fnd.r-analyzing-competition

Compare original and translation side by side

🇺🇸

Original

English

🇨🇳

Translation

Chinese

Competitive Analyzing

竞品分析

Map competitive landscape and identify positioning opportunities.

绘制竞争格局并识别定位机会。

Canvas Files

Canvas 文件

Reads: 01.context.md (industry dynamics), 04.segments.md (target segment), 05.problem.md (problems being solved)
Writes: 06.competitive.md

读取： 01.context.md（行业动态）、04.segments.md（目标细分市场）、05.problem.md（待解决问题）
写入： 06.competitive.md

Prerequisites

前置条件

Before competitive analysis:

```
strategy/canvas/05.problem.md
```
must exist (problems define competitive frame)
```
strategy/canvas/04.segments.md
```
should exist (segment defines competitive context)

If missing:

"Competitive analysis requires problem definition from 05.problem.md.

Competition is framed by what problems you solve for whom.

Run fnd.r-scoring-problems skill or fnd-researcher agent first."

进行竞品分析前：

```
strategy/canvas/05.problem.md
```
必须存在（问题定义竞争框架）
```
strategy/canvas/04.segments.md
```
建议存在（细分市场定义竞争背景）

若缺失文件：

"竞品分析需要来自05.problem.md的问题定义。

竞争由你为谁解决什么问题来界定。

请先运行fnd.r-scoring-problems skill或fnd-researcher agent。"

Process

流程

Step 1: Load Context

步骤1：加载上下文

Read from canvas:

Problems from 05.problem.md — What problems are we solving?
Segment from 04.segments.md — Who are we solving for?
Industry from 01.context.md (if exists) — Industry dynamics

从Canvas读取：

问题来自05.problem.md — 我们要解决什么问题？
细分市场来自04.segments.md — 我们为谁解决问题？
行业来自01.context.md（若存在）— 行业动态

Step 2: Identify Direct Competitors

步骤2：识别直接竞争对手

Direct competitors solve the same problem for the same segment with a similar solution.

For each problem in 05.problem.md:

Search for existing solutions
Identify companies explicitly targeting this problem
Note their positioning, pricing, and target segment

Search queries:

"[Problem] software"
"[Problem] solution for [segment]"
"[Segment] [problem] tools"
"Alternative to [known competitor]"

Data sources:

G2, Capterra, Product Hunt
Crunchbase (funding, positioning)
Company websites (messaging, pricing)
LinkedIn (company size, hiring)

直接竞争对手为同一细分市场解决相同问题，且采用相似解决方案。

针对05.problem.md中的每个问题：

搜索现有解决方案
识别明确针对该问题的企业
记录它们的定位、定价和目标细分市场

搜索查询示例：

"[问题] software"
"[问题] solution for [细分市场]"
"[细分市场] [问题] tools"
"Alternative to [已知竞争对手]"

数据来源：

G2、Capterra、Product Hunt
Crunchbase（融资、定位）
企业官网（宣传语、定价）
LinkedIn（企业规模、招聘情况）

Step 3: Identify Indirect Competitors

步骤3：识别间接竞争对手

Indirect competitors solve the same problem with a different approach OR serve adjacent needs.

Categories:

Type	Example
Manual process	Spreadsheets, email, paper
Adjacent product	Feature in larger platform
Service provider	Consultants, agencies
DIY solution	Internal tools, scripts
Status quo	Do nothing

间接竞争对手通过不同方法解决相同问题，或满足相邻需求。

分类：

类型	示例
手动流程	电子表格、邮件、纸质文档
相邻产品	大型平台中的功能模块
服务提供商	咨询公司、代理机构
自助解决方案	内部工具、脚本
现状维持	不采取任何行动

Step 4: Profile Each Competitor

步骤4：分析每个竞争对手概况

For direct competitors, capture:

Attribute	Source
Positioning	Website headline, tagline
Target segment	Website copy, case studies
Pricing model	Pricing page
Price points	Pricing page, G2
Key differentiators	Features page, comparisons
Weaknesses	G2 reviews, Reddit, complaints
Funding/size	Crunchbase, LinkedIn
Growth signals	Hiring, news, product launches

针对直接竞争对手，收集以下信息：

属性	来源
定位	官网标题、标语
目标细分市场	官网文案、案例研究
定价模式	定价页面
价格区间	定价页面、G2
核心差异化优势	功能页面、对比分析
劣势	G2评论、Reddit、用户投诉
融资/规模	Crunchbase、LinkedIn
增长信号	招聘信息、新闻、产品发布

Step 5: Build Positioning Matrix

步骤5：构建定位矩阵

Create 2x2 positioning map:

Choose axes that matter to buyers:

Axis Option	When to Use
Price (low/high)	Price-sensitive market
Complexity (simple/complex)	Workflow-heavy products
Target (SMB/Enterprise)	Clear segment splits
Approach (AI/Manual)	Technology differentiation
Breadth (Point/Platform)	Build vs. buy decisions

Map competitors:

Place each competitor on the matrix
Identify clusters (crowded positions)
Find white space (unoccupied positions)

创建2x2定位图：

选择对买家重要的坐标轴：

坐标轴选项	使用场景
价格（低/高）	价格敏感型市场
复杂度（简单/复杂）	重流程类产品
目标客户（中小企业/企业级）	细分市场界限清晰
实现方式（AI/手动）	技术差异化明显
覆盖范围（单点工具/平台型）	自建vs采购决策场景

映射竞争对手：

将每个竞争对手放置在矩阵上
识别集群（拥挤的定位区域）
寻找空白市场（未被占据的定位）

Step 6: Identify Positioning Gaps

步骤6：识别定位差距

Gaps are unoccupied or underserved positions:

Gap Type	Signal	Opportunity
Price gap	No option between $X and $Y	Mid-market play
Feature gap	Problem partially solved	Complete solution
Segment gap	Underserved buyer type	Focused positioning
Approach gap	Old technology dominant	Modern alternative
Experience gap	All options complex	Simplicity play

Validate gaps:

Is the gap intentional (unviable) or overlooked?
Is there demand for this position?
Can we credibly occupy this position?

差距指未被占据或服务不足的定位：

差距类型	信号	机会
价格差距	$X到$Y之间无合适选项	中端市场切入
功能差距	问题仅被部分解决	提供完整解决方案
细分市场差距	某类买家未被充分服务	聚焦型定位
实现方式差距	旧技术占据主导	提供现代替代方案
体验差距	所有选项都复杂	主打简洁性

验证差距：

该差距是有意放弃（不可行）还是被忽视？
该定位是否有需求？
我们能否可信地占据该定位？

Step 7: Assess Competitive Threats

步骤7：评估竞争威胁

For top 3-5 competitors:

Threat	Assessment
Response speed	How fast can they copy us?
Resource advantage	Funding, team, distribution
Switching costs	How locked-in are their users?
Brand strength	Trust, recognition
Expansion likelihood	Are they moving toward us?

Threat level:

High: Well-funded, fast, overlapping roadmap
Medium: Capable but distracted or slow
Low: Resource-constrained, different focus

针对排名前3-5的竞争对手：

威胁维度	评估内容
响应速度	他们复制我们的速度有多快？
资源优势	融资、团队、分销渠道
转换成本	他们的用户粘性有多高？
品牌影响力	信任度、知名度
扩张可能性	他们是否在向我们的领域扩张？

威胁等级：

高：资金充足、行动迅速、路线图重叠
中：有能力但分心或行动缓慢
低：资源受限、关注点不同

Step 8: Write Output

步骤8：撰写输出内容

Write to

strategy/canvas/06.competitive.md

using output format below.

按照以下输出格式写入

strategy/canvas/06.competitive.md

。

Output Format

输出格式

markdown

undefined

markdown

undefined

06. Competitive Landscape

06. 竞争格局

Competitive Frame

竞争框架

Problem being solved: [From 05.problem — primary problem] Segment served: [From 04.segments — primary segment] Category: [Market category name]

待解决问题： [来自05.problem — 核心问题] 服务细分市场： [来自04.segments — 核心细分市场] 市场类别： [市场类别名称]

Direct Competitors

直接竞争对手

[Competitor 1]

[竞争对手1]

Attribute	Value
Positioning	[Their headline/tagline]
Target	[Who they serve]
Pricing	[Model and price points]
Strengths	[What they do well]
Weaknesses	[Gaps, complaints]
Threat Level	High/Medium/Low

Source: [G2, website, etc.]

属性	内容
定位	[他们的标题/标语]
目标客户	[服务对象]
定价	模式及价格区间
优势	他们擅长的方面
劣势	差距、用户投诉
威胁等级	高/中/低

来源： [G2、官网等]

[Competitor 2]

[竞争对手2]

[Same structure]

[相同结构]

[Competitor 3]

[竞争对手3]

[Same structure]

[相同结构]

Indirect Competitors

间接竞争对手

Alternative	Type	How Used	Limitation
[Spreadsheets]	Manual	[How]	[Why inadequate]
[Platform X]	Adjacent	[How]	[Why inadequate]
[Agency Y]	Service	[How]	[Why inadequate]

替代方案	类型	使用方式	局限性
[电子表格]	手动	[使用方式]	[为何不足]
[平台X]	相邻	[使用方式]	[为何不足]
[代理机构Y]	服务	[使用方式]	[为何不足]

Positioning Matrix

定位矩阵

Axes:

X-axis: [Dimension 1] (low → high)
Y-axis: [Dimension 2] (low → high)

Map:

              HIGH [Dimension 2]
                    │
    [Competitor A]  │  [Competitor B]
                    │
LOW ────────────────┼──────────────── HIGH
[Dimension 1]       │           [Dimension 1]
                    │
    [Gap: ?]        │  [Competitor C]
                    │
              LOW [Dimension 2]

坐标轴：

X轴：[维度1]（低 → 高）
Y轴：[维度2]（低 → 高）

映射图：

              HIGH [Dimension 2]
                    │
    [Competitor A]  │  [Competitor B]
                    │
LOW ────────────────┼──────────────── HIGH
[Dimension 1]       │           [Dimension 1]
                    │
    [Gap: ?]        │  [Competitor C]
                    │
              LOW [Dimension 2]

Positioning Gaps

定位差距

Gap	Position	Why Valuable	Our Fit
[Gap 1]	[Description]	[Demand signal]	High/Med/Low
[Gap 2]	[Description]	[Demand signal]	High/Med/Low

差距	定位描述	价值原因	适配性
[差距1]	[描述]	[需求信号]	高/中/低
[差距2]	[描述]	[需求信号]	高/中/低

Recommended Position

Competitive Response Prediction

竞争对手响应预测

If We...	They Likely...	Our Counter
Enter market	[Response]	[Strategy]
Win customers	[Response]	[Strategy]
[Specific move]	[Response]	[Strategy]

若我们...	他们可能会...	我们的应对策略
进入市场	[响应行动]	[策略]
获取客户	[响应行动]	[策略]
[具体行动]	[响应行动]	[策略]

Competitive Intelligence Gaps

竞争情报差距

Unknown	Why It Matters	How to Learn
[Gap 1]	[Impact]	[Method]
[Gap 2]	[Impact]	[Method]

undefined

未知信息	重要性	获取方式
[差距1]	[影响]	[方法]
[差距2]	[影响]	[方法]

undefined

Quality Criteria

质量标准

Competitor Profile Template

竞争对手概况模板

Quick capture format for research:

markdown

undefined

用于调研的快速记录格式：

markdown

undefined

[Competitor Name]

[竞争对手名称]

Website: [URL] Founded: [Year] Funding: $[X] ([Stage]) Size: [Employees]

Positioning: "[Their tagline]" Target: [Segment] Pricing: [Model] — $[X]-$[Y]

Strengths:

[Strength 1]
[Strength 2]

Weaknesses (from reviews):

[Weakness 1]
[Weakness 2]

Recent moves:

[News, launches, hires]

undefined

官网： [URL] 成立时间： [年份] 融资： $[X]（[轮次]） 规模： [员工数量]

定位： "[他们的标语]" 目标客户： [细分市场] 定价： [模式] — $[X]-$[Y]

优势：

[优势1]
[优势2]

劣势（来自评论）：

[劣势1]
[劣势2]

近期动态：

[新闻、产品发布、招聘]

undefined

Boundaries

边界说明

Does NOT predict competitor strategy with certainty
Does NOT guarantee positioning gap is viable
Does NOT validate market demand for gap
Competitor data is point-in-time — markets shift
Review complaints are selection-biased
Does NOT handle patent/IP competitive analysis
Requires problem definition before meaningful analysis
Positioning recommendation is hypothesis until validated

无法确定地预测竞争对手策略
不保证定位差距具备可行性
不验证差距对应的市场需求
竞争对手数据为时点数据——市场会变化
用户投诉存在选择偏差
不处理专利/知识产权类竞品分析
有意义的分析需要先明确问题定义
定位推荐为假设，需验证

fnd.r-analyzing-competition

Original

Translation

Competitive Analyzing

竞品分析

Canvas Files

Canvas 文件

Prerequisites

前置条件

Process

流程

Step 1: Load Context

步骤1：加载上下文

Step 2: Identify Direct Competitors

步骤2：识别直接竞争对手

Step 3: Identify Indirect Competitors

步骤3：识别间接竞争对手

Step 4: Profile Each Competitor

步骤4：分析每个竞争对手概况

Step 5: Build Positioning Matrix

步骤5：构建定位矩阵

Step 6: Identify Positioning Gaps

步骤6：识别定位差距

Step 7: Assess Competitive Threats

步骤7：评估竞争威胁

Step 8: Write Output

步骤8：撰写输出内容

Output Format

输出格式

06. Competitive Landscape

06. 竞争格局

Competitive Frame

竞争框架

Direct Competitors

直接竞争对手

[Competitor 1]

[竞争对手1]

[Competitor 2]

[竞争对手2]

[Competitor 3]

[竞争对手3]

Indirect Competitors

间接竞争对手

Positioning Matrix

定位矩阵

Positioning Gaps

定位差距

Recommended Position

推荐定位

Competitive Response Prediction

竞争对手响应预测

Competitive Intelligence Gaps

竞争情报差距

Quality Criteria

质量标准

Competitor Profile Template

竞争对手概况模板

[Competitor Name]

[竞争对手名称]

Boundaries

边界说明