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Original

English
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Translation

Chinese

Social Media Copywriting

社交媒体文案撰写

Framework

核心框架

IRON LAW: Every Platform Has a Different Tone

The same message posted identically on IG, LinkedIn, Facebook, and X
will underperform on ALL of them. Each platform has different audience
psychology, content format, and algorithm preferences. Adapt the message,
don't just cross-post.
IRON LAW: Every Platform Has a Different Tone

The same message posted identically on IG, LinkedIn, Facebook, and X
will underperform on ALL of them. Each platform has different audience
psychology, content format, and algorithm preferences. Adapt the message,
don't just cross-post.

Platform Tone Guide

平台语气风格指南

PlatformToneLengthVisualBest Content
InstagramAspirational, visual-first, lifestyleCaption: 150-300 chars for feed, longer OK for carouselsEssential (photo/reel/carousel)Behind-the-scenes, tutorials, UGC, reels
FacebookConversational, community, informative40-80 chars for engagement, longer for groupsHelpful but not requiredNews, events, discussions, longer stories
LinkedInProfessional, insightful, authority150-300 chars hook, up to 3000 for articlesOptional (increases reach)Industry insights, achievements, lessons learned
X/TwitterSharp, witty, real-time< 280 chars (shorter = more engagement)Optional (increases engagement)Hot takes, threads, real-time commentary
ThreadsCasual, conversational, authentic500 chars maxOptionalPersonal takes, community engagement
平台语气风格文案长度视觉素材优质内容类型
Instagram充满向往感、视觉优先、生活化Feed帖子文案：150-300字符，轮播帖可更长必需（照片/Reel/轮播）幕后花絮、教程、用户生成内容（UGC）、Reel
Facebook口语化、社群向、信息性互动型文案：40-80字符，群组帖子可更长可选（添加后提升曝光）行业资讯、活动通知、话题讨论、长故事
LinkedIn专业严谨、见解深刻、树立权威钩子文案：150-300字符，文章最长可达3000字符可选（添加后提升曝光）行业洞察、成就展示、经验分享
X/Twitter犀利风趣、实时性强不超过280字符（越短互动率越高）可选（添加后提升曝光）热点观点、话题线程、实时评论
Threads轻松随性、口语化、真实感最多500字符可选个人观点、社群互动内容

Hook Techniques (First 2 Lines)

钩子撰写技巧（开头两行）

The hook must stop the scroll. Proven patterns:
TechniqueExample
Contrarian"Most SEO advice is wrong. Here's what actually works."
Number"3 mistakes killing your conversion rate"
Question"Ever wonder why your best employees quit?"
Story"Last year I lost our biggest client. Here's what I learned."
Bold claim"Your pricing page is losing you 40% of potential customers."
Curiosity gap"The one thing I wish someone told me before starting a startup..."
钩子必须能让用户停止滑动。以下是经验证的撰写模式：
技巧类型示例
反向观点"大多数SEO建议都是错的。这才是真正有效的方法。"
数字引导"3个毁掉你转化率的错误"
提问式"你有没有想过，为什么最优秀的员工会离职？"
故事式"去年我失去了我们最大的客户。这是我学到的教训。"
大胆断言"你的定价页面正在让你流失40%的潜在客户。"
留白好奇"我希望有人在我创业前告诉我的一件事……"

CTA (Call to Action) Design

行动号召（CTA）设计

GoalCTA StyleExample
EngagementAsk a question"What's your biggest marketing challenge? Drop it below 👇"
TrafficDirect link"Link in bio for the full guide"
Save/ShareValue proposition"Save this for your next campaign planning session 📌"
DM/LeadSoft ask"DM me 'GUIDE' and I'll send you the template"
目标CTA风格示例
提升互动发起提问"你最大的营销难题是什么？请在下方留言👇"
引流直接引导跳转"查看个人简介获取完整指南"
收藏/分享突出价值"收藏这篇内容，下次做活动规划时用📌"
私域引流/获客软性请求"私信我‘GUIDE’，我会把模板发给你"

Hashtag Strategy

话题标签策略

PlatformStrategy
Instagram5-15 hashtags, mix of broad (#marketing, 1M+ posts) + niche (#taiwanstartup, 10K posts) + branded (#YourBrand)
LinkedIn3-5 hashtags max, professional (#leadership, #saas)
X/Twitter1-2 hashtags max, trending or event-based
Facebook0-2 hashtags (minimal impact)
平台策略要点
Instagram5-15个标签，混合广谱标签（#marketing，100万+帖子）+ 垂直标签（#taiwanstartup，1万+帖子）+ 品牌标签（#YourBrand）
LinkedIn最多3-5个标签，选用专业类标签（#leadership, #saas）
X/Twitter最多1-2个标签，选用热点或活动类标签
Facebook0-2个标签（影响极小）

Content Calendar Pattern

内容日历模板

DayContent TypeGoal
MonIndustry insight / thought leadershipAuthority
TueTutorial / how-toValue
WedBehind-the-scenes / teamTrust
ThuUser story / testimonialSocial proof
FriCasual / fun / pollEngagement
星期内容类型核心目标
周一行业洞察 / 思想领导力树立权威
周二教程 / 操作指南输出价值
周三幕后花絮 / 团队日常建立信任
周四用户故事 / 客户 testimonial社交证明
周五轻松趣味 / 投票内容提升互动

Output Format

输出格式

markdown
undefined
markdown
undefined

Social Post: {Topic}

社交帖子：{Topic}

Instagram

Instagram

Hook: {first line} Caption: {full caption with line breaks} Hashtags: {5-15 hashtags} CTA: {engagement or action} Visual: {image/reel/carousel description}
Hook: {first line} Caption: {full caption with line breaks} Hashtags: {5-15 hashtags} CTA: {engagement or action} Visual: {image/reel/carousel description}

LinkedIn

LinkedIn

Hook: {first line} Post: {professional angle, 150-300 chars} Hashtags: {3-5}
Hook: {first line} Post: {professional angle, 150-300 chars} Hashtags: {3-5}

X/Twitter

X/Twitter

Tweet: {< 280 chars, sharp}
undefined
Tweet: {< 280 chars, sharp}
undefined

Gotchas

注意事项

  • Algorithm rewards native content: Links in posts reduce reach on most platforms. Put links in comments (LinkedIn) or bio (Instagram) instead of the post body.
  • Engagement in first 30 minutes matters: Reply to every comment in the first hour. Algorithm interprets early engagement as signal to distribute wider.
  • UGC outperforms brand content: User-generated content gets 4x more engagement than brand-produced content. Encourage and reshare customer posts.
  • Taiwan social landscape: LINE is dominant for 1:1, IG for Gen Z/millennials, Facebook for 30+. PTT and Dcard influence brand perception significantly but aren't traditional social "platforms."
  • Don't sell in every post: Follow the 80/20 rule — 80% value/entertainment, 20% promotional. Audiences unfollow brands that only sell.
  • 算法偏好原生内容：在多数平台，帖子中直接放链接会降低曝光量。建议将链接放在评论区（LinkedIn）或个人简介（Instagram），而非帖子正文中。
  • 发布后30分钟内的互动至关重要：发布后1小时内回复所有评论。算法会将早期互动视为优质信号，从而扩大内容分发范围。
  • 用户生成内容（UGC）表现优于品牌自制内容：用户生成内容的互动率是品牌自制内容的4倍。鼓励并转发客户发布的相关内容。
  • 台湾社交平台生态：LINE是一对一沟通的主流平台，IG是Z世代/千禧一代的首选，Facebook面向30岁以上用户。PTT和Dcard对品牌口碑影响显著，但不属于传统社交‘平台’范畴。
  • 不要每篇帖子都硬广：遵循80/20原则——80%的内容为价值输出/娱乐，20%为推广内容。用户会取关只发广告的品牌。

References

参考资料

  • For visual content guidelines per platform, see 
    references/visual-specs.md
  • For content calendar templates, see 
    references/content-calendar.md
  • 如需了解各平台视觉内容规范，请查看
    references/visual-specs.md
  • 如需获取内容日历模板，请查看
    references/content-calendar.md