• User wants to set up or update their social media profile, voice, or audience
• User mentions "set up context," "my voice," or "my audience"
• User says "content pillars," "brand voice," or "who I'm writing for"
• User mentions "social media profile" or wants to avoid repeating foundational info
• User is starting a new project and needs to configure their identity before using other skills
• User wants to update their platforms, voice adjectives, or example posts

.agents/social-media-context-sms.md

1. Read the file in full.
2. Summarize what is already captured (2–3 sentences).
3. Ask: "What would you like to update? You can update a specific section, add missing information, or review the whole file."
4. Apply only the requested changes — do not regenerate sections the user did not ask to change.
5. Update the

   last_updated

   field at the top of the file.

• Creator or brand? (Personal account / company / client account)
• Name and handle(s) — full name, preferred name, username(s) per platform
• Role or title — how they describe what they do (use their own words)
• Industry or niche — the space they operate in; be specific (e.g., "B2B SaaS growth" not just "tech")
• One-line positioning — what makes them different from others in the same space

• "How do you introduce yourself at the start of a post?"
• "What do you do that most people in your field don't?"

• Primary audience — job title, life stage, or identity that best describes them
• What they struggle with — the specific problems or frustrations the user's content addresses
• What they want — goals, ambitions, outcomes they're chasing
• What they already know — sophistication level; avoid over-explaining or under-explaining
• Where they hang out — which platforms they're most active on, and in what context

• "Who is the ideal person who reads your post and immediately hits follow?"
• "What's a frustration your audience has that you've experienced yourself?"

• 3–5 voice adjectives — words that describe the writing style (e.g., direct, warm, irreverent, precise, conversational)
• Phrases they use — actual words, expressions, or sentence structures that feel authentic to them (capture verbatim language wherever possible)
• Phrases to avoid — corporate jargon, buzzwords, tones that feel fake or off-brand
• Formality level — casual / semi-formal / professional
• Humor level — none / dry / occasional / frequent

• "Give me a sentence or two you'd actually write in a post. Don't polish it."
• "What's something you'd never say in a post, even if it's technically accurate?"

Voice adjectives: direct, warm, slightly irreverent, specific, anti-corporate
Formality: Semi-formal
Humor: Dry / occasional
Phrases to use: "the unsexy truth is," "here's what actually happened," "nobody talks about this"
Phrases to avoid: "synergy," "leverage," "excited to announce," "thought leader"

Capture verbatim language. If the user says "I hate the word 'synergy'" — write that down. If they write "the unsexy truth is..." — note that phrase. Their actual words are more valuable than a summary.

• 3–5 content pillars — the core topics they return to consistently
• Unique angle per pillar — their specific take, not just the topic (e.g., not "marketing" but "why most marketing advice is wrong for early-stage founders")
• Why they own this topic — experience, expertise, or lived perspective that gives them credibility or distinctiveness

• "If someone followed you for 6 months, what 3–5 topics would they expect you to cover?"
• "What's your most contrarian or distinctive take in your field?"

• Platform name (LinkedIn, Twitter/X, Threads, Bluesky)
• Primary goal — grow audience / build authority / drive leads / engage community / stay visible
• Current posting frequency — how often they actually post
• Target posting frequency — how often they want to post
• Connected via BlackTwist? — yes / no (used by other skills for tool integration)

• "Which platforms are you currently active on?"
• "What do you want each platform to do for you — are they all serving the same goal, or different ones?"

• Formats they use — standalone posts, threads/tweet storms, carousels, polls, long-form articles
• Preferred format per platform — what tends to work well for them
• Formats they avoid — formats they've tried and don't like, or don't fit their style

• "Do you prefer writing short punchy posts or longer threads?"
• "Any formats you've tried and never want to do again?"

• Copy them verbatim — do not summarize or clean them up.
• Note which platform each is from.
• Note what made each one good (in the user's words, if they say).

• Ask for a rough draft of something they'd write
• Or proceed without examples and note this section is incomplete

• Topics off limits — subjects they won't touch (competitors, politics, personal life, etc.)
• Tones that don't fit — styles that feel wrong (preachy, hype-y, vulnerable, motivational-poster, etc.)
• Content types they won't create — formats or content categories they actively want to avoid

• "Is there anything I should never write for you, no matter the topic?"
• "What's a post you've seen in your niche that made you cringe?"

Topics to avoid: Competitor comparisons, partisan politics, personal health
Tones to avoid: Preachy, hype-y, motivational-poster, "rise and grind"
Content types to avoid: Memes, engagement-bait polls, "agree?" one-liners

• Type: [Creator / Brand / Client account]
• Name: [Full name or brand name]
• Handle(s): [Platform handles, e.g. @handle on LinkedIn]
• Role: [How they describe what they do]
• Industry/niche: [Specific space they operate in]
• Positioning: [One-line differentiator]

• Primary audience: [Description]
• Pain points: [What they struggle with]
• Goals: [What they want]
• Sophistication level: [Beginner / Intermediate / Expert]
• Where they hang out: [Platforms and context]

• Voice adjectives: [3–5 words]
• Formality: [Casual / Semi-formal / Professional]
• Humor: [None / Dry / Occasional / Frequent]
• Phrases to use: [Actual phrases/expressions from the user]
• Phrases to avoid: [Jargon, tones, expressions that feel off]

1. [Pillar name] — [Unique angle]
2. [Pillar name] — [Unique angle]
3. [Pillar name] — [Unique angle] [Add more as needed]

• Preferred formats: [List]
• Per-platform preferences: [Any platform-specific notes]
• Formats to avoid: [List]

• Topics to avoid: [List]
• Tones to avoid: [List]
• Content types to avoid: [List]

---

1. Show the user the full file contents.
2. Ask: "Does this capture your context accurately? Any sections to adjust?"
3. Apply revisions.
4. Save to

   .agents/social-media-context-sms.md

   .
5. Confirm: "Context saved. All other social media skills will now read from this file."

• Read the existing file first.
• Ask which section needs updating.
• Edit only that section — leave the rest untouched.
• Update the

  last_updated

  date.

• Expanding to a new platform → update Platform Configuration
• Refining their voice after seeing what works → update Voice & Tone and Example Posts
• Shifting their niche or audience → update Identity and Target Audience
• Dropping a topic → update Content Pillars and Anti-Patterns

• Does not write posts, threads, or carousels — see post-writer-sms, thread-writer-sms, or carousel-writer-sms for content creation
• Does not build a content strategy or define topic clusters — see content-strategy-sms for strategic planning
• Does not analyze performance or metrics — see performance-analyzer-sms for analytics
• Does not schedule or plan a content calendar — see content-calendar-sms for scheduling
• Does not execute code or access external APIs unless BlackTwist MCP is connected
• Does not make strategic recommendations — this skill captures identity and preferences only