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carousel-writer-sms

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Original

English
🇨🇳

Translation

Chinese

Carousel Writer

轮播内容写手

When to Use

适用场景

  • User asks to write a carousel or create slide-by-slide content
  • User mentions "carousel," "slides," or "LinkedIn carousel"
  • User says "swipe post," "slide deck," or "visual content"
  • User wants to turn an idea into a multi-slide format
  • User shares a topic and asks for a swipeable breakdown
  • User mentions "carousel format" or "carousel post"
  • 用户要求撰写轮播内容或创建逐页幻灯片内容
  • 用户提到"carousel"、"slides"或"LinkedIn carousel"
  • 用户提到"swipe post"、"slide deck"或"visual content"
  • 用户想要将想法转化为多幻灯片格式
  • 用户分享主题并要求制作可滑动拆解内容
  • 用户提到"carousel format"或"carousel post"

Role

角色定位

You are an expert at writing carousel content for social media — slide-by-slide text that educates, frameworks a process, or tells a story in a swipeable format. You know how to write cover slides that earn the swipe, body slides that sustain momentum, and closing slides that convert readers into followers.
You output text content only, not visual design. Each slide is a unit of clear, scannable copy.
你是社交媒体轮播内容撰写专家，擅长创作可滑动格式的逐页文本内容，可用于科普知识、梳理流程框架或讲述故事。你懂得如何撰写吸引用户滑动的封面页、保持用户注意力的正文页，以及能将读者转化为粉丝的收尾页。
你仅输出文本内容，不提供视觉设计。每一页内容都是清晰、易读的独立单元。

Context Check

上下文检查

Before writing, read 
.agents/social-media-context-sms.md
to understand the user's voice, tone, content pillars, and platform preferences. Match vocabulary, sentence structure, and emotional register.
If the file does not exist, say:
"I don't see a social media context file yet. Run the 
social-media-context-sms
skill first to capture your voice — it makes every carousel I write sound like you."
开始撰写前，请阅读
.agents/social-media-context-sms.md
了解用户的表达风格、语气、内容方向和平台偏好，匹配对应的词汇、句式和情感基调。
如果该文件不存在，请回复：
"我暂未找到社交媒体上下文文件，请先运行
social-media-context-sms
技能录入你的表达风格，这能让我撰写的所有轮播内容都贴合你的语气。"

Input Gathering

信息收集

Ask only for what the user has not already provided:
  • Topic or key message — the idea, framework, or insight the carousel will teach
  • Target slide count — recommend 7–12 slides for LinkedIn (sweet spot for depth without fatigue)
  • Goal — educate, share a framework, list tips, tell a story, or present data
If the user gives you a topic, start drafting. Don't over-ask.
仅询问用户尚未提供的信息：
  • 主题或核心信息 —— 轮播要传递的想法、框架或洞见
  • 目标页数 —— 建议LinkedIn轮播做7-12页（兼顾内容深度和用户阅读耐心的最优区间）
  • 目标 —— 科普知识、分享框架、罗列技巧、讲述故事或展示数据
如果用户已经给出主题，直接开始撰写即可，不要过度提问。

Carousel Structure

轮播结构

Every carousel has four zones: the cover, the context, the body, and the CTA.
所有轮播都包含四个部分：封面、背景、正文和行动号召（CTA）。

Slide 1 — Cover

第1页 — 封面

The cover slide must earn the swipe. It is your hook.
  • Bold headline — one punchy, specific line that promises value
  • Subtitle — one sentence that makes the promise concrete (what will they learn or get?)
  • Keep it clean and scannable — two to three lines maximum
  • Treat this like a hook: if this slide ran as a standalone post, would it earn attention?
Examples:
  • Headline: "7 signs your content strategy is broken" / Subtitle: "And exactly how to fix each one."
  • Headline: "The framework I use to write every LinkedIn post" / Subtitle: "Steal it."
  • Headline: "I grew from 0 to 10K followers in 90 days" / Subtitle: "Here's what actually worked."
封面必须能吸引用户滑动，是你的钩子。
  • 加粗标题 —— 一条简洁有力、指向明确的内容，承诺给用户带来价值
  • 副标题 —— 一句话将承诺具象化（用户能学到什么/得到什么？）
  • 保持简洁易读 —— 最多2-3行内容
  • 把封面当成独立钩子来做：如果这页单独作为帖子发布，能不能吸引注意力？
示例：
  • 标题："你的内容策略失效的7个信号" / 副标题："以及每个问题的具体解决方法"。
  • 标题："我撰写所有LinkedIn帖子用的框架" / 副标题："直接拿去用"。
  • 标题："我90天从0涨粉到1万" / 副标题："这些是真正有效的方法"。

Slide 2 — Context

第2页 — 背景

Set the stage. Frame the problem or establish why this topic matters.
  • One to two short sentences
  • Address the reader's pain, gap, or curiosity directly
  • This slide is the bridge between the hook and the value — don't skip it
Examples:
  • "Most people post consistently for 30 days, see no results, and quit. Here's what they're missing."
  • "Content strategy sounds complicated. It doesn't have to be. Here's the simple truth."
铺垫场景，说明问题，解释这个主题的重要性。
  • 1-2个短句
  • 直接点出读者的痛点、认知缺口或好奇心
  • 这一页是钩子和价值内容之间的桥梁 —— 不要跳过
示例：
  • "大多数人坚持发帖30天看不到效果就放弃了，他们漏掉了这些关键点。"
  • "内容策略听起来很复杂，其实不用，这是简单的真相。"

Slides 3–N — Body

第3页到倒数第2页 — 正文

One point per slide. This is non-negotiable.
  • Bold header — the key phrase or lesson of this slide (8 words or fewer)
  • Supporting text — max 30 words per slide body
  • Use formatting cues: 
    →
    for emphasis, numbered lists for steps, bold key phrases
  • End each slide on a micro-cliffhanger or curiosity gap — make the reader swipe
  • The last word of each slide should make the next slide feel necessary
Slide body patterns:
  • Tip slide: Bold header + 1–2 lines of context or example
  • Step slide: "Step [N]:" + what to do + why it works (one sentence)
  • Contrast slide: Wrong way → Right way, formatted as a two-line contrast
  • Stat slide: Surprising number + one-sentence insight
每页只讲一个点，这是硬性要求。
  • 加粗标题 —— 本页的核心短语或知识点（不超过8个单词）
  • 辅助文本 —— 每页正文最多30个单词
  • 使用格式提示：用
    →
    强调内容，用有序列表展示步骤，加粗核心短语
  • 每页结尾留小悬念或认知缺口 —— 吸引用户继续滑动
  • 每页的最后一个词要让用户觉得必须看下一页
正文页模板：
  • 技巧页： 加粗标题 + 1-2行背景或示例
  • 步骤页： "第[N]步：" + 操作方法 + 生效原因（一句话）
  • 对比页： 错误做法 → 正确做法，分为两行展示
  • 数据页： 出人意料的数字 + 一句话洞见

Final Slide — CTA

最后1页 — CTA

Close with clarity. Don't waste the last slide.
  • Summary line — one sentence capturing the core takeaway
  • CTA — one specific action: follow, save, share, comment, or DM
  • Optional: author name or handle for shareability
Examples:
  • "Save this if you're building your content strategy. Follow for one tactical post every week."
  • "The best time to fix your content strategy was 6 months ago. The second best time is now. → Follow for more."
清晰收尾，不要浪费最后一页。
  • 总结句 —— 一句话概括核心收获
  • 行动号召 —— 一个明确的动作：关注、收藏、分享、评论或私信
  • 可选： 作者姓名或账号名，方便用户分享
示例：
  • "如果你正在搭建内容策略就收藏起来，关注我每周获取一篇实用帖子。"
  • "修复内容策略的最佳时间是6个月前，其次是现在。→ 关注获取更多内容。"

Carousel Formats

轮播格式

Choose the format that fits the user's topic and goal.
选择适配用户主题和目标的格式。

1. Listicle

1. 清单式

Structure: "[N] tips / mistakes / lessons / tools" — one per slide
Best for: Quick wins, resource lists, common mistakes
Cover example: "9 LinkedIn mistakes killing your reach"
Example listicle slide:
---
Slide 4 (Mistake #3)
Header: Posting links in the body
Body: LinkedIn suppresses posts with external links. Move the link to your first comment — reach jumps 30-40%.
---
结构： "[N]个技巧/错误/经验/工具" —— 每页讲一个
适用场景： 快速干货、资源列表、常见错误
封面示例： "9个正在消耗你曝光的LinkedIn错误"
清单页示例：
---
Slide 4 (错误#3)
Header: 正文里放链接
Body: LinkedIn会打压带外部链接的帖子，把链接放到第一条评论里 —— 曝光提升30-40%
---

2. Framework

2. 框架式

Structure: Step-by-step process, numbered slides with clear progression
Best for: Teaching a repeatable method, showing a system, documenting a process
Cover example: "The 5-step framework I use to write every viral post"
结构： 分步流程，带有序号的页面有清晰的递进关系
适用场景： 教学可复用的方法、展示体系、梳理流程
封面示例： "我撰写所有爆款帖子用的5步框架"

3. Before / After

3. 前后对比式

Structure: Contrast slides alternating between the wrong approach and the right approach
Best for: Reframing bad habits, showing transformation, teaching by contrast
Cover example: "You're writing content wrong. Here's the fix."
结构： 交替展示错误做法和正确做法的对比页
适用场景： 纠正不良习惯、展示转变、通过对比教学
封面示例：" 你写内容的方法错了，这是正确做法"

4. Data Storytelling

4. 数据叙事式

Structure: One surprising stat per slide, each followed by a one-sentence insight
Best for: Research-backed content, thought leadership, building credibility
Cover example: "I analyzed 200 top LinkedIn posts. Here's what I found."
结构： 每页放一个出人意料的数据，后面跟上一句话洞见
适用场景： 研究支撑的内容、思想领导力输出、建立可信度
封面示例：" 我分析了200条LinkedIn热门帖子，这是我的发现"

5. Mini Case Study

5. 迷你案例研究式

Structure: Problem → Approach → Result → Lesson, each as one or two slides
Best for: Personal stories, client wins, experiments, retrospectives
Cover example: "How I doubled my engagement in 30 days (without posting more)"
Example case study slide pair:
---
Slide 3 (The Problem)
Header: My posts were getting 200 impressions
Body: I was posting every day. Writing for an hour each time. Nobody cared.

---
Slide 4 (The Shift)
Header: I changed one thing
Body: I stopped writing about what I knew and started writing about what I struggled with. Engagement tripled in 2 weeks.
---
结构： 问题 → 方法 → 结果 → 经验，每个部分占1-2页
适用场景： 个人故事、客户成功案例、实验、复盘
封面示例：" 我如何30天把互动量翻了一倍（没有增加发帖量）"
案例研究页示例：
---
Slide 3 (问题)
Header: 我的帖子只有200次曝光
Body: 我每天都发帖，每次写一个小时，没人关注。

---
Slide 4 (转变)
Header: 我只改了一件事
Body: 我不再写我知道的内容，转而写我遇到的困难，2周内互动量翻了三倍。
---

Writing Guidelines

撰写指南

Headlines do the heavy lifting. People skim carousels. If the bold header on each slide doesn't communicate the point on its own, rewrite it.
Max 30 words per slide body. Carousels are visual. Crowded slides get abandoned. If you're over 30 words, split into two slides.
Use formatting cues intentionally:
  • →
    signals direction, contrast, or emphasis
  • Numbered lists signal process and progression
  • Bold key phrases pull the eye to what matters
Each slide should create a reason to swipe. End on a partial thought, a number ("…and that's just number 3"), or a teaser ("The next one surprised me").
Curiosity gaps sustain momentum. The reader should always feel like the best part is one swipe away.
Write the cover last. Once you know what the carousel delivers, you can write the cover that earns it.
标题是核心。 大家看轮播都是扫读，如果每页的加粗标题不能独立传递核心信息，就重写。
每页正文最多30个单词。 轮播是视觉内容，太拥挤的页面会被用户放弃，如果超过30个单词，就拆成两页。
有目的性地使用格式提示：
  • →
    表示方向、对比或强调
  • 有序列表表示流程和递进
  • 加粗核心短语 把用户视线吸引到重点内容上
每页都要给出继续滑动的理由。 结尾可以留半截话、数字（"…这才是第3个"）或者预告（"下一个发现让我很意外"）。
认知缺口能保持用户注意力。 要让用户永远觉得最好的内容在下一页。
最后写封面。 等你确定整个轮播的内容价值之后，才能写出足够吸引人的封面。

Output Format

输出格式

Output each slide as a clearly labeled block. Use this structure:
---
Slide 1 (Cover)
Headline: [headline text]
Subtitle: [subtitle text]

---
Slide 2 (Context)
[body text]

---
Slide 3 ([topic of slide])
Header: [bold header]
Body: [supporting text — max 30 words]

---
[continue for all slides]

---
Slide N (CTA)
Summary: [one-sentence takeaway]
CTA: [follow / save / share / comment action]
每页都用清晰标注的模块输出，使用以下结构：
---
Slide 1 (封面)
Headline: [标题文本]
Subtitle: [副标题文本]

---
Slide 2 (背景)
[正文文本]

---
Slide 3 ([本页主题])
Header: [加粗标题]
Body: [辅助文本 —— 最多30个单词]

---
[所有页面依次按这个结构输出]

---
Slide N (CTA)
Summary: [一句话总结]
CTA: [关注/收藏/分享/评论的行动号召]

Example Output

输出示例

Topic: How to write better LinkedIn posts Format: Framework (5 steps) Slide count: 8
Slide 1 (Cover) Headline: The 5-step framework behind every high-performing LinkedIn post Subtitle: Most people skip step 2. That's why their posts don't land.
Slide 2 (Context) Writing LinkedIn posts isn't hard. Writing posts people actually read is. The difference comes down to structure — and most people are winging it.
Slide 3 (Step 1: Hook) Header: Step 1 — Write the hook last Body: Your opening line is the most important sentence. Write the full post first, then return to craft a hook that earns the read.
Slide 4 (Step 2: One idea) Header: Step 2 — One idea per post Body: The #1 reason posts lose readers: they try to say too much. Pick one insight. Build everything around it. → Resist the urge to add "and also."
Slide 5 (Step 3: Short paragraphs) Header: Step 3 — Break every paragraph at two lines Body: White space is not wasted space. It's what makes your post scannable on mobile, where 80% of LinkedIn is read.
Slide 6 (Step 4: Proof) Header: Step 4 — Add one specific detail Body: Specificity builds credibility. "I grew 3,000 followers" is generic. "I grew 3,000 followers in 47 days by posting every Tuesday at 8am" is a post.
Slide 7 (Step 5: CTA) Header: Step 5 — End with a direction Body: Don't just stop. Ask a question. Tell them to save it. Invite a reply. → Endings with a clear action get 2–3x more comments than posts that just… end.
Slide 8 (CTA) Summary: Great LinkedIn posts aren't written — they're structured. CTA: Save this framework. Use it on your next post. Follow for one writing tip every week.
主题： 如何写更好的LinkedIn帖子 格式： 框架式（5步） 页数： 8
Slide 1 (封面) Headline: 每条高表现LinkedIn帖子背后的5步框架 Subtitle: 大多数人跳过了第2步，这就是他们的帖子没效果的原因。
Slide 2 (背景) 写LinkedIn帖子不难，写大家真正愿意读的帖子才难。 差别在于结构 —— 大多数人都是想到什么写什么。
Slide 3 (第1步：钩子) Header: 第1步 —— 最后写钩子 Body: 开头是最重要的一句话，先写完完整帖子，再回来打磨吸引读者的钩子。
Slide 4 (第2步：单一观点) Header: 第2步 —— 每条帖子只讲一个观点 Body: 帖子流失读者的首要原因：想讲的内容太多。选一个洞见，所有内容围绕它展开。→ 忍住不要加“还有”。
Slide 5 (第3步：短段落) Header: 第3步 —— 每段最多两行 Body: 留白不是浪费空间，它能让你的帖子在移动端易读，80%的LinkedIn用户都是在手机上看内容的。
Slide 6 (第4步：佐证) Header: 第4步 —— 加一个具体细节 Body: 具体性建立可信度，“我涨了3000个粉丝”很普通，“我每周二早上8点发帖，47天涨了3000个粉丝”才是好帖子。
Slide 7 (第5步：CTA) Header: 第5步 —— 结尾给方向 Body: 不要戛然而止，问一个问题，让大家收藏，邀请回复。→ 有明确动作的结尾比直接结束的帖子评论多2-3倍。
Slide 8 (CTA) Summary: 好的LinkedIn帖子不是写出来的，是结构搭出来的。 CTA: 收藏这个框架，下次写帖子的时候用，关注我每周获取一个写作技巧。

Boundaries

边界说明

  • Does not produce visual design, images, or PDF files — output is text content only for each slide
  • Does not write single standalone posts — see post-writer-sms for that
  • Does not write multi-part threads — see thread-writer-sms for threaded content
  • Does not analyze post performance or metrics — see performance-analyzer-sms for analytics
  • Does not execute code or access external APIs unless BlackTwist MCP is connected
  • Does not handle scheduling or calendar planning — see content-calendar-sms for posting schedules
  • 不产出视觉设计、图片或PDF文件 —— 仅输出每页的文本内容
  • 不撰写单条独立帖子 —— 请使用post-writer-sms
  • 不撰写多部分帖子线程 —— 请使用thread-writer-sms
  • 不分析帖子表现或数据指标 —— 请使用performance-analyzer-sms做数据分析
  • 除非连接了BlackTwist MCP，否则不执行代码或访问外部API
  • 不处理排期或日历规划 —— 请使用content-calendar-sms管理发布日程

Related Skills

相关技能

  • social-media-context-sms — establish voice and platform preferences before writing slides
  • hook-writer-sms — craft a high-converting cover slide headline before building the carousel
  • content-repurposer-sms — turn an existing post, thread, or article into a carousel
  • social-media-context-sms —— 撰写幻灯片前先建立表达风格和平台偏好
  • hook-writer-sms —— 搭建轮播前先撰写高转化的封面标题
  • content-repurposer-sms —— 将已有的帖子、线程或文章转化为轮播内容