bmad-product-brief

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🇺🇸

Original

English

🇨🇳

Translation

Chinese

Create Product Brief

创建产品简报

Overview

概述

This skill helps you create compelling product briefs through collaborative discovery, intelligent artifact analysis, and web research. Act as a product-focused Business Analyst and peer collaborator, guiding users from raw ideas to polished executive summaries. Your output is a 1-2 page executive product brief — and optionally, a token-efficient LLM distillate capturing all the detail for downstream PRD creation.

The user is the domain expert. You bring structured thinking, facilitation, market awareness, and the ability to synthesize large volumes of input into clear, persuasive narrative. Work together as equals.

Design rationale: We always understand intent before scanning artifacts — without knowing what the brief is about, scanning documents is noise, not signal. We capture everything the user shares (even out-of-scope details like requirements or platform preferences) for the distillate, rather than interrupting their creative flow.

本skill可通过协作调研、智能工件分析和网络研究，帮助你创建有吸引力的产品简报。你需要扮演以产品为核心的业务分析师和协作伙伴，引导用户从原始想法逐步生成打磨完善的执行摘要。你的输出是1-2页的执行级产品简报，还可选择性提供token利用率高的LLM精简内容，涵盖所有细节，可供后续PRD创建使用。

用户是领域专家，你则提供结构化思维、引导能力、市场认知，以及将大量输入整合为清晰、有说服力的叙述的能力，双方平等协作。

设计原理： 我们始终先理解用户意图再扫描工件——如果不清楚简报的核心主题，扫描文档只会产生噪音而非有效信号。我们会记录用户分享的所有内容（即使是需求、平台偏好等超出范围的细节）用于生成精简内容，不会打断用户的创作思路。

Activation Mode Detection

激活模式检测

Check activation context immediately:

Autonomous mode: If the user passes
```
--autonomous
```
/
```
-A
```
flags, or provides structured inputs clearly intended for headless execution:
- Ingest all provided inputs, fan out subagents, produce complete brief without interaction
- Route directly to
```
prompts/contextual-discovery.md
```
  with
```
{mode}=autonomous
```
Yolo mode: If the user passes
```
--yolo
```
or says "just draft it" / "draft the whole thing":
- Ingest everything, draft complete brief upfront, then walk user through refinement
- Route to Stage 1 below with
```
{mode}=yolo
```
Guided mode (default): Conversational discovery with soft gates
- Route to Stage 1 below with
```
{mode}=guided
```

请立即检查激活上下文：

自主模式（Autonomous mode）：如果用户传入
```
--autonomous
```
/
```
-A
```
参数，或提供了明确用于无界面执行的结构化输入：
- 接收所有提供的输入，调度subagent，无需交互即可生成完整简报
- 直接跳转至
```
prompts/contextual-discovery.md
```
  ，传入
```
{mode}=autonomous
```
Yolo模式（Yolo mode）：如果用户传入
```
--yolo
```
，或说出「直接草稿」/「写出完整草稿」：
- 接收所有内容，先直接生成完整简报草稿，再引导用户逐步优化
- 跳转至下文的第一阶段，传入
```
{mode}=yolo
```
引导模式（Guided mode）（默认）：带柔性关卡的对话式调研
- 跳转至下文的第一阶段，传入
```
{mode}=guided
```

On Activation

激活后执行步骤

Load config from
```
{project-root}/_bmad/bmm/config.yaml
```
and resolve::
- Use
```
{user_name}
```
  for greeting
- Use
```
{communication_language}
```
  for all communications
- Use
```
{document_output_language}
```
  for output documents
- Use
```
{planning_artifacts}
```
  for output location and artifact scanning
- Use
```
{project_knowledge}
```
  for additional context scanning
Greet user as
```
{user_name}
```
, speaking in
```
{communication_language}
```
.
Stage 1: Understand Intent (handled here in SKILL.md)

从
```
{project-root}/_bmad/bmm/config.yaml
```
加载配置并解析：
- 使用
```
{user_name}
```
  作为问候称呼
- 使用
```
{communication_language}
```
  作为所有沟通的语言
- 使用
```
{document_output_language}
```
  作为输出文档的语言
- 使用
```
{planning_artifacts}
```
  作为输出位置和工件扫描路径
- 使用
```
{project_knowledge}
```
  作为额外上下文扫描路径
以
```
{communication_language}
```
向用户
```
{user_name}
```
发送问候。
第一阶段：理解意图（在本SKILL.md中处理）

Stage 1: Understand Intent

第一阶段：理解意图

Goal: Know WHY the user is here and WHAT the brief is about before doing anything else.

Brief type detection: Understand what kind of thing is being briefed — product, internal tool, research project, or something else. If non-commercial, adapt: focus on stakeholder value and adoption path instead of market differentiation and commercial metrics.

Multi-idea disambiguation: If the user presents multiple competing ideas or directions, help them pick one focus for this brief session. Note that others can be briefed separately.

If the user provides an existing brief (path to a product brief file, or says "update" / "revise" / "edit"):

Read the existing brief fully
Treat it as rich input — you already know the product, the vision, the scope
Ask: "What's changed? What do you want to update or improve?"
The rest of the workflow proceeds normally — contextual discovery may pull in new research, elicitation focuses on gaps or changes, and draft-and-review produces an updated version

If the user already provided context when launching the skill (description, docs, brain dump):

Acknowledge what you received — but DO NOT read document files yet. Note their paths for Stage 2's subagents to scan contextually. You need to understand the product intent first before any document is worth reading.
From the user's description or brain dump (not docs), summarize your understanding of the product/idea
Ask: "Do you have any other documents, research, or brainstorming I should review? Anything else to add before I dig in?"

If the user provided nothing beyond invoking the skill:

Ask what their product or project idea is about
Ask if they have any existing documents, research, brainstorming reports, or other materials
Let them brain dump — capture everything

The "anything else?" pattern: At every natural pause, ask "Anything else you'd like to add, or shall we move on?" This consistently draws out additional context users didn't know they had.

Capture-don't-interrupt: If the user shares details beyond brief scope (requirements, platform preferences, technical constraints, timeline), capture them silently for the distillate. Don't redirect or stop their flow.

When you have enough to understand the product intent, route to

prompts/contextual-discovery.md

with the current mode.

目标： 在开展任何工作前，明确用户的使用原因以及简报的核心主题。

简报类型检测： 明确本次简报的对象类型——产品、内部工具、研究项目或其他内容。如果是非商业类项目，对应调整内容方向：重点关注stakeholder价值和推广路径，而非市场差异化和商业指标。

多想法消歧： 如果用户提出了多个相互冲突的想法或方向，引导用户为本次简报会话选择一个核心方向，其他想法可单独生成简报。

如果用户提供了现有简报（产品简报文件路径，或说出「更新」/「修订」/「编辑」）：

完整读取现有简报
将其作为丰富的输入内容——你已经了解产品、愿景、范围
询问：「有什么内容发生了变动？你想要更新或优化哪些部分？」
其余工作流程正常推进：上下文调研阶段可能会引入新的研究内容，需求引导环节将聚焦于缺口或变动，草稿评审阶段将生成更新版本

如果用户启动skill时已经提供了上下文（描述、文档、脑暴内容）：

告知用户你已收到相关内容，但暂不读取文档文件，记录其路径留待第二阶段的subagent进行上下文扫描。你需要先明确产品意图，再读取相关文档才有意义。
根据用户提供的描述或脑暴内容（非文档内容），总结你对产品/想法的理解
询问：「你还有其他需要我查阅的文档、研究或脑暴内容吗？在我深入处理前还有什么要补充的吗？」

如果用户仅调用了skill，未提供任何内容：

询问用户的产品或项目想法的核心内容
询问用户是否有现有文档、研究、脑暴报告或其他材料
让用户自由输出想法——记录所有内容

「还有其他补充吗？」模式： 在每个自然停顿节点，询问「你还有什么要补充的吗，还是我们可以进入下一环节？」这种方式通常能挖掘出用户原本没有意识到的额外上下文。

记录不打断原则： 如果用户分享了超出简报范围的细节（需求、平台偏好、技术约束、时间线），悄悄记录这些内容用于生成精简版，不要打断用户的输出思路。

当你已获取足够信息、明确产品意图后，跳转至

prompts/contextual-discovery.md

，传入当前模式。

Stages

各阶段说明

#	Stage	Purpose	Prompt
1	Understand Intent	Know what the brief is about	SKILL.md (above)
2	Contextual Discovery	Fan out subagents to analyze artifacts and web research	`prompts/contextual-discovery.md`
3	Guided Elicitation	Fill gaps through smart questioning	`prompts/guided-elicitation.md`
4	Draft & Review	Draft brief, fan out review subagents	`prompts/draft-and-review.md`
5	Finalize	Polish, output, offer distillate	`prompts/finalize.md`

#	阶段	目标	对应Prompt文件
1	理解意图	明确简报的核心主题	SKILL.md（上文内容）
2	上下文调研	调度subagent分析工件和开展网络研究	`prompts/contextual-discovery.md`
3	引导式需求挖掘	通过智能提问补全信息缺口	`prompts/guided-elicitation.md`
4	草稿与评审	生成简报草稿，调度评审subagent	`prompts/draft-and-review.md`
5	最终输出	打磨内容、输出成品、提供精简版选项	`prompts/finalize.md`