[Disqualified Leads] → Step 1: Categorize → Step 2: Draft Responses → Step 3: Route to Destination
                              ↓                      ↓                         ↓
                     4 handling categories    Tailored email per type    Nurture/CRM/archive

{
  "sender_name": "",
  "sender_title": "",
  "company_name": "",
  "tone": "warm-professional | casual-friendly | formal",
  "nurture_sequence_tool": "Smartlead | HubSpot | Mailchimp | CSV export | none",
  "referral_incentive": "none | mention mutual value | offer resource",
  "include_resource_link": true,
  "resource_url": "",
  "resource_description": "",
  "feedback_survey_url": "",
  "do_not_contact_list": "Supabase | CSV | none"
}

Subject: Thanks for checking us out, [First Name]

Hi [First Name],

Thanks for [downloading our guide on X / requesting a demo / signing up for the trial].
[One sentence connecting their action to a genuine insight — "it's a great resource for
understanding Y."]

I took a look at [Company] — [one sentence showing you understand the company].
Given what [Product] does, I think [target persona title, e.g., "your VP of Engineering"
or "whoever leads infrastructure decisions"] would get the most out of a conversation
with us.

Would you be open to making an introduction? Happy to send you a quick blurb you
can forward, so it's zero effort on your end.

[If resource_link configured: "In the meantime, here's [resource] that might be
useful for [something relevant to THEIR role]."]

Thanks,
[Sender Name]

Subject: [First Name] — thanks for your interest in [Product]

Hi [First Name],

Thanks for [action they took]. I looked into [Company] and really like
[genuine compliment — what they're building, their growth, their approach].

Based on where [Company] is right now, I think [honest reason the timing
isn't right, framed positively — e.g., "you'd get the most value from us
once your team scales past X" or "this tends to be most impactful after Y
milestone"].

In the meantime, [here's a resource / I'd recommend / you might find this useful] —
[brief description of why it's relevant to them NOW, not just to your product].

I'll keep an eye on [Company] — would love to reconnect when the timing
is better. Feel free to reach out anytime.

Best,
[Sender Name]

Subject: Thanks for reaching out, [First Name]

Hi [First Name],

Thanks for your interest in [Product]. I appreciate you taking the time to
[action they took].

We're focused specifically on [your niche/ICP in plain language], and it
sounds like [their situation — framed neutrally, not critically] might be
a different use case from what we're built for.

[If you know an alternative: "You might want to check out [Alternative] —
they're strong for [their actual need]."]

[If no alternative: "I don't want to waste your time, but if your needs
evolve, we'd be happy to chat."]

Best of luck with [something specific to their situation],
[Sender Name]

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