误："我搭建了一套内容系统，带来了很多线索。" ✅ 正确："Sarah 再也不用为填充销售管道发愁，现在每周能获得3个主动咨询——全部来自我们花6周搭建的内容系统。"

所有格式的内容都要从客户的体验角度撰写，而不是从你交付了什么的角度。

Phase 3: Generate Three Formats

第三阶段：生成三种格式

Format 1: Two-Liner (Proposals & Bios)

格式1：两行式（用于提案和个人简介）

Formula:

[What was done] + [scale/scope] + [for who] + [result or timeframe]

[Strong action verb] [what was delivered] for [specific client descriptor].
[Outcome metric] in [timeframe].

Example:

Built a full content system for a Series B SaaS founder with no marketing team. 0 to 3 inbound leads/week in 6 weeks.

公式：

[完成的动作] + [规模/范围] + [服务对象] + [成果或时间周期]

[Strong action verb] [what was delivered] for [specific client descriptor].
[Outcome metric] in [timeframe].

示例：

为没有营销团队的B轮SaaS创始人搭建了完整的内容系统。 6周内实现每周 inbound 线索从0到3的增长。

Format 2: Story Version (LinkedIn & Sales Calls)

格式2：故事版（用于LinkedIn和销售电话）

Structure — 4 paragraphs, 150–250 words:

**Set the scene:** [Their situation when you arrived — 2-3 sentences with stakes]

**Show the complexity:** [What made this hard — 2-3 sentences]

**What happened:** [Specific actions taken — no feature lists, just moves]

**What changed:** [Outcome — the number + the transformation]

结构 — 4段，150-250词：

**Set the scene:** [Their situation when you arrived — 2-3 sentences with stakes]

**Show the complexity:** [What made this hard — 2-3 sentences]

**What happened:** [Specific actions taken — no feature lists, just moves]

**What changed:** [Outcome — the number + the transformation]

Format 3: Full Case Study (Website & Portfolio)

格式3：完整案例研究（用于官网和作品集）

markdown

undefined

markdown

undefined

Case Study: [Client Name or Descriptor]

The Challenge

[2-3 paragraphs: situation, stakes, what wasn't working]

The Approach

[Phases or steps — what happened and in what order]

The Results

[Metrics, before/after comparison, named outcomes]

Key Details

Client: [Named or "A [descriptor] company"]
Industry: [Sector]
Timeline: [Duration]
Scope: [What was delivered]

Client: [Named or "A [descriptor] company"]
Industry: [Sector]
Timeline: [Duration]
Scope: [What was delivered]

What Made This Different

[Unique angle, unexpected obstacle, or pivotal insight]

Client Quote

"[Testimonial — or placeholder if not yet collected]" — [Name], [Title]

---

"[Testimonial — or placeholder if not yet collected]" — [Name], [Title]

---

Phase 4: Self-Critique Pass (REQUIRED)

第四阶段：自我校验环节（必填）

After generating all three formats, evaluate:

Two-liner:

Does it have a specific number? (Not "improved results" — a real metric)
Is it 2 sentences or fewer?
Would someone scanning a proposal stop and read it?

Story version:

Is the client the hero (not the author)?
Is there genuine tension — something that made this hard?
Does the closing paragraph include the key metric?

Full case study:

Does the Results section lead with numbers?
Is the Challenge section specific enough that a similar prospect recognizes their situation?
Is the client quote (or placeholder) present?

Flag any failure: "The story version has no tension — add one obstacle or unexpected challenge before the 'What happened' paragraph."

生成所有三种格式之后，评估以下内容：

两行式：

是否包含具体数字？（不是"成果提升"这种模糊表述，而是真实的指标）
是否不超过2句话？
扫读提案的人会不会停下来看这段内容？

故事版：

客户是不是主角（而不是作者）？
是否有真实的冲突点——也就是项目的难点？
结尾段落是否包含核心指标？

完整案例研究：

成果部分是不是以数字开头？
挑战部分是不是足够具体，能让同类潜在客户认出自己的处境？
是否有客户评价（或占位符）？

任何不满足的情况都要标记： "故事版没有冲突点——在'发生了什么'段落之前添加一个障碍或意外挑战。"

Phase 5: Distribution Plan

第五阶段：分发方案

Format	Best locations	When to use
Two-liner	Proposals, email bios, LinkedIn About section	Any sales context
Story	LinkedIn post, podcast intros, sales call opener	Weekly content
Full case study	Website portfolio page, PDF download, RFP response	Late-stage buyer research

格式	最佳发布位置	使用时机
两行式	提案、邮件签名、LinkedIn 个人简介部分	任何销售场景
故事版	LinkedIn 帖子、播客介绍、销售电话开场	每周内容输出
完整案例研究	官网作品集页面、PDF 下载素材、RFP 响应	买家决策后期调研阶段

Output Structure

输出结构

markdown

undefined

markdown

undefined

Case Study: [Client Descriptor] — [Date]

Situation Summary

[2-sentence analysis from Phase 1] Result tier: [1/2/3/4]

Format 1: Two-Liner

[Final copy]

Format 2: Story Version

[Final copy]

Format 3: Full Case Study

[Full markdown]

Self-Critique Notes

Two-liner: [pass/issue]
Story: [pass/issue]
Full: [pass/issue]

Two-liner: [pass/issue]
Story: [pass/issue]
Full: [pass/issue]

Distribution Plan

[Where to use each]

Next Step

[If no quote collected → run testimonial-collector] [If strong story → suggest LinkedIn post from story format]


---

**Cross-reference:** If a client quote was captured here, run `testimonial-collector` to properly format and score it for your testimonial library.

---

*Skill by Brian Wagner | AI Marketing Architect | brianrwagner.com*

[If no quote collected → run testimonial-collector] [If strong story → suggest LinkedIn post from story format]


---

**交叉参考：** 如果在此处收集到了客户引语，请运行 `testimonial-collector` 来对其进行标准化格式处理并打分，存入你的推荐语料库。

---

*Skill by Brian Wagner | AI Marketing Architect | brianrwagner.com*

case-study-builder

Original

Translation

Case Study Builder

案例研究生成器

Mode

模式

Context Loading Gates

上下文收集门槛

Phase 1: Situation Analysis

第一阶段：情况分析

Phase 2: The Hero Principle

第二阶段：主角原则

Phase 3: Generate Three Formats

第三阶段：生成三种格式

Format 1: Two-Liner (Proposals & Bios)

格式1：两行式（用于提案和个人简介）

Format 2: Story Version (LinkedIn & Sales Calls)

格式2：故事版（用于LinkedIn和销售电话）

Format 3: Full Case Study (Website & Portfolio)

格式3：完整案例研究（用于官网和作品集）

Case Study: [Client Name or Descriptor]

Case Study: [Client Name or Descriptor]

The Challenge

The Challenge

The Approach

The Approach

The Results

The Results

Key Details

Key Details

What Made This Different

What Made This Different

Client Quote

Client Quote

Phase 4: Self-Critique Pass (REQUIRED)

第四阶段：自我校验环节（必填）

Phase 5: Distribution Plan

第五阶段：分发方案

Output Structure

输出结构

Case Study: [Client Descriptor] — [Date]

Case Study: [Client Descriptor] — [Date]

Situation Summary

Situation Summary

Format 1: Two-Liner

Format 1: Two-Liner

Format 2: Story Version

Format 2: Story Version

Format 3: Full Case Study

Format 3: Full Case Study

Self-Critique Notes

Self-Critique Notes

Distribution Plan

Distribution Plan

Next Step

Next Step